Hangry

What Hangry does

PT Modular Kuliner Indonesia, operating as Hangry, is a multi-brand cloud kitchen (virtual restaurant) company headquartered in Jakarta and founded in 2019. It manages 18 culinary brands — spanning Indonesian (Ayam Koplo, Bu Tumbar, Barendang, Mak Dura, Bawang Putri, TerSereh), Korean (Moon Chicken), Japanese (San Gyu, Bishi Bento), Indian (Accha), Western/Fusion (Hot Side Story, Uno Chicken, Salted Lab), and beverage (Kopi Dari Pada) cuisines — across 117 outlets in Indonesia (per the October 2025 Series A5 disclosure), and operates under a halal certification obtained in 2024.

The company runs a hub-and-spoke kitchen model that centralizes production infrastructure across multiple brand identities, enabling shared procurement, labor, and overhead. Distribution occurs through a proprietary iOS/Android app (Hangry) supporting multi-brand ordering in a single transaction, loyalty points, and cashback rewards, complemented by presence on all three major Indonesian third-party food delivery marketplaces: GrabFood, GoFood, and ShopeeFood. Fulfillment leverages Grab Express and Gosend for last-mile delivery, with free-delivery promotions up to Rp 15,000 on qualifying orders. A B2B bulk catering channel handles corporate event orders above 20 portions via WhatsApp.

Hangry's revenue is entirely transaction-based across two channels: direct orders via its own app (with new-user cashback incentives of 100% up to Rp 50,000 and 2x cashback on first scan) and third-party marketplace orders. The company has raised approximately $48.5M across five disclosed funding rounds (2020-2025), with Alpha JWC Ventures serving as the consistent lead investor. Franchise operations and a planned Malaysia launch — funded by the October 2025 $10.5M Series A5 — represent the next phase of geographic and operational expansion.

Name

Hangry

Legal name

PT. Modular Kuliner Indonesia

Website

https://ishangry.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT Modular Kuliner Indonesia (Hangry) operates Indonesia's largest multi-brand cloud kitchen, running 18 food brands across 117 outlets. It serves individual consumers and corporate clients via a proprietary mobile app and third-party delivery platforms GrabFood, GoFood, and ShopeeFood.

Ownership category

akta.pro rank

Product category

Cloud Kitchen / Virtual Restaurant Operations

NAICS

Limited-Service Restaurants (722513), Mobile Food Services (722330)

akta.pro primary industry

Multi-Brand Cloud Kitchen Operators (THAFAJAA)

Keywords

• Cloud kitchen operations
• Multi-brand virtual restaurant
• Food delivery service
• Ghost kitchen brands
• Restaurant kitchen infrastructure

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Food Delivery Orders: Revenue generated through the Hangry proprietary mobile application where consumers order food directly. Orders are fulfilled through cloud kitchen operations and delivered to customers via Grab Express/Gosend.
2. Third-Party Marketplace Orders: Revenue from orders placed through GrabFood, GoFood, and ShopeeFood platforms. The company operates across these marketplaces with its multi-brand portfolio.
3. Bulk/Corporate Orders: B2B catering service for corporate events and celebrations, featuring special discounts and free delivery for orders over 20 portions.
4. Franchise Expansion: The company has expanded through franchise operations, with plans for continued growth and regional expansion including Malaysia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hangry is a multi-brand cloud kitchen operator that runs 14 distinct culinary brands (Korean, Japanese, Indian, Indonesian, fusion, and beverages) from shared kitchen infrastructure across 156 outlets in Indonesia. Customers order directly through the Hangry mobile app or via third-party delivery marketplaces (GrabFood, GoFood, ShopeeFood), with the company handling food preparation and dispatching via Grab Express or Gosend. The portfolio includes halal-certified food and a corporate bulk-order catering service for events.

Product overview

Hangry is a multi-brand cloud kitchen (virtual restaurant) platform operated by PT Modular Kuliner Indonesia, serving as the home of 14 culinary brands across 156 outlets in Indonesia. The platform operates through a multi-brand kitchen model offering delivery and takeaway services. The core product is the Hangry App, which aggregates all brands into a single ordering experience allowing consolidated orders, cashback rewards, and bulk ordering capabilities. The brand portfolio spans multiple cuisines including Indonesian (Ayam Koplo, Bu Tumbar, Barendang, Mak Dura, Bawang Putri, TerSereh), Japanese (San Gyu, Bishi Bento), Korean (Moon Chicken), Indian (Accha), Western/Fusion (Hot Side Story, Uno Chicken, Salted Lab), and beverages (Kopi Dari Pada). Brands are available across the Hangry App as well as third-party delivery platforms including GrabFood, GoFood, and ShopeeFood. The company obtained halal certification in 2024 and recently completed a Series A5 funding round in October 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Moon Chicken: Korean flavored chicken and street snack brand featuring fried chicken with unique flavors like Honey Galaxy.
• San Gyu
• Kopi Dari Pada
• Ayam Koplo
• Bu Tumbar
• Hot Side Story
• Accha
• Uno Chicken
• Barendang
• Salted Lab
• Mak Dura
• Bawang Putri
• Bishi Bento
• TerSereh

Products and services

• Moon Chicken Korean-flavored chicken and street snack brand offering fried chicken with unique flavors and textures (e.g., Honey Galaxy). Targeted at consumers seeking variety in fried chicken.
• San Gyu Japanese comfort food brand centered on gyu don (beef bowl) and Japanese-inspired dishes, served through the characters Gyu, Don, and Sai.
• Kopi Dari Pada Coffee, tea, chocolate, and Yakult beverage brand inspired by conversation-starting social interactions.
• Ayam Koplo Ayam penyet and geprek (smashed/crushed chicken) brand featuring a collection of sambals with koplo music-inspired branding.
• Bu Tumbar Specialty coriander (ketumbar) flavored chicken brand with aromatic spice profiles.
• Hot Side Story Hot fried chicken brand known for spicy chicken with bold, intense flavors.
• Accha Indian fusion cuisine brand offering accessible Indian food including Chicken Tikka Masala and Indian Fried Chicken.
• Uno Chicken Fried chicken brand offering crispy and tender fried chicken variants.
• Barendang Fried chicken with rendang (Indonesian coconut curry) flavor featuring bold, rich spices.
• Salted Lab Salted egg sauce chicken brand offering various chicken variants coated in savory salted egg sauce.
• Mak Dura Fried chicken with distinctive black spice (bumbu hitam) featuring bold and charismatic flavors.
• Bawang Putri Fried chicken with aromatic garlic sauce featuring savory garlic flavor profiles.
• Bishi Bento On-the-go bento box brand offering flavorful boxes with multiple protein options.
• TerSereh Specialty chicken brand featuring lemongrass (sereh) flavors with juicy fried chicken rich in Indonesian spices and sambals.
• Hangry Mobile Application Proprietary iOS and Android application aggregating all Hangry brands into a single ordering experience, enabling consolidated multi-brand transactions, cashback rewards, loyalty points, bulk order inquiries, and payments via OVO/GoPay/ShopeePay.
• Corporate Bulk Catering Service B2B catering service for corporate events, celebrations, and gatherings. Offers special volume-based discounts and free delivery on orders exceeding 20 portions, ordered via WhatsApp (+62 811-8012-019).
• Franchise / Regional Expansion Licensing Franchise/licensing model enabling regional partners to replicate the Hangry multi-brand cloud kitchen model in new geographies, generating licensing royalty revenue.

Quantifiable outcome

• Tens of millions of consumers served, tens of thousands of daily orders
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GrabKitchencoreChannel Partner/ Reseller/ DistributorHangry operates its brands on the GrabFood platform, one of Indonesia's largest food delivery marketplaces. This marketplace listing provides access to Grab's extensive consumer base for order fulfillment.
• GoFood (Gojek)coreChannel Partner/ Reseller/ DistributorHangry operates its multi-brand portfolio through GoFood, Gojek's food delivery service. This marketplace presence enables access to Gojek's user base across Indonesia.
• ShopeeFoodcoreChannel Partner/ Reseller/ DistributorHangry distributes its 14 brands through ShopeeFood platform, accessing Shopee's e-commerce ecosystem and customer base in Indonesia.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rebel Foods: India-founded global multi-brand cloud kitchen operator (Faasos, Behrouz, Oven Story) running 450+ kitchens across multiple countries. Closest direct comparable to Hangry's multi-brand virtual restaurant model and the category pioneer.
• Yummy Corp: Indonesia-headquartered multi-brand virtual restaurant operator, directly competing with Hangry in the Indonesian cloud kitchen market with comparable brand portfolio and delivery platform distribution.
• GrabKitchen: Grab's own-branded cloud kitchen network operating across Southeast Asia. Competes directly with Hangry's brands on GrabFood and represents both a partner (distribution) and competitor (own-kitchen) relationship.
• Kitchen United: US-based multi-brand cloud kitchen infrastructure provider (now part of REEF) operating shared kitchen facilities for restaurant brands. Comparable shared-kitchen, multi-brand virtual restaurant model in a different geography.
• Wow Bao: US-based virtual restaurant brand operator known for multi-channel delivery and ghost kitchen strategy. Comparable in operating a portfolio of virtual/ delivery-only restaurant brands from shared infrastructure.

Emerging players

• CloudEats: Philippines-based cloud kitchen operator with multi-brand portfolio and proprietary delivery infrastructure. Emerging Southeast Asian peer operating in a similar market structure to Indonesia.

Broad incumbents

• Deliveroo Editions: Deliveroo's cloud kitchen arm operating shared kitchens for restaurant brands across Europe and Asia. Broader incumbent platform operating ghost kitchens as part of a wider delivery marketplace portfolio.
• Sweetgreen: US fast-casual chain with strong digital ordering and delivery flywheel. Comparable in digital-first restaurant operations and order volume per location, though dine-in rather than delivery-only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearehangry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hangry