Clarity Movement
Clarity Movement operates a Sensing-as-a-Service air quality monitoring platform combining solar-powered IoT sensors, cloud software, and expert support, serving governments, industrial operators, schools, and environmental NGOs across 85+ countries.
- Company typePrivate
- Founded2014
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Clarity Movement does
Clarity Movement Co. is a Berkeley, California-based air quality monitoring company that operates a Sensing-as-a-Service platform combining solar-powered IoT hardware, cloud software, and expert project support. The company's flagship Node-S sensor is a cellular-connected, weatherproof outdoor device that measures PM2.5 and NO2 without external power or Wi-Fi, and serves as the platform for a modular family of add-on modules covering Black Carbon (via AethLabs microAeth integration), PM10 dust, multi-gas (CO, O3, NO2, NO, NOx), EPA-approved ozone, and wind/meteorology. The cloud layer comprises a Dashboard for real-time visualization and network management, OpenMap for public data sharing, and a REST API for programmatic access, all backed by a patented Remote Calibration System that aligns low-cost sensor output with regulatory reference standards and provides ongoing model updates for extreme conditions such as wildfires.
Clarity monetizes exclusively through multi-year subscription contracts that bundle hardware, software, connectivity, calibration, and expert support, eliminating upfront capital expenditure for buyers. Pricing is quote-based with no public tiers; academic and community discount programs exist. Go-to-market is direct enterprise sales with three regional account managers covering Asia & Oceania, Europe & Africa, and the Americas, complemented by strategic channel partnerships with C40 Cities, Bloomberg Philanthropies, World Bank, Asian Development Bank, and UN-Habitat that effectively function as funded demand pipelines into government buyers. The company has deployed 9,000+ sensors across 85+ countries and 220+ cities, accumulating 400M+ air quality measurements. Customers span city governments (Chicago, Philadelphia, London, Perth, Yerevan, Accra, Paris), air quality management districts (South Coast AQMD), school districts (LAUSD), industrial operators (First Quantum Minerals, Teck Coal), community and environmental justice NGOs, and academic research institutions (Imperial College London, NIWA).
The company was founded in 2014 and has raised approximately US$16.7M across multiple rounds, including a US$9.6M Series A+ in August 2022 co-led by Amasia and The Active Fund. Leadership includes co-founder and CEO David Lu and co-founder and CTO Paolo Micalizzi. Clarity is CCPA and GDPR compliant and aligns information security practices with ISO 27001 standards. Revenue is not publicly disclosed.
Clarity Movement firmographics
Firmographics- Name
- Clarity Movement
- Legal name
- Clarity Movement Co.
- Website
- https://clarity.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clarity Movement operates a Sensing-as-a-Service air quality monitoring platform combining solar-powered IoT sensors, cloud software, and expert support, serving governments, industrial operators, schools, and environmental NGOs across 85+ countries.
- Ownership category
- akta.pro rank
Clarity Movement industry classification
Industry- Product category
- Air Quality Monitoring
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD)
- akta.pro secondary industries
- Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)
Keywords
Where Clarity Movement is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clarity Movement business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Sensing-as-a-Service Subscription: All-in-one subscription bundling solar-powered hardware sensors, cloud software platform, cellular data connectivity, calibration services, and expert project support. Minimal maintenance with no hidden costs. Customers deploy sensors and Clarity handles data transmission, calibration, and ongoing maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Clarity Movement product offering
Product offeringCore offering
Clarity Movement sells a Sensing-as-a-Service subscription that bundles its solar-powered, cellular-connected Node-S outdoor air quality sensor (measuring PM2.5 and NO2) with a cloud-based data platform (Dashboard, OpenMap, REST API), a portfolio of add-on measurement modules (Multi-Gas, Dust PM10, Black Carbon, Wind & Met, FEM Ozone), a patented remote calibration service, and expert project support. Customers include governments, environmental agencies, cities, industrial operators, communities/environmental justice groups, and schools/universities that deploy Clarity hardware to expand hyperlocal air quality monitoring beyond sparse regulatory stations. The offering is sold as a multi-year quote-based subscription rather than a one-time hardware purchase.
Product overview
Clarity Movement offers a Sensing-as-a-Service air quality monitoring solution comprising the Node-S flagship sensor platform, add-on measurement modules, cloud software, and expert support. The Node-S is a solar-powered, cellular-connected outdoor air quality sensor that measures PM2.5 and NO2 and serves as the foundation for modular add-on modules including the Multi-Gas Module (CO, O3, NO2, NO, NOx), Dust Module (PM10), Black Carbon Module (5-wavelength UV-IR source apportionment), Wind & Met Module (wind speed/direction), and FEM Ozone Module (EPA-approved UV absorption). Software components include the Clarity Dashboard for data visualization and sensor management, OpenMap for public data sharing, and a REST API for programmatic data access. The system includes patented Remote Calibration technology that aligns sensor data with regulatory standards and provides ongoing calibration updates for extreme conditions. The Wildfire Smoke and Emergency Response Air Monitoring Kit provides comprehensive emergency air quality monitoring capability.
Differentiator
Problem solved
Functional benefit
Products and services
- Sensing-as-a-Service Subscription-based bundle that combines Clarity's solar-powered Node-S air quality sensors, cloud-based data platform, cellular data connectivity, calibration services, and expert project support into one recurring contract. Designed for governments, environmental agencies, industrial operators, communities, and schools that need hyperlocal air quality monitoring without upfront capital expenditure.
- Node-S Air Sensor Flagship solar-powered, cellular-connected outdoor air quality sensor that measures PM2.5 and NO2 in real-time. Operates continuously without external power or Wi-Fi and serves as the platform for Clarity's add-on measurement modules.
- Multi-Gas Module Add-on module that attaches to a Node-S sensor to provide real-time measurement of CO, O3, NO2, NO, and NOx — five key pollutants impacting air quality and public health.
- Dust (PM10) Module Near-reference PM10 dust monitoring module designed for accurate, solar-capable outdoor and remote deployments, delivering near-reference measurements at a fraction of the cost and complexity of traditional reference monitors.
- Black Carbon Module Real-time 5-wavelength UV-IR black carbon monitor based on AethLabs microAeth technology that integrates into Clarity networks for combustion source apportionment, distinguishing sources such as diesel, woodsmoke, biomass, and tobacco.
- Wind & Met Module Plug-and-play wind module that attaches to a Node-S sensor to measure wind speed and direction for improved air quality modeling and source attribution.
- FEM Ozone Module EPA-approved module for accurate ozone measurement using UV absorption technology, helping customers confirm ozone attainment compliance.
- Clarity Dashboard Cloud-based dashboard for real-time air quality data visualization and sensor network management, providing customers with a user-friendly interface to access and review data from their Clarity sensor networks.
- OpenMap Public platform for sharing real-time air quality data, combining Clarity sensor insights with government reference monitoring and enabling organizations to share data transparently or embed it into websites and public health initiatives.
- Wildfire Smoke and Emergency Response Air Monitoring Kit Comprehensive kit that provides vital air quality information during wildfires and other emergency air pollution events, including everything needed to monitor air quality and respond effectively to emergencies.
- Remote Calibration Patented remote calibration service that aligns low-cost sensor data with regulatory standards and provides ongoing updates including wildfire calibration models to keep data accurate even in extreme conditions.
Quantifiable outcome
- 91% average increase in cities' existing air quality data coverage
- +3 more outcomes
Companies that use Clarity Movement
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Clarity Movement technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature8 records
Clarity Movement partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- AethLabscoreTechnology partner providing microAeth Black Carbon measurement technology for Clarity's Black Carbon Module. AethLabs manufactures the sensor technology that Clarity integrates into its air quality monitoring networks.
- C40 CitiesflagshipStrategic partnership for Breathe Cities initiative. C40 Cities is a network of major cities committed to addressing climate change. Clarity provides air quality monitoring technology for city-scale deployments under the C40/Breathe Cities program.
- Clean Air AsiacorePartnership for Metro Manila pilot network deployment. Clean Air Asia is an international NGO working to improve air quality and promote sustainable transport in Asia.
- UN-HabitatcoreUN-Habitat partners with Clarity for urban air quality monitoring projects in developing cities, bringing UN expertise and city relationships.
- Imperial College LondoncoreResearch collaboration for air quality sensor validation and community monitoring projects. Imperial College researchers have published on using Clarity Node-S for distributed air quality sensing.
- Groundwork RichmondcoreCommunity organization implementing AB617 Community Air Monitoring Program in Richmond, CA with 50-sensor network funded by CARB. Groundwork Richmond deploys and manages the network with Clarity support.
- Brightline DefensecoreEnvironmental advocacy organization deploying air quality monitoring network in San Francisco neighborhoods near SRO hotels, expanding to 19 sensors due to community demand.
- RambollcoreEngineering consultancy and SHAIR partner for Richmond air monitoring project, providing analysis and technical expertise alongside Clarity's hardware.
- Valley VisioncoreNonprofit partner for community-based air quality monitoring projects, deploying sensors with community engagement and education programs.
- Columbia UniversityminorAcademic partner for air quality monitoring deployment in Brazzaville, Republic of Congo, in collaboration with Marien Ngouabi University.
- National Institute of Water and Atmospheric Research (NIWA)coreNew Zealand research institute using Clarity Node-S to develop virtual sensor networks for reliable air quality information.
- Environment Management Bureau (EMB) PhilippinescorePhilippine government environmental agency partnering for Metro Manila pilot network deployment with Clean Air Asia.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Clarity Movement competitors and assessment
Company assessmentPeers
Direct peers
- PurpleAir: PurpleAir is the most direct low-cost PM2.5 air quality sensor competitor, selling consumer-grade Wi-Fi-connected sensors used widely by citizens and municipalities. It competes with Clarity in the hyperlocal air monitoring space, particularly where cost sensitivity outweighs decision-grade accuracy requirements.
- Aclima: Aclima deploys hyperlocal air quality sensor networks on vehicles and fixed locations to measure pollutants at neighborhood scale, partnering with Google Street View and California Air Resources Board. It directly competes with Clarity for government and environmental justice air monitoring contracts and shares a similar Sensing-as-a-Service positioning.
- IQAir: IQAir is a Swiss-based air quality monitoring company offering both consumer indoor purifiers/monitors (AirVisual Pro) and outdoor professional sensors. It competes with Clarity in the outdoor professional sensing market while also sharing the global, data-driven air quality information platform model.
- Aeroqual: Aeroqual manufactures compact air quality monitors measuring PM, NO2, O3, VOCs and other gases for environmental and industrial applications. It is a direct competitor to Clarity in modular, multi-pollutant air sensor platforms with similar target customers in government, research, and industrial segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Clarity Movement social profiles
Digital presenceClarity Movement compliance and trust
Trust signalCompliance3 records
Clarity Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clarity Movement leadership team
Management profileNumber of profiles
Profiles7 records
Clarity Movement funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clarity Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clarity Movement
What does Clarity Movement do?
Clarity Movement sells a Sensing-as-a-Service subscription that bundles its solar-powered, cellular-connected Node-S outdoor air quality sensor (measuring PM2.5 and NO2) with a cloud-based data platform (Dashboard, OpenMap, REST API), a portfolio of add-on measurement modules (Multi-Gas, Dust PM10, Black Carbon, Wind & Met, FEM Ozone), a patented remote calibration service, and expert project support. Customers include governments, environmental agencies, cities, industrial operators, communities/environmental justice groups, and schools/universities that deploy Clarity hardware to expand hyperlocal air quality monitoring beyond sparse regulatory stations. The offering is sold as a multi-year quote-based subscription rather than a one-time hardware purchase.
Is Clarity Movement a public or private company?
Clarity Movement is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clarity Movement founded?
Clarity Movement was founded in 2014. It employs 11 to 50 people.
Where is Clarity Movement based?
Clarity Movement is headquartered in Berkeley, United States, in the North America region.
How does Clarity Movement make money?
One revenue line is on record: sensing-as-a-Service Subscription.
Who are Clarity Movement's main competitors?
Vaisala is listed as a peer. Direct peers are PurpleAir, Aclima, IQAir and Aeroqual.
Does Clarity Movement have an API?
Yes. Clarity provides a REST API for accessing air quality data. Air quality measurements and air sensor network status are accessible in real-time via Clarity's user-friendly Dashboard, REST API, and OpenMap. The API enables programmatic access to sensor data, supporting data transmission, validation, storage, and processing capabilities. Developer documentation is at www.clarity.io/air-quality-monitoring-resources.
What industry is Clarity Movement in?
Clarity Movement's product category is Air Quality Monitoring. Its primary akta.pro industry code is HSAPAQAD, Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors), with a secondary code of HSAOANAH, Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration. Its NAICS code is 5415 and its SIC code is 3822.