Atana
Atana is a Bellevue, Washington-based SaaS provider of behavioral science-backed workplace eLearning and analytics, serving enterprise customers in retail, hospitality, healthcare, government, and manufacturing with compliance, harassment prevention, and culture training combined with AI-driven organizational insights.
- Company typePrivate
- Founded2023
- HeadquartersBellevue, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Atana firmographics
Firmographics- Name
- Atana
- Legal name
- Atana Inc.
- Website
- https://atana.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atana is a Bellevue, Washington-based SaaS provider of behavioral science-backed workplace eLearning and analytics, serving enterprise customers in retail, hospitality, healthcare, government, and manufacturing with compliance, harassment prevention, and culture training combined with AI-driven organizational insights.
- Ownership category
- akta.pro rank
Atana industry classification
Industry- Product category
- Corporate eLearning and Behavioral Analytics
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Audit, Inspection & Quality Compliance (Internal Auditing, CAPA) (EDABAKAN)
- akta.pro secondary industries
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)
Keywords
Where Atana is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atana business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Training Licenses: Subscription-based licensing of eLearning courses delivered via SaaS platform. Standard license is 12 months with longer-term options for organizations seeking to optimize learning continuity. Courses available on customer LMS (SCORM format) or Atana's own LMS.
- Analytics Dashboard: Atana Insights analytics dashboard included with eligible training licenses, providing behavioral intelligence data and organizational performance metrics.
- Customization Services: Course customization options available for organizations requiring tailored content to meet specific organizational needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Training License |
| Other | Multi-year contract | Course Customization |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Atana product offering
Product offeringCore offering
Atana provides a SaaS workplace eLearning platform that delivers award-winning compliance and behavioral training courses (harassment prevention, workplace violence, unconscious bias, respectful workplace, manager skills, customer service) combined with an AI-powered analytics engine called Organizational Insights that embeds behavioral science surveying inside training to measure actual behavior change and link learning data to business KPIs such as retention, engagement, and risk reduction. Courses are delivered via SCORM on customer LMS or Atana's LMS, sold as annual enterprise training licenses.
Product overview
Atana offers a comprehensive SaaS platform for workplace training backed by behavioral intelligence. The portfolio consists of Organizational Insights (a data-driven analytics engine that visualizes organizational behaviors and links training to business KPIs), Atana AI (an AI interpretation engine providing science-backed recommended actions), and a library of award-winning eLearning courses covering compliance and harassment prevention, respectful workplace, workplace violence prevention, unconscious bias, manager and supervisor skills, and customer service excellence. The courses integrate behavioral science questions at learning moments, with data flowing into the Organizational Insights dashboard to power recommendations via Atana AI. Target industries include retail, hospitality, government, healthcare, and manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- Organizational Insights: AI-powered analytics engine that visualizes organizational behaviors and provides data-driven insights for optimizing training outcomes and organizational performance
- Atana AI
- Belle
Products and services
- Organizational Insights Data-driven analytics engine that visualizes organizational behaviors and beliefs using AI and behavioral science. Links training participation to business KPIs such as retention, engagement, and risk reduction through dashboards drillable by company, department, division, or region.
- Atana AI AI-powered interpretation engine that analyzes course and behavioral data to provide science-backed recommended actions and playbooks for organizational improvement.
- How Was Your Day? Getting Real about Bias, Diversity and Inclusion, and Harassment Award-winning (11x) respectful workplace course covering diversity and inclusion, bias, and harassment in a non-threatening way, designed to build respectful workplace behaviors.
- Once & For All: Stopping Sexual Harassment at Work Award-winning (9x) sexual harassment prevention training meeting compliance requirements across all 50 state mandates including California, New York, Illinois, Delaware, Connecticut, and Maine.
- Unintentional Still Hurts: Overcoming Unconscious Bias Award-winning (3x) unconscious bias course designed to help learners recognize, challenge, and respond to bias in the workplace and drive positive behavior change.
- Getting Real About Workplace Violence Training course teaching awareness, prevention, and response to workplace violence including extreme violence scenarios.
- Uncomfortable Conversations Course teaching proven techniques for initiating and maintaining productive but challenging workplace conversations while balancing organizational needs with employee empathy.
- Manager and Supervisor Skills Training solution equipping leaders with skills that drive engagement and performance, targeting manager and supervisor-level audiences.
- Customer Service Excellence Training solution focused on inspiring service excellence and building key skills for frontline workers.
- Compliance & Harassment Training Training solution helping organizations comply with legal mandates and teach behaviors that change workplace culture.
- Respectful Workplace Training Training solution nurturing behaviors and attitudes that create an inclusive, respectful work environment.
- Workplace Violence Prevention Training Training solution addressing workplace violence with proven instruction on awareness, prevention, and response.
Quantifiable outcome
- 90% of learners show intent to manage personal bias after respectful workplace training
- +4 more outcomes
Companies that use Atana
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles1 record
Atana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Atana partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Atana competitors and assessment
Company assessmentBroad incumbents
- Skillsoft: Large-scale corporate learning and compliance training platform with extensive content library, enterprise LMS integrations, and global customer base. Overlaps with Atana in compliance training but offers a much broader catalog including IT, leadership, and business skills.
- Litmos: Cloud LMS and course library sold to mid-market and enterprise customers, including compliance catalog content. Comparable LMS-delivered training model but offers general-purpose training rather than Atana's specialized behavioral science focus.
- Cornerstone OnDemand: Major talent management and learning platform with built-in compliance content marketplace and enterprise integrations. Comparable in serving enterprise L&D buyers but broader in scope (recruiting, performance, succession) than Atana's behavioral focus.
Direct peers
- Traliant: Specialized compliance training vendor offering harassment, diversity, and workplace ethics eLearning with an emphasis on engaging, story-driven content. Directly comparable to Atana in target buyer (HR/L&D), product format (SCORM-compliant courseware), and behavioral focus.
- Inspired eLearning: Specialty eLearning vendor focused on compliance, security awareness, and HR training delivered via SaaS. Closely comparable to Atana in course catalog structure, SaaS licensing model, and compliance mandate coverage (e.g., sexual harassment prevention).
- Kantola Productions: Workplace compliance and harassment prevention training provider specializing in video-based courses for HR and L&D buyers. Comparable to Atana in content delivery style, compliance mandate coverage, and SMB-to-enterprise customer mix.
- LRN: Long-standing ethics, compliance, and culture training provider serving enterprise customers with catalog courses and advisory services. Comparable to Atana in compliance focus, enterprise distribution model, and emphasis on culture transformation outcomes.
- Emtrain: Workplace culture and compliance training platform that combines courseware with culture analytics and benchmarking. Most analogous peer to Atana in pairing compliance eLearning with behavioral measurement and organizational diagnostics.
- Workplace Answers: Compliance training vendor offering harassment prevention, diversity, and ethics courses for US enterprises. Comparable to Atana in regulatory mandate focus, courseware format, and mid-market/enterprise distribution.
Others
- Aragon Research: Independent research and advisory firm covering enterprise collaboration, learning, and AI markets. Included as a contextual peer because Aragon Research's 'Hot Vendor' designation functions as a third-party validator influencing enterprise L&D buyer perception in Atana's category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Atana social profiles
Digital presenceAtana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atana leadership team
Management profileNumber of profiles
Profiles6 records
Atana funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atana
What does Atana do?
Atana provides a SaaS workplace eLearning platform that delivers award-winning compliance and behavioral training courses (harassment prevention, workplace violence, unconscious bias, respectful workplace, manager skills, customer service) combined with an AI-powered analytics engine called Organizational Insights that embeds behavioral science surveying inside training to measure actual behavior change and link learning data to business KPIs such as retention, engagement, and risk reduction. Courses are delivered via SCORM on customer LMS or Atana's LMS, sold as annual enterprise training licenses.
Is Atana a public or private company?
Atana is a private company. It is classified as venture growth investor backed and is currently operating.
When was Atana founded?
Atana was founded in 2023. It employs 11 to 50 people.
Where is Atana based?
Atana is headquartered in Bellevue, United States, in the North America region.
How does Atana make money?
Three revenue lines are on record. SaaS Training Licenses are the primary driver. The others are analytics Dashboard and customization Services.
Who are Atana's main competitors?
Broad incumbents on record are Skillsoft, Litmos and Cornerstone OnDemand. Direct peers are Traliant, Inspired eLearning, Kantola Productions, LRN, Emtrain and Workplace Answers. Aragon Research is listed as an others.
Does Atana have an API?
No public API is recorded for Atana.
What industry is Atana in?
Atana's product category is Corporate eLearning and Behavioral Analytics. Its primary akta.pro industry code is EDABAKAN, Audit, Inspection & Quality Compliance (Internal Auditing, CAPA), with a secondary code of HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies). Its NAICS code is 61143 and its SIC code is 8200.