Upliance.ai

What Upliance.ai does

Upliance.ai (legally React Labs Private Limited) is a Bengaluru-headquartered D2C smart home appliance company founded in 2021 that designs, manufactures, and sells AI-powered kitchen devices to urban Indian households. The company operates two product lines: the Upliance Smart Cooking Assistant series (Upliance 1.0 with HeatCore™ Gen 1, Upliance 2.0+ with HeatCore™ Gen 2 and Virtual Flame, and the BundleUp variant with an extra jar), and the Upliance Smart Air Fryer series (5L and 6L variants). Core technology combines proprietary hardware—the HeatCore™ heating system, the Omni Blade AI-controlled blade system, and Texture Control in air fryers—with the UpAI software platform, which delivers generative recipe creation, photo-to-recipe computer vision, multimodal reel-to-recipe parsing, AI troubleshooting (Fix My Food), and remote app-based control. The platform ships with 750+ guided recipes, integrates multiple sensors (temperature, blade motion, calorie-aware weighing scale), and reports a 37% reduction in product development cycle time after adopting Autodesk Fusion.

The company's revenue model is predominantly one-time hardware sales (₹8,999–₹39,999 per device), supplemented by accessories, extended warranty add-ons (₹1,750–₹5,000), and a forward-looking ₹149/month software subscription taking effect post-January 2027/2028. Go-to-market is product-led: direct-to-consumer via upliance.ai and Amazon India, augmented by a corporate bulk gifting B2B channel, with marketing driven by Shark Tank India Season 3 exposure (2024), social media, PR in Inc42/Business Today/YourStory, the Google AI First accelerator (2024), and an owner referral program. Customer segments include urban dual-income households, beginner cooks, multi-dietary families, and corporate gifting buyers; the installed base stands at 6,000–7,000+ Indian households that have collectively cooked over 5 lakh meals. The company has raised approximately $4.8M to date across a $800K Tim Draper-led pre-seed (Oct 2022) and a $4M Khosla Ventures-led seed (Feb 2024), with FY25 revenue reported at INR 6+ crore.

Name

Upliance.ai

Legal name

React Labs Private Limited

Website

https://upliance.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Upliance.ai is an India-based D2C smart appliance company that designs and sells AI-powered cooking assistants and smart air fryers (featuring proprietary HeatCore™, UpAI, and Texture Control) to urban Indian households, selling direct via its website and Amazon India.

Ownership category

akta.pro rank

Product category

Smart Kitchen Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521), Household Appliance Manufacturing (3352)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro industry

PRIMARYCRACAGAG

Smart Appliances & Connected Kitchen/Laundry Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Smart Home, IoT & Home Automation Retail

SECONDARYCRACADAF

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

SECONDARYCRACACAA

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

Keywords

• AI cooking appliances
• Smart kitchen devices
• Automated cooking assistants
• Indian kitchen appliances
• AI recipe generation

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue stream from selling AI cooking assistants (Upliance 1.0, Upliance 2.0+), air fryers, and accessories (extra jars, spare parts, screen protectors). Hardware products are sold as one-time purchases with prices ranging from ₹8,999 to ₹34,999. Extended warranties are available as add-on purchases (₹1,750–₹5,000).
2. Extended Warranty: Extended warranty add-on plans sold to existing customers. Upliance 1.0 extended warranty at ₹3,500/year, Upliance 2.0+ at ₹3,999/year, BundleUp at ₹5,000/year, Value Edition at ₹1,750/year. Coverage adds 12 months of hardware protection beyond the standard 1-year warranty.
3. Future Subscription (Recipes & AI Features): New recipes, AI features, and software updates post-January 2027 (for Upliance 1.0) and post-January 2028 (for Upliance 2.0+) will be available via a subscription plan at ₹149/month. Currently, all recipes and AI updates are provided free until the specified dates.
4. Corporate Bulk Gifting: B2B channel selling multiple units of Upliance devices for corporate gifts, employee gifting, and bulk orders. Custom pricing and delivery timelines offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Upliance.ai designs, manufactures, and sells AI-powered smart kitchen appliances — the Upliance Smart Cooking Assistant (1.0, 2.0+, BundleUp) and the Upliance Smart Air Fryer (5L, 6L) — paired with its proprietary UpAI software platform. Devices automate chopping, stirring, blending, kneading, weighing, and cooking under guided touchscreen recipes, while the companion app enables photo-to-recipe, reel-to-recipe, AI troubleshooting, and remote control. The offering is targeted at urban Indian households and is sold direct-to-consumer via the company's e-commerce website and Amazon India.

Product overview

Upliance.ai is an Indian home appliance startup offering AI-powered smart kitchen devices. The portfolio consists of two product lines: (1) the Upliance Smart Cooking Assistant series — available as Upliance 1.0, Upliance 2.0+, and BundleUp (1.0 with extra jar) — featuring a 2-litre Smart Jar with touchscreen, automated chopping/stirring/cooking, UpAI recipe generation, and over 750 guided recipes; and (2) the Upliance Smart Air Fryer series (5L and 6L variants) with UpAI photo-to-recipe technology, Texture Control, and AMOLED dial. All devices are controlled via a mobile app over WiFi and are complemented by extended warranty add-ons and a range of accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Upliance 1.0 — Smart Cooking Assistant India's first AI-powered smart cooking assistant with a 2-litre stainless steel Smart Jar, 8" IP54-rated touchscreen, integrated weighing scale, and HeatCore™ Gen 1 precision heating. Automates chopping, stirring, sautéing, steaming, kneading, blending, and cooking across 14+ functions under guided recipes, controlled via touchscreen and the Upliance mobile app over WiFi. Targeted at urban Indian households seeking daily guided cooking.
• Upliance 2.0+ — Enhanced AI Smart Cooking Assistant Enhanced AI cooking assistant with a toughened see-through glass lid featuring a Virtual Flame visual heat indicator, HeatCore™ Gen 2 precision heating, enhanced motor control, calorie-aware weighing scale, and 750+ guided recipes including low-oil, high-protein, Jain-friendly, and kid-friendly variants. Aimed at multi-dietary urban Indian households wanting smarter, healthier cooking.
• Upliance BundleUp — Smart Cooking Assistant with Extra Jar Bundled Upliance 1.0 smart cooking assistant with an additional Smart Jar, designed for households that want to cook consecutive dishes without washing in between, or to dedicate separate jars to specific food categories. Targeted at urban Indian families cooking full multi-dish meals.
• Upliance Smart Air Fryer 6L AI-powered 6-litre smart air fryer with UpAI for Photo to Air Fry computer-vision recipe generation, proprietary Texture Control (Juicy/Tender/Crispy/Crunchy staged-heat cooking), 1.43" AMOLED touchscreen dial, viewing window with interior light, WiFi + app remote control, 1500W power, 80–200°C temperature range, and BIS certification. Targeted at health-conscious urban Indian households.
• Upliance Smart Air Fryer 5L AI-powered 5-litre smart air fryer with UpAI, Texture Control (Juicy/Tender/Crispy/Crunchy), 1.43" AMOLED touchscreen dial, WiFi + app remote control, 1500W power, 80–200°C temperature range, and BIS certification. Aimed at smaller Indian households seeking app-guided, healthier air-fried cooking.
• Upliance Accessories (Spare Parts and Add-ons) Range of standalone replacement and spare parts sold directly for Upliance cooking assistants, including the Extra Jar for Upliance 1.0, Lid Gasket, Crown/Cap, Blade Gasket, Measuring Spoons, Spatula, Blade Cover, and Screen Protector. Supports extended product life and replacement demand from existing Upliance owners.

Quantifiable outcome

• Revenue exceeded INR 6 crore in FY25
• +8 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AutodeskcoreTechnology or Integration · 25 December 2025Upliance.ai uses Autodesk Fusion for product design and development, having shifted from traditional design tools. This transition reduced their product development cycle time by 37%. The company plans to adopt Autodesk Product Lifecycle Management to further unify design and manufacturing workflows.
• Google for Startups Accelerator: AI FirstminorGTM or Marketing Partner · 18 July 2024Upliance.ai was selected as one of 20 Indian startups for Google's 'Google for Startups Accelerator: AI First' programme. The three-month programme provides equity-free support including training, mentorship, cloud credits, and access to AI tools, targeting sectors including AI applications in consumer products. Selected from over 1,030 applications.
• Inc42, Business Today, YourStory, CXOToday, Indian Retailer (Press Partners)minorGTM or Marketing PartnerFeatured in India's leading business and tech press for funding announcements, Shark Tank appearance, and company milestones. Press coverage appears on the company's own website and social media channels.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nymble (Julia): Bengaluru-based maker of the 'Julia' autonomous AI cooking robot for Indian kitchens; directly competes with Upliance's AI cooking assistant in the same market, customer base, and category.
• Vorwerk Thermomix: Global maker of the multifunction Thermomix cooking device with guided recipes; closely comparable in product concept (all-in-one smart cooking jar) though sold mainly in other geographies.
• Tovala: US smart-oven company pairing connected hardware with app-guided cooking and a recipe/meal subscription; comparable hardware-plus-software model targeting busy home cooks.

Broad incumbents

• Wonderchef: Established Indian kitchen-appliance brand cited alongside Upliance in the Deloitte-FICCI smart-appliance report; overlaps on kitchen cooking appliances sold to Indian households but as part of a broader, non-AI portfolio.
• Instant Brands (Instant Pot): Maker of multifunction electric cookers and air fryers for home cooks; overlaps strongly on small kitchen appliance category, though without Upliance's AI/connected-app focus.
• Samsung: Global appliance giant named alongside Upliance in India's AI home-appliance market; offers connected/smart kitchen appliances at massive scale across the same market.
• Godrej Appliances: Major Indian home-appliance manufacturer cited in the same Deloitte-FICCI report; sells kitchen and home appliances to Indian households but lacks Upliance's AI-cooking specialization.

Emerging players

• Suvie: Startup offering a connected multi-zone smart kitchen robot with app-controlled cooking; comparable smart-cooking hardware concept aimed at convenience-seeking households.
• June (June Oven): Maker of an AI/computer-vision smart oven that recognizes food and auto-sets cooking programs; comparable on AI-driven cooking automation and connected appliance positioning.
• Anova Culinary: Connected sous-vide and precision-cooking appliance maker with app-guided recipes; overlaps on app-connected specialty cooking appliances for home users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/upliance
• YouTubeyoutube.com/@upliance_ai
• LinkedInlinkedin.com/company/react-labs-pvt-ltd
• Instagraminstagram.com/upliance.ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upliance.ai