CloudEats
CloudEats is a Manila-headquartered cloud restaurant company that operates multi-brand, multi-cuisine virtual kitchens across the Philippines and Vietnam, selling persona-driven proprietary food brands directly to consumers through leading delivery aggregators such as GrabFood and Foodpanda.
- Company typePrivate
- Founded2019
- HeadquartersManila, Philippines
- Headcount101–250
- GTM typeB2C
- OfferingServices
What CloudEats does
CloudEats (legal name Bites To Go) is a Manila-headquartered cloud restaurant company founded in 2019 that operates multi-brand, multi-cuisine virtual kitchens across the Philippines and Vietnam, with stated plans to enter a third Southeast Asian market. The company builds and operates persona-driven, online-optimized proprietary food brands covering over 15 cuisines, with Burger Beast (and its signature sub-brand Chef Carlo's Burger Beast) positioned as the hero brand targeting budget-conscious gourmet burger consumers. CloudEats generates revenue through direct-to-consumer food sales via third-party delivery aggregators such as GrabFood and Foodpanda, taking a share of each transaction and capturing full margin on its owned brands.
The company's underlying technology stack is a proprietary kitchen management system that enables multi-brand, multi-cuisine, multi-platform operations, integrated via APIs with leading delivery aggregators for real-time menu content and availability control. Operations are supported by a centralized commissary through which over 95% of dishes pass for consistency and faster cook times, dish transport testing protocols to ensure quality upon delivery, and persona-based menu and pricing engineering targeted at consumer segments such as working mothers and college students. The company does not offer a public API or developer-facing integrations.
CloudEats' go-to-market is direct-to-consumer through food delivery platforms, with brand awareness built via tech media coverage (TechCrunch, TechInAsia, e27) and organic social channels (Facebook, Instagram). The company has raised approximately $31.4 million in disclosed funding across seed, Series A, and subsequent rounds, with investors including Vulpes Investment Management, Gobi Partners, BAce Capital, Nordstar, Jungle Ventures, and Endeavor Catalyst. The company is led by co-founders Kimberly Yao (CEO) and Iacopo Rovere (COO), with headcount in the 101-250 range and an ambition to become Southeast Asia's largest cloud restaurant group.
CloudEats firmographics
Firmographics- Name
- CloudEats
- Legal name
- Bites To Go
- Website
- https://cloudeats.ph
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CloudEats is a Manila-headquartered cloud restaurant company that operates multi-brand, multi-cuisine virtual kitchens across the Philippines and Vietnam, selling persona-driven proprietary food brands directly to consumers through leading delivery aggregators such as GrabFood and Foodpanda.
- Ownership category
- akta.pro rank
CloudEats industry classification
Industry- Product category
- Cloud Kitchen Restaurant Services
- NAICS
- Special Food Services (7223)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Multi-Brand Cloud Kitchen Operators (THAFAJAA)
- akta.pro secondary industry
- CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH)
Keywords
Where CloudEats is headquartered
LocationHeadquarters
- HQ city
- Manila
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
CloudEats business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Food Sales via Delivery Platforms: CloudEats generates revenue by operating cloud kitchens and selling prepared food directly to consumers through third-party food delivery aggregators like GrabFood and Foodpanda. The company builds proprietary food brands optimized for delivery and takes a share of each transaction processed through these platforms.
- Proprietary Brand Development: The company develops and operates multiple proprietary food brands (covering over 15 cuisines) that are sold exclusively through delivery platforms, capturing full margin on brand ownership.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CloudEats product offering
Product offeringCore offering
CloudEats operates cloud kitchens across Southeast Asia, preparing and selling food through third-party delivery aggregators such as GrabFood and Foodpanda. The company develops persona-driven, delivery-optimized proprietary food brands covering more than 15 cuisines, with Burger Beast as its hero brand. Operations are centralized through commissary facilities and proprietary kitchen technology that manages multi-brand, multi-platform menus in real time.
Product overview
CloudEats is a cloud restaurant company operating a multi-brand, multi-cuisine portfolio optimized for delivery. The company builds persona-driven online-optimized food brands, with Burger Beast (including Chef Carlo's Burger Beast) serving as the hero brand. The broader portfolio covers over 15 cuisines, each brand targeting specific consumer segments. Operations are supported by proprietary kitchen technology for multi-brand, multi-platform management, centralized commissary operations (95%+ of dishes), API integrations with leading food delivery platforms, dish transport testing protocols, and innovative packaging. The company operates in the Philippines and Vietnam, having served over 2.5 million orders, with plans to expand to a third Southeast Asian market.
Differentiator
Problem solved
Functional benefit
Brands
- Burger Beast: A burger brand featuring affordable gourmet burgers. Unleash your inner beast with these affordable gourmet burgers.
Products and services
- Burger Beast CloudEats' hero brand specializing in affordable gourmet burgers, targeting budget-conscious consumers who seek a premium burger experience delivered to their location.
- Chef Carlo's Burger Beast A chef-curated signature sub-brand under Burger Beast offering premium burger creations, part of CloudEats' hero brand portfolio optimized for delivery.
- Multi-Brand Portfolio (15+ Cuisines) A portfolio of over 15 cuisine-specific proprietary brands, each targeting a defined consumer persona (e.g., working mothers, college students) with delivery-optimized menus, pricing, and positioning, sold exclusively through third-party delivery platforms.
Quantifiable outcome
- Industry-leading conversion rates and virtually zero cancellations through real-time menu API integration
- +1 more outcomes
Companies that use CloudEats
Customer profileSegments1 record
Ideal customer profiles1 record
CloudEats technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CloudEats partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights6 records
CloudEats competitors and assessment
Company assessmentDirect peers
- Dahmakan: Malaysia- and Singapore-based cloud kitchen and virtual brand operator serving consumers through food delivery apps. Direct peer in the SEA cloud kitchen category with similar persona-driven brand strategy and aggregator-led distribution.
- Rebel Foods: India-headquartered multi-brand cloud kitchen operator running hundreds of virtual brands across South and Southeast Asia. Closest direct comparable to CloudEats in business model: multi-brand, commissary-backed, delivery-aggregator-dependent, persona-driven brand development.
- GrabKitchen: Delivery-aggregator-owned cloud kitchen concept operated by Grab across Southeast Asia. A direct competitor that combines platform ownership with kitchen operations, creating both a channel and a rival for CloudEats in the Philippines and Vietnam.
- Kitopi: UAE-based managed cloud kitchen operator with proprietary kitchen technology and a multi-brand, multi-cuisine approach. Highly comparable on the proprietary-tech and multi-brand dimensions, and has expanded into SEA, making it a direct competitor and benchmark for CloudEats.
- Tiffin Labs: Southeast Asia-based virtual restaurant brand operator focused on developing and scaling delivery-only food brands. Direct peer on multi-brand virtual kitchen strategy and aggregator-led distribution across the region.
Broad incumbents
- GoFood (Gojek): Indonesia-headquartered super-app and food delivery aggregator under GoTo that has piloted cloud-kitchen and merchant-partnership models. Comparable as a major SEA distribution channel and ecosystem incumbent with overlapping interest in virtual brands.
- Foodpanda (Delivery Hero): Major SEA food delivery aggregator owned by Delivery Hero that also operates its own cloud kitchens and brand partnerships in selected markets. Acts as both a key distribution channel for CloudEats and a potential competitor via its private-label and kitchen initiatives.
Emerging players
- Keatz: Cloud kitchen operator active in MENA and expanding into Asia, focused on technology-enabled kitchen management. Comparable on the proprietary kitchen-ops technology axis and on operating virtual food brands at scale.
- Epic Chefs: Vietnam-based cloud kitchen and virtual restaurant brand operator. Direct competitor within CloudEats' Vietnam footprint, competing for the same delivery-aggregator demand and consumer personas.
Regional players
- Yummy Corporation: Philippines-based online food delivery and cloud kitchen operator. Strongly comparable given the same home market and delivery-aggregator model, though primarily a domestic player rather than multi-country.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CloudEats social profiles
Digital presenceCloudEats compliance and trust
Trust signalCompliance1 record
CloudEats financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudEats leadership team
Management profileNumber of profiles
Profiles2 records
CloudEats funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudEats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudEats
What does CloudEats do?
CloudEats operates cloud kitchens across Southeast Asia, preparing and selling food through third-party delivery aggregators such as GrabFood and Foodpanda. The company develops persona-driven, delivery-optimized proprietary food brands covering more than 15 cuisines, with Burger Beast as its hero brand. Operations are centralized through commissary facilities and proprietary kitchen technology that manages multi-brand, multi-platform menus in real time.
Is CloudEats a public or private company?
CloudEats is a private company. It is classified as venture growth investor backed and is currently operating.
When was CloudEats founded?
CloudEats was founded in 2019. It employs 101 to 250 people.
Where is CloudEats based?
CloudEats is headquartered in Manila, Philippines, in the Asia region.
How does CloudEats make money?
Two revenue lines are on record. Food Sales via Delivery Platforms are the primary driver. The others are proprietary Brand Development.
Who are CloudEats's main competitors?
Direct peers on record are Dahmakan, Rebel Foods, GrabKitchen, Kitopi and Tiffin Labs. Broad incumbents are GoFood (Gojek) and Foodpanda (Delivery Hero). Emerging players are Keatz and Epic Chefs. Yummy Corporation is listed as a regional player.
Does CloudEats have an API?
No public API is recorded for CloudEats.
What industry is CloudEats in?
CloudEats's product category is Cloud Kitchen Restaurant Services. Its primary akta.pro industry code is THAFAJAA, Multi-Brand Cloud Kitchen Operators, with a secondary code of THAFAJAH, CPO (Central Production/Commissary) + Satellite Ghost Kitchens. Its NAICS code is 7223 and its SIC code is 2000.