Dental Corp
Dentalcorp is Canada's largest dental support organization, partnering with 600+ independent dental practices across the country to provide centralized procurement, technology, marketing, and HR services in exchange for partnership equity while preserving clinical autonomy.
- Company typePrivate
- Founded2011
- HeadquartersToronto, Canada
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Dental Corp does
Dentalcorp is Canada's largest dental support organization (DSO), founded in 2011 by CEO Graham Rosenberg and headquartered in Toronto. The company operates a B2B2C model that partners with independent dental practice owners — providing centralized business support services including procurement, technology integration, marketing, HR, and administrative back-office functions in exchange for partnership equity — while partner dentists retain clinical autonomy. As of FY2024, the network comprised more than 600 dental practices, 10,700+ team members, and 5.7M+ annual patient visits across all 10 Canadian provinces, with material concentration in Ontario (250+ practices), British Columbia (120+), and Alberta (90+), which together represent approximately 75% of network revenue.
The technology stack is proprietary and practice-facing: Hellodent, a consumer-facing online directory that matches patients with network practices; Pulse, a patient feedback and loyalty tool; Practice Intelligence, an analytics platform for practice growth; and Automated Patient Engagement tools that reduce friction across the patient journey. Supporting infrastructure includes the dc Institute (AGD PACE accredited training for dental professionals), the Hub Login partner portal, and integrations with third-party technology partners including Henry Schein One, VideaHealth, Align Technology, and Envista. The company also operates community and academic programs such as Give Back, Smile Back, Leaders in Practice, and the Dentalcorp Academic Excellence Award, alongside multi-million-dollar gifts to Canadian dental schools.
Revenue is generated through Dentalcorp's managed-services model applied across partner practice operations, with operational cost reductions of 18–22% per partner and an average acquisition multiple of 7.0x for new practices. The company went public in 2021 in the largest healthcare IPO in Canadian history (TSX:DNTL), achieved FY2024 revenue of C$1,545.1M (+8.4% YoY) and Q1 2025 revenue of US$409.4M (+9.9% YoY), and was taken private in January 2026 by GTCR at C$11.00 per share, valuing the company at C$2.2B equity / C$3.3B enterprise. Post-transaction, founder Graham Rosenberg and the senior leadership team continue in their roles under PE ownership.
Dental Corp firmographics
Firmographics- Name
- Dental Corp
- Legal name
- dentalcorp
- Website
- https://dentalcorp.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 5,001–10,000 employees
- Short description
- Dentalcorp is Canada's largest dental support organization, partnering with 600+ independent dental practices across the country to provide centralized procurement, technology, marketing, and HR services in exchange for partnership equity while preserving clinical autonomy.
- Ownership category
- akta.pro rank
Dental Corp industry classification
Industry- Product category
- Dental Support Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industry
- Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)
Keywords
Where Dental Corp is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Dental Corp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Dental Practice Services: Dentalcorp provides business support services to dental practices including procurement, technology, marketing, and administrative support. The company acquires independent dental practices and generates revenue through their operations, benefiting from operational efficiencies and network scale.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dental Corp product offering
Product offeringCore offering
Dental Corp partners with independent dental practice owners across Canada, acquiring equity in their practices and providing comprehensive non-clinical business support services including procurement, technology integration, HR, marketing, and business analytics. Partner practices retain clinical autonomy while Dental Corp operates centralized services that drive operational efficiencies, with 18-22% cost reductions for partner practices. The company also operates Hellodent, a proprietary patient directory that connects patients with dental practices in its network of 600+ locations.
Product overview
Dentalcorp operates as a dental support organization (DSO) offering a unified platform of practice management services and proprietary tools. The portfolio includes Hellodent (patient-facing directory for matching patients with practices), DNTL Talk (internal marketing/communications tool), dc Institute (AGD PACE certified training platform), and the Hub Login partner portal. Supporting programs include the Give Back, Smile Back community initiative and the Leaders in Practice recognition program. The company also supports academic excellence through the Dentalcorp Academic Excellence Award. Core services encompass practice operations support, real-time analytics/insights, group purchasing power for supplies, best-in-class technology integration, and patient engagement/practice growth tools.
Differentiator
Problem solved
Functional benefit
Brands
- hellodent: Proprietary online directory for finding dental practices in the patient's neighbourhood.
- dc Institute
Products and services
- Hellodent Proprietary online dental directory and patient matching platform that helps patients find dentists in their neighbourhood and book appointments with practices in the Dental Corp network.
- Pulse
Quantifiable outcome
- Operational cost reductions of 18-22% for partner practices
- +3 more outcomes
Companies that use Dental Corp
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Dental Corp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dental Corp partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Henry Schein OnecoreHenry Schein One served as a judging panel member at Dentalcorp's inaugural Demo Day competition, evaluating dental technology startups alongside Dentalcorp, VideaHealth, and Dental Innovation Alliance.
- VideaHealthcoreVideaHealth served as a judging panel member at Dentalcorp's Demo Day and has an existing partnership with Dentalcorp. The company processes millions of patient records annually and serves over 40,000 daily users across North America.
- Dental Innovation AlliancecoreDental Innovation Alliance served as a judging panel member at Dentalcorp's inaugural Demo Day competition alongside Dentalcorp, Henry Schein One, and VideaHealth.
- Université de MontréalminorDentalcorp made a $1 million donation to the Université de Montréal Faculty of Dental Medicine to fund scholarships, entrepreneurship training, and research for dental students and graduates.
- VideaHealthcoreVideaHealth is a dental AI company that partners with Dentalcorp in Canada. The company announced plans to aggressively expand into the Canadian market targeting single dentists, having already established partnership with Dentalcorp.
- University of AlbertaminorDentalcorp gifted $1 million to the University of Alberta's School of Dentistry to support dental education and research.
- McGill UniversityminorDentalcorp gifted $1 million to McGill University's Faculty of Dental Medicine and Oral Health Sciences.
- Loblaws Companies LimitedminorDentalcorp partnered with Loblaws Companies Limited (TSX: L) in 2021 as part of strategic partnership to expand dental care access.
- Okanagan CollegeminorDentalcorp made a gift to Okanagan College's Health Sciences Centre to support healthcare education.
- Western UniversityminorDentalcorp provided a $1 million gift to Western University's Schulich School of Medicine & Dentistry and Faculty of Dentistry to support the next generation of dentists.
- Dalhousie UniversityminorDentalcorp provided a $1 million gift to Dalhousie University's Faculty of Dentistry to support dental education.
- University of SaskatchewanminorDentalcorp provided a $1 million gift to the University of Saskatchewan College of Dentistry to support dental education.
- Sinai Health SystemminorDentalcorp and Sinai Health System partnered in 2016 to form the Centre for Advanced Dental Research & Care, advancing dental research and clinical care.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Dental Corp competitors and assessment
Company assessmentDirect peers
- 123Dentist: One of Canada's largest dental support organizations with a partnership model closely mirroring Dentalcorp's, supporting independent dental practices with non-clinical business services across multiple provinces. Direct Canadian DSO competitor with overlapping geographic footprint in Ontario and BC.
- Heartland Dental: The largest DSO in the United States supporting 1,700+ dental offices, providing non-clinical administrative support, technology, and procurement to partner practices. Operates an essentially identical DSO model to Dentalcorp but at larger US scale.
- Aspen Dental: Major US DSO with 1,000+ locations operating branded de novo and acquired dental practices under a full-support model. Comparable to Dentalcorp in offering comprehensive practice management support and a patient-acquisition-driven growth strategy.
- Pacific Dental Services: Large US DSO supporting 4,000+ dentist owners across 900+ practices with business support, technology, and clinical innovation services. Closely parallels Dentalcorp's model of partnering with practice owners while providing centralized operational infrastructure.
- Smile Brands: US-based DSO with 600+ affiliated practices offering comprehensive business support services, including payroll, benefits, marketing, and procurement, to dentists. Strong functional analog to Dentalcorp with comparable practice count and growth-via-acquisition history.
- Dental Care Alliance: US DSO supporting 400+ dental practices with non-clinical services including HR, marketing, IT, and procurement. The model of acquiring and supporting independent dental practices while preserving clinical autonomy directly parallels Dentalcorp's Canadian operations.
- Sonrava Health: US-based dental and orthodontic support organization with 600+ affiliated locations, providing practice management, marketing, and operational support to partner dental practices. Similar platform approach and acquisition-led expansion model to Dentalcorp.
- Benevis: US DSO focused on dental practices serving patients with government-sponsored insurance, providing practice management, technology, and administrative support. Comparable to Dentalcorp's centralized support model, though with different payer-mix focus.
Broad incumbents
- Henry Schein One: A dental technology and practice management software provider serving a broad range of dental practices globally, including through dental supply and EHR platforms. Dentalcorp's technology partner and a broader incumbent serving both DSO and independent practice markets.
Others
- Align Technology (Invisalign): Global medical device company behind Invisalign clear aligners and iTero scanners. Strategic technology partner to Dentalcorp since 2022, with comparable focus on orthodontic and digital dentistry workflows, though not a DSO competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dental Corp social profiles
Digital presenceDental Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Corp leadership team
Management profileNumber of profiles
Profiles8 records
Dental Corp subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dental Corp funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Corp M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Corp
What does Dental Corp do?
Dental Corp partners with independent dental practice owners across Canada, acquiring equity in their practices and providing comprehensive non-clinical business support services including procurement, technology integration, HR, marketing, and business analytics. Partner practices retain clinical autonomy while Dental Corp operates centralized services that drive operational efficiencies, with 18-22% cost reductions for partner practices. The company also operates Hellodent, a proprietary patient directory that connects patients with dental practices in its network of 600+ locations.
Is Dental Corp a public or private company?
Dental Corp is a private company. It is classified as private equity controlled and is currently acquired.
When was Dental Corp founded?
Dental Corp was founded in 2011. It employs 5,001 to 10,000 people.
Where is Dental Corp based?
Dental Corp is headquartered in Toronto, Canada, in the North America region.
How does Dental Corp make money?
One revenue line is on record: dental Practice Services.
Who are Dental Corp's main competitors?
Direct peers on record are 123Dentist, Heartland Dental, Aspen Dental, Pacific Dental Services, Smile Brands, Dental Care Alliance, Sonrava Health and Benevis. Henry Schein One is listed as a broad incumbent. Align Technology (Invisalign) is listed as an others.
Does Dental Corp have an API?
No public API is recorded for Dental Corp.
What industry is Dental Corp in?
Dental Corp's product category is Dental Support Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAKAN, Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms). Its NAICS code is 62121 and its SIC code is 8011.