Immerse
Immerse is an enterprise language learning company that combines VR-based immersive practice with AI-powered conversational tutors across Meta Quest, mobile, and desktop, serving global HR and L&D leaders at multinational corporations including Fortinet, Bosch, Microsoft, and Santander across 97 countries.
- Company typePrivate
- Founded2017
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Immerse does
Immerse Inc., founded in 2017 and headquartered in Costa Mesa, California (Delaware corporation), has built what it brands as the "world's first Fluency Performance Platform" — a unified enterprise architecture integrating five products: Fluency Enablement (live expert instruction plus adaptive AI practice in immersive VR environments), Fluency Mapping (diagnostic dashboards comparing learner capability against role-specific standards), Fluency Intelligence (AI engine analyzing communication patterns and personalizing practice), Fluency Network (structured peer-to-peer practice), and Fluency Impact (executive dashboard linking fluency to business outcomes). The platform is delivered across Meta Quest VR headsets, mobile, tablet, desktop, and NVIDIA GeForce Now cloud streaming, with proprietary biometric data processing of eye-tracking, haptic, and spatial intent signals from VR hardware, and AI Avatar Tutors built on proprietary machine learning plus OpenAI large language models under zero-data-retention agreements.
The company generates revenue through per-seat enterprise subscriptions (Essential, Pro, Private, and Executive tiers with annual billing), consumer subscriptions through the Meta Quest Store, Apple App Store, and Google Play with free-trial funnels, and premium executive coaching services. Its go-to-market blends enterprise field sales targeting global HR and L&D leaders at multinational corporations (Fortinet, Bosch, Microsoft, PwC, Santander, Hanwha Vision, Westin, TGT, Adidas), consumer self-serve acquisition, and community-led growth through university partnerships (ASU Fluent Futures Lab) and the annual ImmerseCon conference. Distribution is anchored by Meta Premier Learning Partner status and #1 rated Meta for Education app, supplemented by SSO-enabled integrations with nine major enterprise LMS platforms (Workday, Degreed, SAP SuccessFactors, Cornerstone, Docebo, Absorb, TalentLMS, Canvas, Blackboard).
Immerse has raised approximately $16.6 million in total capital ($11.5M Series B led by Eagle Venture Fund and Mustang Creek Capital in March 2022, plus a $5.12M SEC exempt offering in late 2023 and a 2025 Accelerate filing), and reports 250,000+ learners across 97 countries with an 88% engagement rate and 4.9/5 average class rating. Compliance posture spans GDPR, CCPA/CPRA, LGPD, UK GDPR/PIPEDA, and WCAG 2.0/2.1/2.2 Level AA accessibility certification.
Immerse firmographics
Firmographics- Name
- Immerse
- Legal name
- Immerse Inc.
- Website
- https://immerse.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Immerse is an enterprise language learning company that combines VR-based immersive practice with AI-powered conversational tutors across Meta Quest, mobile, and desktop, serving global HR and L&D leaders at multinational corporations including Fortinet, Bosch, Microsoft, and Santander across 97 countries.
- Ownership category
- akta.pro rank
Immerse industry classification
Industry- Product category
- Enterprise Language Learning Software
- NAICS
- Professional and Management Development Training (611430), Software Publishers (5132), Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Immersive Language & Cultural Learning (Conversational VR, Role-Play) (EDAFAJAH)
- akta.pro secondary industries
- VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), AR/VR & Immersive Learning Content Development (EDAGAKAI), Immersive Collaboration Classrooms (Multiuser VR, Social Learning Spaces) (EDAFAJAK)
Keywords
Where Immerse is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Immerse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Seat Licenses: Per-seat subscription model for enterprise customers. Includes tiered plans (Essential, Pro, Private, Executive) with varying levels of access to live classes, AI practice, and coaching services. Licenses assigned to individual Authorized Users with seat management capabilities.
- Individual Consumer Subscriptions: Consumer-facing subscription model available through Meta Quest Store, Apple App Store, and Google Play Store. Auto-renewing subscriptions with free trial options.
- Executive Coaching: Premium one-on-one coaching services for senior leaders, available as add-on or standalone service. Customized development plans for high-stakes environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Essential, Pro, Private, and Executive tiers |
| Subscription | Monthly | Self-paced and live class options |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Immerse product offering
Product offeringCore offering
Immerse develops a VR-based language learning platform that combines expert-led live instruction with AI-powered conversational avatars in immersive virtual environments. The platform delivers live classes, self-paced AI coaching, and executive coaching across VR headsets, mobile, tablet, and desktop, targeting both enterprise corporate training programs and individual consumer learners. Its unified Fluency Performance Platform integrates enablement, diagnostics, AI intelligence, peer practice, and business outcome analytics.
Product overview
IMMERSE is the world's first Fluency Performance Platform — a unified enterprise platform architecture combining five integrated products: Fluency Enablement (expert-led live instruction + adaptive AI practice in immersive virtual environments), Fluency Mapping (diagnostic dashboards comparing capabilities against role-specific standards), Fluency Intelligence (AI engine analyzing communication patterns and providing personalized practice), Fluency Network (structured peer-to-peer practice), and Fluency Impact (executive dashboard connecting fluency to business outcomes). The platform is delivered across multiple access modalities including VR headsets, mobile, tablet, and desktop, with complementary service offerings including Daily Live Classes (drop-in expert-led sessions), Self Paced Lessons (AI avatar coaching), and Executive Coaching (1:1 coaching for senior leaders). The platform serves 250,000+ learners across 97 countries with a 4.9/5 average class rating.
Differentiator
Problem solved
Functional benefit
Products and services
- Fluency Enablement Expert-led live instruction combined with adaptive AI practice sessions in immersive virtual environments. Builds real communication capability before applying learning in actual workplace situations. Designed for enterprise employees and individual learners.
- Fluency Mapping Diagnostic dashboards delivering simulation assessment and practice data, comparing current capabilities with role-specific standards to clarify actual work readiness. Provides unified visibility into learner progress. For HR/L&D leaders and enterprise program managers.
- Fluency Intelligence AI-driven learning intelligence engine that analyzes communication patterns across the platform. Adapts by learning from real-time communication and context, providing personalized practice and validating skills for real performance.
- Fluency Network Structured peer-to-peer practice platform that mirrors real conversational dynamics. Develops learner confidence and adaptability through social learning interactions rather than lectures or scripted exercises.
- Fluency Impact Executive business insights dashboard connecting fluency progress to retention, productivity, and customer outcomes. Real-time analytics showing measurable business impact without manual analysis or guesswork. For executives and L&D leaders.
- Daily Live Classes Drop-in classes led by live expert coaches. Flexible on-demand class scheduling where users can register anytime and choose topic and instructor for real-time instruction and feedback. For enterprise employees and individual consumers.
- Self Paced Lessons One-on-one avatar language coaching through expert-designed curriculum delivered via adaptive AI. Role-based scenarios with AI Avatar Tutors where practice adjusts in real time based on communication performance.
- Executive Coaching Custom one-on-one classes led by a live expert coach for senior leaders in high-stakes environments. Focuses on board presentations, negotiations, and leadership messaging. Available in any language.
- Meta Quest VR Application Native VR application for Meta Quest headsets providing immersive language learning in virtual environments. Part of cross-device compatible platform accessible on mobile, tablet, desktop, and VR. #1 rated Meta for Education app.
- FluentZ AI Companion App AI-powered English-language companion app developed through ASU's Fluent Futures Lab partnership with Meta grant funding. Extends practice opportunities outside of VR sessions using AI conversational tutoring on mobile devices.
Quantifiable outcome
- 88% engagement rate vs 10-20% industry average for traditional language training
- +9 more outcomes
Companies that use Immerse
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Immerse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature5 records
Immerse partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- MetaflagshipMeta Premier Learning Partner and #1 rated Meta for Education app. IMMERSE has developed leading immersive language learning platform evolving from VR prototypes to top-ranked solution in partnership with Meta. Meta recently expanded global partnership with IMMERSE. Platform available on Meta Quest store.
- OpenAIcoreProvides AI language model processing services under enterprise-grade zero data retention agreements. Customer inputs and data are not used by OpenAI to train foundation models. Processing location: United States.
- Amazon Web Services (AWS)coreProvides cloud infrastructure, data storage, and content delivery services. Processing location: United States, with regional deployment options available upon request.
- Arizona State UniversitycoreASU Global Launch partnered with IMMERSE through Fluent Futures Lab to bring VR and AI conversational tutoring to English language learners globally. Meta-funded grant expanding to test AI-enabled wearable glasses and develop FluentZ AI-powered English companion app.
- Santander Open AcademyflagshipSantander Open Academy partnered with IMMERSE to deliver real-world fluency in English, Spanish, and French to Brazilian citizens. One of the largest enterprise fluency programs in Latin America (20,000-80,000 learners).
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Immerse competitors and assessment
Company assessmentDirect peers
- Memrise: Consumer and prosumer language learning platform with video-based native-speaker content. Overlaps with Immerse on consumer subscription channel and conversational practice.
- goFLUENT: Enterprise language training provider combining live instruction with digital tools, serving multinational corporations. Closely comparable on B2B enterprise sales motion and HR/L&D buyer.
- Busuu: Language learning platform (owned by Busuu Ltd, with Chegg investment history) serving both consumers and enterprise learners. Competes on structured curriculum and AI-supported practice.
- Mondly: Language learning platform with VR experiences on Meta Quest and mobile/web delivery. Most directly comparable VR-first peer to Immerse's immersive language learning positioning.
- Duolingo: Public language learning platform with hundreds of millions of users and a fast-growing Duolingo Max / English Test offering. Directly competes with Immerse on consumer subscriptions and increasingly on enterprise (Duolingo for Business).
- Babbel: Subscription-based language learning platform with strong consumer brand and a Babbel for Business offering. Competes directly with Immerse on structured second-language learning for professionals.
- Rosetta Stone: Long-established consumer and corporate language learning brand (owned by IXL Learning). Competes directly in enterprise language training with traditional software delivery, the incumbent Immerse positions against.
- Voxy: Corporate-focused language learning platform serving global enterprises with custom programs. Highly comparable to Immerse's enterprise GTM motion and L&D buyer personas.
Broad incumbents
- Pearson: Global education and assessment incumbent with Pearson English and corporate learning offerings. Competes broadly in enterprise language and skills training rather than Immerse's immersive niche.
Emerging players
- Mursion: VR-based soft-skills training platform for corporate L&D, focused on leadership and customer service simulations. Comparable on the immersive enterprise L&D motion and AI-driven role-play, though targeting different content domains.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Immerse social profiles
Digital presenceImmerse compliance and trust
Trust signalCompliance5 records
Immerse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immerse leadership team
Management profileNumber of profiles
Profiles1 record
Immerse funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immerse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immerse
What does Immerse do?
Immerse develops a VR-based language learning platform that combines expert-led live instruction with AI-powered conversational avatars in immersive virtual environments. The platform delivers live classes, self-paced AI coaching, and executive coaching across VR headsets, mobile, tablet, and desktop, targeting both enterprise corporate training programs and individual consumer learners. Its unified Fluency Performance Platform integrates enablement, diagnostics, AI intelligence, peer practice, and business outcome analytics.
Is Immerse a public or private company?
Immerse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Immerse founded?
Immerse was founded in 2017. It employs 11 to 50 people.
Where is Immerse based?
Immerse is headquartered in Irvine, United States, in the North America region.
How does Immerse make money?
Three revenue lines are on record. Enterprise Seat Licenses are the primary driver. The others are individual Consumer Subscriptions and executive Coaching.
Who are Immerse's main competitors?
Direct peers on record are Memrise, goFLUENT, Busuu, Mondly, Duolingo, Babbel, Rosetta Stone and Voxy. Pearson is listed as a broad incumbent. Mursion is listed as an emerging player.
Does Immerse have an API?
No public API is recorded for Immerse.
What industry is Immerse in?
Immerse's product category is Enterprise Language Learning Software. Its primary akta.pro industry code is EDAFAJAH, Immersive Language & Cultural Learning (Conversational VR, Role-Play), with a secondary code of EDAFAJAA, VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership). Its NAICS code is 611430 and its SIC code is 7372.