Planet Computers
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Planet Computers firmographics
Firmographics- Name
- Planet Computers
- Legal name
- Planet Computers Ltd
- Website
- https://planetcom.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Planet Computers industry classification
Industry- Product category
- Mobile Computing Devices with Physical Keyboards
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Electronic Computers (3571), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Business/Enterprise Tablets (HDACAMAB)
- akta.pro secondary industry
- Business Desktops (Commercial PCs) (HDACAAAB)
Keywords
Where Planet Computers is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Planet Computers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Device Sales: Primary revenue from sale of pocket computers including Astro Slide 5G, Cosmo Communicator, and Gemini PDA. Devices sold directly through online store with global shipping.
- Accessories and Peripherals: Official accessories including leather pouches, USB-C hubs, HDMI cables, fast chargers, car mounts, and external camera modules sold through the Planet Store.
- Software Suite: Planet Apps including Airmail, Agenda, Notes, Data, OneSearch, and Backup available through Google Play Store. Also published official Gemini PDA User Guide as print and PDF.
- AI Appliance Products: ClawBox personal AI appliance - first AI assistant appliance with local processing, sold as dedicated hardware appliance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer devices available for direct purchase |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
Planet Computers product offering
Product offeringCore offering
Planet Computers designs, manufactures and sells pocket-sized mobile devices equipped with full physical keyboards, including the Astro Slide 5G transformer phone, Cosmo Communicator clamshell, and Gemini PDA. The portfolio also extends to the Planet PC XR Series Linux mini desktops and the ClawBox personal AI assistant appliance. Devices run multi-boot operating systems (Android, Sailfish OS, Debian/Linux, Kali) and are sold direct-to-consumer through the Planet Store with worldwide shipping.
Product overview
Planet Computers is a UK-based company specializing in pocket-sized mobile devices with full physical keyboards, inspired by classic PDAs like the Psion. The product portfolio includes the Astro Slide 5G (flagship 5G transformer phone with sliding keyboard), Cosmo Communicator (clamshell dual-screen smartphone), Gemini PDA (pocketable clamshell PDA available in 4G+WiFi and WiFi-only variants), and Planet PC XR Series (Linux mini desktops). The company also offers the ClawBox personal AI assistant appliance powered by Claude. All devices support multi-boot operating systems (Android, Linux distributions, Sailfish OS) and come with proprietary Planet Apps Suite for productivity. The devices are positioned for professionals, tech enthusiasts, and lifestyle users seeking mobile productivity with physical keyboards.
Differentiator
Problem solved
Functional benefit
Brands
- Planet Phones: Brand for mobile phone products
- ClawBox
- Planet PC
- Planet Apps
Products and services
- Astro Slide 5G Flagship 5G transformer smartphone that slides open from portrait to landscape desktop mode via a RockUp hinge, revealing a backlit mechanical keyboard with EnviroAdjust lighting. Features a 6.39-inch FHD+ AMOLED display and dual SIM 5G. Marketed toward mobile productivity professionals.
- Cosmo Communicator Clamshell smartphone combining dual touchscreen displays (5.99-inch main plus 1.91-inch external cover OLED) with a full physical keyboard, dual 4G SIM support, and Linux multi-boot capability. Targeted at productivity users who want a private cover for notifications and a clamshell privacy mode.
- Gemini PDA Pocketable clamshell PDA smartphone with a 5.99-inch FHD+ IPS screen, full mechanical keyboard, and multi-boot support for Android, Sailfish OS, Debian and Kali Linux. Available in 4G+WiFi and WiFi-only variants, and recipient of the CES 2018 Innovation Award.
- Planet PC XR Series Line of Linux mini desktop computers (XR1 and XR2) running Ubuntu 20.04 on ARM multicore processors, with integrated colour touchscreens, dual Gigabit Ethernet, WiFi 6, Bluetooth 5.0, 8K video encode/decode, and expandable storage. Targeted at developers and tinkerers who want a Linux desktop in a small form factor.
- ClawBox Personal AI assistant appliance powered by Claude (Anthropic) via the OpenClaw Gateway. Features a 1424x280 IPS touchscreen, on-device AI processing that keeps memory and data inside the home rather than the cloud, multi-agent AI capabilities, and pairing with the GoClaw companion Android app for chat, voice messages and image uploads.
- Planet Apps Suite Suite of official applications for Planet devices, including Airmail (email), Agenda (calendar/organizer), Notes, OneSearch, Backup, and Data management, distributed via the Google Play Store under the Planet Computers developer account. Designed and optimized for landscape orientation and keyboard-driven navigation on the company's hardware.
- Planet Accessories and Peripherals Officially branded accessories and peripherals sold through the Planet Store, including leather pouches, USB-C hubs, HDMI cables, fast chargers, car mounts, and external camera modules designed to complement Planet Computers devices.
Quantifiable outcome
- 280% of Indiegogo funding goal achieved
- +1 more outcomes
Companies that use Planet Computers
Customer profileSegments3 records
Ideal customer profiles3 records
Planet Computers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Planet Computers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, supporting and strategic.
- Jolla (Sailfish OS)coreJolla brought Sailfish OS to the Gemini PDA through a partnership with Planet Computers. This enables users to run Sailfish OS alongside Android and Linux on multi-boot capable devices. The partnership expands the OS options available to developers and privacy-conscious users.
- Open Source CommunitysupportingCommunity contributors including Adam Boardman for Linux firmware, Re4son (Kali Linux), deadman96385 (TWRP), and Jolla/Sailfish Community. Source code published on GitHub (github.com/dguidipc).
- Anthropic (Claude AI)strategicClawBox personal AI appliance powered by Claude AI through OpenClaw Gateway, enabling local AI processing with data privacy.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Planet Computers competitors and assessment
Company assessmentDirect peers
- Unihertz: Unihertz makes niche smartphones with unusual form factors, including the Titan line with physical QWERTY keyboards. It is the closest active competitor to Planet's keyboard-equipped phones, targeting the same productivity-focused, keyboard-loving segment.
Emerging players
- Clicks Technology: Clicks produces a physical keyboard accessory/case for iPhone, addressing the same demand for tactile typing on smartphones that Planet targets with its built-in keyboard devices.
- F(x)tec: F(x)tec produced the Pro1 slider phone with a landscape physical keyboard, competing head-to-head with Planet's Gemini and Astro Slide before ceasing operations. It illustrates both the demand for and the commercial fragility of the keyboard-phone niche.
- Rabbit: Rabbit makes the r1 AI hardware device, a small standalone AI appliance. It is comparable to Planet's ClawBox as a competing entrant in the dedicated personal AI hardware category.
- Humane (historical): Humane produced the AI Pin, an early standalone AI appliance comparable to ClawBox. Its commercial struggles illustrate the difficulty of the AI-device category Planet is now entering.
- Minimal Phone: Minimal Phone is a small smartphone with a physical keyboard targeting the same productivity-focused, distraction-reducing use case that Planet's devices address.
Broad incumbents
- BlackBerry (historical): BlackBerry defined the physical-keyboard smartphone category with devices like the Bold and Passport. While no longer producing phones, it is the historical reference point for Planet's design language and target user.
Others
- Jolla: Jolla develops Sailfish OS and partnered with Planet to bring Sailfish to the Gemini PDA. It is a technology partner and ecosystem peer rather than a direct hardware competitor.
- Psion (historical): Psion created the 1990s clamshell PDAs that inspired Planet Computers' product design. It is a conceptual ancestor rather than a current competitor but defines the form factor Planet is reinventing.
Regional players
- Nothing: Nothing is a London-based smartphone maker targeting design-conscious consumers with slab phones. It is comparable as a UK-headquartered, privately-held consumer hardware brand attempting to differentiate in the smartphone market.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Planet Computers social profiles
Digital presencePlanet Computers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Computers leadership team
Management profileNumber of profiles
Profiles4 records
Planet Computers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Computers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Computers
What does Planet Computers do?
Planet Computers designs, manufactures and sells pocket-sized mobile devices equipped with full physical keyboards, including the Astro Slide 5G transformer phone, Cosmo Communicator clamshell, and Gemini PDA. The portfolio also extends to the Planet PC XR Series Linux mini desktops and the ClawBox personal AI assistant appliance. Devices run multi-boot operating systems (Android, Sailfish OS, Debian/Linux, Kali) and are sold direct-to-consumer through the Planet Store with worldwide shipping.
Is Planet Computers a public or private company?
Planet Computers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planet Computers founded?
Planet Computers was founded in 2016. It employs 11 to 50 people.
Where is Planet Computers based?
Planet Computers is headquartered in London, United Kingdom, in the Europe region.
How does Planet Computers make money?
Four revenue lines are on record. Hardware Device Sales are the primary driver. The others are accessories and Peripherals, software Suite and AI Appliance Products.
Who are Planet Computers's main competitors?
Unihertz is listed as a direct peer. Emerging players are Clicks Technology, F(x)tec, Rabbit, Humane (historical) and Minimal Phone. BlackBerry (historical) is listed as a broad incumbent. Others are Jolla and Psion (historical). Nothing is listed as a regional player.
Does Planet Computers have an API?
No public API is recorded for Planet Computers.
What industry is Planet Computers in?
Planet Computers's product category is Mobile Computing Devices with Physical Keyboards. Its primary akta.pro industry code is HDACAMAB, Business/Enterprise Tablets, with a secondary code of HDACAAAB, Business Desktops (Commercial PCs). Its NAICS code is 3341 and its SIC code is 3571.