AXA Group
- Company typePublic
- Founded1985
- HeadquartersParis, France
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
AXA Group firmographics
Firmographics- Name
- AXA Group
- Legal name
- AXA S.A.
- Website
- https://axa.com
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
AXA Group industry classification
Industry- Product category
- Multi-line Global Insurance
- NAICS
- Insurance Carriers (5241), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers and Related Activities (524), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Life Insurance (6311), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Insurance Carriers, Nec (6399), Investment Advice (6282)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
- akta.pro secondary industries
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Life & Health Reinsurance Underwriting, Actuarial & Risk Analytics Services (FSAOAAAI)
Keywords
Where AXA Group is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices11 records
Markets served
AXA Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Others, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Insurance Premiums: Core revenue from property & casualty and life & health insurance products. P&C business includes personal property (cars, homes) and liability insurance. Life segment encompasses savings, retirement, health, and personal protection products.
- Asset Management: Investment and management of assets for the Group's insurance companies and clients, as well as third-party retail and institutional clients. AXA Investment Managers was sold to BNP Paribas for €5.1 billion in July 2024, reducing this revenue stream.
- Investment Income: Returns from investment portfolio supporting insurance operations, with diversified allocation including private and structured credit (approximately 14% of portfolio)
- Fee-based Earnings: Technical insurance earnings and fee-based revenue from health, savings, and retirement products, part of business transformation toward technical risks and fee-based earnings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AXA iMotor Third-Party Liability and Comprehensive Auto Insurance in Hong Kong with NCD protection up to HK$60,000 per year |
| Subscription | Annual | German KFZ auto insurance tiered from mandatory third-party liability to full comprehensive policies with telematics-based usage discounts up to 30% |
| Subscription | Annual | Morrisons travel insurance underwritten by AXA with three coverage tiers including gadget cover |
| Usage-based | Pay-as-you-go | AXA Climate parametric insurance and advisory services for climate adaptation |
Go-to-market motion6 records
Distribution channels9 records
Marketing channels9 records
AXA Group product offering
Product offeringCore offering
AXA Group is a global insurance and financial services company underwriting Property & Casualty, Health, Life & Savings, and Retirement products for individual consumers and businesses across 52 countries. Through subsidiaries including AXA XL (complex commercial risks), AXA Partners (assistance), AXA Climate (parametric climate solutions), AXA Global Private (HNWI wealth), and AXA EssentiALL (inclusive insurance), it distributes risk protection and wealth accumulation products to over 92 million clients. The firm also historically operated asset management, divesting AXA Investment Managers to BNP Paribas in 2024 for €5.1 billion.
Product overview
AXA Group is a global insurance leader operating through a diversified portfolio of insurance and asset management businesses. The company offers Property & Casualty (motor, home, commercial), Health, Life & Savings, and Asset Management products and services to over 92 million clients across 52 countries. The portfolio includes core segment brands (AXA P&C, Health, Life & Savings) as well as specialized sub-brands: AXA XL (commercial P&C and specialty risk), AXA Partners (assistance and specialty protection), AXA Climate (parametric climate insurance and consulting), and AXA EssentiALL (inclusive insurance for modest-income populations). Key product lines include AXA Global Private (wealth management for HNWI/UHNWI in Asia), AXA KFZ-Versicherung (German auto insurance with telematics via SmartDrive), and digital tools like the Mind Health Self-Check. The company also operates the AXA Foundation for Human Progress as its philanthropic arm. AXA's 'Unlock the Future' strategic plan (2024-2026) drives digital transformation across all business lines.
Differentiator
Problem solved
Functional benefit
Products and services
- AXA Property & Casualty Insurance
- AXA Health Insurance
- AXA Life & Savings Insurance
- AXA XL
- AXA Partners
- AXA Climate
- AXA Global Private
Quantifiable outcome
- 86% user satisfaction rating for AI-powered RAG tools
- +4 more outcomes
Companies that use AXA Group
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
AXA Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
AXA Group partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- MyInvestor (Andbank)minorMyInvestor neobank backed by Andbank, El Corte Inglés Seguro, and AXA. CEO Carlos Aso stated AI adoption could reduce bank cost structures by 25%, positioning neobanks to gain market share from traditional banks
- Morrisons (Broker Hood Group)coreBroker Hood Group partnered with Morrisons supermarket to launch retailer's first insurance products including pet and travel insurance. Travel insurance underwritten by AXA with three tiers including gadget cover, integrated with Morrisons More Card loyalty program
- Zurich InvestminorZurich Invest hired Cyrille Miehé as Senior Relationship Manager from Axa Schweiz where he served as Deputy Responsible Investment Lead, strengthening institutional client business in Romandie region of Switzerland
- Allianz GroupminorCompetitive comparison in Evident AI Index June 2026 report. Allianz overtook AXA to claim top spot for AI maturity ranking, highlighting competitive dynamics in AI adoption among major insurers
- DeloittecoreAXA XL unit entered strategic partnership with Deloitte to bolster cyber risk prevention and operational technology services. Partnership adds new digital angle to AXA's fundamentals-focused equity story by combining AXA's insurance expertise with Deloitte's risk consulting capabilities
- Cathay Pacific GroupcoreAXA listed as one of insurers available on Cathay Pacific's integrated digital marketplace within app and website enabling passengers to compare and purchase travel insurance. Platform pre-populates policy details during booking and rewards customers with Asia Miles
- DUAL UK (Howden Group Holdings)coreDUAL UK secured AXA capacity to support Natural Resources product focused on renewable energy technologies including solar, wind, and hydro power. Product provides coverage up to £50 million with target premium range of £2,500 to £150,000, backed by AXA's A+ rated security
- Howden Group HoldingsminorAndy Buddell joined Howden as COO for Asia after 7+ years at AXA serving as Director of Operations for International Markets overseeing technology and operations transformation
- Shift TechnologycoreFive-year renewal of strategic partnership extending collaboration that began in 2016, now spanning 15 countries across Europe, Asia, and Latin America. Partnership focuses on AI-driven decisioning systems for claims processing, fraud detection, and underwriting. Shift Technology recognized with AXA's 'Delivering @ Scale' Supplier Award in 2025
- Compagnie Nationale d'Assurance Agricole du Sénégal (CNAAS)coreAXA EssentiALL partnership with CNAAS delivering comprehensive health, life, and accident coverage to 300 smallholder farmers in rural and hard-to-reach areas via cooperatives and local village leaders since 2017
- Insurance Development Forum (IDF)coreAXA EssentiALL co-chairs Inclusive Insurance Working Group at IDF, partnering with organizations sharing vision and values for financial inclusion globally
- Microinsurance Network (MiN)coreAXA EssentiALL supports Landscape of Microinsurance initiative which released Microinsurance Data Hub in 2025, a publicly available repository of raw data and publications on inclusive insurance globally
- World Bank CGAPcoreAXA is private sector strategic partner advising on projects and research to better ensure financial health of underserved customers through the Consultative Group for Assisting the Poor
- Universal Postal Union (UPU)coreSecond phase partnership promoting inclusive insurance distributed via postal networks worldwide through Postal Insurance Technical Assistance Facility (PITAF), also with CNP Assurances and other partners
- IBMcoreAXA Brazil partnered with IBM to modernize integration infrastructure deploying IBM webMethods Hybrid Integration platform to securely expose APIs at scale and meet Brazil's Open Insurance regulatory requirements. Platform handles tens of millions of transactions with 99.99% availability enabling real-time roadside assistance and omnichannel experiences
- Amazon Web Services (AWS)coreAWS marketing case study hub showcasing AXA Group's cloud transformation journey covering multiple initiatives across global operations since 2016. AXA uses AWS services including landing zones, analytics, serverless architecture with msg and other third-party providers
- Tara Ocean FoundationminorPartnership for ocean research and biodiversity protection through AXA's commitment to preserving natural ecosystems alongside climate action initiatives
- Correos (Spain)coreAXA Spain partnership with national postal service leveraging 8,500 post offices across the country to deliver affordable insurance solutions notably home and motor to customers typically unserved by traditional insurance including rural communities
- AXA-ARAGcoreAXA-ARAG partnership providing business legal and cyber insurance products as part of Sunrise Business bundled SME offering in Switzerland
Scale indicators22 records
Recent moves10 records
Expansion highlights6 records
AXA Group competitors and assessment
Company assessmentDirect peers
- Allianz: Allianz is the most direct global multi-line insurance peer to AXA, offering P&C, life/health, and asset management across European and global markets. Allianz overtook AXA in the Evident AI Index June 2026 ranking and competes head-to-head across personal and commercial insurance in Europe.
- Zurich Insurance Group: Zurich is a direct competitor headquartered in Switzerland with comparable P&C, life, and specialty insurance lines. Direct overlap in European commercial insurance, Swiss retail market, and global specialty P&C where AXA XL competes.
- Generali: Generali is Italy's largest insurer and a major European multi-line competitor to AXA, with overlapping P&C and life businesses. Direct competition in European retail and commercial markets, particularly relevant given AXA's recent Italian acquisitions of Nobis and Prima.
- Munich Re: Munich Re is the world's largest reinsurer and a direct competitor to AXA XL Reinsurance. Competes head-to-head in global reinsurance markets and increasingly in primary specialty insurance via Munich Re's ERGO and specialty units.
- Chubb: Chubb is the world's largest publicly traded P&C insurer and a direct competitor to AXA XL in commercial and specialty P&C. Competes in global commercial insurance, art insurance (AXA 16% share vs Chubb 14%), and high-net-worth personal lines.
- Prudential plc: Prudential is a global life insurance and wealth management peer with strong Asian footprint, directly competing with AXA in life insurance and the Hong Kong wealth market where both AXA Global Private and Prudential operate.
- MetLife: MetLife is a global life insurance and employee benefits peer with comparable scale and international operations. Overlap in group benefits, retirement products, and life insurance across multiple geographies.
- Manulife: Manulife is a global life insurer and wealth manager with significant Asian operations, directly comparable to AXA's Life & Savings and AXA Global Private businesses. Competes in Hong Kong, Japan, and other Asian wealth management markets.
- AIG (American International Group): AIG is a global insurance peer with overlapping P&C, life, and specialty insurance lines. Direct competition in commercial P&C globally; AXA acquired Laya Healthcare from AIG subsidiary Corebridge Financial for €650M.
Broad incumbents
- Ping An Insurance: Ping An is one of the world's largest insurance groups by brand value ($40B per Brand Finance) and competes with AXA in Asian life and health insurance markets. Broader incumbent with banking and fintech operations that provide competitive cross-sell advantages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AXA Group social profiles
Digital presenceAXA Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AXA Group leadership team
Management profileNumber of profiles
Profiles13 records
AXA Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
AXA Group funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AXA Group M&A and investment
M&A and investmentM&A17 records
Investments33 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AXA Group
What does AXA Group do?
AXA Group is a global insurance and financial services company underwriting Property & Casualty, Health, Life & Savings, and Retirement products for individual consumers and businesses across 52 countries. Through subsidiaries including AXA XL (complex commercial risks), AXA Partners (assistance), AXA Climate (parametric climate solutions), AXA Global Private (HNWI wealth), and AXA EssentiALL (inclusive insurance), it distributes risk protection and wealth accumulation products to over 92 million clients. The firm also historically operated asset management, divesting AXA Investment Managers to BNP Paribas in 2024 for €5.1 billion.
Is AXA Group a public or private company?
AXA Group is a public company. It is classified as public and is currently operating.
When was AXA Group founded?
AXA Group was founded in 1985. It employs 5,001 to 10,000 people.
Where is AXA Group based?
AXA Group is headquartered in Paris, France, in the Europe region.
How does AXA Group make money?
Four revenue lines are on record. Insurance Premiums are the primary driver. The others are asset Management, investment Income and fee-based Earnings.
Who are AXA Group's main competitors?
Direct peers on record are Allianz, Zurich Insurance Group, Generali, Munich Re, Chubb, Prudential plc, MetLife, Manulife and AIG (American International Group). Ping An Insurance is listed as a broad incumbent.
Does AXA Group have an API?
No public API is recorded for AXA Group.
What industry is AXA Group in?
AXA Group's product category is Multi-line Global Insurance. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 5241 and its SIC code is 6311.