Truora
Truora is a Colombia-based B2B platform offering integrated identity verification, background checks, WhatsApp customer engagement, and electronic signature (ZapSign) to over 33,000 Latin American enterprises, primarily in banking, fintech, marketplaces, and insurance, with subscription and per-transaction pricing.
- Company typePrivate
- Founded2020
- HeadquartersCali, Colombia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Truora does
Truora is a Colombia-headquartered B2B platform that sells an integrated stack of digital identity verification, background screening, WhatsApp customer engagement, and electronic signature services to enterprises across Latin America. The company's core products are Digital Identity Validation (document OCR plus facial recognition with liveness detection), TruChecks (background checks against 2,000+ national and international data sources with risk scoring and monitoring), Customer Engagement (WhatsApp Business API-based chatbots enhanced with ChatGPT for sales, support, and marketing automation), and ZapSign (legally valid electronic document signing, acquired in 2022). Underlying capabilities span computer vision, biometric presentation attack detection, conversational AI, anomaly detection for fraud, and process automation, all delivered through a public developer API (dev.truora.com) and a marketplace listing on HubSpot. The platform is built on AWS infrastructure and is certified to ISO 27001, 27017, 27018, and 30107, with GDPR and LGPD compliance, positioning the company to serve regulated buyers.
Truora serves more than 33,000 clients across verticals that include banking (Bancolombia, Santander, Nequi), fintech and credit (Stori, Addi), delivery and marketplaces (Rappi, Mercado Libre, Didi), healthcare/telemedicine (Clivi), and insurance. Distribution is primarily direct enterprise field sales complemented by an SI and consulting partner ecosystem that includes Deloitte, PwC, TCS, and TD SYNNEX, and technology partnerships with AWS (recognized as AWS Technology Partner of the Year 2024), HubSpot, and Meta. The company operates legal entities in Colombia, Mexico, Chile, and Brazil, and maintains regional offices in Bogotá, Cali, Mexico City, San Francisco, and Belo Horizonte, with announced expansion intent into Europe.
Truora generates revenue through subscription-based "Bolsas Truora" plans priced by included services and transaction volumes, with usage-based overage charges for volumes above plan limits and per-transaction pricing across each service line. The company has raised approximately USD 18.65M in disclosed venture funding across rounds in 2018–2022, including a USD 15M Series A in April 2022 led by Accel and Propel, with earlier participation by Y Combinator, Kaszek Ventures, Magma Partners, and Capital Maya. The business remains private, VC-backed, and operating across the Latin American region with expansion into the US and announced plans for Europe.
Truora firmographics
Firmographics- Name
- Truora
- Legal name
- Truora S.A.S.
- Website
- https://truora.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Truora is a Colombia-based B2B platform offering integrated identity verification, background checks, WhatsApp customer engagement, and electronic signature (ZapSign) to over 33,000 Latin American enterprises, primarily in banking, fintech, marketplaces, and insurance, with subscription and per-transaction pricing.
- Ownership category
- akta.pro rank
Truora industry classification
Industry- Product category
- Digital Identity Verification & Compliance Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Identity Verification, Proofing & KYC (IDV) (HDAEAJAI)
- akta.pro secondary industries
- Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI), IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK)
Keywords
Where Truora is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Offices5 records
Markets served
Truora business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based Truora Bags (Bolsas Truora): Truora offers different service plans called 'Bolsas Truora' (Truora Bags) with variable costs depending on included services and transaction volume. Each service is measured by transaction volume, where one transaction equals one operation. Bags are capped at one month validity and auto-renew on the monthly anniversary date. Additional transactions beyond the bag limit are charged at rates specified in the bag conditions. Payment is processed through partnered payment platforms via automatic debit, with Stripe used exclusively for Customer Engagement flows.
- Per-transaction usage: Beyond fixed subscription bags, Truora charges per transaction for usage beyond included volumes. Transactions are counted independently per service operation, allowing consumption-based pricing on top of base subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom subscription plans based on service selection and transaction volume |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Truora product offering
Product offeringCore offering
Truora is a B2B cloud platform that provides digital identity verification (document OCR, facial recognition with liveness detection), background checks against 2,000+ public data sources, AI-powered WhatsApp customer engagement chatbots, and electronic signature services (ZapSign) to enterprises in Latin America. The platform enables regulated industries to conduct KYC/AML-compliant onboarding, fraud prevention, automated sales and support conversations, and legally valid document signing through a unified subscription-based service bundle (Bolsas Truora).
Product overview
Truora is a B2B digital trust and customer engagement platform offering four integrated core products: Digital Identity Validation (biometric and document verification for KYC/AML compliance), TruChecks (background verification against national and international databases), Customer Engagement (AI-powered WhatsApp chatbots with ChatGPT integration for sales, support, and marketing automation), and ZapSign (electronic signature enabling legally valid document signing). The platform follows a modular architecture where products can be used independently or together, with subscription plans (Bolsas Truora) sold in transaction volumes. Truora serves regulated industries including banking, fintech, insurance, and e-commerce across Latin America with over 33,000 clients.
Differentiator
Problem solved
Functional benefit
Brands
- ZapSign: Electronic signature platform acquired by Truora in May 2022, enabling digital contract and document signing with legal validity. Operates as a retained brand under Truora's portfolio.
- TruChecks
Products and services
- Digital Identity Validation (Validación de identidad digital) Verifies user identity through document validation (OCR) and facial recognition with liveness detection for secure, efficient digital onboarding and KYC/AML compliance. Designed for regulated enterprises in banking, fintech, marketplaces, and mobility.
- TruChecks (Background Checks) Online background verification service querying national and international public databases for criminal, judicial, police, credit, and international records, with risk scoring, alerts, and ongoing monitoring. Used by enterprises for customer onboarding, supplier vetting, and HR screening.
- Customer Engagement (WhatsApp Chatbots) Automated WhatsApp chatbot platform for customer service, sales automation, and marketing campaigns, featuring AI-powered conversations integrated with ChatGPT, inbound and outbound flows, and large-scale notification delivery. Designed for enterprises operating in Latin America where WhatsApp is the dominant consumer channel.
- ZapSign (Electronic Signature) Electronic signature solution acquired from Brazilian company ZapSign, enabling legally valid document signing from any device, with document creation, templates, automated signature collection, and delivery via WhatsApp, email, or other channels. Used by enterprises, proptech firms, and telemedicine providers to execute contracts and documents digitally.
Quantifiable outcome
- 80% reduction in operational costs for banking sector customers
- +9 more outcomes
Companies that use Truora
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
Truora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature4 records
Truora partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Amazon Web Services (AWS)flagshipAWS serves as Truora's cloud infrastructure provider and strategic technology partner. Truora was recognized by AWS as Technology Partner of the Year 2024, demonstrating excellence in building identity verification solutions on AWS. The partnership enables Truora to leverage AWS's global infrastructure for serving Latin American enterprises with compliant, scalable cloud services.
- HubSpotcoreHubSpot marketplace partnership providing WhatsApp integration by Truora. The platform connects with HubSpot at all key points of the prospect lifecycle, enabling companies to incorporate WhatsApp into marketing, sales, and customer service processes without additional development. Available in the HubSpot ecosystem marketplace.
- Meta (Facebook)coreMeta Business Partner for WhatsApp Business API access and integration. Truora leverages WhatsApp as a primary communication channel for customer engagement solutions, operating as a WhatsApp Business Solution Partner.
- DeloittecoreDeloitte is part of Truora's partner ecosystem, providing consulting and implementation services for enterprise customers deploying Truora's identity verification and customer engagement solutions.
- PwC (PricewaterhouseCoopers)corePwC is listed as a consulting partner for Truora, supporting enterprise digital transformation initiatives with implementation services for identity verification and compliance solutions.
- TCS (Tata Consultancy Services)coreTCS is part of Truora's partner ecosystem, providing system integration and consulting services for enterprise implementations.
- TD SYNNEXcoreTD SYNNEX is listed as a technology distribution partner, helping resell and distribute Truora's solutions to enterprise customers through their distribution network.
- ConsultecminorListed as a consulting partner providing implementation services for Truora solutions.
- SiigominorSiigo is listed as a partner in Truora's ecosystem, potentially for joint solution development in the accounting/business software space.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Truora competitors and assessment
Company assessmentDirect peers
- Jumio: Enterprise-focused identity verification and KYC/AML platform. Competes head-to-head with Truora for regulated LATAM financial institution and marketplace customers.
- Onfido: Global identity verification platform offering document + biometric KYC, serving banks, fintechs, and marketplaces. Direct competitor to Truora's core IDV product, especially in cross-border enterprise deals.
- Veriff: AI-powered identity verification serving fintechs, mobility, and marketplaces. Comparable product breadth and target buyer profile to Truora.
- iDenfy: Identity verification and AML platform offering document + biometric KYC. Comparable in serving fintechs, marketplaces, and gig economy platforms.
- AU10TIX: Identity verification and biometrics vendor serving financial services and digital platforms. Direct competitor on KYC, AML, and biometric liveness detection.
- Sumsub: Full-cycle verification (KYC, KYB, AML, fraud) with strong LATAM and emerging-market presence. Direct overlap with Truora's identity and compliance suite.
- Persona: Configurable identity verification platform used by fintechs and marketplaces. Competes with Truora on flexible KYC flows for high-growth digital-first customers.
Broad incumbents
- Mitek Systems: Public identity verification incumbent (Mobile Verify, MiSnap). Broader portfolio competitor pursuing the same banking and fintech procurement budgets.
Regional players
- Signicat: European digital identity and e-signature provider. Comparable to Truora's combined IDV + ZapSign offering, with geographic complementarity in the EU.
- IDwall: Brazilian identity verification and background check platform with strong LATAM market knowledge. Closest regional competitor to Truora in Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Truora social profiles
Digital presenceTruora compliance and trust
Trust signalCompliance5 records
Truora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truora leadership team
Management profileNumber of profiles
Profiles7 records
Truora subsidiaries and ownership
Company hierarchySubsidiaries1 record
Truora funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truora M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truora
What does Truora do?
Truora is a B2B cloud platform that provides digital identity verification (document OCR, facial recognition with liveness detection), background checks against 2,000+ public data sources, AI-powered WhatsApp customer engagement chatbots, and electronic signature services (ZapSign) to enterprises in Latin America. The platform enables regulated industries to conduct KYC/AML-compliant onboarding, fraud prevention, automated sales and support conversations, and legally valid document signing through a unified subscription-based service bundle (Bolsas Truora).
Is Truora a public or private company?
Truora is a private company. It is classified as venture growth investor backed and is currently operating.
When was Truora founded?
Truora was founded in 2020. It employs 101 to 250 people.
Where is Truora based?
Truora is headquartered in Cali, Colombia, in the Latin America region.
How does Truora make money?
Two revenue lines are on record. Subscription-based Truora Bags (Bolsas Truora) is the primary driver. The others are per-transaction usage.
Who are Truora's main competitors?
Direct peers on record are Jumio, Onfido, Veriff, iDenfy, AU10TIX, Sumsub and Persona. Mitek Systems is listed as a broad incumbent. Regional players are Signicat and IDwall.
Does Truora have an API?
Yes. Truora offers a public developer API accessible via dev.truora.com. The platform enables developers to build automated chatbots, integrate WhatsApp messaging, perform identity verification, and access electronic signature capabilities. The terms of service reference 'APIs disponibles' for integrations and bot creation, indicating REST API access for programmatic use of background checks, identity validation (Validators), and WhatsApp chatbot flows (Flows Setup). Developer documentation is at dev.truora.com.
What industry is Truora in?
Truora's product category is Digital Identity Verification & Compliance Software. Its primary akta.pro industry code is HDAEAJAI, Identity Verification, Proofing & KYC (IDV), with a secondary code of BPAMAFAI, Fraud, Risk, KYC/AML & Compliance Platforms. Its NAICS code is 5182 and its SIC code is 7370.