Rutgers University
Rutgers University is New Jersey's flagship public research university serving 71,000+ students across three campuses and Rutgers Health, with 300+ research centers producing innovations in AI, battery technology, biotech, and turfgrass sciences.
- Company typePrivate
- Founded1766
- HeadquartersAlbuquerque, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rutgers University does
Rutgers University, founded in 1766 as Queen's College and operating today as The State University of New Jersey, is a public research university serving more than 71,000 students across three campuses (New Brunswick, Newark, and Camden) plus Rutgers Health. The institution delivers undergraduate, graduate, doctoral, and professional degree programs across 150+ majors, generating revenue primarily through tuition and fees, federal and state research grants, technology licensing, and auxiliary services including athletics and event hosting.
The university operates 300+ research centers and institutes producing innovations spanning AI/ML, battery technology, advanced materials, biotech, cybersecurity, and environmental sciences. Notable commercial outputs include PONS ultrasound imaging software (validated by Mayo Clinic on 62,912 scans with 64% accuracy improvement), reticulated current collector battery technology licensed to Soteria Battery Innovation Group, self-deconstructing plastics, neuromorphic computing hardware, and a 60+ year turfgrass breeding program supplying 35-40% of global grass seed production and 10 of 16 FIFA World Cup stadiums.
Rutgers pursues a multi-channel go-to-market spanning traditional admissions, online continuing education, conference hosting (e.g., NJ FoodTech 2026), technology licensing, and high-profile event hosting including serving as base camp for the Senegal national soccer team during World Cup 2026. Strategic priorities include expanding research commercialization, launching new graduate programs (MS in Financial Technology Analytics, Digital Asset Management Certificate), and addressing a $516 million athletics department deficit accumulated since joining the Big Ten Conference in 2014.
Rutgers University firmographics
Firmographics- Name
- Rutgers University
- Legal name
- Rutgers, The State University of New Jersey
- Website
- https://rutgers.edu
- Company type
- Private
- Founded year
- 1766
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rutgers University is New Jersey's flagship public research university serving 71,000+ students across three campuses and Rutgers Health, with 300+ research centers producing innovations in AI, battery technology, biotech, and turfgrass sciences.
- Ownership category
- akta.pro rank
Rutgers University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- akta.pro primary industry
- Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)
- akta.pro secondary industry
- Technology Transfer & Innovation-Driven Research Universities (High Commercialization) (EDAHABAH)
Keywords
Where Rutgers University is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Rutgers University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tuition and Fees: Primary revenue from undergraduate and graduate tuition, fees, and related educational services across three campuses and Rutgers Health.
- Research Grants and Contracts: Federal, state, and private research funding through grants and contracts supporting 300+ research centers and institutes statewide.
- Technology Licensing: Licensing revenue from technology transfer including battery technology, software, and other innovations developed at the university.
- Conference and Event Hosting: Revenue from hosting conferences such as NJ FoodTech 2026 and World Cup-related activities at Rutgers Food Innovation Center.
- Athletics Department: Revenue from Big Ten conference distributions, ticket sales, media rights, and donor contributions to athletics programs. Athletics has incurred significant deficits exceeding $500 million since joining Big Ten in 2014.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Graduate Certificate Programs |
| Subscription | Annual | Master of Science in Financial Technology Analytics |
| Subscription | Annual | Scarlet Guarantee Tuition Assistance |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
Rutgers University product offering
Product offeringCore offering
Rutgers University is the State University of New Jersey, a public research institution offering undergraduate, graduate, and professional degree programs across three New Jersey campuses (New Brunswick, Newark, Camden) plus Rutgers Health. It supports 71,000+ students, 150+ undergraduate majors, 300+ research centers, and licenses technologies developed through faculty research to industry partners.
Product overview
Rutgers University operates as a comprehensive public research university with three main campuses (New Brunswick, Newark, Camden) and Rutgers Health. The institution offers undergraduate and graduate degree programs across multiple schools and colleges, including specialized programs in business, engineering, law, and health sciences. Rutgers conducts extensive research across 300+ research centers and institutes, generating technology innovations including PONS ultrasound imaging software, VitalID biometric authentication, battery technology, and advanced materials science. The university provides student support services including financial aid, scholarships, and the Canvas learning management system. Rutgers also licenses technologies to industry partners and collaborates with companies for research and development.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs
Quantifiable outcome
- 89,400 undergraduate applications received for 2024-2025 academic year, demonstrating strong demand
- +5 more outcomes
Companies that use Rutgers University
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
Rutgers University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability17 records
Feature9 records
Rutgers University partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Soteria Battery Innovation GroupcoreSoteria Battery Innovation Group licensed Rutgers University's reticulated current collector technology developed by Professor Glenn Amatucci. The technology features a polymer-based current collector with automatic thermal shutdown for lithium-ion batteries. Soteria added this to their Battery Safety IP Exchange, making it available to manufacturers through a collaborative licensing framework for improved battery safety in consumer electronics, electric vehicles, and avionics applications.
- Ocean Power TechnologiesminorOcean Power Technologies successfully deployed and commissioned a PowerBuoy system off the coast of New Jersey for Rutgers University, replacing a legacy seabed cable-based ocean monitoring system. The deployment is part of the company's focus on converting awarded projects into operational systems and revenue generation.
- LSU EngineeringminorLSU Engineering researchers are leading a $1.8 million collaborative project with Rutgers University to develop a virtual reality platform for automated ADHD behavioral therapy. The project has entered clinical trial phase with 252 participants, with Rutgers contributing expertise in behavioral health technology development.
- Virtuix Holdings Inc.coreRutgers University deployed Virtuix's Omni One omni-directional treadmill platform at WINLAB for research focused on AI-assisted neurodivergent therapy and immersive behavioral analytics, including autism therapy applications for children. The collaboration explores how immersive virtual environments combined with full-body movement and adaptive AI interaction may enhance engagement and therapeutic outcomes beyond traditional approaches.
- Canto (Digital Asset Management)minorCanto, an AI-powered digital asset management company headquartered in Atlanta, partnered with Rutgers University's School of Communication and Information to support its Digital Asset Management Bronze Certificate Program. The partnership provides scholarships, course discounts, and industry thought leadership access for participants in the fully online professional education program covering governance, metadata, workflows, and DAM implementation.
- Mayo CliniccoreMayo Clinic conducted a validation study on PONS software, a Rutgers startup technology using physics-guided AI to enhance ultrasound imaging. The study on 62,912 breast ultrasound scans demonstrated 64% improvement in diagnostic accuracy. PONS is advancing an NIH-funded SBIR Phase I study for early-stage liver disease detection.
- TekStreamminorTekStream partnered with Rutgers along with Auburn, University of Alabama, and Kennesaw State to launch student-powered security operations centers (SOCs). The co-managed SOC model provides students hands-on cybersecurity experience using cloud-native infrastructure, AI, and advanced security analytics while helping universities strengthen digital resilience.
- I-PulseminorI-Pulse is collaborating with Rutgers University along with UC Davis and Cornell to validate iTerra, a non-chemical weed control technology using high pulsed power technology combined with AI-driven detection. Large parcel testing expected to begin Q2 2026, with Rutgers providing agricultural research validation for the technology targeting individual weeds with electrical pulses.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Rutgers University competitors and assessment
Company assessmentDirect peers
- University of Michigan: Flagship public research university and fellow Big Ten member. Comparable on scale (~47,000 students), research intensity ($1.7B+ R&D), and multi-school structure with top-ranked graduate and professional programs.
- Penn State University: Land-grant public research university and Big Ten peer with multi-campus system, large undergraduate enrollment, and major research enterprise. Similar technology commercialization and continuing-education revenue mix.
- University of Wisconsin-Madison: Big Ten public research university with comparable graduate/professional scope, large research portfolio, and state-university governance model analogous to Rutgers.
- Ohio State University: Largest Big Ten university by enrollment with comparable research expenditure scale, multi-campus footprint, large medical center, and similar athletics-financial dynamics.
- University of Maryland, College Park: Public flagship research university and Big Ten peer in the Mid-Atlantic with comparable enrollment size, federal research funding profile, and proximity to Washington for government relations.
- University of Virginia: State flagship public research university often benchmarked alongside Rutgers for Northeast state-university comparisons, with similar graduate/professional depth and selective admissions.
- University of North Carolina at Chapel Hill: Public flagship research university with comparable medical/health sciences presence, graduate and professional schools, and donor/alumni engagement profile.
- Indiana University: Big Ten public research university with multi-campus system and large online/continuing education operations, directly comparable on technology licensing and continuing education monetization.
- University of Illinois Urbana-Champaign: Public research university with comparable engineering emphasis, technology transfer track record, and Big Ten membership. Often cited as a benchmark for public R1 commercialization output.
- Michigan State University: Land-grant Big Ten peer with comparable scale, multi-campus presence, large health sciences division (Rutgers Health parallels MSU Health Care), and similar research and athletics economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Rutgers University social profiles
Digital presenceRutgers University compliance and trust
Trust signalCompliance3 records
Rutgers University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rutgers University leadership team
Management profileNumber of profiles
Profiles11 records
Rutgers University subsidiaries and ownership
Company hierarchySubsidiaries4 records
Rutgers University funding detail
Funding detailFunding overview
Funding rounds15 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rutgers University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rutgers University
What does Rutgers University do?
Rutgers University is the State University of New Jersey, a public research institution offering undergraduate, graduate, and professional degree programs across three New Jersey campuses (New Brunswick, Newark, Camden) plus Rutgers Health. It supports 71,000+ students, 150+ undergraduate majors, 300+ research centers, and licenses technologies developed through faculty research to industry partners.
Is Rutgers University a public or private company?
Rutgers University is a private company. It is classified as state government owned and is currently operating.
When was Rutgers University founded?
Rutgers University was founded in 1766. It employs 11 to 50 people.
Where is Rutgers University based?
Rutgers University is headquartered in Albuquerque, United States, in the North America region.
How does Rutgers University make money?
Five revenue lines are on record. Tuition and Fees are the primary driver. The others are research Grants and Contracts, technology Licensing, conference and Event Hosting and athletics Department.
Who are Rutgers University's main competitors?
Direct peers on record are University of Michigan, Penn State University, University of Wisconsin-Madison, Ohio State University, University of Maryland, College Park, University of Virginia, University of North Carolina at Chapel Hill, Indiana University, University of Illinois Urbana-Champaign and Michigan State University.
Does Rutgers University have an API?
No public API is recorded for Rutgers University.
What industry is Rutgers University in?
Rutgers University's product category is Higher Education. Its primary akta.pro industry code is EDAHAAAF, Public Research Universities with Comprehensive Graduate & Professional Schools, with a secondary code of EDAHABAH, Technology Transfer & Innovation-Driven Research Universities (High Commercialization). Its NAICS code is 6113.