Noodle
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Noodle firmographics
Firmographics- Name
- Noodle
- Legal name
- Noodle
- Website
- https://noodle.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Noodle industry classification
Industry- Product category
- Higher Education Technology Services
- NAICS
- Educational Support Services (611710), Colleges, Universities, and Professional Schools (611310), Educational Services (611), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
- akta.pro secondary industries
- Learning Management Systems (LMS) & Academic Application Support (EDALAMAC), IT Managed Services for Campus Operations (Service Desk, Endpoint, Network Ops) (EDAEALAE)
Keywords
Where Noodle is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Noodle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services (Consulting & Implementation): Revenue from services including Landscape & Portfolio Consulting, Learning Design, Marketing, Recruitment & Enrollment, Retention & Support, Practicum Placement, and Strategic Consulting. Engagements are typically multi-stakeholder, project or retainer based, with full-funnel scope from ad to grad.
- Noodle Learning Platform (NLP) SaaS: Recurring revenue from the Noodle Learning Platform used to design, deliver, and manage continuing education, workforce, CEU, and lifelong learning programs. Platform integrates with existing LMS, SIS, and HRIS systems.
- Scholars Network (Outcome-Based): Revenue from healthcare employers and higher education institutions for employer-sponsored loan repayment staffing solution. Customers only pay when a Scholar is hired and begins working — no upfront costs.
- Marketing & Media Management Services: Revenue from full-funnel marketing services including digital media strategy, creative, content production, email/SMS, and event promotion, typically contracted as part of multi-service partnerships.
- Graduate Enrollment Matching Service (GEMS): Revenue from GEMS, a joint solution with ETS that matches graduate student prospects to programs through comprehensive enrollment management — launched March 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom / Quote-based for university partners (RFP-driven) |
| Outcome Based/ Performance | Pay-as-you-go | Scholars Network — pay only when Scholar is hired and begins working |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Noodle product offering
Product offeringCore offering
Noodle provides full-funnel higher education services and technology that help colleges and universities attract, enroll, educate, retain, and engage learners across online, hybrid, and lifelong learning programs. The core is a platform-plus-modules architecture: the Noodle Learning Platform (NLP), an LMS-agnostic platform for non-degree and workforce programs, hosts purpose-built AI products (Companion, Engage, Dialogue, Manage) and is wrapped by professional services in strategy, learning design, marketing, recruitment, retention, and placement. Noodle also operates Scholars Network, an outcome-based employer-sponsored loan repayment program connecting graduates to healthcare employers.
Product overview
Noodle's offering is a platform-plus-modules architecture: a flagship core platform (the Noodle Learning Platform, or NLP) hosts and unifies a portfolio of purpose-built AI products and a slate of professional services. The four core AI modules — Noodle Engage, Noodle Companion, Noodle Dialogue, and Noodle Manage — all deploy on top of NLP and share a common data layer (Noodle Manage / ManageAI). Surrounding the platform are service lines in strategy consulting, learning design, marketing, recruitment & enrollment, retention & support, and practicum placement, plus the Scholars Network workforce/employer-solutions product and the GEMS graduate-recruitment service. Acquired brand Hubble Studios (Cape Town) extends Noodle's e-learning design capacity internationally. Noodle also operates an in-house creative agency, CCA, that delivers brand communications to partners.
Differentiator
Problem solved
Functional benefit
Brands
- Scholars Network: Healthcare staffing and employer-sponsored loan repayment program that bridges the gap between student debt and staffing shortages, connecting graduates to healthcare employers.
- CCA
- Noodle Learning Platform (NLP)
- Noodle Engage
- Noodle Dialogue
- Noodle Companion
- Noodle Manage
Products and services
- Noodle Learning Platform (NLP) The flagship SaaS platform for designing, distributing, and managing continuing-education, workforce, and non-degree programs. NLP is LMS-agnostic, supports federated content sharing across institutions, includes built-in commerce (checkout, invoicing, refunds, discount codes), and hosts Noodle EngageAI and N. Manage capabilities on top. For universities, colleges, professional associations, government agencies, and community colleges running non-degree and workforce programs.
- Noodle Engage (EngageAI) An always-on, AI-powered virtual assistant embedded on a partner's website that guides prospective students from first click to enrollment via conversational tools, personalized nudges, and smart workflows, and feeds real-time prospect insights back to enrollment staff. For university marketing and enrollment teams.
- Noodle Companion (CompanionAI) A 24/7 in-LMS AI agent that provides personalized, contextual support to students, faculty, and staff across academics, tech, financial aid, and wellness, escalating to humans when needed. Can be deployed with a branded persona and is trained on each institution's voice, policies, and resources. For university student success and academic support teams.
- Noodle Dialogue An AI-powered simulation tool that delivers immersive, faculty-aligned conversational scenarios so learners can practice, get feedback, and build communication and decision-making skills. Also assists faculty with content generation, alignment suggestions, and early-stage course design, and is FERPA-compliant without training on institutional data. For university faculty and instructional teams.
- Noodle Manage (N. Manage) The data, analytics, and AI layer that all other Noodle products deploy on top of. N. Manage unifies siloed institutional data via Configurable Joins, surfaces performance metrics across the learner journey, and includes ManageAI, a natural-language analytics assistant. For university institutional research, IT, and enrollment leaders.
- Scholars Network A Noodle workforce-solutions product that connects healthcare employers to job-ready graduates of partner schools via employer-sponsored student-loan repayment. Noodle handles school relationships, candidate recruitment, advising, and loan processing; employers pay only when a Scholar is hired and remains employed. For health systems and healthcare employers facing clinical staffing shortages.
- Graduate Enrollment Matching Service (GEMS) A graduate-recruitment solution co-introduced with ETS in March 2025 that matches graduate-program inquiries with the right institutions, simplifying recruitment and supporting comprehensive enrollment management. For university graduate program leaders and enrollment teams.
- Landscape & Portfolio Consulting Strategy-consulting offering that combines competitor analysis, learner-demand insights, and scenario modeling to help university leaders align program portfolio and resource allocation with market needs. For university presidents, provosts, and chief strategy officers.
- Learning Design Services End-to-end instructional-design service covering program development, course design, instructional support, and faculty recruitment, grounded in Noodle's proprietary EPIIIC framework plus Quality Matters and OSCQR standards, with all courses meeting WCAG 2.1 Level AA and Section 508. For university academic and faculty leaders.
- Marketing Services Full-funnel higher-ed marketing services spanning digital media strategy, market research, creative, content production, web/landing-page optimization, email/SMS lead nurture, event promotion, and KPI reporting, delivered alongside Noodle's in-house creative agency CCA. For university marketing and communications leaders.
- Recruitment & Enrollment Services High-touch, mission-aligned enrollment-advising service that pairs human Enrollment Advisors with the proprietary EngageAI platform for multichannel outreach, prospect engagement, and continuous improvement. For university enrollment management leaders.
- Retention & Support Services Learner-success service built on the RISE rubric (Responsive, Inclusive, Supportive, Engaging) that pairs personal coaching with the Noodle Companion AI agent and a digital commons; Noodle reports partners see an average 3-5% lift in retention and 191,000+ coach-learner interactions in 2024. For university student success and retention leaders.
- Practicum Placement Placement service for online programs with practicum or fieldwork requirements, providing dedicated Placement Advisors who identify and assess sites and run a customized placement program to meet clinical-hour and learning-outcome requirements in students' local communities. For university programs with practicum or clinical-hour requirements.
Quantifiable outcome
- 3–5% lift in retention on average for retention & support partners
- +7 more outcomes
Companies that use Noodle
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
Noodle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature6 records
Noodle partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major (flagship scholars network partner), major (joint product launch), major (acquired; international market entry), major (co-hosted signature summits) and major (in-house agency referenced in awards).
- Arizona College of Nursing (AZCN)major (flagship scholars network partner)Partnership announced April 28, 2026 connecting Arizona College of Nursing graduates directly to healthcare employers offering structured career pathways and employer-sponsored student loan repayment, initially supporting AZCN campuses in Cincinnati, Cleveland, Falls Church (VA), and Hartford (CT).
- ETS (Educational Testing Service)major (joint product launch)Noodle and ETS jointly introduced the Graduate Enrollment Matching Service (GEMS), a cost-effective solution announced on March 6, 2025 that simplifies graduate student recruitment with comprehensive enrollment management. ETS is a global education and talent solutions organization.
- Hubble Studios (acquired)major (acquired; international market entry)Noodle completed the acquisition of Hubble Studios, a South African e-learning design firm headquartered in Cape Town, marking its entry into seven international markets including South Africa. Hubble brings experience in higher education and corporate training to support Noodle's online learning efforts.
- Huronmajor (co-hosted signature summits)Noodle and Huron co-present the University Network Summit, including the University Network Summit @ ACEx2026 (February 25–27, 2026, Washington, D.C.) and the 2025 University Network Summit, focused on reimagining public-private partnerships in higher ed.
- CCA (in-house creative agency of Noodle)major (in-house agency referenced in awards)CCA is Noodle's in-house creative / brand communications agency, jointly credited for 38 awards in the 41st Annual Educational Advertising Awards and surveyed over 1,700 parents nationwide on the college search.
Scale indicators15 records
Recent moves7 records
Expansion highlights7 records
Noodle competitors and assessment
Company assessmentDirect peers
- 2U, Inc. Online program management (OPM) and online education platform founded by John Katzman, Noodle's founder. Direct peer given overlapping OPM, online program design, and university partnership motion; both serve the same institutional buyers with similar full-funnel offerings.
- Coursera: Leading online learning platform serving both consumers and universities (Coursera for Campus). Direct peer on enterprise university partnerships, degree program enablement, and AI-augmented learning tools aimed at higher education.
- edX (2U): Major MOOC and online degree platform now owned by 2U. Direct peer in the online/hybrid university program and lifelong learning space, with comparable institutional buyer overlap.
Broad incumbents
- Instructure (Canvas): Dominant higher-ed LMS provider with growing AI and analytics capabilities embedded in Canvas. Broad incumbent that overlaps with Noodle's NLP integration story and increasingly competes in retention and analytics.
- Anthology (formerly Blackboard): Large higher-ed technology suite spanning LMS, SIS, CRM, and student success. Broad incumbent whose bundled AI student-success and retention tools compete with Noodle's Companion and Manage.
- Huron Consulting Group: Global consulting firm with a higher-education practice and co-host (with Noodle) of the University Network Summit. Competes for the same strategy, enrollment, and digital transformation consulting dollars from university leadership.
- EAB: Education and enrollment services firm serving universities with research, enrollment management, and student success tools. Overlaps with Noodle's recruitment/enrollment, retention, and market intelligence services.
- Wiley (Education Services): Wiley's education services arm offers OPM-style online program management and corporate training. Comparable to Noodle's learning design, marketing, and workforce services for universities and employers.
Emerging players
- AdmitHub (Element451): AI-driven enrollment and student engagement platform for higher education. Emerging competitor specifically to Noodle Engage and Noodle Companion, focused on conversational AI for prospective and current students.
- Acadeum: Course-sharing and transfer-pathway network connecting colleges and universities. Comparable to Noodle's transfer-pathways use case on the NLP platform and to its market-research/data products for non-degree expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Noodle social profiles
Digital presenceNoodle compliance and trust
Trust signalCompliance5 records
Noodle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noodle leadership team
Management profileNumber of profiles
Profiles14 records
Noodle subsidiaries and ownership
Company hierarchySubsidiaries3 records
Noodle funding detail
Funding detailFunding overview
Funding rounds9 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noodle M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noodle
What does Noodle do?
Noodle provides full-funnel higher education services and technology that help colleges and universities attract, enroll, educate, retain, and engage learners across online, hybrid, and lifelong learning programs. The core is a platform-plus-modules architecture: the Noodle Learning Platform (NLP), an LMS-agnostic platform for non-degree and workforce programs, hosts purpose-built AI products (Companion, Engage, Dialogue, Manage) and is wrapped by professional services in strategy, learning design, marketing, recruitment, retention, and placement. Noodle also operates Scholars Network, an outcome-based employer-sponsored loan repayment program connecting graduates to healthcare employers.
Is Noodle a public or private company?
Noodle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Noodle founded?
Noodle was founded in 2013. It employs 251 to 500 people.
Where is Noodle based?
Noodle is headquartered in New York, United States, in the North America region.
How does Noodle make money?
Five revenue lines are on record. Professional Services (Consulting & Implementation) is the primary driver. The others are noodle Learning Platform (NLP) SaaS, scholars Network (Outcome-Based), marketing & Media Management Services and graduate Enrollment Matching Service (GEMS).
Who are Noodle's main competitors?
Direct peers on record are 2U, Inc., Coursera and edX (2U). Broad incumbents are Instructure (Canvas), Anthology (formerly Blackboard), Huron Consulting Group, EAB and Wiley (Education Services). Emerging players are AdmitHub (Element451) and Acadeum.
Does Noodle have an API?
No public API is recorded for Noodle.
What industry is Noodle in?
Noodle's product category is Higher Education Technology Services. Its primary akta.pro industry code is EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs, with a secondary code of EDALAMAC, Learning Management Systems (LMS) & Academic Application Support. Its NAICS code is 611710 and its SIC code is 8200.