Greystar
Greystar is a privately held, vertically integrated real estate platform managing approximately 1.1 million multifamily and student housing units globally, serving institutional investors, REITs, universities, and renters across roughly 260 markets with $79 billion AUM and $34 billion in development assets.
- Company typePrivate
- Founded1993
- HeadquartersCharleston, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Greystar does
Greystar Worldwide, LLC is a privately held, vertically integrated real estate platform founded in 1993 by Bob Faith and headquartered in Charleston, South Carolina. The company operates three core service lines — property management, investment management, and development and construction — serving institutional investors, REITs, university partners, and third-party property owners across approximately 260 markets globally. Greystar manages roughly 1.1 million multifamily units and student beds, holds $79 billion in assets under management, owns approximately 280,000 units valued at $78.2 billion, and has $34 billion in development assets spanning the U.S., Europe, Asia-Pacific, and South America.
The product portfolio spans six specialties: traditional multifamily, active adult (29,000 units across 163 communities), student housing (including the Canvas brand in Europe), logistics/industrial, single family rental, and Modern Living Solutions modular construction. The consumer-facing Greystar Apartments Platform aggregates over one million units and displays Total Monthly Leasing Prices for fee transparency following a December 2025 FTC settlement. Ancillary offerings include the Greystar Rewards program, a mobile resident app, and integrations with payment platforms such as Bilt. Modern Living Solutions modular construction has demonstrated 40% faster build times and 10% lower costs on the Pennsylvania pilot and is being scaled with a 390-unit project in Taunton, Massachusetts.
Revenue is generated through property management fees on managed assets, investment management and performance fees on the $79B AUM platform, development and construction fees, and rental income and appreciation on the owned portfolio. Distribution combines direct-to-consumer rental search (greystar.com), enterprise property management for institutional owners, investment management for institutional capital, and university partnerships. Recent strategy emphasizes international expansion into the UK, Ireland, and Spain via acquisition, a new independent living management platform launched in February 2026, and continued modular housing scaling.
Greystar firmographics
Firmographics- Name
- Greystar
- Legal name
- Greystar Worldwide, LLC
- Website
- https://greystar.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Greystar is a privately held, vertically integrated real estate platform managing approximately 1.1 million multifamily and student housing units globally, serving institutional investors, REITs, universities, and renters across roughly 260 markets with $79 billion AUM and $34 billion in development assets.
- Ownership category
- akta.pro rank
Greystar industry classification
Industry- Product category
- Multifamily Real Estate Services
- NAICS
- Rental and Leasing Services (532), Other Activities Related to Real Estate (53139), Portfolio Management and Investment Advice (52394), Real Estate and Rental and Leasing (53)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Facilities Support Management Services (8744), Investors, Nec (6799)
- akta.pro primary industry
- Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)
- akta.pro secondary industry
- Student Housing Marketplaces & Booking Platforms (THAMAGAJ)
Keywords
Where Greystar is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greystar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Property Management Fees: Greystar earns fees for managing approximately 1.1 million multifamily units and student beds globally, serving institutional clients and third-party property owners. Management fees are typically a percentage of assets under management.
- Investment Management Fees: Greystar supports institutional investment management with over $79 billion in assets under management. The firm earns management and performance fees from institutional investors seeking rental housing investments globally.
- Development and Construction: Greystar's vertically integrated platform guides projects from concept to completion with over $34 billion in development assets across global markets. Revenue generated from development fees, construction services, and property sales.
- Property Ownership Returns: As a major property owner with approximately 280,000 owned units worth $78.2 billion, Greystar generates returns through rental income, property appreciation, and property dispositions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Total Monthly Leasing Price including all mandatory fees |
| Subscription | Monthly | Total Monthly Leasing Price including all mandatory fees |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Greystar product offering
Product offeringCore offering
Greystar is a vertically integrated real estate platform that owns, develops, builds, manages, and invests in multifamily rental housing globally. Its core service lines are Property Management (overseeing approximately 1.1 million multifamily units and student beds), Investment Management (over $79 billion in assets under management), and Development and Construction (over $34 billion in development assets), delivered across property types including multifamily, student housing, active adult, single family rental, logistics, and modular housing.
Product overview
Greystar is a fully integrated real estate platform offering property management, investment management, and development/construction services across the global rental housing market. The platform comprises three core service lines: Property Management (managing approximately 1.1 million multifamily units globally), Investment Management (over $79 billion in assets under management), and Development and Construction (over $34 billion in development assets). These core services are organized across six product specialties: Multifamily (traditional apartments), Active Adult (55+ communities with 29,000 units across 163 communities), Student Housing (including the Canvas brand in Europe), Logistics (industrial/logistics real estate), Single Family Rental (build-to-rent homes), and Modern Living Solutions (modular construction). The consumer-facing Greystar Apartments Platform aggregates over 1 million rental units and features the Total Monthly Leasing Price Calculator for transparent pricing. Ancillary offerings include the Greystar Rewards program and resident mobile app, all designed to enhance the rental experience across the company's portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Greystar Advantage: Property management service offering within Greystar's portfolio.
- Canvas
- Modern Living Solutions
Products and services
- Property Management Professional property management services overseeing approximately 1.1 million multifamily units and student beds globally for institutional clients and third-party owners. Services include resident management, leasing, maintenance, and operational oversight, making Greystar the largest operator of apartments in the United States.
- Investment Management Institutional investment management platform with over $79 billion in assets under management, supporting investment strategies in rental housing across global markets for pension funds, sovereign wealth funds, REITs, and other institutional investors.
- Development and Construction
- Modern Living Solutions (Modular Housing) Modular construction business combining development, construction, and modular manufacturing to deliver design-conscious, cost-effective modular apartments. Includes the 390-unit Taunton, Massachusetts project, the largest modular residential project in the Commonwealth, expected to reduce construction time by half compared to traditional building.
- Student Housing (Canvas) Purpose-built student accommodation (PBSA) services at leading colleges and universities, delivered both on- and off-campus. Operates internationally under the Canvas brand, including Spanish portfolio expansion to approximately 3,000 beds. Major U.S. projects include 493-bed Sansom Place West redevelopment at the University of Pennsylvania and 540-bed project at Merrimack College.
- Active Adult Housing Residential communities designed for people 55 and above that facilitate an active lifestyle with regular social interaction and enhanced living. Greystar manages 29,000 units across 163 active adult communities with $5 billion in owned assets, and is expanding into independent living services.
- Greystar Apartments Platform (Apartment Search and Leasing)
Quantifiable outcome
- Maintained position as largest US apartment owner and manager with approximately 1.1 million units under management
- +5 more outcomes
Companies that use Greystar
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles4 records
Greystar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Greystar partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Blake Investment Partners / Related GroupcoreDevelopment team for St. Petersburg Historic Gas Plant District redevelopment (86 acres, $8.1 billion proposal) with over 3,600 affordable housing units. Team includes Skanska, Gilbane, Blue Sky Communities, Open Realty, and Stadler Development.
- Haseko North AmericaminorPartnership on Birchway Elk Grove, a 276-unit apartment community in Elk Grove, California. Greystar partnered with Haseko North America, the US subsidiary of Japan-based Haseko Corporation.
- Lanterra Developments / Westdale Properties / Lantree Developments / Altree DevelopmentscoreJoint venture for West Side Square development - a 477-unit mixed-use residential development at 1075 West Side Ave in Jersey City's Marion neighborhood. Greystar handles property management and leasing.
- University of Pennsylvaniacore493-bed graduate housing redevelopment project at Sansom Place West in Philadelphia's University City. Greystar's first student housing investment through its infrastructure platform, partnering with JLC (backed by Magic Johnson Enterprises and Loop Capital).
- Modern Living SolutionscoreModular construction partner for 390-unit modular residential development in Taunton, Massachusetts - the largest modular residential project in the Commonwealth. Prefabricated modules accelerate construction and reduce costs.
- Straco Real Estate (Spain)coreGreystar acquired two purpose-built student accommodation (PBSA) residences in Salamanca and Valencia from Straco Real Estate, adding 1,600 beds. Deutsche Pfandbriefbank financed the transaction, doubling Greystar's bed capacity in Spain to approximately 3,000 beds under its Canvas brand.
- Tejon Ranch CominorPartnership for multifamily and farming segments growth. Tejon Ranch expects continued growth through its partnership with Greystar in multifamily segment.
- Native Communities (from Ares Real Estate funds)coreGreystar acquired Native Communities, a third-party living and mixed-use operator, from Ares Real Estate funds and management shareholders. The deal includes 37 residential and mixed-use assets with over 9,000 homes across England, Scotland, and Wales, expanding Greystar's third-party property management business in Europe.
- MD Property & Living (Dublin)minorDublin-based property management company acquired by Greystar as part of European expansion strategy, complementing the Native Communities acquisition.
- H&R Real Estate Investment Trust (Lantower)coreLantower Residential transitioning to third-party property management via Greystar effective April 1, 2026, expected to yield approximately $5 million in annual cost savings for H&R REIT.
- Project Galaxy / Cúirt na Coiribe (Irish Portfolio)coreGreystar acquired a portfolio of over 700 student beds in Dublin and Galway for approximately €105 million, integrating into Irish operations and building national platform for student housing in Ireland.
- Trilogy Real Estate GroupcoreStrategic partnership to enhance Trilogy's property management operations while expanding Greystar's presence in the Midwest region. Trilogy owns approximately 20 assets across eight states primarily in the Midwest and Florida.
- Merrimack CollegeminorJoint development of 540-bed student housing project in North Andover, Massachusetts. Construction started September 2023 with expected completion fall 2026, financed through tax-exempt bonds issued by MassDevelopment.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Greystar competitors and assessment
Company assessmentDirect peers
- AvalonBay Communities: Large US multifamily REIT owning and operating approximately 80,000+ apartment units with institutional property management. Direct comparable to Greystar's owned-portfolio and institutional management business across similar geographies.
- Lincoln Property Company: Largest privately held multifamily property manager in the US and a direct competitor on third-party management mandates. Highly comparable business model spanning residential management, development, and investment services.
- Bozzuto Group: Privately held real estate developer and manager specializing in multifamily, student housing, and senior living. Direct peer on property management scale, mixed-use development, and resident-focused service offerings.
- Mid-America Apartment Communities: Sun Belt-focused multifamily REIT with ~100,000 units. Comparable on residential rental operations, scale advantages, and exposure to similar demographic-driven demand patterns Greystar serves in student and active adult segments.
- Equity Residential: Major US multifamily REIT owning ~80,000 units in urban and high-density suburban markets. Closely comparable in product type (luxury Class A multifamily) and target renter demographic, with overlapping third-party property management exposure.
- Camden Property Trust: Diversified multifamily REIT operating ~170 apartment communities across the Sun Belt. Direct comparable on multifamily ownership, third-party management services, and institutional client relationships.
- UDR Inc. Diversified multifamily REIT with ~60,000 units across coastal and high-growth markets. Comparable in operating platform scale, institutional capital relationships, and Class A apartment focus.
Broad incumbents
- JLL (Jones Lang LaSalle): Global real estate services and investment management company with multifamily and capital markets practices. Comparable as a broad incumbent competing for institutional owner-operator relationships and large-scale mandates.
- Cushman & Wakefield: Global commercial real estate services firm with property management, valuation, and investment management arms. Comparable broad incumbent identified alongside Greystar in SAC Insight's top property management rankings.
- CBRE Group: Global commercial real estate services firm with overlapping property management, investment management, and capital markets capabilities. Broad incumbent that competes with Greystar on institutional mandates and real estate services delivery.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greystar social profiles
Digital presenceGreystar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greystar leadership team
Management profileNumber of profiles
Profiles10 records
Greystar subsidiaries and ownership
Company hierarchySubsidiaries5 records
Greystar funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greystar M&A and investment
M&A and investmentM&A5 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greystar
What does Greystar do?
Greystar is a vertically integrated real estate platform that owns, develops, builds, manages, and invests in multifamily rental housing globally. Its core service lines are Property Management (overseeing approximately 1.1 million multifamily units and student beds), Investment Management (over $79 billion in assets under management), and Development and Construction (over $34 billion in development assets), delivered across property types including multifamily, student housing, active adult, single family rental, logistics, and modular housing.
Is Greystar a public or private company?
Greystar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greystar founded?
Greystar was founded in 1993. It employs 5,001 to 10,000 people.
Where is Greystar based?
Greystar is headquartered in Charleston, United States, in the North America region.
How does Greystar make money?
Four revenue lines are on record. Property Management Fees are the primary driver. The others are investment Management Fees, development and Construction and property Ownership Returns.
Who are Greystar's main competitors?
Direct peers on record are AvalonBay Communities, Lincoln Property Company, Bozzuto Group, Mid-America Apartment Communities, Equity Residential, Camden Property Trust and UDR Inc.. Broad incumbents are JLL (Jones Lang LaSalle), Cushman & Wakefield and CBRE Group.
Does Greystar have an API?
No public API is recorded for Greystar.
What industry is Greystar in?
Greystar's product category is Multifamily Real Estate Services. Its primary akta.pro industry code is FSAAAKAA, Core Real Estate (Stabilized/Core-Plus), with a secondary code of THAMAGAJ, Student Housing Marketplaces & Booking Platforms. Its NAICS code is 532 and its SIC code is 6531.