WASH

What WASH does

WASH (legal entity: WASH Multifamily Holdings Inc.) is a North American laundry infrastructure company founded in 1947 as WEB Service Company in Los Angeles. It provides full-service managed laundry solutions — equipment installation, leasing, cashless payment management, maintenance, and repairs — to approximately 81,000 multifamily properties, college campuses, healthcare facilities, hotels, and fitness centers across the US and Canada, serving roughly 7 million end users. Its proprietary technology stack includes the WASH-Connect smart laundry platform (mobile payments, real-time cycle tracking, machine availability monitoring), EcoTex ozone disinfection systems (eliminating up to 99.99% of harmful microbes with up to 90% hot-water reduction), and Smart Dosing Technology for chemical optimization. The company also distributes commercial laundry equipment from manufacturers including Maytag, Wascomat, LG Electronics, Speed Queen, and its own OPLS line, and operates in-house remanufacturing plants processing more than 80,000 machines annually.

WASH operates through 27 branch offices and roughly 1,300 employees in the US and Canada under multiple brands: WASH and WASH Multifamily (core), Hercules (Northeast US), Coinamatic and Coinamatic Commercial Laundry (Canada), and ParkSmart (Canadian parking facilities). Revenue derives from managed-services contracts, recurring equipment leases, one-time commercial equipment sales, and professional service/maintenance contracts. Pricing is quote-based and varies by property size, machine count, and geography, with multi-year contract terms.

In July 2025, Northleaf Capital Partners and AVALT announced the acquisition of WASH from EQT, with closing expected in Q3 2025 subject to regulatory approval. In February 2024, WASH entered a strategic partnership with LG Electronics to distribute LG's AI-powered commercial laundry equipment, and in August 2025 LG publicly identified WASH as a strategic partner in the North American commercial laundry market alongside CSC ServiceWorks and Rinse.

Name

WASH

Legal name

WASH Multifamily Holdings Inc.

Website

https://www.wash.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WASH provides full-service managed laundry solutions, including equipment leasing, cashless payment systems, and maintenance, to approximately 81,000 multifamily properties, campuses, healthcare, hospitality, and fitness facilities across the US and Canada.

Ownership category

akta.pro rank

Product category

Commercial Laundry Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Industrial Launderers (812332), Drycleaning and Laundry Services (except Coin-Operated) (81232), Linen Supply (812331)

SIC

Sanitary Services (4950), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Residential Pickup & Delivery Wash-and-Fold (HSAJACAA)

akta.pro secondary industries

Same-Day / Express Wash-and-Fold (HSAJABAB), Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet) (HSAJACAG), Eco Laundry Add-on & Linen Service (Fragrance-free/Non-toxic) (HSAEAGAK), Education (Schools/Universities) Laundry (HSAJAEAH)

Keywords

• Commercial laundry services
• Multifamily laundry management
• Laundry equipment leasing
• Cashless laundry systems
• On-premise laundry equipment

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices36 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Full-Service Laundry Room Management: Managed laundry services where WASH handles equipment installation, maintenance, service, cashless payment management, and digital solutions for common area laundry rooms in multifamily properties and campuses
2. Equipment Leasing and Rentals: Flexible leasing options for commercial washers and dryers, eliminating upfront capital costs for property owners while providing ongoing revenue through equipment leases
3. Commercial Laundry Equipment Sales: Direct sales of commercial laundry equipment including washers, dryers, and on-premise laundry solutions for hospitality, healthcare, and multifamily facilities through decades-long manufacturer relationships
4. Service and Maintenance: Professional repair services and maintenance contracts for laundry equipment, with factory-trained technicians providing service for both WASH and non-WASH equipment

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

WASH provides full-service laundry room management for multifamily residences, college campuses, and commercial properties across the U.S. and Canada. Its offerings include equipment leasing and rentals, installation, maintenance and repair services, cashless payment management, and on-premise commercial laundry equipment sales. The company also operates the WASH-Connect smart laundry platform enabling mobile payments and real-time machine monitoring.

Product overview

WASH is a comprehensive laundry solutions provider established in 1947, offering both laundry services and equipment distribution. The company operates through multiple divisions: WASH Multifamily provides full-service laundry room management for apartments and multifamily properties with the WASH-Connect smart cashless platform; WASH Commercial Laundry handles equipment sales for on-premise laundries; Hercules and Coinamatic serve as regional operating brands in the Northeast U.S. and Canada respectively. WASH distributes commercial laundry equipment from manufacturers including Maytag, Wascomat, LG Electronics, and Speed Queen, while also offering proprietary OPLS equipment and EcoTex ozone disinfection systems. The company manages approximately 81,000 properties serving 7 million people across the U.S. and Canada through 27 branch offices and 1,300 employees.

Differentiator

Problem solved

Functional benefit

Brands

• WASH-Connect: Smart laundry room technology providing cashless payments, real-time cycle tracking, and mobile notifications for residents.
• EcoTex

Products and services

• WASH Multifamily (Full-Service Laundry Room Management) Full-service managed laundry room solution for apartments, condos, and multifamily properties covering equipment, maintenance, repairs, and cashless payment systems.
• WASH-Connect Smart cashless laundry platform enabling mobile payments, real-time machine availability, and cycle notifications for residents and property managers.
• WASH Commercial Laundry (Equipment Sales) Equipment sales, leasing, and service for on-premise commercial laundries in hospitality, healthcare, fitness, and other commercial sectors.
• Campus Laundry Laundry room management and equipment services tailored for college campuses and university student housing.
• EcoTex Ozone Systems Ozone disinfection system for commercial washers that provides superior cleaning using cold water, reducing water usage by 20-40%, hot water usage by up to 90%, and eliminating up to 99.99% of harmful microbes.
• OPLS by WASH (Proprietary Equipment Line) WASH's proprietary line of commercial laundry equipment including rigid and soft-mount extractors and tumble dryers for on-premise laundry facilities.
• Hercules (Regional Operating Brand) Regional operating brand delivering laundry room solutions for multifamily properties across New York, New Jersey, Connecticut, and Pennsylvania.
• Coinamatic (Canada Multifamily Laundry) Canada's largest multifamily laundry company, providing full-service laundry room management across Canadian provinces.
• Coinamatic Commercial Laundry Canadian distributor of commercial laundry equipment for on-premise laundries.

Quantifiable outcome

• Reduced water usage by 20-40% with EcoTex ozone systems
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CSC ServiceWorksminorStrategic or Co-development Partner · 25 August 2025LG highlighted strategic partnerships with Rinse, CSC ServiceWorks, and WASH as part of its effort to strengthen its position in the North American commercial laundry market. CSC ServiceWorks is the largest US laundry solutions company.
• RinseminorStrategic or Co-development Partner · 25 August 2025LG highlighted strategic partnerships with Rinse, CSC ServiceWorks, and WASH as part of its effort to strengthen its position in the North American commercial laundry market.
• LG ElectronicscoreStrategic or Co-development Partner · 1 February 2024In February 2024, LG Electronics partnered with WASH to deliver energy-efficient commercial washers and dryers. LG supplies AI-powered commercial laundry equipment including the PROFESSIONAL LAUNDRY lineup that optimizes water usage and completes wash/dry cycles in 60 minutes, targeting laundromats, hotels, and healthcare facilities. WASH is the second-largest US laundry solutions company receiving equipment supply from LG.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CSC ServiceWorks: The largest U.S. shared laundry solutions provider and WASH's primary direct competitor. Both companies install, lease, and manage coin/card/cashless laundry equipment in multifamily, campus, and commercial properties and source equipment from the same OEMs (LG, Maytag, Speed Queen).
• Mac-Gray: Long-standing U.S. multifamily laundry room operator that was acquired by CSC ServiceWorks. Operates the same managed laundry room model as WASH for college campuses, apartment communities, and hotels.
• Commercial Laundry Systems: U.S. distributor and service provider for commercial laundry equipment, including on-premise and multi-housing laundry solutions. Directly comparable to WASH Commercial Laundry in its distribution + service model.
• LaundryLux: Distributor of commercial and industrial laundry equipment (including Electrolux Professional lines) with accompanying service and route operations. Competes with WASH in on-premise laundry for hospitality, healthcare, and fitness.

Broad incumbents

• Alliance Laundry Systems (Speed Queen): World's largest commercial laundry equipment manufacturer (Speed Queen, Huebsch, IPSO, UniMac brands). Supplies WASH through OEM partnerships but also offers its own route/service solutions, making it both a supplier and indirect competitor.
• Whirlpool Commercial Laundry (Maytag): Major OEM of commercial washers and dryers (Maytag Commercial) and a WASH equipment supplier. Increasingly competes with route operators by selling directly to large property portfolios and offering connected-machine analytics.
• Continental Girbau: Global commercial laundry equipment manufacturer with a North American distribution and service footprint. Comparable to WASH's on-premise laundry business for vended, on-premise, and industrial laundry customers.
• Electrolux Professional: Global manufacturer of professional laundry and food-service equipment with extensive North American presence. Comparable to WASH Commercial Laundry on the on-premise/industrial side, though Electrolux focuses on manufacturing rather than service.
• GE Appliances (Haier Smart Home): Major appliance OEM under Haier with a growing commercial laundry lineup. Competes with WASH's equipment vendor partners (Maytag, Speed Queen) and offers connected-machine platforms that overlap with WASH-Connect's value proposition.

Emerging players

• Rinse: Tech-enabled residential dry cleaning and laundry pickup/delivery service. Not a direct route competitor to WASH, but competes for the same resident laundry wallet share — and notably is highlighted alongside WASH by LG as a North American laundry partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/washlaundry1947
• Facebookfacebook.com/WASHlaundry1947
• LinkedInlinkedin.com/company/wash-multifamily-laundry-systems-fka-web-service-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WASH