Business Infusions (d.b.a HVMS)

What Business Infusions (d.b.a HVMS) does

Business Infusions, operating under the legal name Inova Group Equine Software LLC and headquartered in Calgary, Canada, develops specialized practice management software for the equine veterinary industry globally. The company traces its origin to 2003, when its founder, Dr. Greg Andrews — an equine veterinarian with 35+ years of experience — built the initial software inside Moore Equine Veterinary Services, a 26-vet multi-disciplinary equine facility, to address inadequate inventory/medicines control, missed billings for professional services, and broken compensation models. HVMS (Hospital & Veterinary Management System) went live commercially in 2006 and has since become the leading equine practice management software in North America, with additional customers in the United Kingdom, Middle East, Australia, and Europe. The platform provides cloud-based electronic health records, appointment scheduling, billing and invoicing with automatic point-of-service charge capture, inventory management with low-stock and expiry alerts, client communication, prescription tracking, reporting and analytics, a Business Intelligence Dashboard for corporate groups, and offline-mode mobile access for ambulatory practitioners.

Name

Business Infusions (d.b.a HVMS)

Legal name

Inova Group Equine Software LLC

Website

https://businessinfusions.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Infusions (d.b.a. HVMS) develops specialized cloud-based practice management software for equine veterinarians globally. Its product suite includes HVMS for mid-to-large practices, Cassadol for solo practitioners, and Equine MediRecord for racing regulatory compliance.

Ownership category

akta.pro rank

Product category

Equine Veterinary Practice Management Software

NAICS

Veterinary Services (541940)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

Keywords

• Equine practice management
• Veterinary management software
• Equine regulatory compliance
• Horse racing software
• Veterinary SaaS platforms

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - HVMS: Software-as-a-service subscription model for HVMS Hospital & Veterinary Management System targeting mid-to-large equine practices. Deployment options include on-premise to full cloud-based systems. Pricing is enterprise/consultative with direct sales involvement.
2. SaaS Subscription - Cassadol: Cloud-based subscription software for smaller practices and solo equine veterinarians. Offers mobile-friendly tools with 24/7 availability. Software at a price point cost-effective for solo practitioners.
3. SaaS Subscription - Equine MediRecord: Subscription-based regulatory compliance software for trainers and racing regulators. Digitized records on mobile and web-based application for equine welfare and anti-doping compliance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Business Infusions develops and sells cloud-based equine veterinary practice management software, including HVMS for mid-to-large practices (5+ vets), Cassadol for solo and small practices with offline mobile functionality, and Equine MediRecord for trainer record keeping and racing regulatory compliance (anti-doping and equine welfare). The platform integrates electronic health records, billing, inventory, scheduling, HISA compliance, and lab/payment integrations.

Product overview

Business Infusions offers a suite of three integrated equine veterinary software solutions: HVMS serves mid-to-large equine practices (5+ veterinarians) with comprehensive practice management including medical records, advanced billing, inventory control, and compensation models; Cassadol targets solo and smaller equine practices with cloud-based medical records and invoicing; and Equine MediRecord addresses regulatory compliance for trainers and racing authorities with anti-doping and animal welfare tracking. The company acquired Equine MediRecord in 2021 as part of its expansion strategy, and launched Cassadol in the UK in 2024 with localized compliance features. All products integrate with each other and with third-party systems including HISA, IDEXX, Antech, and QuickBooks Online.

Differentiator

Problem solved

Functional benefit

Brands

• HVMS (Hospital & Veterinary Management System): Software focused on integrated medical records, invoicing and veterinary compensation for mid to large equine veterinary practices
• Cassadol
• Equine MediRecord
• Moviq Registry

Products and services

• HVMS (Hospital & Veterinary Management System) Enterprise-level cloud-based equine practice management software for mid-to-large veterinary practices (5+ veterinarians), offering integrated electronic health records, invoicing, veterinary compensation models, inventory control, accounts receivable, multi-location support, split and retroactive billing for racetrack practices, HISA compliance integration, and business intelligence dashboards.
• Cassadol Cloud-based practice management software for solo equine veterinarians and small ambulatory practices, featuring medical records, invoicing, offline mode functionality, mobile-friendly tools, integrated credit card processing, lab integrations, HISA integration, and QuickBooks Online integration. Reported 20-minute setup time.
• Equine MediRecord Regulatory compliance software for equine welfare and anti-doping regulations, enabling trainers to record treatments and racing regulators to enforce compliance. Deployed at Pegasus World Cup, Breeders' Cup World Championships, and the Saudi Cup. Features trainer-led record entry, mobile and web-based access, and integrations with multiple racing regulatory bodies.
• Moviq Registry Equine regulatory registry software offered as part of the Business Infusions product family, focused on equine registries.

Quantifiable outcome

• Net Income increased significantly after HVMS implementation due to ability to capture records/invoicing efficiently and increase control over inventory/medicines

Named customers3 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and notable.

• Kentucky Thoroughbred AssociationcoreGTM or Marketing PartnerKTA provided financial support to Equine MediRecord to enable compliance with Kentucky racing regulations. The partnership provides Kentucky horsemen and women with tools for racing reforms on record keeping and trainer responsibility, while giving Equine MediRecord regulatory credibility in the Kentucky market.
• Pegasus World CupnotableOthersEquine MediRecord has been deployed to the Pegasus World Cup, demonstrating regulatory acceptance and compliance capabilities for major international racing events.
• Breeders' Cup World ChampionshipsnotableOthersEquine MediRecord deployed to Breeders' Cup World Championships, one of Thoroughbred racing's most prestigious events, validating the software's regulatory compliance capabilities.
• The Saudi CupnotableOthersEquine MediRecord deployed to The Saudi Cup, providing regulatory software for one of international racing's newest major events.
• HISA (Horse Racing Integrity and Safety Authority)coreTechnology or IntegrationBi-directional integration enabling medical records to flow from HVMS directly to HISA. Eliminates double data entry requirement for racetrack veterinarians who were previously required to enter medical records into two systems. Critical for HISA compliance.
• IDEXXcoreTechnology or IntegrationReference laboratory integration enabling seamless ordering and results retrieval for diagnostic tests. Part of Business Infusions' mission to connect disparate systems that make economic sense for equine practices.
• Antech DiagnosticscoreTechnology or IntegrationLaboratory integration (both in-house and reference labs) for diagnostic services. Enables efficient workflow for equine veterinary practices requiring lab testing.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ezyVet: Cloud-based veterinary practice management software serving general and specialty practices. Comparable to Business Infusions as a SaaS PIMS competitor, though ezyVet is broader (multi-species) rather than equine-specialized.
• ImproMed Infinity: Veterinary practice management software with equine and large-animal workflow features. Comparable to HVMS as a direct competitor in equine-capable PIMS, particularly for mixed and equine-focused practices.
• Provet Cloud (Nordhealth): Cloud-native veterinary practice management platform serving general and specialty practices in Europe and globally. Comparable to Business Infusions/Cassadol as a cloud PIMS targeting modern veterinary workflows, particularly in the UK market.
• Hippo Manager: Cloud-based veterinary practice management software with equine and large-animal functionality. Comparable to HVMS/Cassadol as a cloud PIMS serving equine and mixed veterinary practices.
• eVetPractice: Cloud-based veterinary practice management software. Comparable to HVMS/Cassadol as a SaaS PIMS targeting small and mid-market veterinary clinics.

Broad incumbents

• Cornerstone Practice Management (IDEXX): Veterinary practice management software owned by IDEXX, one of the largest animal health and diagnostics companies. Comparable to HVMS as an enterprise veterinary PIMS but operates across all species and benefits from IDEXX's lab integration ecosystem.
• AVImark (Henry Schein Animal Health): Veterinary practice management software distributed by Henry Schein Animal Health. Comparable to HVMS as an established on-premise and cloud PIMS serving companion and equine practices, backed by a major distributor.

Emerging players

• Onward Vet: Modern cloud veterinary practice management platform targeting independent practices. Comparable to Cassadol as a cloud-native PIMS serving solo and small veterinary practices.

Others

• IDEXX Reference Laboratories: Major veterinary diagnostics company that integrates with HVMS. Comparable as a strategic partner/ecosystem participant whose lab integration is a key differentiator of Business Infusions' PIMS offering.
• Antech Diagnostics (Mars Petcare): Veterinary diagnostics laboratory integrated with Business Infusions. Comparable as a strategic lab partner whose integration ecosystem enhances HVMS' workflow value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInca.linkedin.com/company/business-infusions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Infusions (d.b.a HVMS)