ActiveOps

What ActiveOps does

ActiveOps PLC (AIM: AOM) is a UK-domiciled, publicly listed software company that provides an AI-powered Decision Intelligence platform for service operations, primarily in banking, insurance, fund administration, healthcare, and business process services. The company, founded in 1995, has built three core SaaS products — ControliQ for AI-driven capacity planning, CaseworkiQ for predictive SLA management, and WorkiQ for employee and wellbeing intelligence — all unified on a single operations data model that standardizes work and time data across the enterprise. Its technology stack runs on Microsoft Azure (C#/.NET, SQL Server, Redis, Python/FastAPI, Rust, React) and is increasingly augmented by an agentic AI layer called OPI, built on FastAPI and LangGraph.

Underpinning the platform is the proprietary Active Operations Management (AOM) methodology, a 20+ year framework with over 10,000 practitioners qualified through AOM Academy, and a benchmarking dataset accumulated across 15+ years of banking operations covering 2.6 billion annual customer activities and more than 150 million employee capacity hours. ActiveOps monetizes through annual enterprise SaaS subscriptions sold via a direct field sales motion targeting C-suite buyers (COO, CRO, CTO, CPO), supported by BDR pipeline generation, a regional awards program, and the global Capacity26 conference series. It serves more than 170 enterprise customers across 40+ countries, generating £44.6M in ARR (+55% YoY) and £20.8M in interim revenues (+45% YoY), with a stated path to £100M ARR. The company is headquartered in London with offices in Toronto, Melbourne, and Johannesburg, and completed the acquisition of Enlighten Operational Excellence in June 2025 to extend its Decision Intelligence footprint.

Name

ActiveOps

Legal name

ActiveOps PLC

Website

https://activeops.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

ActiveOps PLC is an AIM-listed SaaS company that sells an AI-powered Decision Intelligence platform — ControliQ, CaseworkiQ, and WorkiQ — for capacity planning, SLA management, and workforce intelligence to enterprise customers in banking, insurance, healthcare, and business process services globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (ControliQ, CaseworkiQ, WorkiQ): Annual recurring revenue model from subscription SaaS products. ActiveOps reported £20.8M interim revenues with annual recurring revenues of £44.6M. Sold to enterprise customers in banking, insurance, healthcare, and BPS via direct sales force with enterprise field sales motion.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

ActiveOps provides AI-powered Decision Intelligence SaaS products (ControliQ, CaseworkiQ, and WorkiQ) that help financial services, insurance, healthcare, and business process services organizations optimize workforce capacity, forecast demand, manage SLAs, and monitor employee wellbeing. The platform is built on a proprietary operations data model and 20+ year AOM methodology, sold as annual enterprise subscriptions via direct field sales.

Product overview

ActiveOps offers a portfolio of three integrated AI-powered SaaS products—WorkiQ (workforce monitoring and wellbeing insights), ControliQ (capacity optimization and resource planning), and CaseworkiQ (SLA management for case-driven teams)—built on a unified Decision Intelligence Platform. The platform is underpinned by a proprietary operations data model and 15+ years of service operations data, enabling predictive analytics, resource optimization, and real-time decision support across banking, insurance, healthcare, and business process services organizations.

Differentiator

Problem solved

Functional benefit

Brands

• ControliQ: AI-powered analytics platform for transactional service operations that identifies hidden capacity and utilization, driving effectiveness and control.
• CaseworkiQ
• WorkiQ
• AOM (Active Operations Management)

Products and services

• ControliQ AI-driven capacity planning and optimization analytics for transactional service operations, identifying hidden capacity and utilization, prompting action for effectiveness and control. Includes AI-driven capacity planning, skills identification, team performance dashboards, and an AOM Virtual Coach built in.
• CaseworkiQ Predictive SLA management for case-driven teams, providing analytics that keep casework and SLAs on track with real-time views and decisions. Features case effort measurement by case/task, automated forecasting of work-levels, live status tracking, case SLA tracker, and bottleneck identification.
• WorkiQ Employee and wellbeing intelligence solution providing diagnostic insights into what is impacting performance, work, and employee experience. Tracks time spent on browsers, internal chats, and meeting applications; identifies burnout risk, workload balance, work efficiency, and hybrid workforce patterns. Privacy-focused with no keystroke tracking or camera monitoring. WorkiQ Cloud scales from 50 to 50,000+ employees.
• Decision Intelligence Platform AI-powered platform that brings operational data in from multiple sources, standardizes it into a single view of work and time via an operations data model, and uses AI to extract predictive and prescriptive insights enabling strategic and tactical decisions in real time for service operations teams in banking, insurance, healthcare, and BPS organizations.

Quantifiable outcome

• 20%+ capacity gain in first year for customers
• +15 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• MicrosoftsupportingTechnology or Integration · 1 January 2024ActiveOps maintains a strong working relationship with Microsoft, leveraging Azure cloud infrastructure, Azure DevOps, and Microsoft technologies across its product stack. Engineering teams benefit from direct access to Microsoft experts for advice on development and automation. Azure services used include Service Bus, Blob Storage, App Configuration, Redis, Container Apps, and Azure Functions.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Calabrio: Workforce performance and analytics vendor for service operations. Comparable on forecasting, capacity planning, and agent/workforce productivity insights in regulated environments.
• Verint Systems: Workforce Engagement Management vendor focused on forecasting, quality, and performance for service operations. Highly comparable to ActiveOps on workforce analytics for back-office and contact-center operations.
• NICE: Real-time analytics and workforce engagement for service operations, including forecasting and performance optimization. Direct overlap with ActiveOps' capacity-planning and case-management use cases in regulated industries.
• Pegasystems: Decisioning and case management platform used in banking and insurance for SLA-driven operations. Comparable on AI-powered decisioning and casework intelligence, particularly with Pega's Workforce Intelligence and Customer Decision Hub.
• UKG (Ultimate Kronos Group): Workforce management and HR platform serving large, multi-shift service operations. Comparable target customer (50–50,000 employees) and core use cases around scheduling, utilization, and compliance.
• Genesys: Customer experience and workforce engagement platform used by financial services for service operations. Overlaps with ActiveOps on capacity planning, employee engagement, and AI-driven operational decisioning.
• Aspect Software: Workforce optimization and contact-center operations vendor. Comparable on workforce management and capacity planning for service-heavy enterprises, particularly in financial services.

Broad incumbents

• ServiceNow: Broad enterprise workflow platform increasingly embedding operational analytics and AI agents. Larger incumbent that could expand downward into ActiveOps' service-operations niche with bundled offerings.
• Workday: Cloud HCM and financial planning platform with workforce planning capabilities. Comparable on workforce analytics for large enterprises but sells into HR rather than operations leadership.

Emerging players

• Celonis: Process mining and execution management vendor increasingly extending into operational decisioning. Adjacent rather than directly overlapping, but competes for similar COO/CFO-level transformation budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL1aX2eQQBZprskjnQD1NGzHFz3UQkfL2j
• LinkedInlinkedin.com/company/activeops
• Xx.com/ActiveOps_Group

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActiveOps