WASH
WASH provides full-service managed laundry solutions, including equipment leasing, cashless payment systems, and maintenance, to approximately 81,000 multifamily properties, campuses, healthcare, hospitality, and fitness facilities across the US and Canada.
- Company typePrivate
- Founded1947
- HeadquartersEl Segundo, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What WASH does
WASH (legal entity: WASH Multifamily Holdings Inc.) is a North American laundry infrastructure company founded in 1947 as WEB Service Company in Los Angeles. It provides full-service managed laundry solutions — equipment installation, leasing, cashless payment management, maintenance, and repairs — to approximately 81,000 multifamily properties, college campuses, healthcare facilities, hotels, and fitness centers across the US and Canada, serving roughly 7 million end users. Its proprietary technology stack includes the WASH-Connect smart laundry platform (mobile payments, real-time cycle tracking, machine availability monitoring), EcoTex ozone disinfection systems (eliminating up to 99.99% of harmful microbes with up to 90% hot-water reduction), and Smart Dosing Technology for chemical optimization. The company also distributes commercial laundry equipment from manufacturers including Maytag, Wascomat, LG Electronics, Speed Queen, and its own OPLS line, and operates in-house remanufacturing plants processing more than 80,000 machines annually.
WASH operates through 27 branch offices and roughly 1,300 employees in the US and Canada under multiple brands: WASH and WASH Multifamily (core), Hercules (Northeast US), Coinamatic and Coinamatic Commercial Laundry (Canada), and ParkSmart (Canadian parking facilities). Revenue derives from managed-services contracts, recurring equipment leases, one-time commercial equipment sales, and professional service/maintenance contracts. Pricing is quote-based and varies by property size, machine count, and geography, with multi-year contract terms.
In July 2025, Northleaf Capital Partners and AVALT announced the acquisition of WASH from EQT, with closing expected in Q3 2025 subject to regulatory approval. In February 2024, WASH entered a strategic partnership with LG Electronics to distribute LG's AI-powered commercial laundry equipment, and in August 2025 LG publicly identified WASH as a strategic partner in the North American commercial laundry market alongside CSC ServiceWorks and Rinse.
WASH firmographics
Firmographics- Name
- WASH
- Legal name
- WASH Multifamily Holdings Inc.
- Website
- https://www.wash.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- WASH provides full-service managed laundry solutions, including equipment leasing, cashless payment systems, and maintenance, to approximately 81,000 multifamily properties, campuses, healthcare, hospitality, and fitness facilities across the US and Canada.
- Ownership category
- akta.pro rank
WASH industry classification
Industry- Product category
- Commercial Laundry Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Industrial Launderers (812332), Drycleaning and Laundry Services (except Coin-Operated) (81232), Linen Supply (812331)
- SIC
- Sanitary Services (4950), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Residential Pickup & Delivery Wash-and-Fold (HSAJACAA)
- akta.pro secondary industries
- Same-Day / Express Wash-and-Fold (HSAJABAB), Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet) (HSAJACAG), Eco Laundry Add-on & Linen Service (Fragrance-free/Non-toxic) (HSAEAGAK), Education (Schools/Universities) Laundry (HSAJAEAH)
Keywords
Where WASH is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices36 records
Markets served
WASH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Full-Service Laundry Room Management: Managed laundry services where WASH handles equipment installation, maintenance, service, cashless payment management, and digital solutions for common area laundry rooms in multifamily properties and campuses
- Equipment Leasing and Rentals: Flexible leasing options for commercial washers and dryers, eliminating upfront capital costs for property owners while providing ongoing revenue through equipment leases
- Commercial Laundry Equipment Sales: Direct sales of commercial laundry equipment including washers, dryers, and on-premise laundry solutions for hospitality, healthcare, and multifamily facilities through decades-long manufacturer relationships
- Service and Maintenance: Professional repair services and maintenance contracts for laundry equipment, with factory-trained technicians providing service for both WASH and non-WASH equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for full-service laundry room management and equipment leasing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
WASH product offering
Product offeringCore offering
WASH provides full-service laundry room management for multifamily residences, college campuses, and commercial properties across the U.S. and Canada. Its offerings include equipment leasing and rentals, installation, maintenance and repair services, cashless payment management, and on-premise commercial laundry equipment sales. The company also operates the WASH-Connect smart laundry platform enabling mobile payments and real-time machine monitoring.
Product overview
WASH is a comprehensive laundry solutions provider established in 1947, offering both laundry services and equipment distribution. The company operates through multiple divisions: WASH Multifamily provides full-service laundry room management for apartments and multifamily properties with the WASH-Connect smart cashless platform; WASH Commercial Laundry handles equipment sales for on-premise laundries; Hercules and Coinamatic serve as regional operating brands in the Northeast U.S. and Canada respectively. WASH distributes commercial laundry equipment from manufacturers including Maytag, Wascomat, LG Electronics, and Speed Queen, while also offering proprietary OPLS equipment and EcoTex ozone disinfection systems. The company manages approximately 81,000 properties serving 7 million people across the U.S. and Canada through 27 branch offices and 1,300 employees.
Differentiator
Problem solved
Functional benefit
Brands
- WASH-Connect: Smart laundry room technology providing cashless payments, real-time cycle tracking, and mobile notifications for residents.
- EcoTex
Products and services
- WASH Multifamily (Full-Service Laundry Room Management) Full-service managed laundry room solution for apartments, condos, and multifamily properties covering equipment, maintenance, repairs, and cashless payment systems.
- WASH-Connect Smart cashless laundry platform enabling mobile payments, real-time machine availability, and cycle notifications for residents and property managers.
- WASH Commercial Laundry (Equipment Sales) Equipment sales, leasing, and service for on-premise commercial laundries in hospitality, healthcare, fitness, and other commercial sectors.
- Campus Laundry Laundry room management and equipment services tailored for college campuses and university student housing.
- EcoTex Ozone Systems Ozone disinfection system for commercial washers that provides superior cleaning using cold water, reducing water usage by 20-40%, hot water usage by up to 90%, and eliminating up to 99.99% of harmful microbes.
- OPLS by WASH (Proprietary Equipment Line) WASH's proprietary line of commercial laundry equipment including rigid and soft-mount extractors and tumble dryers for on-premise laundry facilities.
- Hercules (Regional Operating Brand) Regional operating brand delivering laundry room solutions for multifamily properties across New York, New Jersey, Connecticut, and Pennsylvania.
- Coinamatic (Canada Multifamily Laundry) Canada's largest multifamily laundry company, providing full-service laundry room management across Canadian provinces.
- Coinamatic Commercial Laundry Canadian distributor of commercial laundry equipment for on-premise laundries.
Quantifiable outcome
- Reduced water usage by 20-40% with EcoTex ozone systems
- +3 more outcomes
Companies that use WASH
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
WASH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WASH partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- CSC ServiceWorksminorLG highlighted strategic partnerships with Rinse, CSC ServiceWorks, and WASH as part of its effort to strengthen its position in the North American commercial laundry market. CSC ServiceWorks is the largest US laundry solutions company.
- RinseminorLG highlighted strategic partnerships with Rinse, CSC ServiceWorks, and WASH as part of its effort to strengthen its position in the North American commercial laundry market.
- LG ElectronicscoreIn February 2024, LG Electronics partnered with WASH to deliver energy-efficient commercial washers and dryers. LG supplies AI-powered commercial laundry equipment including the PROFESSIONAL LAUNDRY lineup that optimizes water usage and completes wash/dry cycles in 60 minutes, targeting laundromats, hotels, and healthcare facilities. WASH is the second-largest US laundry solutions company receiving equipment supply from LG.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
WASH competitors and assessment
Company assessmentDirect peers
- CSC ServiceWorks: The largest U.S. shared laundry solutions provider and WASH's primary direct competitor. Both companies install, lease, and manage coin/card/cashless laundry equipment in multifamily, campus, and commercial properties and source equipment from the same OEMs (LG, Maytag, Speed Queen).
- Mac-Gray: Long-standing U.S. multifamily laundry room operator that was acquired by CSC ServiceWorks. Operates the same managed laundry room model as WASH for college campuses, apartment communities, and hotels.
- Commercial Laundry Systems: U.S. distributor and service provider for commercial laundry equipment, including on-premise and multi-housing laundry solutions. Directly comparable to WASH Commercial Laundry in its distribution + service model.
- LaundryLux: Distributor of commercial and industrial laundry equipment (including Electrolux Professional lines) with accompanying service and route operations. Competes with WASH in on-premise laundry for hospitality, healthcare, and fitness.
Broad incumbents
- Alliance Laundry Systems (Speed Queen): World's largest commercial laundry equipment manufacturer (Speed Queen, Huebsch, IPSO, UniMac brands). Supplies WASH through OEM partnerships but also offers its own route/service solutions, making it both a supplier and indirect competitor.
- Whirlpool Commercial Laundry (Maytag): Major OEM of commercial washers and dryers (Maytag Commercial) and a WASH equipment supplier. Increasingly competes with route operators by selling directly to large property portfolios and offering connected-machine analytics.
- Continental Girbau: Global commercial laundry equipment manufacturer with a North American distribution and service footprint. Comparable to WASH's on-premise laundry business for vended, on-premise, and industrial laundry customers.
- Electrolux Professional: Global manufacturer of professional laundry and food-service equipment with extensive North American presence. Comparable to WASH Commercial Laundry on the on-premise/industrial side, though Electrolux focuses on manufacturing rather than service.
- GE Appliances (Haier Smart Home): Major appliance OEM under Haier with a growing commercial laundry lineup. Competes with WASH's equipment vendor partners (Maytag, Speed Queen) and offers connected-machine platforms that overlap with WASH-Connect's value proposition.
Emerging players
- Rinse: Tech-enabled residential dry cleaning and laundry pickup/delivery service. Not a direct route competitor to WASH, but competes for the same resident laundry wallet share — and notably is highlighted alongside WASH by LG as a North American laundry partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WASH social profiles
Digital presenceWASH financial estimates
Financial estimateRevenue estimate
Valuation estimate
WASH leadership team
Management profileNumber of profiles
Profiles11 records
WASH subsidiaries and ownership
Company hierarchySubsidiaries6 records
WASH funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WASH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WASH
What does WASH do?
WASH provides full-service laundry room management for multifamily residences, college campuses, and commercial properties across the U.S. and Canada. Its offerings include equipment leasing and rentals, installation, maintenance and repair services, cashless payment management, and on-premise commercial laundry equipment sales. The company also operates the WASH-Connect smart laundry platform enabling mobile payments and real-time machine monitoring.
Is WASH a public or private company?
WASH is a private company. It is classified as private equity controlled and is currently operating.
When was WASH founded?
WASH was founded in 1947. It employs 1,001 to 5,000 people.
Where is WASH based?
WASH is headquartered in El Segundo, United States, in the North America region.
How does WASH make money?
Four revenue lines are on record. Full-Service Laundry Room Management is the primary driver. The others are equipment Leasing and Rentals, commercial Laundry Equipment Sales and service and Maintenance.
Who are WASH's main competitors?
Direct peers on record are CSC ServiceWorks, Mac-Gray, Commercial Laundry Systems and LaundryLux. Broad incumbents are Alliance Laundry Systems (Speed Queen), Whirlpool Commercial Laundry (Maytag), Continental Girbau, Electrolux Professional and GE Appliances (Haier Smart Home). Rinse is listed as an emerging player.
Does WASH have an API?
No public API is recorded for WASH.
What industry is WASH in?
WASH's product category is Commercial Laundry Services. Its primary akta.pro industry code is HSAJACAA, Residential Pickup & Delivery Wash-and-Fold, with a secondary code of HSAJABAB, Same-Day / Express Wash-and-Fold. Its NAICS code is 812320 and its SIC code is 4950.