Manitou Group
- Company typePublic
- Founded1958
- HeadquartersRue De Chorette, France
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Manitou Group firmographics
Firmographics- Name
- Manitou Group
- Legal name
- Manitou BF, SA
- Website
- https://manitou-group.com
- Company type
- Public
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Manitou Group industry classification
Industry- Product category
- Construction and Material Handling Equipment
- NAICS
- Industrial Machinery Manufacturing (33324), All Other Industrial Machinery Manufacturing (333248)
- SIC
- General Industrial Machinery & Equipment (3560), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
- akta.pro secondary industry
- Frames, Chassis & Structural Components Manufacturing (IMACAOAG)
Keywords
Where Manitou Group is headquartered
LocationHeadquarters
- HQ city
- Rue De Chorette
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Manitou Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- New machine sales: Primary revenue driver consisting of new equipment sales to construction, rental, and industrial customers. Q1 2026 machine order intake was €631m (vs €574m in Q1 2025, +9.9%); 2025 full-year machine order intake was a record €2,181m, +106.5% vs 2024. 2025 full-year revenue from machine sales and related services was €2,564m.
- Services and sustainable solutions: Revenue from sustainable solutions and associated services, which the group has identified as a key extra-financial KPI tied to its SLL credit margin adjustment (progression of the share of turnover generated by sustainable solutions and their associated services).
- Aftermarket / spare parts and support: Recurring aftermarket and parts activity supporting the installed base of Manitou and Gehl equipment, referenced implicitly via service-related offerings tied to LIFT 2030 strategy.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Manitou Group product offering
Product offeringCore offering
Manitou Group designs, manufactures and sells material handling equipment, aerial work platforms (nacelles), and earthmoving machinery under its two principal brands, Manitou and Gehl. Its equipment is sold to construction and infrastructure contractors, equipment rental companies, and agricultural, industrial and logistics end-users through a global dealer and subsidiary network. The group also generates revenue from related aftermarket services and sustainable solutions tied to its LIFT 2030 roadmap.
Product overview
Manitou Group is an industrial manufacturer — not a software platform — whose offering is structured around two flagship brands, Manitou and Gehl, which together deliver the group's portfolio of handling, access platforms (aerial work platforms / nacelles), and earthmoving solutions to customers worldwide. The brands act as sub-portfolio identities under the unified Manitou Group corporate umbrella, complemented by acquired entities (such as Italian companies COME and Metal Work and Dezzo Equipment) that extend capabilities into specific components and geographic markets. The group's strategy is articulated through its LIFT 2030 roadmap, which ties its product, sustainability, and financial commitments (such as the Sustainability Linked Loan) into a single multi-year plan.
Differentiator
Problem solved
Functional benefit
Brands
- Manitou: One of the group's two main brands for handling, access platforms, and earthmoving solutions.
- Gehl
Products and services
- Manitou branded handling, access platform and earthmoving equipment The Manitou branded range of material handling machines (such as telehandlers), aerial work platforms / nacelles, and earthmoving equipment, sold to construction contractors, rental firms and industrial end-users worldwide.
- Gehl branded handling, access platform and earthmoving equipment The Gehl range of compact handling, access platform and earthmoving equipment distributed primarily through dedicated Gehl dealer networks in North America, Latin America and South Africa.
- Low-carbon / electric machine range Electric and other low-carbon versions of the group's handling, access platform and earthmoving machines, developed to help large rental fleets and end-users transition toward more sustainable equipment portfolios.
- Aftermarket spare parts and services for the installed base Aftermarket spare parts, maintenance and support services for the installed base of Manitou and Gehl equipment, sold through the group's global dealer network.
Quantifiable outcome
- Q1 2026 revenue of €648m, +8.0% (+10.2% like-for-like) vs Q1 2025.
- +4 more outcomes
Companies that use Manitou Group
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Manitou Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Manitou Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic and minor.
- Gehl dealer network in South AfricastrategicStrategic development of the Gehl dealer network in South Africa, announced 16/06/26. Gehl is one of Manitou Group's two main brands, and the South African expansion supports the group's international growth strategy under the LIFT 2030 roadmap.
- Manitou IndonesiastrategicInauguration of Manitou Indonesia on 11/05/26, establishing a local subsidiary to develop Manitou's presence in South-East Asia for sales, distribution and after-sales support of Manitou equipment.
- Gehl dealer network in Latin AmericastrategicExpansion of the Gehl dealer network across Latin America, announced 22/07/25, extending the group's reach for its Gehl brand in the region.
- Dezzo EquipmentminorFinalization on 01/10/24 of the acquisition of Dezzo Equipment assets (agreement initially announced 06/05/24), expanding the group's service / distribution footprint.
- COME and Metal Work (Italian)strategicFinalization on 15/01/24 of the majority stake acquisition of Italian companies COME and Metal Work (agreement initially announced 08/11/23), strengthening the group's capabilities in its core activity.
- Terex AWPminorHistorical cross-distribution agreement between Terex AWP and Manitou (referenced in Manitou Group's archived regulated information), under which the two groups distributed each other's aerial work platforms.
- Toyota Industrial Equipment / CFMminorRenewal of distribution agreements between Toyota Industrial Equipment and CFM (Manitou Group), as documented in Manitou's archived regulated information.
Scale indicators9 records
Recent moves9 records
Expansion highlights7 records
Manitou Group competitors and assessment
Company assessmentDirect peers
- Bobcat Company (Doosan Bobcat): Bobcat, owned by Doosan, is a global compact equipment manufacturer (skid-steers, compact track loaders, telehandlers) — directly comparable to Manitou's Gehl brand in compact handling and earthmoving equipment.
- JLG Industries: JLG, an Oshkosh Corporation subsidiary, is a global leader in aerial work platforms (boom lifts, scissor lifts) — directly competing with Manitou's nacelle business for rental-fleet and construction customers.
- Merlo S.p.A. Merlo is an Italian manufacturer of telehandlers, rotating telehandlers, and compact handling equipment — a direct European peer to Manitou in the telehandler category serving agricultural, construction, and rental customers.
- Haulotte Group: Haulotte is a France-based manufacturer of aerial work platforms and telehandlers — a direct European peer to Manitou in the same customer segment (rental fleets) and product categories (handling and access platforms).
- Terex Corporation (Genie brand): Terex's Genie business is a leading global manufacturer of aerial work platforms and telehandlers, directly overlapping Manitou's core product portfolio and rental-fleet channel; Manitou even has a historical cross-distribution agreement with Terex AWP.
Broad incumbents
- Caterpillar: Caterpillar is the global incumbent in earthmoving and construction equipment; while much larger and broader, it competes with Manitou in earthmoving and telehandler adjacencies, and serves many of the same rental-fleet customers.
- CNH Industrial (CASE Construction Equipment): CNH Industrial's CASE Construction Equipment and New Holland Construction brands offer a broad range of compact and heavy construction equipment that overlaps with Manitou's handling and earthmoving portfolio.
- Liebherr: Liebherr is a privately held, broad-line construction and earthmoving equipment OEM with overlap in telehandlers, earthmoving, and concrete machinery — comparable to Manitou in product breadth and European dealer coverage.
- Komatsu: Komatsu is a global incumbent in construction and earthmoving equipment with broad overlap to Manitou in earthmoving, mining, and infrastructure end-markets, particularly outside Europe.
- Volvo Construction Equipment: Volvo CE is a major full-line construction equipment manufacturer offering handling, compaction, and earthmoving solutions that overlap with Manitou's portfolio in dealership channels and European rental fleets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Manitou Group social profiles
Digital presenceManitou Group compliance and trust
Trust signalCompliance1 record
Manitou Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manitou Group leadership team
Management profileNumber of profiles
Profiles5 records
Manitou Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Manitou Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manitou Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manitou Group
What does Manitou Group do?
Manitou Group designs, manufactures and sells material handling equipment, aerial work platforms (nacelles), and earthmoving machinery under its two principal brands, Manitou and Gehl. Its equipment is sold to construction and infrastructure contractors, equipment rental companies, and agricultural, industrial and logistics end-users through a global dealer and subsidiary network. The group also generates revenue from related aftermarket services and sustainable solutions tied to its LIFT 2030 roadmap.
Is Manitou Group a public or private company?
Manitou Group is a public company. It is classified as public and is currently operating.
When was Manitou Group founded?
Manitou Group was founded in 1958. It employs 1,001 to 5,000 people.
Where is Manitou Group based?
Manitou Group is headquartered in Rue De Chorette, France, in the Europe region.
How does Manitou Group make money?
Three revenue lines are on record. New machine sales are the primary driver. The others are services and sustainable solutions and aftermarket / spare parts and support.
Who are Manitou Group's main competitors?
Direct peers on record are Bobcat Company (Doosan Bobcat), JLG Industries, Merlo S.p.A., Haulotte Group and Terex Corporation (Genie brand). Broad incumbents are Caterpillar, CNH Industrial (CASE Construction Equipment), Liebherr, Komatsu and Volvo Construction Equipment.
Does Manitou Group have an API?
No public API is recorded for Manitou Group.
What industry is Manitou Group in?
Manitou Group's product category is Construction and Material Handling Equipment. Its primary akta.pro industry code is IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial), with a secondary code of IMACAOAG, Frames, Chassis & Structural Components Manufacturing. Its NAICS code is 33324 and its SIC code is 3560.