Valley Vision Associates
Valley Vision Associates is a privately held, single-location optometry and ophthalmology practice in Ellensburg, WA, with six providers (five optometrists and one ophthalmologist) delivering comprehensive eye exams, specialty contact lenses, dry eye treatment, surgical ophthalmology, and designer eyewear to Kittitas County patients.
- Company typePrivate
- Founded2007
- HeadquartersEllensburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Valley Vision Associates does
Valley Vision Associates is a privately held, single-location optometry and ophthalmology practice headquartered at 2201 W Dolarway Road in Ellensburg, Washington, serving Kittitas County and surrounding central Washington. The practice is operated by six clinical providers (five optometrists and one ophthalmologist, Dr. Parker D. Faith, MD) plus support staff, with employee headcount reported in the 11-50 range. It is a third-generation family practice, with Dr. Casey S. Oltman representing the most recent generation following his father Dr. Scott Oltman and grandfather Leo Oltman. The practice runs Monday-Friday 8:30 AM to 5:30 PM with 24-hour on-call physician availability for eye emergencies.
The clinical offering spans comprehensive eye examinations, contact lens fitting (including specialty scleral, Ortho-K, and MiSight myopia management lenses), diabetic eye exams, glaucoma and macular degeneration management, cataract and surgical ophthalmology, vision therapy, and low vision services. Diagnostic and treatment technology is built on commercial platforms including Lumenis OptiLight IPL, Lipiflow thermal pulsation, TempSure Envi radiofrequency, Blephex, Optical Coherence Tomography (OCT), Optomap wide-field retinal imaging, tonometry, keratometry, and visual field testing. Optical retail includes a 50+ brand frame showroom (Ray-Ban, Oakley, Maui Jim, Versace, Gucci, Dolce & Gabbana, Burberry, and others) and a contact lens online re-order portal. Patient access is supported by a Phreesia-powered online scheduling platform and downloadable HIPAA and contact lens forms.
Revenue is generated through professional service fees billed to vision and medical insurance plans (VSP, EyeMed, NBN, Blue Cross/Blue Shield, Medicare, Regence), patient co-pays and deductibles, and retail margins on eyewear and contact lens sales. The customer base is a long-tail of individual consumers across pediatric through geriatric age groups, including diabetic patients, glaucoma risk patients, and emergency eye care cases. There is no evidence of external investment, private equity ownership, or a parent company; the business is operating, founder/physician-owned, and privately held.
Valley Vision Associates firmographics
Firmographics- Name
- Valley Vision Associates
- Legal name
- Valley Vision Associates
- Website
- https://valleyvisionassociates.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Valley Vision Associates is a privately held, single-location optometry and ophthalmology practice in Ellensburg, WA, with six providers (five optometrists and one ophthalmologist) delivering comprehensive eye exams, specialty contact lenses, dry eye treatment, surgical ophthalmology, and designer eyewear to Kittitas County patients.
- Ownership category
- akta.pro rank
Valley Vision Associates industry classification
Industry- Product category
- Optometry and Ophthalmology Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613), Diagnostic Imaging Centers (621512), Optical Goods Retailers (456130)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Valley Vision Associates is headquartered
LocationHeadquarters
- HQ city
- Ellensburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Valley Vision Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Eye Care Services: Comprehensive eye examinations, contact lens exams, diabetic eye exams, glaucoma testing, macular degeneration screening, ophthalmology consultations, and emergency eye care services billed through insurance or patient direct payment
- Optical Products Sales: Sale of prescription eyeglasses, frames from luxury brands (Ray-Ban, Oakley, Maui Jim, Versace, Gucci, Dolce & Gabbana, etc.), and specialty lenses including EnChroma color blindness lenses
- Contact Lens Sales: Contact lens sales including specialty lenses (scleral, Ortho-K, MiSight myopia management), with online ordering available through their store portal
- Vision Therapy Services: Vision therapy programs for development and improvement of visual skills including tracking, depth perception, and peripheral vision
- Dry Eye Treatment Services: Advanced dry eye treatments including Lumenis IPL, Lipiflow, TempSure Envi, Blephex, and prescription therapies
- Eye Disease Management: Medical management and co-management of ocular diseases including diabetic retinopathy, glaucoma, cataracts, and macular degeneration
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Valley Vision Associates product offering
Product offeringCore offering
Valley Vision Associates is a multi-doctor optometry and ophthalmology practice providing comprehensive eye examinations, contact lens fitting, dry eye treatment, eye disease management (glaucoma, diabetic retinopathy, macular degeneration), vision therapy, pediatric eye care, myopia management, ophthalmology consultations, and 24-hour emergency eye care. The practice also retails prescription eyeglasses from 50+ designer brands and specialty contact lenses, serving individual patients in Ellensburg, WA and surrounding Kittitas County.
Product overview
Valley Vision Associates is a progressive optometry practice offering comprehensive eye care services through multiple specialties. The practice operates on a single-location, multi-doctor model providing core eye examination services (comprehensive exams, contact lens fitting, disease management) alongside specialized offerings including dry eye treatment with Lumenis OptiLight IPL technology, vision therapy, myopia management, and low vision services. The practice also retails prescription eyewear featuring designer frames and specialty lenses. Services are delivered by six eye care providers including optometrists and one ophthalmologist, serving patients from pediatric through senior care in Ellensburg, WA.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams Routine and medical eye examinations evaluating visual acuity, eye health, and screening for eye diseases including external and internal eye evaluations, performed for patients of all ages at Valley Vision Associates in Ellensburg, WA.
- Contact Lens Exams and Fitting Eye examinations specifically for contact lens fitting, including keratometry, pupil size measurement, and tear film evaluation, supporting daily disposables, overnight contacts, and specialty lens prescriptions for individual patients.
- Diabetic Eye Exams Specialized eye examinations for diabetic patients to detect and monitor diabetic retinopathy and other diabetes-related ocular complications.
- Glaucoma Testing Comprehensive glaucoma screening including tonometry to measure intraocular pressure, ophthalmoscopy for optic nerve evaluation, perimetry visual field testing, gonioscopy, and pachymetry for at-risk and diagnosed patients.
- Macular Degeneration Management Diagnosis and management of age-related macular degeneration (AMD), including monitoring for wet and dry AMD progression for affected patients.
- Ophthalmology Services Medical and surgical management of eye conditions including cataracts, glaucoma, diabetic retinopathy, and macular degeneration, with referrals for subspecialty care, provided by the practice's ophthalmologist.
- Eye Emergencies Urgent eye care for trauma, foreign objects, chemical exposure, cuts, burns, and other acute eye injuries, supported by 24-hour on-call doctor availability.
- Lumenis OptiLight IPL Dry Eye Treatment Intense Pulsed Light therapy for dry eye treatment addressing meibomian gland dysfunction and related ocular surface conditions in affected patients.
- Vision Therapy Treatment program to develop and improve visual skills including tracking, depth perception, peripheral vision, and acuity at different distances, available for both children and adults.
- Pediatric Eye Exams Eye examinations specifically designed for children focusing on visual development, amblyopia detection, and pediatric-specific eye conditions.
- Myopia Management Programs and treatments to slow myopia progression in children, including specialty contact lenses such as MiSight.
- Low Vision Services Specialized care and aids for patients with significant vision loss to maximize remaining vision and quality of life.
- Specialty Contact Lenses Scleral lenses, orthokeratology (Ortho-K), and other specialty contact lenses for keratoconus, irregular corneas, and therapeutic applications.
- Designer Eyewear and Frames Prescription eyeglasses and sunglasses from 50+ designer and performance brands including Ray-Ban, Oakley, Maui Jim, Versace, Gucci, Michael Kors, Dolce & Gabbana, Kate Spade, Nike Vision, and additional luxury brands.
- Latisse Prescription Eyedrops Prescription eyelash growth treatment for hypotrichosis dispensed by the practice.
- MiSight Contact Lenses Daily disposable contact lenses designed to correct vision and slow myopia progression in age-appropriate children, offered as part of the practice's myopia management program.
Quantifiable outcome
- Patient satisfaction rating of 4.9 stars based on testimonials
Companies that use Valley Vision Associates
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Valley Vision Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Valley Vision Associates partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- VSP (Vision Service Plan)coreParticipating vision insurance provider covering routine eye exams, eyeglasses, and contact lenses for VSP members in the Ellensburg area
- EyeMedcoreVision insurance plan accepted by Valley Vision Associates for vision care services and materials
- NBN (National Benefit Network)coreVision benefit manager providing coverage for eye exams and eyewear at Valley Vision Associates
- Blue Cross/Blue ShieldcoreMedical insurance provider accepted for eye health services including diabetic eye exams, glaucoma testing, and medical eye care
- MedicarecoreFederal health insurance program accepted for eligible eye care services including glaucoma screening and medical eye conditions
- RegencecoreRegional health insurance provider accepted for medical eye care services at the practice
- Ray-BanminorPremium eyewear brand offered at Valley Vision Associates as part of their designer frame collection
- OakleyminorSport and performance eyewear brand available at the practice
- Maui JimminorPremium polarized sunglasses brand in the practice's eyewear collection
- Luxottica Brands (Versace, Gucci, Dolce & Gabbana, Burberry, Boss)minorLuxury fashion eyewear brands distributed through Valley Vision Associates' frame showroom
- CooperVision (MiSight)minorMiSight myopia management contact lenses offered at the practice for children with progressive myopia
- EnChromaminorColor blindness glasses offered at the practice for patients with color vision deficiency
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Valley Vision Associates competitors and assessment
Company assessmentRegional players
- Standard Optical: Multi-location optical retailer and optometry practice in the Pacific Northwest with comparable services (exams, frames, contact lenses, medical eye care).
- Pacific Cataract and Laser Institute: Pacific Northwest ophthalmology practice specializing in cataract and refractive surgery; comparable for the ophthalmology/surgical eye-care services Dr. Faith provides at Valley Vision.
- Evergreen Eye Center: Pacific Northwest ophthalmology and optometry practice offering cataract, glaucoma, and medical eye-care services comparable to Valley Vision's ophthalmology segment.
Broad incumbents
- MyEyeDr. Large multi-doctor optometry platform with optical retail across the U.S. Operates the same multi-OD, in-office optical model as Valley Vision but at vastly greater scale and with corporate backing.
- AEG Vision: PE-backed optometry platform partnering with established multi-doctor practices; directly comparable to Valley Vision's multi-doctor, insurance-participating model and a likely consolidation peer.
- EyeCare Partners: National integrated eye-care platform combining optometry and ophthalmology with optical retail; comparable to Valley Vision for offering the full medical-surgical-optical continuum under one roof.
- Clarkson Eyecare: Multi-location optometry and ophthalmology group in the Midwest with full optical retail, comparable to Valley Vision's service mix and multi-doctor model.
- LensCrafters: National optical retail chain owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses; directly comparable on optical retail and routine exam services.
Direct peers
- Warby Parker: Direct-to-consumer eyewear brand with growing retail store footprint offering prescription frames, lenses, and contact lenses; directly competes with Valley Vision's optical retail segment on price and brand experience.
Emerging players
- Costco Optical: Mass-market optical retail embedded within Costco warehouses offering low-priced frames, lenses, and contact lenses; applies pricing pressure on the optical retail segment of practices like Valley Vision.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Valley Vision Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley Vision Associates leadership team
Management profileNumber of profiles
Profiles6 records
Valley Vision Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley Vision Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley Vision Associates
What does Valley Vision Associates do?
Valley Vision Associates is a multi-doctor optometry and ophthalmology practice providing comprehensive eye examinations, contact lens fitting, dry eye treatment, eye disease management (glaucoma, diabetic retinopathy, macular degeneration), vision therapy, pediatric eye care, myopia management, ophthalmology consultations, and 24-hour emergency eye care. The practice also retails prescription eyeglasses from 50+ designer brands and specialty contact lenses, serving individual patients in Ellensburg, WA and surrounding Kittitas County.
Is Valley Vision Associates a public or private company?
Valley Vision Associates is a private company. It is classified as family owned and is currently operating.
When was Valley Vision Associates founded?
Valley Vision Associates was founded in 2007. It employs 11 to 50 people.
Where is Valley Vision Associates based?
Valley Vision Associates is headquartered in Ellensburg, United States, in the North America region.
How does Valley Vision Associates make money?
Six revenue lines are on record. Professional Eye Care Services are the primary driver. The others are optical Products Sales, contact Lens Sales, vision Therapy Services, dry Eye Treatment Services and eye Disease Management.
Who are Valley Vision Associates's main competitors?
Regional players on record are Standard Optical, Pacific Cataract and Laser Institute and Evergreen Eye Center. Broad incumbents are MyEyeDr., AEG Vision, EyeCare Partners, Clarkson Eyecare and LensCrafters. Warby Parker is listed as a direct peer. Costco Optical is listed as an emerging player.
Does Valley Vision Associates have an API?
No public API is recorded for Valley Vision Associates.
What industry is Valley Vision Associates in?
Valley Vision Associates's product category is Optometry and Ophthalmology Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.