USETECH
Usetech is a Dubai-based AI and software development firm founded in 2006 that delivers custom enterprise software, AI/ML platforms, and digital transformation services to 80+ clients across Oil & Gas, Manufacturing, Financial Services, and Retail verticals in the MENA region.
- Company typePrivate
- Founded2006
- HeadquartersDubai, United Arab Emirates
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What USETECH does
Usetech is a private, Dubai-headquartered IT services and AI solutions company founded in 2006 that builds custom software, AI/ML systems, and digital transformation platforms for enterprise clients across the MENA region, with a particular concentration in Oil & Gas, Manufacturing, Financial Services, and Retail. The company's core technology stack spans Artificial Intelligence, Machine Learning, Data Science, Big Data, IoT, Digital Twins, Computer Vision, Predictive Analytics, NLP, and Business Intelligence, delivered through a platform-plus-modules architecture anchored by Launch (AI-driven operational process management), USEBUS AI-Code (low-code hybrid integration), Octopus (AI-based IT resource optimization), and Risk Digital Twin, complemented by domain-specific modules for hydrocarbon exploration and vibromonitoring. AI capability is supported in-house by a team of 50+ mathematicians and a Ph.D.-holding Head of AI/ML Department with 30+ scientific publications.
The business model is professional services-led: revenue is generated through custom software development, IT consulting, AI/ML services, cloud migration, BI, and UI/UX design engagements priced on a quote-based, multi-year contract basis with enterprise clients, supplemented by an emerging productized revenue stream from proprietary platforms. Go-to-market is direct enterprise sales targeting large organizations and government-linked entities in capital-intensive verticals, with demand generation via flagship regional events (Global AI Show Riyadh, LEAP, Middle East Energy), thought leadership content, and strategic industry partnerships. The company reports 1000+ completed projects, 80+ clients, 1000+ employees, and ~80% YoY revenue growth during 2021-2022, alongside multiple 2025 regional awards positioning it as a recognized AI transformation partner in the GCC.
USETECH firmographics
Firmographics- Name
- USETECH
- Legal name
- Usetech
- Website
- https://usetech.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Usetech is a Dubai-based AI and software development firm founded in 2006 that delivers custom enterprise software, AI/ML platforms, and digital transformation services to 80+ clients across Oil & Gas, Manufacturing, Financial Services, and Retail verticals in the MENA region.
- Ownership category
- akta.pro rank
USETECH industry classification
Industry- Product category
- Enterprise AI Software & IT Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where USETECH is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
USETECH business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Software Development: The company provides custom software development services tailored to specific business requirements across various industries including Oil&Gas, Manufacturing, FinTech, Retail, and Agriculture. Development is built for the client's business needs rather than generic solutions.
- IT Consulting Services: Expert IT consulting services including IT audit, IT strategy development, and business process optimization. Services cover software development consulting, mobile app development consulting, DevOps, Data Science consulting, Business Intelligence consulting, Big Data consulting, and Cloud consulting.
- Artificial Intelligence Services: AI solution design, development, and implementation services including analysis and consulting, AI project planning and development, and implementation combined with Machine Learning or Data Science. Individual approach to each customer's unique data and resources.
- Machine Learning Services: ML consulting services helping businesses find opportunities in ML, develop roadmaps, create data management culture. Services include model development and training, integration and deployment, and custom algorithm development.
- Business Intelligence Services: BI software development and consulting including AI-enabled BI, ML-powered searchable BI, personalization and customer insights, sales and market intelligence, and process efficiency improvement.
- Cloud Migration Services: Cloud migration services helping businesses maintain and manage infrastructure with new technologies and methods
- UI/UX Design Services: Design services creating engaging interfaces that perform, part of the company's service offerings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
USETECH product offering
Product offeringCore offering
USETECH provides enterprise-grade custom software development and AI-driven digital transformation services to organizations in the MENA region across oil & gas, manufacturing, financial services, retail, telecom, agriculture, and government. The company sells proprietary AI platforms — Launch (operational process management), USEBUS (low-code integration), Octopus (IT resource optimization), Risk Digital Twin (risk modeling), Teal HR (staff motivation), and specialized modules such as Hydrocarbon Exploration Vectorial Analysis, Vibromonitoring Balancing Technology, and Sales Forecasting. It also delivers consulting services in AI, machine learning, data science, business intelligence, computer vision, NLP, cloud migration, UI/UX design, and IT strategy.
Product overview
USETECH offers a platform-plus-modules architecture centered on AI-driven solutions. The core platform includes Launch (AI operational process management), USEBUS (hybrid integration platform), and Octopus (IT resource optimization). Add-on modules extend the platform with specialized capabilities including Risk Digital Twin (risk modeling), Hydrocarbon Exploration Vectorial Analysis (oil & gas), Vibromonitoring Balancing Technology (equipment monitoring), and Sales Forecasting (predictive analytics). The portfolio serves industries including Oil & Gas, Manufacturing, Financial Services, Retail, Telecom, and Agriculture.
Differentiator
Problem solved
Functional benefit
Brands
- Octopus: Intelligent IT resource management system based on artificial intelligence to optimize business operations and prevent downtime.
- USEBUS
- Risk Digital Twin
- Launch
- Hydrocarbon Exploration Vectorial Analysis
- Vibromonitoring Balancing Technology
Products and services
- Launch
Quantifiable outcome
- 80% year-on-year revenue increase (2021-2022)
- +4 more outcomes
Companies that use USETECH
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles4 records
USETECH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature7 records
USETECH partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HoneywellcoreHoneywell signed a partnership with Saudi Aramco to deploy Honeywell Forge digital twins across 8 upstream mega-fields, valued at $340 million over five years. This is a major technology partnership in the GCC oil and gas sector that Usetech references in their industry analysis.
- Media MarktcoreEntered E-Commerce solutions market through partnership with Media Markt, one of Europe's biggest consumer electronics retailers. Usetech developed solutions to support their e-commerce operations.
- Metro Cash&CarrycorePartnership with Metro Cash&Carry for E-Commerce solutions development. Usetech entered the E-Commerce solutions market alongside Media Markt through this engagement.
Scale indicators7 records
Recent moves1 record
Expansion highlights5 records
USETECH competitors and assessment
Company assessmentDirect peers
- EPAM Systems: Global IT services firm with deep AI/ML engineering, custom software development, and digital transformation capabilities serving enterprise clients — closely comparable services-led model with strong technical talent base.
- Globant: Digital transformation services company focused on AI, data engineering, and custom software development for enterprise clients across industries — directly comparable services-plus-IP model.
- Thoughtworks: Technology consultancy with strong engineering culture delivering custom software, AI/ML, and data engineering services to enterprise clients — comparable services model and engineering-led positioning.
- Avenga: IT services and consulting firm focused on custom software development, AI/ML, and digital transformation across industries — comparable mid-sized services firm with similar vertical breadth.
Broad incumbents
- Accenture: Global professional services giant with a massive MENA AI/digital transformation practice — competes for the same enterprise AI transformation deals but at significantly larger scale and broader portfolio.
- Deloitte: Big 4 consulting firm with extensive MENA presence and significant AI/digital transformation practices — competes directly in enterprise AI consulting engagements across the region.
- Infosys: Global IT services major with established Middle East operations and growing AI/digital transformation practice — competes for the same large enterprise AI and custom software engagements.
- Cognizant: Global IT services firm with digital engineering and AI capabilities serving enterprise clients including those in MENA — comparable large-scale AI/ML services delivery.
Emerging players
- G42: UAE-based AI and cloud computing company focused on AI solutions for government and enterprise — regional AI competitor with similar MENA enterprise focus but more product/cloud-centric model.
- DataRobot: Enterprise AI platform company providing ML model development and deployment tooling — adjacent competitor addressing the same enterprise AI/ML enablement need from a product-led rather than services-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
USETECH social profiles
Digital presenceUSETECH financial estimates
Financial estimateRevenue estimate
Valuation estimate
USETECH leadership team
Management profileNumber of profiles
Profiles3 records
USETECH funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USETECH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USETECH
What does USETECH do?
USETECH provides enterprise-grade custom software development and AI-driven digital transformation services to organizations in the MENA region across oil & gas, manufacturing, financial services, retail, telecom, agriculture, and government. The company sells proprietary AI platforms — Launch (operational process management), USEBUS (low-code integration), Octopus (IT resource optimization), Risk Digital Twin (risk modeling), Teal HR (staff motivation), and specialized modules such as Hydrocarbon Exploration Vectorial Analysis, Vibromonitoring Balancing Technology, and Sales Forecasting. It also delivers consulting services in AI, machine learning, data science, business intelligence, computer vision, NLP, cloud migration, UI/UX design, and IT strategy.
Is USETECH a public or private company?
USETECH is a private company. It is classified as venture growth investor backed and is currently operating.
When was USETECH founded?
USETECH was founded in 2006. It employs 1,001 to 5,000 people.
Where is USETECH based?
USETECH is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does USETECH make money?
Seven revenue lines are on record. Custom Software Development is the primary driver. The others are IT Consulting Services, artificial Intelligence Services, machine Learning Services, business Intelligence Services, cloud Migration Services and UI/UX Design Services.
Who are USETECH's main competitors?
Direct peers on record are EPAM Systems, Globant, Thoughtworks and Avenga. Broad incumbents are Accenture, Deloitte, Infosys and Cognizant. Emerging players are G42 and DataRobot.
Does USETECH have an API?
No public API is recorded for USETECH.
What industry is USETECH in?
USETECH's product category is Enterprise AI Software & IT Services. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement, with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 541511 and its SIC code is 7370.