Zelo
Zelo is an Abu Dhabi-based, ADGM-regulated digital financing platform that provides invoice financing and bank guarantee solutions to SMEs in the UAE and Middle East, converting approved buyer invoices into working capital within 24 hours via an enterprise buyer ecosystem anchored by ADNOC, Emaar, DP World, and government entities.
- Company typePrivate
- Founded2025
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Zelo does
Zelo (legally Funder.AI Technologies Limited, formerly eFunder) is an Abu Dhabi-based digital financing platform that provides invoice financing and revenue-based financing to small and medium enterprises across the UAE and the wider Middle East. The platform is incorporated in the Abu Dhabi Global Market (ADGM) and is regulated by the Financial Services Regulatory Authority (FSRA) under a Category 4 license to operate a Private Financing Platform. Zelo's core product converts approved unpaid invoices into cash for SME borrowers within 24 hours, with no collateral requirement and a daily pay-as-you-go pricing model that bills clients only for the days capital is in use. The technology stack is built around ERP-enabled integration with named buyer ecosystems (ADNOC, Emaar, DP World, Modon, Aldar, ENOC, SNOC, Borouge, Abu Dhabi Ports, UAE Government entities, Dubai Police, SEHA, Burjeel, DEWA, TAQA, RTA, and oilfield services majors), enabling automated invoice verification and accelerated underwriting.
The business model is a transaction-fee revenue stream on financed invoices (sourced materials cite up to 2% of invoice amounts), with an additional bank guarantee facilitation product in development via First Abu Dhabi Bank. Zelo operates a self-serve digital onboarding funnel (Create Account → Apply in Minutes → Select Product → Choose Buyer Ecosystems → Funding in 24 hours) and supplements direct acquisition with channel partnerships — most notably with UAE procurement consultancy Sourcing Connections — that embed Zelo into SME procurement workflows. Go-to-market targets SMEs whose working capital is constrained by 30–90 day buyer payment cycles across verticals including construction and real estate, oil and gas, oilfield services, government supply, healthcare, utilities, logistics, and eCommerce/retail.
Zelo is a wholly-owned subsidiary of Abu Dhabi-listed conglomerate International Holding Company (IHC), which acquired and rebranded the business from eFunder in July 2025 and allocated $715 million in December 2025 to scale the platform toward a stated $1 billion gross financing volume target by 2026. The company reports 9,500+ transactions and over USD 200 million in financed volume on its website, and frames its addressable market as the US$250 billion SME credit gap in the Middle East.
Zelo firmographics
Firmographics- Name
- Zelo
- Legal name
- Funder.AI Technologies Limited
- Website
- https://efunder.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zelo is an Abu Dhabi-based, ADGM-regulated digital financing platform that provides invoice financing and bank guarantee solutions to SMEs in the UAE and Middle East, converting approved buyer invoices into working capital within 24 hours via an enterprise buyer ecosystem anchored by ADNOC, Emaar, DP World, and government entities.
- Ownership category
- akta.pro rank
Zelo industry classification
Industry- Product category
- SME Digital Lending
- NAICS
- Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Invoice Financing & Factoring (FSAKAGAC)
Keywords
Where Zelo is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Zelo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Invoice Financing Fees: Zelo charges fees on invoice financing transactions. The fee structure is usage-based and calculated on a daily pay-as-you-go model — clients pay only for the number of days they use the capital. Fees are deducted as a percentage of the invoice amount.
- Bank Guarantee Facilitation: Zelo facilitates issuance of bank guarantees through First Abu Dhabi Bank, likely earning a facilitation fee or margin on the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Invoice Financing — Daily Pay-As-You-Go |
| Unit Pricing | Multi-year contract | Bank Guarantee — 30% Margin |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Zelo product offering
Product offeringCore offering
Zelo is a digital SME financing platform that provides invoice financing and revenue-based financing, enabling businesses to convert approved unpaid invoices from ERP-enabled buyer ecosystems into cash within 24 hours. The platform automates end-to-end financing workflows — from invoice upload and buyer verification to funding disbursement — without collateral, paperwork, or fixed EMIs. Zelo also facilitates bank guarantee issuance through First Abu Dhabi Bank as a complementary product.
Product overview
Zelo is a digital SME financing platform offering a portfolio of working capital solutions. The core product is Invoice Financing, which enables businesses to unlock capital from unpaid invoices within 24 hours through integration with ERP-enabled buyer ecosystems. A complementary add-on module, Bank Guarantee, facilitates issuance of performance and advance payment bonds. Both products are delivered through a fully digital, end-to-end platform regulated under ADGM FSRA Category 4 license.
Differentiator
Problem solved
Functional benefit
Products and services
- Invoice Financing
Quantifiable outcome
- Reduced Days Sales Outstanding from 98 to 21 days for logistics company
- +7 more outcomes
Companies that use Zelo
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles2 records
Zelo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zelo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- TASNEEF-RINA Business AssuranceminorTASNEEF-RINA Business Assurance, a subsidiary of Emirates Classification Society, and Zelo signed an MoU to explore integrated assurance and financing solutions in the UAE. The partnership combines TASNEEF's inspection, classification, certification, and verification services with Zelo's invoice financing and structured financial solutions to create more efficient operational frameworks. Both companies will jointly assess market opportunities, conduct workshops, and develop pilot structures for scalable implementation across UAE sectors.
- Sourcing ConnectionscoreUAE-based procurement consultancy Sourcing Connections partnered with Zelo to offer embedded invoice financing solutions for SMEs in the Gulf region. The partnership addresses working capital challenges faced by SMEs who wait 30-90 days for payments. Zelo charges up to 2% of invoice amounts for instant payouts. The collaboration aims to help organizations develop supplier management programs that improve ecosystem liquidity.
- Sharjah Entrepreneurship Festival (SEF 2026)minorZelo participated as a partner at SEF 2026, the ninth edition of the Sharjah Entrepreneurship Festival, where 17 MoUs were signed unlocking AED 100 million in financing. Zelo was listed alongside Emirates NBD, AlFardan Exchange, and other fintech ecosystem players. SEF 2026 attracted over 14,000 attendees and 300+ global speakers.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Zelo competitors and assessment
Company assessmentRegional players
- Wio Bank: UAE-based digital banking platform serving SMEs with working capital products. Adjacent competitor in the same geography with broader product breadth but overlapping SME customer base.
- Tarabut Gateway: MENA's largest open banking platform. Comparable MENA fintech scale and ambition, and an enabling layer for SME credit decisioning that Zelo may rely on or compete against for embedded lending.
- Beehive: UAE/MENA-based peer-to-peer SME lending platform. Direct regional peer to Zelo, operating in the same geography with overlapping invoice financing and SME working capital use cases.
- Lendo: Saudi Arabia-based Shari'ah-compliant P2P invoice discounting platform. Comparable regional SME invoice-financing model in an adjacent Middle East market that Zelo is targeting for expansion.
Direct peers
- Fundbox: US-based fintech providing invoice financing and short-term working capital lines to SMBs via a digital platform. Directly comparable business model to Zelo's core invoice-financing product and SME target segment.
- BlueVine: US-based fintech offering invoice factoring, lines of credit, and business banking to SMBs. Closely comparable in product (invoice-based working capital), customer profile (SME), and digital-first delivery model.
- C2FO: Global working capital marketplace connecting large corporate buyers with their SME suppliers for early payment. Directly analogous to Zelo's buyer-ecosystem-driven early invoice payment model.
- Pipe: Platform enabling businesses to convert recurring revenue streams into upfront capital. Closely comparable to Zelo's revenue-based financing product line and SaaS/subscription-oriented SME use cases.
- Resolve: B2B payments and invoice financing platform helping SMBs get paid early on outstanding invoices. Directly comparable product offering and SME target market to Zelo.
Broad incumbents
- Emirates NBD: UAE's largest bank with a substantial SME lending franchise. Broad incumbent competitor with deposit-funded balance sheet that could launch competing fast-track SME financing products targeting the same buyer ecosystems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Zelo social profiles
Digital presenceZelo compliance and trust
Trust signalCompliance1 record
Zelo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zelo leadership team
Management profileNumber of profiles
Profiles3 records
Zelo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zelo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zelo
What does Zelo do?
Zelo is a digital SME financing platform that provides invoice financing and revenue-based financing, enabling businesses to convert approved unpaid invoices from ERP-enabled buyer ecosystems into cash within 24 hours. The platform automates end-to-end financing workflows — from invoice upload and buyer verification to funding disbursement — without collateral, paperwork, or fixed EMIs. Zelo also facilitates bank guarantee issuance through First Abu Dhabi Bank as a complementary product.
Is Zelo a public or private company?
Zelo is a private company. It is classified as corporate owned and is currently operating.
When was Zelo founded?
Zelo was founded in 2025. It employs 11 to 50 people.
Where is Zelo based?
Zelo is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Zelo make money?
Two revenue lines are on record. Invoice Financing Fees are the primary driver. The others are bank Guarantee Facilitation.
Who are Zelo's main competitors?
Regional players on record are Wio Bank, Tarabut Gateway, Beehive and Lendo. Direct peers are Fundbox, BlueVine, C2FO, Pipe and Resolve. Emirates NBD is listed as a broad incumbent.
Does Zelo have an API?
No public API is recorded for Zelo.
What industry is Zelo in?
Zelo's product category is SME Digital Lending. Its primary akta.pro industry code is FSAKAGAC, Invoice Financing & Factoring. Its NAICS code is 522 and its SIC code is 6153.