What Unihertz does

Unihertz is a Shanghai-based, privately held smartphone manufacturer founded in 2017 that designs, produces, and sells distinctive Android smartphones occupying niche form factors abandoned by mainstream OEMs. Operating with 51–100 employees from a single headquarters in China (originally an Independent Design House), the company maintains a portfolio of roughly 20 active SKUs organized into five product lines: Titan (physical QWERTY keyboard phones, including the Titan 2 and flagship Titan 2 Elite), Tank (rugged phones with massive batteries and built-in DLP projectors, including the Tank 4 Pro), Jelly (ultra-compact phones such as Jelly Max and Jelly Star), TickTock (dual-screen rugged phones), and Atom (rugged compact phones with IP68 ratings). Hardware is built around MediaTek Dimensity 5G SoCs (7300, 7400, 8300, 8400) and differentiated through proprietary firmware — notably a capacitive touch-sensitive QWERTY keyboard with gesture support, ATL 6th-generation silicon-carbon battery cells offering 20% higher energy density, integrated DLP projection up to 120 inches, and 64MP night vision camera systems — wrapped in aerospace-grade aluminum mid-frames. Certifications (FCC, CE, UKCA, RoHS, JATE) support sales into the US, EU, UK, and Japan.

Name

Unihertz

Legal name

Unihertz

Website

https://unihertz.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Unihertz is a Shanghai-based, privately held smartphone OEM founded in 2017 that designs and sells distinctive Android smartphones — physical-keyboard, ultra-compact, rugged with massive batteries, and dual-screen models — directly to global consumer and prosumer markets via Kickstarter, its own e-commerce site, and regional marketplaces.

Ownership category

akta.pro rank

Product category

Consumer Electronics / Smartphones

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Rugged & Specialized Smartphones/Feature Phones (Industrial, Outdoor, Secure) (CRACALAJ)

Keywords

• Compact smartphones
• QWERTY keyboard phones
• Rugged mobile devices
• Dual-screen smartphones
• Crowdfunded handsets

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Smartphone Hardware Sales: Primary revenue stream from direct sales of unique smartphones including Titan series (QWERTY keyboards), Jelly series (ultra-compact), Tank series (rugged/massive battery), Atom series (rugged compact), TickTock series (dual-screen). One-time hardware purchase model with varying price points from $99.99 to $929.99.
2. Accessories and Replacement Parts: Sales of complementary products including screen protectors, tempered glass, TPU cases, leather holsters, armbands, bike mounts, replacement batteries and parts for all smartphone models. DIY repair kits available for self-service repairs.
3. Business/Corporate Sales: Business customization solutions targeting distributors and enterprise customers. Starting as an IDH (Independent Design House) in China, the company offers product customization and volume purchasing options for B2B customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Unihertz is a smartphone manufacturer that designs, builds, and sells distinctive Android-based mobile devices organized into five primary product families: Titan (physical QWERTY keyboard phones), Tank (rugged phones with massive batteries and built-in DLP projectors), Jelly (ultra-compact pocketable phones), Atom (rugged compact phones), and TickTock (dual-screen phones). The company retails direct-to-consumer through its own e-commerce site and launches new products via Kickstarter, with prices ranging from approximately $99.99 for entry-level compact devices up to $929.99 for premium rugged models.

Product overview

Unihertz is a smartphone manufacturer offering a diverse portfolio of unique devices across multiple product lines. The portfolio includes: (1) Titan Series - QWERTY physical keyboard smartphones including Titan 2 Elite, Titan 2 Elite Pro, Titan 2, Titan Slim, Titan Pocket, and Titan; (2) Tank Series - rugged smartphones with massive batteries including Tank 4 Pro, Tank 3 Pro, Tank 2 Pro, Tank Mini, and Luna; (3) Jelly Series - ultra-compact smartphones including Jelly Max, Jelly Star, Jelly 2, Jelly 2E, and Jelly Pro; (4) Atom Series - rugged compact phones including Atom, Atom L, and Atom XL; (5) TickTock Series - dual-screen smartphones including TickTock, TickTock-S, and TickTock-E; plus Golden Eye for outdoor exploration. The company also offers accessories including screen protectors, cases, holsters, armbands, bike mounts, and replacement parts for self-service repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Titan 2 Elite Smallest 5G QWERTY physical-keyboard smartphone with 4.03-inch AMOLED 120Hz display, MediaTek Dimensity 7400, 12GB RAM, 256GB storage, dual 50MP cameras, and Android 16 (5-year support through Android 20).
• Titan 2 Elite Pro Premium Titan 2 Elite variant with MediaTek Dimensity 8400, 12GB RAM, 512GB storage, and enhanced camera capabilities including optical image stabilization.
• Titan 2 5G QWERTY smartphone with 4.5-inch main display, 2-inch sub-screen, Dimensity 7300, 12GB RAM, 512GB storage, dual 50MP cameras, 5050mAh battery, Android 15 (upgradeable to Android 16).
• Titan Slim Sleek QWERTY Android smartphone with compact, thinner physical-keyboard design for users wanting a slimmer Titan profile.
• Titan Pocket Compact QWERTY Android 11 smartphone offering a smaller form factor for tactile typing fans.
• Titan Original rugged QWERTY phone in the Titan line, establishing the Unihertz physical-keyboard design language.
• Tank 4 Pro 5G rugged smartphone with built-in DLP projector (up to 120-inch image), 6.73-inch AMOLED display, 11,600mAh battery, 66W fast charging, Dimensity 8300, and 50MP triple camera (including 64MP night vision).
• Tank 3 Pro 5G rugged smartphone featuring a 23,800mAh battery, integrated DLP projector, and ruggedized build for outdoor and heavy-use scenarios.
• Tank 2 Pro Rugged phone with 23,800mAh battery, built-in DLP projector, and IP-rated durability for extended off-grid use.
• Tank Mini Compact 4.3-inch rugged smartphone with integrated laser rangefinder, designed for portable outdoor exploration.
• Jelly Max Smallest 5G smartphone with 5.05-inch display, Dimensity 7300, 12GB RAM, 256GB storage, 100MP camera, 4000mAh battery, 66W fast charging, and a transparent curved back design.
• Jelly Star World's smallest Android 13 smartphone with 3-inch display, Helio G99, 8GB RAM, 256GB storage, and 48MP camera, targeting portability and digital minimalism.
• Jelly 2 Ultra-compact 3-inch Android 11 smartphone with Helio P60, 6GB RAM, 128GB storage, 16MP camera, and fingerprint unlock, for minimalist or backup use.
• Jelly 2E Budget variant of the Jelly 2 running Android 12 with Helio A20, 4GB RAM, and 64GB storage in a credit-card-sized form factor.
• Jelly Pro Smallest 4G Android smartphone in the Jelly family at $99.99, offering essential smartphone features in a pocket-sized form factor.
• Atom Small and rugged 4G smartphone with IP68 rating for tough environments and outdoor use.
• Atom L Rugged smartphone with IP68 rating providing enhanced durability in a compact form factor.
• Atom XL 4-inch rugged walkie-talkie smartphone combining cellular connectivity with push-to-talk functionality for field teams.
• TickTock 5G rugged smartphone with dual-screen design: primary display plus secondary sub-screen for at-a-glance notifications and quick controls.
• TickTock-S Slim variant of the dual-screen 5G rugged smartphone, offering the same dual-display functionality in a thinner profile.
• TickTock-E Full-featured dual-screen Android smartphone with accessible pricing for everyday dual-display use.
• Golden Eye 5G slim rugged camping-light smartphone combining connectivity with an integrated lighting function for outdoor explorers.
• Luna Light-emitting 4G Android phone with a transparent back design and distinctive aesthetic styling.
• Smartphone Accessories and Replacement Parts Official Unihertz accessories including film and tempered glass screen protectors, TPU cases, leather holsters with belt clips, armbands, and DIY protective kits, plus replacement batteries, screens, and back covers for self-service repair of Unihertz smartphones.

Quantifiable outcome

• Titan 2 Elite raised over $4 million on Kickstarter from 8,500+ backers in 50 days, demonstrating strong market demand
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Independent DistributorsminorChannel Partner/ Reseller/ DistributorRegional distribution partners for markets including Israel/Middle East/South America, Russia, Switzerland, Norway, and others. Products available through AliExpress and Ozon marketplace platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ulefone: Chinese rugged and outdoor smartphone manufacturer with IP68-rated Armor series. Competes head-to-head with Unihertz Tank devices in the rugged-outdoor category.
• Doogee: Chinese rugged smartphone maker with extensive IP68/IP69K device lineup. Direct competitor in the rugged phone segment Unihertz serves with the Tank series.
• AGM Mobile: Specialist rugged smartphone maker with IP68-rated devices and large batteries. Direct overlap with Unihertz's Tank and Atom series in the outdoor/industrial rugged segment.
• Clicks Technology: Direct competitor in the physical-keyboard smartphone space, producing keyboard accessories/cases for iPhone. Unihertz explicitly identifies Clicks as a competitor in the QWERTY revival segment.
• Planet Computers: UK-based maker of Gemini and Cosmo communicator devices with physical QWERTY keyboards running Android. Targets the same BlackBerry-nostalgist and productivity-focused professional segments as Unihertz's Titan line.
• Oukitel: Chinese rugged smartphone manufacturer competing in the same price tiers as Unihertz's Tank and Atom series, with massive-battery and IP68-rated devices.
• F(x)tec: Manufacturer of the Pro1 and Pro1 X slider QWERTY keyboard smartphones. Directly comparable niche QWERTY Android device maker appealing to physical-keyboard enthusiasts.

Broad incumbents

• Kyocera: Japanese manufacturer of rugged DuraForce smartphones sold through carriers. Comparable rugged-and-outdoor positioning to Unihertz Tank, though distributed primarily via telecom operator channels rather than DTC.
• BlackBerry (TCL/OnwardMobility legacy): Former category-defining QWERTY smartphone leader whose decline created the niche Unihertz fills. Although BlackBerry handsets are no longer manufactured, the brand is the original reference customer for Titan's target segment.

Emerging players

• Cubot: Chinese value smartphone maker with rugged KingKong series. Partial overlap with Unihertz's rugged and budget segments, though Unihertz is more differentiated on QWERTY and ultra-compact.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unihertz
• Facebookfacebook.com/groups/unihertz.jellypro

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unihertz