123Dentist
123Dentist is a Canadian Dental Support Organization operating 450+ affiliated dental clinics across nine provinces, providing back-office, technology, and marketing support to partner dentists and serving over one million patients annually with general, cosmetic, restorative, and emergency dental services.
- Company typePrivate
- Founded2017
- HeadquartersBurnaby, Canada
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What 123Dentist does
123Dentist is a Canadian Dental Support Organization (DSO) operating a network of 450+ affiliated dental clinics across all nine English- and French-speaking provinces (Alberta, British Columbia, Manitoba, New Brunswick, Nova Scotia, Ontario, Prince Edward Island, Québec, and Saskatchewan). The company serves individual consumers seeking general, cosmetic, restorative, emergency, orthodontic, sedation, and specialist dental care, and provides an affiliated practice pipeline for independent dentists via a dedicated partnership program (partners.123dentist.com). The platform is anchored by a consumer-facing website with location-based clinic search, online booking, direct insurance billing, Canadian Dental Care Plan (CDCP) support, and patient financing options, and by 179,449+ reviews averaging 4.8 stars.
Underlying the network is a standardized technology stack comprising the CareCru practice growth and patient engagement platform deployed across 400+ locations and VideaHealth's VideaAI computer-vision system for real-time dental X-ray analysis. 123Dentist provides back-office, marketing, technology, and operational support to partner practices while clinical decision-making and dentist ownership remain within the affiliated clinics.
The business model is a managed-services DSO arrangement: 123Dentist captures partnership, management, and operational economics from affiliated dental practices that retain clinical autonomy, with end-pricing to patients set per clinic and treatment. The company is privately held and backed by private equity firm Peloton Capital Management, which has funded growth from 14 clinics in 2017 to 450+ today through a combination of the 2022 Altima Dental merger and the October 2025 acquisition of MCA Dental Group. The most recent leadership transition installed Jeff Leger, formerly President of Shoppers Drug Mart, as CEO effective July 2, 2025, with founder Dr. Amin Shivji moving to Executive Chair.
123Dentist firmographics
Firmographics- Name
- 123Dentist
- Legal name
- 123Dentist
- Website
- https://123dentist.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- 123Dentist is a Canadian Dental Support Organization operating 450+ affiliated dental clinics across nine provinces, providing back-office, technology, and marketing support to partner dentists and serving over one million patients annually with general, cosmetic, restorative, and emergency dental services.
- Ownership category
- akta.pro rank
123Dentist industry classification
Industry- Product category
- Dental Support Organization (DSO) Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Multi-Specialty DSOs (General + Specialty Networks) (HLABAKAA)
- akta.pro secondary industries
- General Dentistry Group Practices (HLABAKAB), Regional/Multi-Region DSO Platforms (Aggregators) (HLABAKAK), Orthodontic Group Practices (HLABAKAC)
Keywords
Where 123Dentist is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
123Dentist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Dental Support Services: 123Dentist operates as a Dental Support Organization (DSO) providing administrative, operational, and technological support to affiliated dental practices in exchange for partnership fees and operational integration.
- Dental Clinic Operations: Supporting dental practices with resources, technology, marketing, and operational systems while maintaining clinical autonomy of affiliated dentists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Variable pricing by clinic and treatment |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
123Dentist product offering
Product offeringCore offering
123Dentist operates a Dental Support Organization (DSO) network of 450+ dental clinics across 9 Canadian provinces, delivering general, cosmetic, restorative, emergency, orthodontic, sedation, and specialist dental services to over 1 million patients annually. The network is supported by AI-assisted diagnostics (VideaHealth VideaAI), practice management technology (CareCru), direct insurance billing, Canadian Dental Care Plan (CDCP) support, and patient financing options.
Product overview
123Dentist operates as one of Canada's largest dental support organizations (DSO), providing a unified patient-facing platform that connects individuals with a network of over 450 clinics nationwide. The core offering combines a clinic finder and booking platform with integrated services including AI-assisted diagnostics (via VideaHealth's VideaAI), practice management tools (CareCru), patient financing, and comprehensive dental insurance processing. The network delivers a full spectrum of dental services including general dentistry, cosmetic dentistry, restorative dentistry, emergency care, orthodontics, sedation dentistry, guards and appliances, and specialist treatments. The platform integrates third-party AI and practice management solutions to support its clinic network while providing patients with accessible dental care through government programs like the Canadian Dental Care Plan.
Differentiator
Problem solved
Functional benefit
Brands
- Smiley: 123Dentist's mascot character, described as the heart of 123Dentist, bringing positivity and smiles to everyone he meets.
Products and services
- General Dentistry Routine dental care including regular checkups, cleanings, fillings, extractions, and preventive treatments to identify and address small issues before they become bigger problems. Available to patients of all ages across the 450+ clinic network.
- Cosmetic Dentistry Aesthetic dental treatments including professional teeth whitening, custom veneers, and bonding, designed to align outward appearance with inner confidence.
- Restorative Dentistry Dental repair procedures including fillings, bridges, and crowns to restore the integrity and comfort of damaged or missing teeth.
- Emergency Dentistry Urgent dental care for issues such as tooth pain, cracked teeth, and swelling, with many clinics offering same-day care to address dental emergencies promptly.
- Orthodontics Orthodontic solutions for all ages, from traditional braces to adult aligners, providing treatment for teeth alignment and bite correction.
- Sedation Dentistry Dental anxiety management through sedation options to ensure stress-free visits for nervous patients.
- Guards & Appliances Custom dental devices including night guards, sports mouthguards, and snoring solutions designed to protect teeth and improve quality of life.
- AI (Computer-Assisted) Dentistry Dental care enhanced with advanced artificial intelligence technology (VideaHealth VideaAI) that helps dental teams identify potential issues with precision, often before they are visible to the naked eye.
- Specialist Treatment Access to a network of top-tier dental specialists including endodontists, oral surgeons, periodontists, pediatric dentists, and prosthodontists for advanced dental care needs.
- Patient Financing Options Flexible payment plans offered through 123Dentist Patient Financing to help make dental care more affordable for patients with various budget options.
- Canadian Dental Care Plan (CDCP) Support Most 123Dentist clinics support the Canadian Dental Care Plan, providing information about eligibility and services covered under the CDCP to make dental care accessible for qualifying patients.
Companies that use 123Dentist
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
123Dentist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature3 records
123Dentist partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, major and core.
- Studio Dental (Canada)minorStudio Dental (Canada) partnered with 123Dentist as documented in the December 2025 DSO Deal Roundup, indicating collaboration within the Canadian dental services organization market.
- MCA Dental Group Limitedmajor123Dentist acquired MCA Dental Group, an Ottawa-based DSO operating 27 clinics across Ontario and Quebec. MCA's clinics transitioned to the 123Dentist brand, integrating operations under the 123Dentist umbrella.
- VideaHealthcore123Dentist expanded adoption of VideaHealth's VideaAI solution across its network of over 400 clinics nationwide. The AI platform provides real-time insights on X-rays and supports diagnostic decision-making to enhance clinical confidence and improve patient engagement.
- CareCrucore123Dentist selected CareCru as its practice growth platform for 400+ locations. CareCru provides operational efficiency tools and patient engagement capabilities across the dental network.
- University of Toronto Faculty of Dentistryminor123Dentist sponsored the University of Toronto Faculty of Dentistry to support the next generation of dentists through hands-on mentorship and educational programs in the dental student series.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
123Dentist competitors and assessment
Company assessmentDirect peers
- dentalcorp: Canada's largest publicly listed dental support organization, operating a national network of dental clinics across Canada with similar DSO model, multi-specialty service offerings, and M&A-led growth strategy.
- Heartland Dental: One of the largest DSOs in North America, supporting thousands of dentist-led offices across the US with non-clinical support services, technology, and practice management; comparable in scale and DSO model to 123Dentist.
- Pacific Dental Services: Major US-based DSO supporting hundreds of dental practices with clinical autonomy, advanced technology, and business support services; comparable multi-specialty DSO model and scale to 123Dentist.
- Aspen Dental Management: Large US DSO affiliated with The Aspen Group, operating hundreds of branded dental practices with focus on accessibility and broad service lines; closely comparable DSO operating model and multi-specialty offerings.
- Smile Brands: US-based DSO supporting hundreds of dental offices across multiple brands with general, specialty, and orthodontic services; comparable DSO rollup structure and multi-region footprint.
- InterDent Service Corporation: US DSO providing practice management support to affiliated dental offices across multiple states; similar DSO business model and multi-specialty service portfolio as 123Dentist.
Emerging players
- Imagen Dental Partners: Growing US DSO partnering with dentist-led practices to provide operational support, technology, and growth resources; emerging competitor in the broader North American DSO landscape relevant to 123Dentist's expansion trajectory.
- Affordable Care (Affordable Dentures & Implants): US-based dental support organization with focus on dentures, implants, and tooth replacement services; partial overlap with 123Dentist's restorative and specialty service lines, though more focused on a specific service niche.
Others
- VideaHealth: AI dental imaging vendor whose VideaAI platform is deployed across 123Dentist's 400+ clinic network; adjacent technology enabler whose product roadmap and pricing directly affect 123Dentist's clinical differentiation.
- CareCru: Practice growth and patient engagement platform selected as 123Dentist's practice management system across 400+ locations; ecosystem technology partner on which 123Dentist's operational workflow depends.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
123Dentist social profiles
Digital presence123Dentist financial estimates
Financial estimateRevenue estimate
Valuation estimate
123Dentist leadership team
Management profileNumber of profiles
Profiles7 records
123Dentist subsidiaries and ownership
Company hierarchySubsidiaries1 record
123Dentist funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
123Dentist M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 123Dentist
What does 123Dentist do?
123Dentist operates a Dental Support Organization (DSO) network of 450+ dental clinics across 9 Canadian provinces, delivering general, cosmetic, restorative, emergency, orthodontic, sedation, and specialist dental services to over 1 million patients annually. The network is supported by AI-assisted diagnostics (VideaHealth VideaAI), practice management technology (CareCru), direct insurance billing, Canadian Dental Care Plan (CDCP) support, and patient financing options.
Is 123Dentist a public or private company?
123Dentist is a private company. It is classified as private equity controlled and is currently operating.
When was 123Dentist founded?
123Dentist was founded in 2017. It employs 5,001 to 10,000 people.
Where is 123Dentist based?
123Dentist is headquartered in Burnaby, Canada, in the North America region.
How does 123Dentist make money?
Two revenue lines are on record. Dental Support Services are the primary driver. The others are dental Clinic Operations.
Who are 123Dentist's main competitors?
Direct peers on record are dentalcorp, Heartland Dental, Pacific Dental Services, Aspen Dental Management, Smile Brands and InterDent Service Corporation. Emerging players are Imagen Dental Partners and Affordable Care (Affordable Dentures & Implants). Others are VideaHealth and CareCru.
Does 123Dentist have an API?
No public API is recorded for 123Dentist.
What industry is 123Dentist in?
123Dentist's product category is Dental Support Organization (DSO) Services. Its primary akta.pro industry code is HLABAKAA, Multi-Specialty DSOs (General + Specialty Networks), with a secondary code of HLABAKAB, General Dentistry Group Practices. Its NAICS code is 62121 and its SIC code is 8000.