Reward Finance Group
Reward Finance Group is a UK alternative finance provider offering asset-secured Property, Business, and Asset Finance loans of up to £5m to SMEs and property entrepreneurs, distributed through a 400+ broker network and five regional offices.
- Company typePrivate
- Founded2010
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reward Finance Group does
Reward Finance Group (trading as Reward Funding) is a Leeds-headquartered, privately held UK alternative finance provider founded in 2010. The company extends asset-secured funding to SMEs and property entrepreneurs through three core products: Property Finance (bridging loans up to £5m, 3–12 month terms, from 0.99% per month), Business Finance (loans up to £5m with monthly interest, no capital repayment), and Asset Finance (£100k–£5m over 12–60 months from 12% per annum). Underwriting is performed in-house by experienced bankers using devolved authority rather than automated decision engines, enabling fast decisions on deals that traditional banks decline or delay.
The firm operates a hybrid distribution model combining a 400+ introducer and broker network with regional field-sales teams across five UK offices (Leeds, Manchester, Birmingham, London, and Scotland). It is funded primarily through institutional debt rather than equity, with Foresight Group as the principal capital partner across multiple facilities (including a £50m credit line in October 2023 and £360m of new debt facilities in February 2025). The company has cumulatively lent £1.45bn+ to over 2,000 property investors and businesses, reached a £350m loan-book milestone in August 2025, and is publicly targeting £500m.
The customer base is a long tail of SMBs across fragmented sectors (property, hospitality, manufacturing, transport, leisure, green energy, legal technology, and others), with loan sizes ranging from six-figure micro-deals to multimillion-pound property acquisitions. Management is led by CEO Nick Smith (joined 2016, formerly of Aldermore and Ultimate Finance), with a senior team drawn predominantly from RBS/NatWest, Aldermore, and Ultimate Finance. Reward is regulated indirectly via memberships in NACFB, FIBA, FLA, and AABF, holds Cyber Essentials Plus certification, and is registered with the ICO for GDPR compliance.
Reward Finance Group firmographics
Firmographics- Name
- Reward Finance Group
- Legal name
- Reward Finance Group Limited
- Website
- https://rewardfunding.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reward Finance Group is a UK alternative finance provider offering asset-secured Property, Business, and Asset Finance loans of up to £5m to SMEs and property entrepreneurs, distributed through a 400+ broker network and five regional offices.
- Ownership category
- akta.pro rank
Reward Finance Group industry classification
Industry- Product category
- Alternative SME Finance
- NAICS
- Other Nondepository Credit Intermediation (52229), Depository Credit Intermediation (5221)
- SIC
- Miscellaneous Business Credit Institution (6159), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Large-Cap / Sponsor Finance Direct Lending (FSANADAJ)
- akta.pro secondary industry
- Distressed / Opportunistic Credit (FSANADAF)
Keywords
Where Reward Finance Group is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Reward Finance Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Property Finance: Bridging loans and property finance for residential and commercial property purchases, refinancing, and sales. Loans range up to £5 million, terms from 3-12 months, interest from 0.99% per month. Setup and legal fees can be rolled into the agreement.
- Business Finance: Business loans up to £5 million with monthly interest payments and no capital repayment. Settle at end of term or renew. Used for developing new products, buying equipment, improving cash flow, debt consolidation. Setup and legal fees rolled into agreement.
- Asset Finance: Asset-secured funding from £100k to £5 million over 12-60 months at 12% per annum. Used for consolidating existing debts or injecting working capital. Documentation fees from 1%, option-to-purchase fees from £100.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Property Finance - Up to £5 million, 3-12 months, from 0.99% per month |
| Subscription | Monthly | Business Finance - Up to £5 million, flexible terms, monthly interest |
| Unit Pricing | Monthly | Asset Finance - £100k to £5 million, 12-60 months, from 12% per annum |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Reward Finance Group product offering
Product offeringCore offering
Reward Finance Group is a UK alternative finance provider that lends directly to SMEs and property entrepreneurs through three core products: Property Finance (bridging loans up to £5m), Business Finance (loans up to £5m), and Asset Finance (£100k–£5m). It serves UK-based businesses and property investors that cannot obtain timely funding from traditional banks, distributing via a 400+ introducer/broker network and regional direct sales teams.
Product overview
Reward Funding operates as an alternative finance provider offering three integrated funding products: Property Finance, Business Finance, and Asset Finance. The unified offering is designed for SMEs and entrepreneurs who need rapid, flexible, asset-secured funding. Property Finance handles real estate transactions including purchases and bridging; Business Finance provides working capital for operational growth; and Asset Finance enables cash extraction through existing asset refinancing. All three products share the company's 'fast funding' positioning, transparent fee structures, and decision-making approach backed by human expertise rather than automated systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Finance
Quantifiable outcome
- £1.45bn+ funds lent to over 2,000 property investors and businesses
- +3 more outcomes
Companies that use Reward Finance Group
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Reward Finance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reward Finance Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NACFB (National Association of Commercial Finance Brokers)coreProud member of NACFB. The company participates in NACFB events including Commercial Finance Expo, Commercial Broker Awards, Commercial Lender Awards, and Funding Future Growth events across the UK.
- FIBA (Finance & Leasing Association)coreProud member of FIBA (logo shown in footer). FIBA is the trade body for the asset, motor finance and leasing sectors.
- FLA (Finance and Leasing Association)coreProud member of FLA (logo shown in footer). Reward participates in FLA Annual Dinner events.
- AABF (Association of Alternative Business Finance)coreProud member of AABF (logo shown in footer).
- Synergy Financial ProductsminorParticipates in Synergy Meet the Funder events across the UK (York, Manchester, London) as a lender presenting to brokers and introducers.
- FiduciaminorParticipates in Fiducia Lender Roadshow events as a funder presenting to their broker network.
- AFS (Association of Short Term Finance)minorParticipates in AFS Meet the Funder events across the UK as a lender.
- Alpha Financial SoftwareminorParticipates in Alpha Meet the Lender Day events.
- Cyber Essentials PlusminorReward holds Cyber Essentials Plus certification, demonstrating commitment to cybersecurity standards.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Reward Finance Group competitors and assessment
Company assessmentDirect peers
- MarketFinance: UK SME invoice finance and business lending platform providing working capital and invoice discounting. Overlaps with Reward's invoice finance subsidiary and business loan product.
- Together Money: UK specialist lender offering commercial and residential mortgages, bridging, and asset finance to SMEs and individuals. Direct competitor across Reward's property, business, and asset finance product set.
- Funding Circle: UK-listed SME lending platform providing business loans to small businesses. Targets the same under-served UK SME segment as Reward through a technology-enabled model, representing a contrasting approach to the same market.
- Capify: UK alternative business finance provider offering merchant cash advance and small business loans to SMEs. Comparable target market of dynamic SMEs seeking fast funding outside traditional banking channels.
- Nucleus Commercial Finance: UK alternative finance provider offering business loans, invoice finance, and asset-based lending to SMEs rejected by mainstream banks. Closely mirrors Reward's three-product platform and target customer segment.
- Allica Bank: UK challenger bank purpose-built to serve established SMEs with business loans, asset finance, and commercial mortgages. Comparable SME focus with specialist lending proposition.
- LendInvest: UK specialist property lender offering bridging, buy-to-let, and development finance to property investors and SMEs. Highly comparable to Reward's Property Finance product line and similar customer base of property entrepreneurs.
Broad incumbents
- Aldermore Bank: UK challenger bank offering asset finance, invoice finance, and SME lending. Several Reward executives (Nick Smith, Steve Noble) previously held senior roles at Aldermore, indicating direct competitive and talent overlap.
- Shawbrook Bank: UK specialist challenger bank providing commercial and buy-to-let mortgages, bridging, and asset finance. Comparable specialist SME lending model with broader deposit-funded balance sheet.
- OneSavings Bank: UK specialist lender (including Kent Reliance and Charter Savings Bank brands) focused on buy-to-let, bridging, and commercial lending. Overlaps with Reward's property bridging and SME lending segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reward Finance Group social profiles
Digital presenceReward Finance Group compliance and trust
Trust signalCompliance3 records
Reward Finance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reward Finance Group leadership team
Management profileNumber of profiles
Profiles16 records
Reward Finance Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Reward Finance Group funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reward Finance Group M&A and investment
M&A and investmentM&A
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reward Finance Group
What does Reward Finance Group do?
Reward Finance Group is a UK alternative finance provider that lends directly to SMEs and property entrepreneurs through three core products: Property Finance (bridging loans up to £5m), Business Finance (loans up to £5m), and Asset Finance (£100k–£5m). It serves UK-based businesses and property investors that cannot obtain timely funding from traditional banks, distributing via a 400+ introducer/broker network and regional direct sales teams.
Is Reward Finance Group a public or private company?
Reward Finance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reward Finance Group founded?
Reward Finance Group was founded in 2010. It employs 11 to 50 people.
Where is Reward Finance Group based?
Reward Finance Group is headquartered in Leeds, United Kingdom, in the Europe region.
How does Reward Finance Group make money?
Three revenue lines are on record. Property Finance is the primary driver. The others are business Finance and asset Finance.
Who are Reward Finance Group's main competitors?
Direct peers on record are MarketFinance, Together Money, Funding Circle, Capify, Nucleus Commercial Finance, Allica Bank and LendInvest. Broad incumbents are Aldermore Bank, Shawbrook Bank and OneSavings Bank.
Does Reward Finance Group have an API?
No public API is recorded for Reward Finance Group.
What industry is Reward Finance Group in?
Reward Finance Group's product category is Alternative SME Finance. Its primary akta.pro industry code is FSANADAJ, Large-Cap / Sponsor Finance Direct Lending, with a secondary code of FSANADAF, Distressed / Opportunistic Credit. Its NAICS code is 52229 and its SIC code is 6159.