What CNH Industrial does

CNH Industrial N.V. (NYSE: CNH) is a global capital goods company that designs, manufactures, and distributes agricultural and construction equipment under iconic brands including Case IH, New Holland Agriculture, New Holland Construction, CASE Construction Equipment, and STEYR. Founded in 2013 and controlled by Exor N.V., the company operates two primary segments: Agriculture (Q1 2026 revenue $2.6B, up 1% YoY) and Construction (Q1 2026 revenue $574M, down 3% YoY). CNH completed the demerger of Iveco Group in 2024 to sharpen focus on its ag and construction franchises.

The company has built a substantial technology platform through acquisitions totaling over $2.3 billion since 2021: Raven Industries ($2.1B in 2021), NX9 (ISOBUS software, 2021), Augmenta (Sense & Act crop control, 2023), Hemisphere GNSS ($175M in 2023), and Bennamann (methane capture, 2023). CNH holds 12,930 precision agriculture patents — the second-largest farm-native IP portfolio in the industry — and recently launched autonomous row crop tractors (improving operational efficiency by ~17%), the E25X electric mini excavator, and the RoofX modular autonomy platform for construction fleets. The FieldOps connected-machines platform integrates telematics, GNSS positioning, and agronomic data.

Revenue is generated through three streams: equipment hardware sales (primary), aftermarket parts and service, and CNH Industrial Capital (captive finance, with Q1 2026 retail loan originations of $2.2B). Distribution is exclusively through a global dealer network consolidated from 2,698 to ~2,300 locations since 2023, with North American dealer management unified under CNH in May 2026. Manufacturing is distributed across North America, Europe (Modena, Italy R&D hub invested €21M in 2026), and India (Greater Noida facility expanding capacity from 60,000 to 70,000 tractors, exporting to 90+ countries).

Name

CNH Industrial

Legal name

CNH Industrial N.V.

Website

https://cnhindustrial.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CNH Industrial N.V. (NYSE: CNH) is a global capital goods company manufacturing agricultural and construction equipment under Case IH, New Holland, CASE, and STEYR brands, with integrated precision agriculture technology and captive finance distributed through 2,300+ global dealerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Basildon

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: CNH Industrial generates primary revenue from manufacturing and selling agricultural equipment including tractors, combines, and implements under Case IH, New Holland, and STEYR brands. Q1 2026 agriculture segment revenue was $2.6 billion (up 1% YoY).
2. Construction Equipment Sales: The construction segment contributed $574 million in Q1 2026 revenue (down 3% YoY), covering equipment under CASE Construction and New Holland Construction brands. The company has restarted partnership discussions for its sub-scale construction equipment business with potential monetization or sale.
3. CNH Industrial Capital (Captive Finance): Retail loan originations of $2.2 billion in Q1 2026 (down 10.1% YoY) with net income of $74 million. The captive finance arm services dealers and customers across North America, with growing distress in South America due to tighter credit and delays in Brazil government-backed financing.
4. Aftermarket Parts and Services: CNH Industrial announced a minority equity stake in Abilene Machine to expand aftermarket parts offerings for dealers, contributing to recurring revenue from parts, service, and support.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

CNH Industrial designs, manufactures, and sells agricultural and construction equipment under brands including Case IH, New Holland Agriculture, CASE Construction, New Holland Construction, and STEYR. The company also provides precision agriculture technology, autonomous machinery, electric powertrains, and captive financing through CNH Industrial Capital, distributing products through a global dealer network of more than 2,300 locations worldwide.

Product overview

CNH Industrial is a global equipment manufacturer operating two core divisions: Agriculture and Construction. The Agriculture segment encompasses global brands (Case IH, New Holland Agriculture) and regional brands (STEYR), while the Construction segment includes CASE Construction Equipment and New Holland Construction. The company operates a platform-plus-technology architecture, integrating acquired precision agriculture capabilities (Raven Industries, Hemisphere GNSS) with core equipment brands. Key technology platforms include FieldOps for integrated field operations and autonomous capabilities. Recent additions include electric construction equipment (E25X excavator), autonomous tractors, and the RoofX autonomy platform for construction fleets. The portfolio spans from compact equipment to high-horsepower row crop tractors, with a stated goal of doubling precision technology components in agricultural sales by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• Case IH: Global agricultural equipment brand offering tractors and harvesting equipment
• New Holland Agriculture
• New Holland Construction
• CASE Construction Equipment
• STEYR
• Raven
• Hemisphere
• FieldOps
• RoofX
• E25X Electric Excavator

Products and services

• Case IH Agricultural Equipment Global agricultural equipment brand offering tractors, combines, and hay tools for commercial farming operations worldwide.
• New Holland Agriculture Equipment Global agricultural equipment brand providing farming machinery including tractors, harvesters, and hay equipment for diverse agricultural applications.
• CASE Construction Equipment Global construction equipment brand offering excavators, wheel loaders, and compact equipment for construction and infrastructure projects.
• New Holland Construction Equipment Global construction equipment brand providing compact loaders, excavators, and material handling equipment.
• STEYR Agricultural Tractors Regional agricultural tractor brand focused on European markets, including the new Cervus CVT 400+ horsepower tractor.
• Raven Precision Agriculture Technology Precision agriculture technology brand acquired in 2021 for $2.1 billion, providing autonomous systems, field optimization, and digital agriculture solutions.
• New Holland E25X Electric Mini Excavator 2.5-ton electric mini excavator featuring hydraulically-retracting tracks, 8-foot dig depth, and 32.2 kWh battery providing 4-8 hours of runtime, targeting contractors in noise- and emissions-regulated environments.
• Autonomous Row Crop Tractors Autonomous tractors for row crop farming introduced in February 2025, improving operational efficiency by approximately 17%.
• CASE RoofX Autonomy Platform Modular autonomy platform for construction equipment fleets, designed as a transferable software-updatable platform enhancing operational intelligence, safety and productivity.
• CNH Industrial Capital (Captive Financing) Captive finance subsidiary providing retail loan originations and dealer financing supporting equipment purchases across North America and other markets.

Quantifiable outcome

• Autonomous row crop tractors improve operational efficiency by approximately 17%
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered strategic, minor and core.

• IntelsatstrategicTechnology or Integration · 1 January 2026CNH Industrial has an alliance with Intelsat to embed satellite connectivity into agricultural equipment for remote-area autonomous operations. This addresses connectivity gaps in remote agricultural regions where traditional cellular coverage is unavailable.
• Università di Bologna and UnimorestrategicStrategic or Co-development Partner · 1 January 2026CNH has renewed academic partnerships with Università di Bologna and Unimore for open innovation at its San Matteo R&D hub in Modena, Italy. This supports CNH's commitment to Italy's Emilia-Romagna region and advances research collaboration in agricultural and construction technology.
• Abilene MachineminorStrategic or Co-development Partner · 1 January 2026CNH Industrial announced a minority equity stake in Abilene Machine to expand aftermarket parts offerings for dealers. This partnership enhances the aftermarket parts supply chain and dealer support capabilities.
• iVT Expo EuropeminorGTM or Marketing Partner · 1 January 2026CNH Industrial participates in iVT Expo Europe 2026 in Cologne, Germany as a speaker, discussing technologies including electrification, autonomous systems, digitalisation, and connectivity in the off-highway sector.
• Starlink (SpaceX)strategicTechnology or Integration · 1 January 2024CNH Industrial partnered with Starlink (SpaceX) for satellite connectivity integration into equipment, supporting the FieldOps platform with improved connectivity capabilities for remote and rural operations.
• Hemisphere GNSScoreTechnology or Integration · 1 March 2023CNH Industrial acquired Hemisphere GNSS for $175 million in March 2023 to enhance machine control and autonomy capabilities with centimeter-level positioning accuracy. This acquisition strengthens CNH's precision agriculture technology portfolio with RTK and PPK technologies, and multi-frequency signal processing.
• AugmentacoreStrategic or Co-development Partner · 1 March 2023CNH Industrial acquired Augmenta, its former strategic partner, to enhance its 'Sense & Act' agricultural technology for improved crop protection and operational efficiency. Augmenta's technology was previously integrated into CNH products before full acquisition.
• BennamanncoreStrategic or Co-development Partner · 1 March 2023CNH Industrial acquired a majority stake in Bennamann, a UK-based company specializing in capturing and reusing fugitive methane emissions for energy use. This enhances CNH's alternative fuel offerings for agriculture and enables farms to achieve energy independence and reduce carbon emissions.
• Monarch TractorcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2021CNH Industrial has a licensing agreement with Monarch Tractor for autonomous electric platforms, expanding its electrification technologies. This enables CNH to offer autonomous electric tractors leveraging Monarch's technology.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Deere & Company: John Deere is the global #1 in agricultural equipment with 37.6% North American AWD tractor share versus CNH's 27.2%. It competes head-to-head across tractors, combines, and precision agriculture technology — including 13,309 precision ag patents vs. CNH's 12,930.
• AGCO Corporation: AGCO holds 11.8% of the North American AWD tractor market and directly competes with CNH's Case IH, New Holland, and STEYR brands across tractors, combines, and hay tools. It is the third major global full-line ag equipment OEM alongside CNH and Deere.
• Kubota Corporation: Kubota is a global agricultural and compact construction equipment manufacturer with strong presence in Asia and growing North American share. It directly overlaps with CNH's compact tractor and small-construction segments.
• Lindsay Corporation: Lindsay manufactures irrigation equipment and infrastructure products and competes with CNH in certain farm-equipment adjacencies, particularly via its precision irrigation technology that overlaps FieldOps' data platform ambitions.
• Manitou Group: Manitou specializes in material handling, aerial work platforms, and compact equipment — directly overlapping CNH's CASE and New Holland Construction compact loader, mini excavator, and telehandler categories.

Broad incumbents

• Caterpillar Inc. Caterpillar is the dominant global construction equipment OEM. While CNH competes in compact and mid-size construction through CASE and New Holland Construction, Caterpillar operates at vastly larger scale and broader geographic/product scope.
• Komatsu Ltd. Komatsu is a top-tier global construction and mining equipment manufacturer with extensive autonomous and smart-construction initiatives. It competes with CASE Construction's heavy-line and RoofX autonomy platform efforts.
• Volvo CE (Volvo Group): Volvo Construction Equipment is part of Volvo Group and offers compact and mid-size machines overlapping with CASE and New Holland Construction, particularly in European and emerging markets.

Regional players

• Mahindra & Mahindra (Farm Equipment): Mahindra is the world's largest tractor manufacturer by volume with dominant India share, overlapping directly with CNH's Greater Noida-based Case IH and New Holland exports and competing in the same South Asian and African smallholder markets.

Emerging players

• Trimble Inc. Trimble provides GNSS, precision agriculture, and machine control technology. It competes with CNH's Hemisphere GNSS subsidiary in positioning hardware and adjacent to CNH's Raven precision-ag software stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CNHIndustrial
• Facebookfacebook.com/CNHIndustrial
• LinkedInlinkedin.com/company/cnh

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds14 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments15 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNH Industrial