Equine Medirecord
Equine MediRecord is an Ireland-based vertical SaaS company that operates a regulator-approved digital medicines register for racehorses, serving trainers, racing federations, and event organizers globally through subscriptions, enterprise contracts, and embedded insurance.
- Company typePrivate
- Founded2016
- HeadquartersKildare, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Equine Medirecord does
Equine MediRecord (legal entity Tincomy Limited) is an Ireland-based vertical SaaS company founded in 2016 by Pierce Dargan, Simon Hillary, and Finlay Dargan at their family's Eyrefield House Stud in County Kildare. The company develops and operates a cloud-based mobile and web platform that serves as a regulator-approved digital medicines register for the equine racing and breeding industry, replacing paper-based documentation for medical histories, drug usage, vaccination schedules, and induction times. The platform's core technical differentiator is its immutability — once records are entered they cannot be altered — combined with real-time regulatory change notifications, automatic vaccination scheduling, multi-language support (including an Arabic module for Saudi Arabia), and integration with the sibling HVMS veterinary practice management software via its parent Business Infusions group.
The business operates a hybrid revenue model. Individual horse trainers and farms subscribe at €2/£2/$3 per horse per month with a 30-day free trial (PLG motion), while racing federations, regulatory bodies, and event organizers receive custom-priced enterprise contracts. A third revenue stream launched in September 2025 distributes Markel mortality and theft insurance embedded in the platform via Willis and Kayna. Pricing tiers cover Horse Farm/Trainer subscriptions, Association/Federation annual contracts, and Organizer enterprise deals with software-only or full-service onboarding. The platform is approved by regulators in Ireland, the UK, France, the US (HISA), and Saudi Arabia, and is mandated for use at flagship events including the Breeders' Cup, Saudi Cup, Melbourne Cup, Pegasus World Cup, Preakness Stakes, and Hong Kong Jockey Club Group 1 races.
Since August 2022, Equine MediRecord has been the first acquisition of the Business Infusions group, owned by Chicago-based private equity firm Merit Holdings following an undisclosed eight-figure investment of over €10 million from its Inova Group platform. Founders Pierce Dargan (CEO) and Finlay Dargan (COO) continue to lead the company, which operates with 1-10 employees from its headquarters in Curragh, County Kildare.
Equine Medirecord firmographics
Firmographics- Name
- Equine Medirecord
- Legal name
- Tincomy Limited
- Website
- https://equinemedirecord.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equine MediRecord is an Ireland-based vertical SaaS company that operates a regulator-approved digital medicines register for racehorses, serving trainers, racing federations, and event organizers globally through subscriptions, enterprise contracts, and embedded insurance.
- Ownership category
- akta.pro rank
Equine Medirecord industry classification
Industry- Product category
- Equine Healthcare Compliance Software
- NAICS
- Veterinary Services (54194), Veterinary Services (541940), Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Equine Veterinary, Welfare & Anti-Doping Services (MPAEADAJ)
- akta.pro secondary industries
- Equine Veterinary Services (AFAEANAC), Equine Therapeutics (Rx) (HLAMAEAC)
Keywords
Where Equine Medirecord is headquartered
LocationHeadquarters
- HQ city
- Kildare
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Equine Medirecord business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Per Horse: Monthly subscription pricing at €2/£2/$3 per horse per month for horse farms and trainers. Includes 30-day free trial for onboarding.
- Enterprise Contracts: Custom pricing for horse associations, federations, and racing event organizers with full system management and custom configuration options.
- Embedded Insurance Services: Partnership with Willis and Kayna to embed Markel mortality and theft insurance products within the platform, generating revenue through insurance distribution partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Horse Farm/Trainer's - €2/£2/$3 per horse per month |
| Subscription | Annual | Horse Association or Federation - Custom pricing |
| Subscription | Annual | Horse Sport Organizer - Custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Equine Medirecord product offering
Product offeringCore offering
Equine Medirecord develops and sells a cloud-based mobile and web application that enables horse trainers, farms, veterinarians, and racing event organizers to record, manage, and report equine medical treatments, drug usage, vaccination schedules, and induction times in compliance with equine racing and welfare regulations. The platform is the only regulator-approved digital medicines register for equine racing, approved by authorities in Ireland, the UK, France, the US, and Saudi Arabia, and mandated at premier international events such as the Breeders' Cup, Saudi Cup, Melbourne Cup, and Preakness Stakes.
Product overview
Equine MediRecord operates as the core equine health software compliance platform within the Business Infusions group. The flagship Equine MediRecord (EMR) platform serves as the only regulator-approved digital medicines register for equine welfare and anti-doping compliance, offering subscription tiers for horse farms/trainers (€2 per horse per month) and custom enterprise solutions for racing associations and event organizers. The platform integrates with HVMS (larger practice management) and Cassadol (smaller practice management) within the Business Infusions ecosystem, and connects to HISA for US regulatory compliance. The platform records medical histories, drug usage, vaccination schedules, and enables real-time notifications for regulatory changes.
Differentiator
Problem solved
Functional benefit
Products and services
- Equine MediRecord (EMR) Platform Cloud-based mobile and web platform serving as the only regulator-approved digital medicines register for equine welfare and anti-doping compliance. Standardizes recording of comprehensive horse records including medical histories, drug usage, and induction times. Provides real-time notifications, automatic vaccination scheduling, multi-language support, integrated billing and inventory management, and immutable records that cannot be altered once entered. Used by horse trainers, racing yards, veterinarians, racing event organizers, and regulators across Britain, Ireland, the UK, US, Saudi Arabia, Australia, and Hong Kong.
Quantifiable outcome
- 50% reduction in time spent on regulatory documentation
- +2 more outcomes
Companies that use Equine Medirecord
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Equine Medirecord technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Equine Medirecord partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered strategic, minor, flagship and core.
- Willis (WTW)strategicWillis, a WTW business, partnered with Equine MediRecord to launch the first specialty bloodstock insurance solution, embedding Markel's mortality and theft insurance within Equine MediRecord's platform. Willis's low-code technology and Kayna's data-orchestration capabilities serve the multi-billion euro equine industry.
- Markel (NYSE: MKL)minorInsurance provider whose mortality and theft insurance products are distributed through Equine MediRecord's platform via Kayna's embedded insurance infrastructure and Willis's specialty brokerage expertise.
- Jockey Club of Saudi Arabia / Saudi CupflagshipPartnership to deploy Equine MediRecord platform for Saudi Cup event, including Arabic language module for Saudi-based trainers. Jockey Club of Saudi Arabia is a leader in adopting best welfare and anti-doping protocols in the region.
- 1/ST Racing / Pegasus World CupflagshipOngoing partnership with 1/ST (The Stronach Group) to digitize equine welfare protocols for Pegasus World Cup and Preakness Stakes events, with EMR representatives onsite to help log horse information.
- Breeders' CupflagshipEquine MediRecord adopted as mandatory equine welfare compliance platform for Breeders' Cup World Championships, one of the most prestigious thoroughbred racing events globally.
- Kentucky Thoroughbred AssociationcoreKTA financially supported Equine MediRecord's launch into Kentucky, first US state to access the system. Provided tools for Kentucky horsemen and women to comply with racing reforms on record keeping.
- Arabian Racing Organisation (ARO)corePartnership made ARO the first organization in Europe and second in the world to mandate electronic veterinary records for all registered trainers. EMR helped ARO become a global leader in biosecurity and equine welfare.
- Business InfusionscoreParent company following acquisition by Merit Holdings in 2022. Business Infusions is the largest equine veterinary software group globally, operating HVMS (leading equine practice management software in North America, UK, Middle East, Australia), Cassadol (for smaller equine practices), and Signature Veterinary Practice Management Software. Equine MediRecord is the first acquisition by Business Infusions.
- Irish Horseracing Regulatory BoardstrategicRegulatory body that approved Equine MediRecord as the designated Software of Record for racehorse compliance in Ireland. Mandates registration on the platform for all racehorses.
- British Horseracing AuthoritystrategicUK regulatory body that approved Equine MediRecord as acceptable alternative to paper-based regulatory documentation for horse farms and trainers.
- Racing VictoriaflagshipRacing Victoria engaged Equine MediRecord to deploy equine welfare platform for Melbourne Cup and Spring Racing Carnival, marking deployment in Australian market.
- HISA (Horse Racing Integrity and Safety Authority)strategicIntegration being developed under Business Infusions' HVMS to allow veterinarians to send required medical record information directly to HISA through HVMS, reducing double entry while ensuring compliance to HISA rules.
- Hong Kong Jockey ClubflagshipPartnership to implement Equine MediRecord platform for international horses at Sha Tin races, supporting Group 1 international races including Longines Hong Kong Cup, Mile, Sprint, and Vase.
- Royal Dublin Society (RDS)corePartnership with Young Event Horse Series to deploy EMR platform at RDS Dublin Horse Show for biosecurity compliance, with pre-arrival screening of vaccination and medication records.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Equine Medirecord competitors and assessment
Company assessmentDirect peers
- HVMS Software (Business Infusions): Sister product within Business Infusions providing equine practice management software for mid-to-large veterinary practices. Direct overlap in the equine software ecosystem and bidirectional integration with EMR for HISA compliance.
- Cassadol: Equine practice management software for solo and small equine veterinarians within the Business Infusions portfolio. Competes for the same end customer (equine vet) using a different workflow lens (practice operations vs. regulatory compliance).
Broad incumbents
- IDEXX Laboratories: Largest veterinary diagnostics and software provider globally. Would be a natural competitor if regulators push toward single-vendor integrated practice management + compliance solutions — adjacent to but not specialized in equine racing.
- Covetrus (now part of IDEXX/GTCR-backed): Veterinary practice management and distribution platform. Provides practice management software serving equine and mixed-animal practices, with potential to enter the regulatory compliance vertical.
- Sportradar: Sports data and integrity services provider in racing (including horse racing). Comparable in the regulatory/integrity technology layer for race organizers, though not a direct practice management competitor.
Emerging players
- ezyVet: Cloud veterinary practice management software used in equine and mixed-animal clinics. Could extend into regulator-approved compliance workflows as digital mandate adoption spreads.
- SwissEquine / equine management software vendors: Smaller equine management software offerings in European markets focused on stable and breeding record management. Adjacent functionality that could expand into medicines register features.
Regional players
- Racing Australia / Racing Victoria: Regulatory bodies that operate their own internal racing systems. Represent both customer/partner entities and potential in-house competitors if regulators choose to build vs. buy.
- Irish Horseracing Regulatory Board (IHRB): Key regulator customer and approver of EMR in Ireland. Strategic counterpart that could, in theory, develop or mandate alternative systems affecting EMR's domestic stronghold.
Others
- HISA (Horse Racing Integrity and Safety Authority): US regulator that EMR integrates with via HVMS. Acts as a regulatory counterparty and standards-setter rather than a competitor, but whose architectural decisions directly shape EMR's product roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Equine Medirecord social profiles
Digital presenceEquine Medirecord compliance and trust
Trust signalCompliance2 records
Equine Medirecord financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equine Medirecord leadership team
Management profileNumber of profiles
Profiles2 records
Equine Medirecord funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equine Medirecord M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equine Medirecord
What does Equine Medirecord do?
Equine Medirecord develops and sells a cloud-based mobile and web application that enables horse trainers, farms, veterinarians, and racing event organizers to record, manage, and report equine medical treatments, drug usage, vaccination schedules, and induction times in compliance with equine racing and welfare regulations. The platform is the only regulator-approved digital medicines register for equine racing, approved by authorities in Ireland, the UK, France, the US, and Saudi Arabia, and mandated at premier international events such as the Breeders' Cup, Saudi Cup, Melbourne Cup, and Preakness Stakes.
Is Equine Medirecord a public or private company?
Equine Medirecord is a private company. It is classified as private equity controlled and is currently operating.
When was Equine Medirecord founded?
Equine Medirecord was founded in 2016. It employs 1 to 10 people.
Where is Equine Medirecord based?
Equine Medirecord is headquartered in Kildare, Ireland, in the Europe region.
How does Equine Medirecord make money?
Three revenue lines are on record. Subscription - Per Horse is the primary driver. The others are enterprise Contracts and embedded Insurance Services.
Who are Equine Medirecord's main competitors?
Direct peers on record are HVMS Software (Business Infusions) and Cassadol. Broad incumbents are IDEXX Laboratories, Covetrus (now part of IDEXX/GTCR-backed) and Sportradar. Emerging players are ezyVet and SwissEquine / equine management software vendors. Regional players are Racing Australia / Racing Victoria and Irish Horseracing Regulatory Board (IHRB). HISA (Horse Racing Integrity and Safety Authority) is listed as an others.
Does Equine Medirecord have an API?
No public API is recorded for Equine Medirecord.
What industry is Equine Medirecord in?
Equine Medirecord's product category is Equine Healthcare Compliance Software. Its primary akta.pro industry code is MPAEADAJ, Equine Veterinary, Welfare & Anti-Doping Services, with a secondary code of AFAEANAC, Equine Veterinary Services. Its NAICS code is 54194 and its SIC code is 7948.