Hally

What Hally does

Hally (legal entity Hally Hair, Inc.) is a US-based beauty company founded in 2020 by Kathryn Winokur that manufactures and retails hair color and styling products targeted at Gen Z and Millennial consumers seeking low-commitment, non-toxic self-expression options. The portfolio centers on Color Cloud, the company's flagship proprietary ammonia-free foam hair dye that uses a demi-permanent formulation infused with chamomile, lavender, ginseng, and aloe vera and fades in 4-6 weeks, alongside Shade Stix (one-day washout stick), Glitter Shade Stix, and the Gem Pen hair gem styling tool with refill packs. Every product is positioned as 'Certified Clean' (ammonia-free, PPD-free, sulfate-free, paraben-free, resorcinol-free, gluten-free) and is vegan and cruelty-free.

The business operates a hybrid DTC and wholesale model. Direct-to-consumer sales run through a Shopify-powered storefront at hallyhair.com, with unit pricing ranging from $6 (Girl Glaze) to $39 (Lady H hair perfume) and free shipping on orders above $39. Wholesale distribution spans six major channels in the United States: Ulta Beauty, Urban Outfitters, Walmart, Target, Amazon, and TikTok Shop, with order fulfillment handled by DCL Logistics out of Louisville, KY. The company has filed SEC Form D notices for three funding rounds totaling roughly $7.95M ($2.275M in July 2021, $4.675M led by Spring St. Group in October 2022, and $1M in August 2024) and reports a headcount of 1-10 employees.

Marketing is anchored in earned media (features in Vogue, Allure, BuzzFeed, PopSugar, InStyle, Byrdie, People, E!, Glossy), the Hally Insiders creator ambassador program, and a Hally X Sour Patch Kids limited-edition collaboration. The brand has won back-to-back Allure Best of Beauty awards in 2023 (Shade Stix) and 2024 (Glitter Shade Stix). Geographic reach is currently US-only, with the company indicating plans to expand international shipping.

Name

Hally

Legal name

Hally Hair, Inc.

Website

https://hallyhair.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hally is a US beauty brand that manufactures and retails clean, ammonia-free hair color and styling products (Color Cloud foam dye, Shade Stix, Gem Pen) targeting Gen Z and Millennial consumers, distributed via DTC e-commerce and major retailers including Ulta, Walmart, Target, Amazon, and TikTok Shop.

Ownership category

akta.pro rank

Product category

Hair Color and Styling Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Color & Bleaching (CRABABAD)

akta.pro secondary industries

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Hair Accessories (Clips, Bands, Headbands) (CRABAKAH), Conditioners & Hair Masks (CRABABAB)

Keywords

• Hair color products
• Ammonia-free hair dye
• Temporary hair color
• Clean beauty products
• Hair styling accessories

Headquarters

HQ city

New Canaan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through owned e-commerce storefront (hallyhair.com powered by Shopify). Products sold at various price points ($6-$39) with free shipping on orders over $39.
2. Retail Distribution: Wholesale distribution through major retail partners including Ulta Beauty, Urban Outfitters, Walmart, Target, Amazon, and TikTok Shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Hally manufactures and retails a portfolio of clean, wearable hair color and styling products for individual consumers. The core assortment includes Color Cloud (ammonia-free foam hair dye), Shade Stix and Glitter Shade Stix (one-day temporary color sticks), the Gem Pen hair gem styling tool with refill packs, plus complementary lightening (Lighten Up, Totally Clean Bleach), finishing (Glitterati, Champagne Spray, Lady H perfume, Girl Glaze mask), and brow care (Brow Pal) products. All items are certified clean (ammonia-free, PPD-free, sulfate-free, paraben-free, gluten-free, vegan, cruelty-free) and are sold through owned e-commerce and major U.S. retail partners.

Product overview

Hally is a hair color and accessories brand offering a portfolio of wearable, low-commitment hair color products designed for self-expression. The core product line centers on Color Cloud (ammonia-free foam hair dye), Shade Stix (one-day temporary hair color), and Gem Pen (hair gem styling tool), complemented by lightening products (Lighten Up, Totally Clean Bleach), finishing products (Glitterati, Champagne Spray, Lady H hair perfume), and brow care (Brow Pal). The brand positions itself as 'Certified Clean' with products free from ammonia, resorcinol, sulfates, parabens, PPD, and gluten. Products range from permanent color solutions to same-day washout options, organized by color (12+ shades including glitter) and commitment level (One Day, Gradual Fade, Lightening).

Differentiator

Problem solved

Functional benefit

Brands

• Hally Insiders: Creator/ambassador program offering product testing privileges, challenge prizes, special discounts, behind-the-scenes info, chance to inform brand decisions, cash payouts, participation in photoshoots, and free products.

Products and services

• Color Cloud First ammonia-free foam hair dye from Hally — a gentle demi-permanent hair color delivered via proprietary foaming developer. Available in multiple shades including Atomic Blonde; color fades and grows out in 4–6 weeks (approximately 25 washes). Infused with natural extracts (chamomile, lavender, ginseng, aloe vera) and certified clean, vegan, and cruelty-free.
• Shade Stix One-day temporary hair color in a stick format with built-in application wand and comb. Available in 8 vibrant colors (Blue, Orange, Pink, Red, Yellow, Green, Purple, Silver). Color washes out with a single shampoo; each stick contains 15–20 hair streaks and has up to a 3-year shelf life. Winner of the 2023 Allure Best of Beauty award.
• Glitter Shade Stix Glitter topcoat version of Shade Stix with built-in application wand and comb. Available in 4 shades (Sky Blue, Hot Pink, Clear, Lavender). Mess-free sparkle that is easy to wash out. Winner of the 2024 Allure Best of Beauty award.
• Gem Pen Hair gem styling tool with hair-safe adhesive gems and a proprietary applicator pen device for easy application and removal on all hair types. The kit includes the Gem Pen styling tool and 60 hair gems; refill packs sold separately. Priced at $28 per unit.
• Gem Pen Refill Set Refill packs for the Gem Pen containing additional hair-safe adhesive gems in multicolored options. Available in packs of 90 gems ($12) or 180 gems ($20).
• Lighten Up Hair lightening mist that activates with heat from the sun or a hair dryer. Available in formulas for Blonde/Light Brown Hair. Permanent lightening effect; priced at $16 per unit.
• Totally Clean Bleach Home bleaching experience product for lightening hair; positioned as the ultimate home bleaching formulation. Priced at $24 per unit.
• Brow Pal Temporary eyebrow tint that adheres to existing brow hair to gently tint them darker. Available in Navy, Midnight, and Espresso shades. Lasts 3–5 days and provides 25+ applications per bottle. Priced at $24 per unit.
• Fluffy G Foaming hair gloss that revives color and adds shine for all hair types. Part glaze, part gloss product available in Premiere Clear (colorless), Brass-off Blonde (brass neutralizer), and Bouncy Brown (revives flat brown hair). Ammonia-free and vegan.
• Girl Glaze Shine boosting hair mask that enhances hair glossiness. Available in Colorless Clear option; priced at $6 per unit.
• Lady H Alcohol-free hair perfume providing a signature scent; positioned as a new signature fragrance product. Priced at $39 per unit.
• Glitterati Glitter styling stick for adding sparkle to hair. Priced at $24 per unit.
• Champagne Spray Lightweight gold finishing mist for adding shimmer and shine to hair. Priced at $24 per unit.
• Hally X Sour Patch Kids Collaboration Kit Limited edition collaboration kit featuring Sour Patch Kids branding with Hally hair color products, including the Glow Ups Gem Pen Set with gems that glow under blacklight.

Quantifiable outcome

• Color Cloud demi-permanent color lasts 4-6 weeks or approximately 25 washes
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ulta BeautycoreChannel Partner/ Reseller/ DistributorMajor retail partner distributing Hally products in Ulta Beauty stores across the United States.
• Urban OutfitterscoreChannel Partner/ Reseller/ DistributorRetail partner distributing Hally products in Urban Outfitters stores.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass retail partner distributing Hally products in Walmart stores and Walmart.com.
• TargetcoreChannel Partner/ Reseller/ DistributorMass retail partner distributing Hally products in Target stores and Target.com.
• AmazoncoreChannel Partner/ Reseller/ DistributorE-commerce marketplace partner for Hally products sold on Amazon.com.
• TikTok ShopcoreChannel Partner/ Reseller/ DistributorSocial commerce marketplace partner for Hally products, leveraging TikTok's e-commerce platform.
• Sour Patch KidsminorStrategic or Co-development PartnerLimited edition collaboration product Hally X Sour Patch Kids featuring themed hair color kits.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the hallyhair.com online store. All online sales and customer data processing handled through Shopify.
• DCL LogisticscoreImplementation/ SI/ Consulting PartnerThird-party logistics provider handling order fulfillment, shipping (via DHL, FedEx SmartPost), and returns processing from their Louisville, KY facility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Color Wow: Adjacent prestige hair-care brand sold through Ulta, Sephora, and specialty retailers with strong celebrity/editorial PR. Comparable retail-channel profile and clean-leaning formulation messaging to Hally.
• dpHUE: Emerging player in at-home color-depositing treatments and demi-permanent color sold through Ulta and DTC. Partial overlap with Hally's Color Cloud and gradual-fade positioning.
• IGK Hair: Emerging player in clean, salon-inspired hair styling and color-adjacent products sold through Sephora and Ulta. Comparable on Gen Z/millennial positioning, multi-channel distribution, and clean-beauty messaging.

Direct peers

• Madison Reed: Direct competitor in the at-home hair color category with a clean, ammonia-free positioning and broad retail distribution (Ulta, Sephora). Closely comparable to Hally's Color Cloud value proposition and target consumer.
• Arctic Fox: Direct competitor in vibrant, semi-permanent at-home hair color targeting Gen Z/Millennial trend-seekers — overlapping with Hally's Shade Stix and Color Cloud shade spectrum and self-expression use cases.
• Pulp Riot: Direct competitor in vivid, fashion-forward hair color, primarily serving professional salons but with growing direct-to-consumer reach. Comparable shade range and Gen Z stylist/consumer audience.
• Lime Crime: Direct competitor in vibrant, Gen Z-focused color cosmetics and hair color (including Unicorn Hair dye). Overlaps with Hally on expressive color SKUs and social/creator-led marketing motion.
• Overtone: Direct competitor in pigmented at-home hair care (conditioning color) sold DTC and through Sephora/Ulta. Comparable to Hally on colored gradual-fade products and clean-leaning positioning.

Broad incumbents

• Clairol (P&G): Broad incumbent in at-home hair color with mass retail distribution and substantially larger marketing budget. Competes with Hally on the Color Cloud use case and represents the long-tail competitive threat on shelf space.
• L'Oréal Paris: Broad incumbent with extensive color portfolio (Preference, Feria, Excellence) sold across Ulta, Walmart, Target, and Amazon. Comparable distribution footprint and category leadership to Hally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hallyhair
• TikToktiktok.com/@hallyhair
• Facebookfacebook.com/colormehally
• LinkedInlinkedin.com/company/hally

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hally