Duna
Duna is an AI-native business identity platform that provides KYC, KYB, CDD, and AML compliance infrastructure through a unified product suite to regulated enterprises including banks, fintechs, marketplaces, and financial institutions.
- Company typePrivate
- Founded2023
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Duna does
Duna is an AI-native business identity platform that provides KYC, KYB, CDD, and AML compliance infrastructure to regulated enterprises including banks, fintechs, marketplaces, and financial institutions. Founded in 2023 by former Stripe executives Duco van Lanschot and David Schreiber, the company operates from Amsterdam and Berlin (with US presence), and emerged from stealth in May 2025. Its product suite comprises six modules: Onboard (no-code onboarding journeys with 20+ KYB modules and adaptive flows), Decide (automated case management and risk scoring), Lifecycle (continuous KYC and perpetual monitoring), Policy Engine (translates regulatory programs into code with versioning and back-testing), Data Platform (unified KYC API across 210+ registries with smart routing), and Duna AI (policy-driven AI agents for evidence evaluation, document verification, and screening). The architecture is evidence-based rather than workflow-based, enabling non-engineering policy updates and granular audit trails.
The company monetizes through B2B SaaS subscriptions on a quote-based, annual billing model targeting enterprise customers; no self-serve or SMB tier is disclosed. Named customers include Plaid, Bol, Moss, CCV (Fiserv), SVEA Bank, Brand New Day Bank, Mews, Sequra, and Enpal, with reported outcomes of 10.6x faster onboarding, 37% conversion lift, and 4.8x analyst productivity gains. The platform is ISO 27001 and SOC 2 Type II certified, GDPR-compliant, and stores customer data exclusively in the EU.
Duna has raised over €40 million across a €10.7M seed (Index Ventures, May 2025) and a €30M Series A (CapitalG, February 2026), with a deep operator-investor bench spanning Stripe, Adyen, Snowflake, and Goldman Sachs alumni. The company maintains an unusual ownership structure in which the Duna Foundation, a non-profit, holds approximately one-third of shares from inception.
Duna firmographics
Firmographics- Name
- Duna
- Legal name
- Duna B.V.
- Website
- https://duna.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Duna is an AI-native business identity platform that provides KYC, KYB, CDD, and AML compliance infrastructure through a unified product suite to regulated enterprises including banks, fintechs, marketplaces, and financial institutions.
- Ownership category
- akta.pro rank
Duna industry classification
Industry- Product category
- RegTech / Business Identity Verification Platform
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)
- akta.pro primary industry
- KYC/Client Due Diligence & Participant Onboarding Controls (FSAFAKAF)
- akta.pro secondary industry
- Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)
Keywords
Where Duna is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Duna business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription / Platform Fees: Duna operates as a B2B SaaS platform providing KYB/KYC/CDD/AML compliance services to regulated enterprises. Customers are charged for access to the platform and its modules (Onboard, Decide, Lifecycle, Policy Engine, Data Platform, Duna AI). Pricing is quote-based and enterprise-oriented, consistent with a subscription model targeting large banks, fintechs, and financial institutions. The company also monetises through usage fees alongside subscription components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Duna product offering
Product offeringCore offering
Duna provides an AI-native business identity platform that delivers KYC, KYB, CDD, and AML compliance for regulated enterprises. Its six-product suite (Onboard, Decide, Lifecycle, Policy Engine, Duna AI, and Data Platform) covers compliant onboarding journeys, automated case management, perpetual lifecycle monitoring, regulatory policy translation into code, AI-driven decision agents, and a unified data orchestration layer connecting to 210+ local registries. Customers are large banks, fintechs, platforms, and financial institutions across Europe.
Product overview
Duna is an AI-native business identity platform for regulated companies including large banks, fintechs, platforms, and financial institutions. The platform provides KYC, KYB, CDD, and AML verification services through a unified platform architecture. The product suite consists of Onboard (compliant onboarding journeys), Decide (automated case management), Lifecycle (continuous monitoring), Policy Engine (regulatory translation into code), Duna AI (AI agents for automation), and Data Platform (unified data integrations). The platform reports 10.6x faster onboarding and 4.8x productivity gains for enterprise customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Duna Onboard Compliant onboarding journeys optimised for conversion. Provides 20+ KYB modules covering ID&V, AML, KYC, biometric verification, bank account verification, UBO verification, VAT validation, and electronic signatures, with adaptive journeys, staged and multi-product onboarding, deep localisation across 210+ local registries and 7+ languages, and white-labelling options for regulated enterprise companies.
- Duna Decide Automated case management system that increases compliance quality and reduces costs by cutting manual checks, lengthy reviews, and email back-and-forth. Includes automated task assignment, standardised compliance tasks, AI document analysis, instant approvals, AML investigations automation, in-platform messaging, 4-eye reviews, and real-time risk scoring.
- Duna Lifecycle Perpetual KYC and lifecycle management with daily screening for PEP, sanctions, and adverse media, discrepancy monitoring, event-based re-KYC triggers, periodic reviews, policy versioning, and legal agreement management throughout the customer relationship.
- Policy Engine Translates regulatory programs into code and drives decisions across the full customer lifecycle. Enables multi-variable policies, real-time risk scoring recalculated with every new data point, back-testing of policies, and policy versioning. Customers report policies can be updated within seconds without engineering work.
- Duna AI Policy-driven AI agents that evaluate evidence and propose decisions based on customer policies. Reduces false positives in PEP, sanctions, and adverse media screening by approximately 70%, automates document validation, generates case summaries for audits, monitors websites for policy violations, and provides decision recommendations. All outputs are policy-enforced and fully auditable.
- Data Platform Unified KYC and data integration layer connecting to global and local data providers via one API. Includes smart routing to optimal data providers based on performance, cost, and accuracy, prefill capabilities for fragmented European data, built-in redundancy, and connections to local registries, UBO registries, ID&V providers, credit scores, tax ID verification, and sanctions screening.
Quantifiable outcome
- 10.6x faster business onboarding compared to legacy compliance workflows
- +6 more outcomes
Companies that use Duna
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Duna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Duna partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Duna competitors and assessment
Company assessmentDirect peers
- Jumio: Jumio is a direct peer offering identity verification, KYC, KYB, and AML compliance solutions to enterprises, particularly financial institutions. Both compete head-to-head on regulated onboarding workflows and AI-powered document/sanctions screening.
- Trulioo: Trulioo operates a global identity verification and business verification platform with extensive data provider coverage across 195+ countries. It competes directly with Duna's Data Platform and KYB orchestration capabilities for international enterprise onboarding.
- Sumsub: Sumsub is a full-stack KYC/AML and KYB verification platform serving fintechs, banks, and platforms. Its end-to-end onboarding, case management, and lifecycle monitoring product suite mirrors Duna Onboard, Decide, and Lifecycle modules.
- Persona: Persona is a configurable identity verification platform offering KYC, KYB, and AML workflows targeting fintechs and platforms. It overlaps with Duna's low-code onboarding journeys and data orchestration layer for regulated business onboarding.
- Onfido: Onfido (now part of Entrust) is a direct competitor providing AI-driven identity verification and KYC/KYB solutions to banks, fintechs, and platforms globally. It shares Duna's enterprise-target customer base and product overlap in onboarding, AML screening, and document verification.
- ComplyAdvantage: ComplyAdvantage offers AI-driven AML screening, transaction monitoring, and KYC/KYB risk data used by banks and fintechs. It competes directly with Duna Lifecycle's daily screening and risk scoring capabilities.
- Alloy: Alloy provides identity decisioning and KYC orchestration for banks and fintechs, including workflow builder, data provider routing, and case management — a near-direct functional mirror of Duna's policy engine and data platform for US and global financial institutions.
- Veriff: Veriff provides AI-powered identity verification and KYC/KYB compliance tooling for fintechs, banks, and marketplaces. It overlaps directly with Duna Onboard's ID&V and AML screening capabilities for regulated enterprise customers.
- Fourthline: Fourthline is a European-based digital identity and KYC/AML compliance provider serving banks and fintechs (and notably Duna co-founder Duco van Lanschot's prior employer). It competes directly with Duna in regulated European onboarding workflows.
Broad incumbents
- Veratos / Bureau van Dijk (Moody's): Bureau van Dijk, owned by Moody's, provides global business intelligence and UBO data used in KYB workflows. It is a broad incumbent data and compliance infrastructure provider that overlaps with Duna's Data Platform and KYB capabilities but as part of a much wider portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Duna social profiles
Digital presenceDuna compliance and trust
Trust signalCompliance3 records
Duna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duna leadership team
Management profileNumber of profiles
Profiles2 records
Duna funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duna
What does Duna do?
Duna provides an AI-native business identity platform that delivers KYC, KYB, CDD, and AML compliance for regulated enterprises. Its six-product suite (Onboard, Decide, Lifecycle, Policy Engine, Duna AI, and Data Platform) covers compliant onboarding journeys, automated case management, perpetual lifecycle monitoring, regulatory policy translation into code, AI-driven decision agents, and a unified data orchestration layer connecting to 210+ local registries. Customers are large banks, fintechs, platforms, and financial institutions across Europe.
Is Duna a public or private company?
Duna is a private company. It is classified as venture growth investor backed and is currently operating.
When was Duna founded?
Duna was founded in 2023. It employs 1 to 10 people.
Where is Duna based?
Duna is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Duna make money?
One revenue line is on record: saaS Subscription / Platform Fees.
Who are Duna's main competitors?
Direct peers on record are Jumio, Trulioo, Sumsub, Persona, Onfido, ComplyAdvantage, Alloy, Veriff and Fourthline. Veratos / Bureau van Dijk (Moody's) is listed as a broad incumbent.
Does Duna have an API?
Yes. Duna provides a unified API for all KYC data sources including global sanctions lists, local registries, UBO registries, ID&V providers, credit scores, and tax ID verification. The Data Platform enables smart routing to optimal data providers based on performance, costs and coverage, with built-in redundancy and fallback procedures across multiple third-party integrations.
What industry is Duna in?
Duna's product category is RegTech / Business Identity Verification Platform. Its primary akta.pro industry code is FSAFAKAF, KYC/Client Due Diligence & Participant Onboarding Controls, with a secondary code of HDAAAKAL, Audit, Explainability & Accountability Tooling (traceability, reporting). Its NAICS code is 541511 and its SIC code is 7370.