Mobeus Equity Partners
Mobeus Equity Partners is a London-based private equity firm that invests up to £25m in UK SMEs with £2m–£7.5m EBITDA, focusing on B2B Services, Human Capital, and Distinctive Brands through MBOs and founder equity release.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mobeus Equity Partners does
Mobeus Equity Partners LLP is a London-based private equity firm managing institutional funds that invest in UK small and medium-sized enterprises with £2m–£7.5m EBITDA, providing equity capital of up to £25m for management buyouts, founder equity release, and growth capital. The firm operates across three sector verticals — B2B Services, Human Capital, and Distinctive Brands — and currently manages a 16-company portfolio across its Mobeus 1, Mobeus 2, and Mobeus 3 funds, alongside legacy Mobeus VCTs. Its go-to-market is direct origination to UK SME management teams, supplemented by an advisor network (corporate finance intermediaries such as RSM UK) and a recently formalized in-house origination function. The firm is authorised and regulated by the UK Financial Conduct Authority (FRN 456538). Mobeus generates revenue through fund management fees on institutional capital and transaction-related income; specific financial figures are not publicly disclosed.
Mobeus's business model centers on a defined value-creation playbook applied post-investment: introducing experienced non-executive chairs, building executive teams around CEOs/founders, supporting bolt-on M&A, optimizing working capital, and preparing portfolio companies for premium exits via trade sales, secondary buyouts, or IPOs. Demonstrated outcomes include the £345m Star Brands sale to RPM International (2026) — the largest realization in firm history — alongside multiple prior exits delivering 2.4x–8.3x money multiples and IRRs of 28–64% on The Boundary, Vectair, Equip Outdoor Technologies, Plastic Surgeon, Access Partnership, Ludlow, and Tessella. The firm is led by Managing Partner Ashley Broomberg (with the firm since 2001, one of the founders of the 2012 MBO from Matrix Group) and operates with a lean team of approximately 15–20 investment professionals and support staff. Headquartered at 1st Floor, One Babmaes Street, London SW1Y 6HF.
Mobeus Equity Partners firmographics
Firmographics- Name
- Mobeus Equity Partners
- Legal name
- Mobeus Equity Partners LLP
- Website
- https://mobeus.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobeus Equity Partners is a London-based private equity firm that invests up to £25m in UK SMEs with £2m–£7.5m EBITDA, focusing on B2B Services, Human Capital, and Distinctive Brands through MBOs and founder equity release.
- Ownership category
- akta.pro rank
Mobeus Equity Partners industry classification
Industry- Product category
- Private Equity / Venture Capital
- NAICS
- Other Investment Pools and Funds (5259)
- SIC
- Investors, Nec (6799)
- akta.pro primary industry
- Small-Cap / Micro-Buyout (FSANABAD)
- akta.pro secondary industry
- Platform Buy-and-Build / Roll-Up Buyout (FSANABAI)
Keywords
Where Mobeus Equity Partners is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mobeus Equity Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Private Equity Investment Returns: Mobeus generates returns through equity investments in UK SMEs, realizing investments via trade sales, secondary buyouts, and IPOs. Notable exit include Star Brands sold to RPM International for £345m plus earnout.
- Fund Management: Management of institutional funds including Mobeus 1, Mobeus 2, and Mobeus 3 (forthcoming), with investor relations and fundraising activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Equity investment range for MBOs and growth capital |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Mobeus Equity Partners product offering
Product offeringCore offering
Mobeus Equity Partners is a UK private equity firm that invests equity capital of up to £25m in UK-based SMEs generating £2m–£7.5m EBITDA, through management buyouts (MBOs), equity release transactions for founder-owned businesses, and growth capital. The firm manages institutional buyout funds (Mobeus 1, Mobeus 2, Mobeus 3) and Venture Capital Trusts (Mobeus VCTs), focused on three sectors: B2B Services, Human Capital, and Distinctive Brands. It partners with management teams to scale businesses, support bolt-on acquisitions, and ultimately realise investments via trade sales, secondary buyouts, or IPOs.
Product overview
Mobeus Equity Partners is a leading UK-based private equity firm that operates as a single unified investment platform rather than a modular product architecture. The firm manages multiple institutional funds (Mobeus 1, Mobeus 2, Mobeus 3, and Mobeus VCTs) that collectively constitute its core offering. These funds provide equity investment to UK SMEs with £2m-£7.5m EBITDA, offering MBOs, equity release for founder-owned businesses, and funding up to £25m. The firm focuses on three core sectors: B2B Services, Human Capital, and Distinctive Brands, building diversified portfolios across these areas. The investment approach includes dedicated portfolio support, non-executive chair introductions, bolt-on M&A support, and value creation through operational enhancements. The firm has realized significant returns through exits including Star Brands (£345m sale to RPM International), The Boundary (2.4x MoC, 37% IRR), and various other portfolio company realizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobeus 1 Fund The first institutional buyout fund managed by Mobeus Equity Partners, focused on providing equity capital (up to £25m) to UK SMEs with £2m–£7.5m EBITDA. Targets founder-owned businesses and management teams pursuing MBOs, equity release, or growth capital across the B2B Services, Human Capital, and Distinctive Brands sectors. The fund has delivered multiple successful exits, including Access Partnership (4.4x MoC, 64% IRR), The Boundary (2.4x MoC, 37% IRR), and Star Brands (£345m exit).
- Mobeus 2 Fund The second institutional buyout fund managed by Mobeus Equity Partners, continuing the firm's strategy of partnering with management teams of UK growth businesses. Provides equity capital of up to £25m for UK SMEs with £2m–£7.5m EBITDA, focused on B2B Services, Human Capital, and Distinctive Brands sectors. Includes investments such as Big Potato Games (£16.2m), Distant Journeys (£15.2m), and The Insight Collective (£17.7m).
- Mobeus VCTs Venture Capital Trusts managed by Mobeus, providing tax-efficient investment opportunities for retail investors in growing UK businesses. Invests alongside Mobeus's institutional buyout funds in UK SMEs, offering investors tax relief through the VCT structure. Realised investments have included Iglu.com (returned £11.1m to Mobeus VCTs), Blaze Signs (2.6x MoC), and Access-IS.
- Mobeus 3 Fund The third institutional buyout fund managed by Mobeus Equity Partners, which began investing in 2026. Continues the firm's strategy of providing equity capital (up to £25m) for UK SMEs with £2m–£7.5m EBITDA, focused on B2B Services, Human Capital, and Distinctive Brands sectors. Early investments include G=mc2 (£15.8m majority stake for technology-enabled strategic consultancy expansion).
Quantifiable outcome
- Star Brands: 5x sales growth and 15x EBITDA growth over six-year partnership, expanded to 120+ countries
- +4 more outcomes
Companies that use Mobeus Equity Partners
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Mobeus Equity Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mobeus Equity Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Justin MaltzcoreJustin Maltz led the exit of Star Brands on behalf of Mobeus, working with Dominic Draysey. Justin serves as Partner leading portfolio management for Mobeus's buyout fund.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Mobeus Equity Partners competitors and assessment
Company assessmentDirect peers
- LDC (Lloyds Development Capital): LDC is the UK's largest dedicated mid-market private equity firm with a focus on management buyouts and development capital to UK SMEs. Directly comparable to Mobeus on geography, ticket size, and lower-mid-market UK SME focus, though typically with larger fund vintages.
- Maven Capital Partners: Maven is a UK-listed private equity firm focused on UK SMEs and smaller mid-market businesses across regional offices. Highly comparable to Mobeus on UK-only geographic focus, smaller ticket sizes (£2m-£25m range), and similar sector exposure to business services and consumer brands.
- YFM Equity Partners: YFM is a UK lower mid-market PE firm investing in UK SMEs with management buyouts and growth capital. Directly comparable to Mobeus on ticket size, geographic focus, and target company profile, with similar regional UK office structure.
- Palatine Private Equity: Palatine is a UK-based mid-market PE firm focused on management buyouts of UK SMEs with enterprise values typically below £100m. Highly comparable to Mobeus on UK lower mid-market focus, MBO-led investment strategy, and value creation through operational improvements.
- Primary Capital Partners: Primary Capital is a UK lower mid-market PE firm focused on UK SMEs with management buyouts and growth capital investments. Comparable to Mobeus on UK-only geographic focus, similar ticket sizes, and active buy-and-build investment approach (acquired Mobeus's ASL portfolio company in a secondary buyout).
- Tenzing Private Equity: Tenzing is a UK mid-market PE firm focused on UK SMEs with management buyouts and growth capital investments. Directly comparable to Mobeus on UK-only geographic focus, similar ticket sizes in the £10m-£50m range, and B2B services sector exposure.
- Synova Capital: Synova is a UK mid-market PE firm focused on UK SMEs with growth capital and management buyout investments. Comparable to Mobeus on UK geographic focus, similar ticket sizes, and active portfolio value creation approach with operational support.
Broad incumbents
- Inflexion Private Equity: Inflexion is a UK mid-market PE firm with larger funds and broader sector coverage, but overlapping in the lower mid-market UK SME segment. Comparable on UK geographic focus and B2B services exposure (backed Kinneir Dufort acquisition from Mobeus via SteriPack), though typically at larger ticket sizes.
- Foresight Group: Foresight is a UK-listed investment manager with PE, VC, and infrastructure funds including regional SME PE. Comparable to Mobeus on UK lower mid-market focus, though operating across a much broader product set; notably, Mobeus Partner Chris Price previously worked at Foresight.
- Livingbridge: Livingbridge is a UK mid-market PE firm investing in UK SMEs across consumer, services, and technology sectors. Comparable to Mobeus on UK geographic focus and lower mid-market ticket size, though typically with slightly larger average deal sizes and broader sector coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobeus Equity Partners social profiles
Digital presenceMobeus Equity Partners compliance and trust
Trust signalCompliance2 records
Mobeus Equity Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobeus Equity Partners leadership team
Management profileNumber of profiles
Profiles13 records
Mobeus Equity Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobeus Equity Partners M&A and investment
M&A and investmentM&A61 records
Investments59 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobeus Equity Partners
What does Mobeus Equity Partners do?
Mobeus Equity Partners is a UK private equity firm that invests equity capital of up to £25m in UK-based SMEs generating £2m–£7.5m EBITDA, through management buyouts (MBOs), equity release transactions for founder-owned businesses, and growth capital. The firm manages institutional buyout funds (Mobeus 1, Mobeus 2, Mobeus 3) and Venture Capital Trusts (Mobeus VCTs), focused on three sectors: B2B Services, Human Capital, and Distinctive Brands. It partners with management teams to scale businesses, support bolt-on acquisitions, and ultimately realise investments via trade sales, secondary buyouts, or IPOs.
Is Mobeus Equity Partners a public or private company?
Mobeus Equity Partners is a private company. It is classified as management employee owned and is currently operating.
When was Mobeus Equity Partners founded?
Mobeus Equity Partners was founded in 2012. It employs 11 to 50 people.
Where is Mobeus Equity Partners based?
Mobeus Equity Partners is headquartered in London, United Kingdom, in the Europe region.
How does Mobeus Equity Partners make money?
Two revenue lines are on record. Private Equity Investment Returns are the primary driver. The others are fund Management.
Who are Mobeus Equity Partners's main competitors?
Direct peers on record are LDC (Lloyds Development Capital), Maven Capital Partners, YFM Equity Partners, Palatine Private Equity, Primary Capital Partners, Tenzing Private Equity and Synova Capital. Broad incumbents are Inflexion Private Equity, Foresight Group and Livingbridge.
Does Mobeus Equity Partners have an API?
No public API is recorded for Mobeus Equity Partners.
What industry is Mobeus Equity Partners in?
Mobeus Equity Partners's product category is Private Equity / Venture Capital. Its primary akta.pro industry code is FSANABAD, Small-Cap / Micro-Buyout, with a secondary code of FSANABAI, Platform Buy-and-Build / Roll-Up Buyout. Its NAICS code is 5259 and its SIC code is 6799.