Mursion
Mursion provides an AI-powered immersive simulation platform that lets enterprise workforces rehearse high-stakes workplace conversations, combining multimodal AI avatars, human-facilitated practice and 1:1 coaching to deliver measurable behavior change for Fortune 1000 customers across leadership, sales, healthcare, customer service and education.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Mursion does
Mursion is a San Francisco-based software company, founded in 2014, that provides an AI-powered immersive simulation platform for workforce skills development. The company's core offering, the Mursion Intelligence Platform, combines multimodal AI avatars with human-facilitated practice sessions and (since the August 2024 acquisition of Valor Performance) personalized 1:1 coaching. Product modules include Mursion Live (human-driven ~25-minute simulation sessions with real-time feedback), Mursion On-Demand (GenAI-powered 24/7 self-serve practice) and Mursion Coaching, supported by component layers — Mursion Library (proprietary content), Mursion Experiences (avatar environments), Mursion Insights (analytics) and Mursion Manager (administration). Underlying technology spans 11 granted patents, multimodal interaction across text and audio, AI-powered scoring against tested rubrics, and a data flywheel fed by 18M+ minutes of first-party simulation practice and 10K+ hours of applied behavioral science theory.
Mursion firmographics
Firmographics- Name
- Mursion
- Legal name
- Mursion, Inc.
- Website
- https://mursion.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mursion provides an AI-powered immersive simulation platform that lets enterprise workforces rehearse high-stakes workplace conversations, combining multimodal AI avatars, human-facilitated practice and 1:1 coaching to deliver measurable behavior change for Fortune 1000 customers across leadership, sales, healthcare, customer service and education.
- Ownership category
- akta.pro rank
Mursion industry classification
Industry- Product category
- Immersive Learning Platform
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
- akta.pro secondary industries
- Voice Assistants & Voice UI (VUI) (HDAAAFAD), Emotion, Sentiment & Paralinguistic Intelligence (HDAAAFAI), Education & Learning Personalization (HDAAAGAL)
Keywords
Where Mursion is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mursion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise SaaS / Subscription Licensing: Enterprise organizations license the Mursion Intelligence Platform for their workforce upskilling programs. Programs are tailored to organizational goals with measurable outcomes. The platform includes Mursion Coaching, Mursion Live, and Mursion On-Demand products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise programs are customized and quote-based |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Mursion product offering
Product offeringCore offering
Mursion operates an AI-powered immersive upskilling platform, the Mursion Intelligence Platform, where enterprise employees rehearse high-stakes workplace conversations (performance reviews, change management, customer escalations, clinical communication) with hyper-realistic AI avatars and human Practice Leaders. The platform is delivered through three product modules — Mursion Live (human-driven ~25-minute simulation sessions with real-time feedback), Mursion On-Demand (GenAI-powered 24/7 self-service simulations), and Mursion Coaching (1:1 coaching with algorithmic coach-to-learner matching, expanded via the August 2024 acquisition of Valor Performance) — and is licensed via enterprise subscriptions for leadership, sales, customer service, healthcare, and education use cases.
Product overview
Mursion offers an AI-powered immersive upskilling platform with a platform-plus-modules architecture. The core Mursion Intelligence Platform provides the foundational infrastructure for skills practice, augmented by three primary product modules: Mursion Live (human-driven ~25-minute simulation sessions with real-time feedback), Mursion On-Demand (GenAI-powered 24/7 scalable practice), and Mursion Coaching (personalized 1:1 coaching with algorithmic matching, expanded through the Valor Performance acquisition). Supporting components include the Library (proprietary course content), Experiences (immersive avatar environments), Insights (analytics dashboards), and Manager (administration tools). The platform serves five solution verticals: Leadership Development, Sales Excellence, Customer Service Excellence, Healthcare, and Education.
Differentiator
Problem solved
Functional benefit
Brands
- Valor Coaching: Professional coaching services acquired from Valor Performance, now part of Mursion's coaching product offerings.
- Mursion Intelligence Platform
- Mursion Coaching
- Mursion Live
- Mursion On-Demand
Products and services
- Mursion Intelligence Platform Foundational enterprise platform that delivers AI-powered immersive simulations for interpersonal skills practice, with analytics, assessments, and management tools. Used by enterprise L&D and HR teams to scale soft-skills training across the workforce.
- Mursion Live Human-driven ~25-minute immersive simulation sessions with prescribed AI-powered scenarios and real-time feedback from human Practice Leaders, plus science-backed sessions and performance assessments. Targeted at enterprise learners who need guided skill practice.
- Mursion On-Demand GenAI-powered immersive practice sessions available 24/7 on any browser-based device, offering dynamic scalable simulations with guided self-reflection and progress tracking. Designed for at-scale, self-directed skill practice.
- Mursion Coaching Personalized 1:1 coaching programs with certified coaches, algorithmic matching, tailored growth plans, and simulation-based refinement. Expanded through the August 2024 acquisition of Valor Performance, adding professional coaching to the simulation platform.
- Leadership Development Solutions Vertical solution package that bundles the Mursion Intelligence Platform with simulation content for communication, coaching, conflict resolution, change management, and strategic decision-making. Targets enterprise L&D teams developing leaders at every level.
- Customer Service Excellence Solutions Vertical solution for front-line customer-service employees focused on rapport building, de-escalation, conflict resolution, and empathetic communication. Used by hospitality, telecom, insurance, and tax-services enterprises to lift NPS and customer satisfaction.
- Healthcare Solutions Vertical solution for healthcare professionals practicing clinical communication, patient engagement, de-escalation, and team collaboration. Targets hospitals and health systems seeking higher HCAHPS scores and fewer communication breakdowns.
- Education Solutions Vertical solution for educators, teachers, administrators, and school leaders focused on classroom management, student engagement, parent communication, and professional collaboration via AI-powered simulation practice.
Quantifiable outcome
- Up to 34% higher employee retention and 4x faster skill development for leadership development programs
- +6 more outcomes
Companies that use Mursion
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Mursion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Mursion partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Valor PerformancecoreMursion acquired Valor Performance, a coaching platform provider, expanding its workforce upskilling platform to combine AI-powered practice simulations with professional coaching for measurable skills acquisition and behavior change.
- Perception StrategiesminorLong-term partnership aimed to redefine how Inclusive Leadership is both taught and experienced, combining Perception Strategies' expertise with Mursion's immersive simulation technology.
- Dignity Health Global EducationminorCollaboration to harness the power of emotionally intelligent virtual reality simulations to improve communications in healthcare settings, with a focus on patient care and clinical communication skills.
- MoreThanNowcoreBehavioral science firm partnered with Ericsson and Mursion to design an inclusive leadership program. MoreThanNow helped map 'moments that matter' — key decision points vulnerable to bias — and reengineered workflows as part of Ericsson's 'Upskilling for an Inclusive Future' program.
- Dr. Grace Lordan (London School of Economics)coreBehavioral science-driven content contributor to Ericsson's 'Upskilling for an Inclusive Future' program. Dr. Lordan of the London School of Economics provided the scientific framework for the inclusive leadership curriculum.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Mursion competitors and assessment
Company assessmentDirect peers
- BetterUp: BetterUp is a leading enterprise coaching and AI-driven behavior-change platform; following Mursion's acquisition of Valor Performance, it is the most direct competitor for the combined practice-plus-coaching bundle.
- Talespin: Talespin builds immersive XR and AI-driven simulations for enterprise soft-skills and workforce development, directly overlapping Mursion's avatar-based practice model for leadership, sales, and customer-service training.
- Mindtickle: Mindtickle is a sales readiness and enablement platform with role-play and conversation practice features, making it a comparable peer for Mursion's Sales Excellence solution vertical.
- CoachHub: CoachHub is a digital coaching platform for enterprise leadership development, overlapping with Mursion Coaching (formerly Valor Performance) and the broader leadership upskilling category.
- Strivr: Strivr delivers immersive VR training scenarios for enterprise frontline and leadership development, sharing Mursion's use of realistic virtual characters to build interpersonal skills at scale.
- Second Nature AI: Second Nature provides AI-powered conversation role-play and scoring for sales and customer-success teams, using virtual avatars to rehearse pitches and discovery calls — a direct functional peer to Mursion On-Demand.
Broad incumbents
- Cornerstone OnDemand: Cornerstone is a large, established talent and learning management suite used by many of the same Fortune 1000 buyers; it bundles broader L&D capabilities that increasingly include AI-powered role-play and content.
- Workday Learning: Workday Learning is the LMS module inside the Workday HCM suite, used by many of the same large enterprises; as the system of record for HR, it has strong bundling leverage against standalone L&D platforms.
- Degreed: Degreed is a learning experience platform that aggregates content, pathways, and skill data for enterprises; it overlaps with Mursion on upskilling and skill-development buyer personas.
- Skillsoft: Skillsoft is a long-standing enterprise learning and leadership development provider with content, coaching, and AI features; it competes for the same enterprise L&D budget pool Mursion targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Mursion social profiles
Digital presenceMursion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mursion leadership team
Management profileNumber of profiles
Profiles13 records
Mursion subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mursion funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mursion M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mursion
What does Mursion do?
Mursion operates an AI-powered immersive upskilling platform, the Mursion Intelligence Platform, where enterprise employees rehearse high-stakes workplace conversations (performance reviews, change management, customer escalations, clinical communication) with hyper-realistic AI avatars and human Practice Leaders. The platform is delivered through three product modules — Mursion Live (human-driven ~25-minute simulation sessions with real-time feedback), Mursion On-Demand (GenAI-powered 24/7 self-service simulations), and Mursion Coaching (1:1 coaching with algorithmic coach-to-learner matching, expanded via the August 2024 acquisition of Valor Performance) — and is licensed via enterprise subscriptions for leadership, sales, customer service, healthcare, and education use cases.
Is Mursion a public or private company?
Mursion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mursion founded?
Mursion was founded in 2014. It employs 101 to 250 people.
Where is Mursion based?
Mursion is headquartered in San Francisco, United States, in the North America region.
How does Mursion make money?
One revenue line is on record: enterprise SaaS / Subscription Licensing.
Who are Mursion's main competitors?
Direct peers on record are BetterUp, Talespin, Mindtickle, CoachHub, Strivr and Second Nature AI. Broad incumbents are Cornerstone OnDemand, Workday Learning, Degreed and Skillsoft.
Does Mursion have an API?
No public API is recorded for Mursion.
What industry is Mursion in?
Mursion's product category is Immersive Learning Platform. Its primary akta.pro industry code is EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms, with a secondary code of HDAAAFAD, Voice Assistants & Voice UI (VUI). Its NAICS code is 61143 and its SIC code is 7372.