nunu.ai

What nunu.ai does

nunu.ai (legal entity Generai, Inc.) builds multimodal AI agents that automate testing of games and applications by interacting with devices the way a human user would—observing the rendered screen and controlling touch, keyboard, and mouse inputs without code integration. The core product is the William AI Agent, which runs on real iOS, Android, and Windows devices hosted in the company's infrastructure, paired with the Nexus web portal for test creation, execution, review, and reporting. The platform supports three test modes (Discovery, Verification, Task) and offers an optional SDK for Unity and Unreal Engine 5 that exposes custom game functions via the Flayer Functions framework and EldritchLink network protocol. Additional capabilities include PR Testing Agents that run end-to-end tests inside GitHub Pull Requests, multiplayer testing with collaborating agents, and performance testing for FPS, CPU/GPU, and memory tracking.

The company serves game studios of all sizes (from indie developers to AAA publishers) and is expanding into broader mobile app testing and desktop software QA. Documented customers include Roboto Games (mid-market, Stormforge title) and Avalanche Software (enterprise, Hogwarts Legacy). The business model is a credit-based subscription platform with a freemium tier ($0, 2,000 one-time credits), a self-serve tier ($200/month, ~20,000 credits / ~40 hours of agent work), a custom-priced enterprise tier with SOC 2 Type II compliance, SLAs, and zero-data-retention guarantees, plus a $500/month dedicated-device add-on. Distribution combines product-led growth (self-serve platform, documentation, blog, case studies) with enterprise field sales and a Google Cloud Marketplace channel established through a strategic partnership announced at GDC 2025.

nunu.ai has raised $8 million across a $2M pre-seed (August 2024, a16z Speedrun, Y Combinator, Boost VC) and a $6M seed (March 2025, a16z Speedrun and TIRTA Ventures co-led), is recognized as a Game Changers 2026 winner (Lightspeed/GamesBeat), and operates with a six-person founding team based in Zurich, Switzerland (US-incorporated). Key open items for diligence: revenue is not publicly disclosed, customer count beyond two named logos is unknown, and the extent of in-house model development versus third-party foundation model dependency is not stated.

Name

nunu.ai

Legal name

Generai, Inc.

Website

https://nunu.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

nunu.ai builds multimodal AI agents that automate game and app QA testing by observing screens and controlling real iOS, Android, and Windows devices without code integration. The platform serves game studios of all sizes via a self-serve and enterprise subscription model, with a strategic Google Cloud partnership and $8M raised to date.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Credit-Based Testing Platform: Self-serve tier offers one-time credits; subscription tier provides monthly credit allocation (~20,000 credits/month for $200). Enterprise tier with custom pricing based on scope and support requirements. Credits represent agent runtime on devices.
2. Enterprise Contracts: Custom enterprise pricing with white-glove support, dedicated Slack channel, SLAs, and zero data retention guarantees. Pricing negotiated based on volume and feature requirements.
3. Add-on Services: Dedicated device add-on at $500/month provides private, persistent device reserved exclusively for the customer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

nunu.ai sells a cloud-based AI testing platform whose core is the William multimodal AI agent. The agent observes rendered screens on real iOS, Android, and Windows devices and interacts through touch, keyboard, and mouse to execute end-to-end QA, regression, performance, and multiplayer tests written in plain English, without requiring code integration or script maintenance. Customers manage everything through the Nexus web portal, and an optional SDK for Unity and Unreal Engine 5 enables deeper integration. The platform is sold to game studios and mobile app developers on freemium, subscription, and custom enterprise tiers.

Product overview

Nunu.ai is an AI-powered game testing platform built around multimodal AI agents that automate QA testing by observing the screen and interacting like human players. The core platform (Nexus) manages testing workflows while the William AI Agent serves as the primary testing engine. The platform offers zero-integration black-box testing for immediate value, with an optional Nunu SDK for deeper Unity/Unreal Engine integration. Specialized offerings include PR Testing Agents for GitHub-integrated CI/CD testing, Discovery/Verification/Task testing modes, Performance Testing, and Multiplayer Testing. The Enterprise tier adds SOC 2 Type II compliance, flexible deployment options, and dedicated support. Nunu for Windows extends testing from mobile to full PC environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Nunu.ai Platform Cloud-based AI testing platform that uses multimodal AI agents to automate end-to-end QA testing of games and apps by observing the screen and interacting with real iOS, Android, and Windows devices like a human player. Sold to game studios and mobile app developers on freemium, subscription, and enterprise tiers.
• William AI Agent Flagship multimodal AI agent that autonomously tests games and apps on real devices. Operates phones and PCs by looking at the screen and interacting via touch, keyboard, or mouse, taking natural-language instructions and producing video recordings, step-by-step reasoning, and detailed reports.
• Nexus Web-based portal for managing AI testing workflows on the nunu.ai platform. Provides dashboards, test repository, build storage, live viewing, bug tracking, scheduling, reporting, and team collaboration. Supports Discovery, Verification, and Task test types plus multiplayer and performance testing modes.
• Nunu SDK Software development kit for Unity and Unreal Engine 5 that exposes game state and functions to AI agents. Includes the Flayer Functions framework for exposing custom game functions, Game State overrides, and the EldritchLink network protocol for remote function execution.
• PR Testing Agents GitHub-integrated testing capability that runs end-to-end tests directly inside Pull Requests, validating new features on real builds before code merges and providing automated QA feedback to engineering teams.
• Enterprise Solution Enterprise-grade offering with enhanced security (SOC 2 Type II, GDPR-aligned), flexible deployment (on-premises, private cloud, hybrid), dedicated infrastructure, white-glove support, dedicated Slack channel, SLAs, and zero data retention guarantees. Includes ability to run agents on customer infrastructure.

Quantifiable outcome

• Reduce manual QA costs by up to 50%
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• Google CloudcoreTechnology or Integration · 17 March 2025Strategic AI partnership announced at GDC 2025. Nunu.ai's multimodal AI agents integrated with Google Cloud's gaming solutions, reducing manual QA costs by up to 50% while providing 24/7 automated testing at scale. Part of Google Cloud's push to provide AI-powered tools for game studios.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Applitools: Applitools provides AI-powered visual testing and automated QA for web/mobile applications. Like nunu.ai, it uses computer vision to validate UI without brittle selectors, and serves enterprise engineering teams seeking automated visual regression coverage.
• Mabl: Mabl is an AI-driven test automation platform that creates and maintains tests automatically for web applications. Comparable to nunu.ai in its low-code/no-code, AI-first automation positioning for engineering teams, though focused on web rather than games.
• Functionize: Functionize uses AI/ML to autonomously generate, execute, and maintain end-to-end tests. Similar to nunu.ai in emphasizing self-healing tests and minimal test maintenance, targeting enterprise QA teams.
• GameDriver: GameDriver provides test automation frameworks for Unity and Unreal Engine games. Directly comparable to nunu.ai's SDK path in serving game studios, but is code-based and requires script maintenance, contrasting with nunu's no-code vision-based approach.

Broad incumbents

• Sauce Labs: Sauce Labs is a large cloud-based testing platform for web and mobile apps across thousands of device/browser combinations. Comparable to nunu.ai in device-cloud infrastructure and enterprise QA automation, but a broad incumbent rather than AI-agent native.
• BrowserStack: BrowserStack provides a large-scale cloud platform for testing across browsers, devices, and operating systems. Comparable to nunu.ai's real-device infrastructure model, but a broad incumbent serving general app testing rather than gaming.
• Tricentis: Tricentis is an enterprise test automation suite (Tosca, qTest) widely used in large organizations. Comparable to nunu.ai in targeting enterprise QA, but as a broad legacy incumbent rather than an AI-agent-native platform.

Others

• TestRail: TestRail is a test case management platform used by QA teams. nunu.ai integrates with TestRail as an output channel, making it an adjacent ecosystem peer rather than direct competitor.

Emerging players

• Katalon: Katalon offers AI-augmented test automation across web, mobile, and API. Comparable to nunu.ai in low-code QA automation positioning for engineering teams, with growing enterprise traction.
• Diffblue: Diffblue uses AI to autonomously write unit tests for Java applications. Comparable to nunu.ai in AI-agent test generation ethos, though focused on backend unit testing rather than UI/game QA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nunudotai
• GitHubgithub.com/nunu-ai
• LinkedInlinkedin.com/company/nunu-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nunu.ai