Virtuix
Virtuix (NASDAQ: VTIX) manufactures the Omni omni-directional treadmill platform that enables 360-degree physical movement in VR for consumer gaming, commercial venues, healthcare/therapy research, and U.S. military training via its Virtual Terrain Walk (VTW) system.
- Company typePublic
- Founded2013
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Virtuix does
Virtuix Inc. (NASDAQ: VTIX), founded in 2013 and headquartered in Austin, Texas, develops and sells the "Omni" omni-directional treadmill platform that enables users to walk, run, crouch, strafe, and jump 360 degrees inside virtual reality environments. The platform pairs a low-friction treadmill base with a vest, proprietary low-friction footwear, Bluetooth foot trackers, and a headset (Meta Quest 2/3 for the Quest variant, PC VR via Omni Connect, or Pico 4 Enterprise in the Complete bundle). Virtuix protects its core mechanical and tracking IP with 26 granted U.S. patents and five pending applications, and its Virtual Terrain Walk (VTW) defense product layers AI-driven Gaussian splatting on top of 360-degree camera footage to reconstruct photorealistic, geo-specific virtual terrain in hours rather than weeks.
The company sells consumer hardware direct-to-consumer through virtuix.com and the Meta Store ($2,595 USD / €2,995 / £2,795 for Omni One for Quest), recurs revenue via the Omni Online subscription for online multiplayer and leaderboards, and monetizes commercial venues through Omni Arena licensing and Omni One Enterprise/Education licenses. On the defense side, Virtuix pursues direct field sales to all four U.S. military branches via AFWERX SBIR (Air Force), a USMC TECOM lead-integrator role through KBR, a Navy CRADA at the Naval Postgraduate School, and deployments at West Point, the Air Force Academy, and Yokota Air Base in Japan. Reported FY2026 (ending March 31, 2026) net sales of $4.3M were up 18% year-over-year with gross margin expanding to 25% from negative 6%, while 9M FY2026 sales of $3.0M grew 41% YoY and the six months ended September 30, 2025 grew 138% YoY. The board formed a special committee in May 2026 to evaluate strategic acquisitions in defense training, signaling an active inorganic posture on top of organic product and geographic expansion into Canada, Germany, the UK, and France.
Virtuix firmographics
Firmographics- Name
- Virtuix
- Legal name
- Virtuix Inc.
- Website
- https://virtuix.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Ipo
- Headcount range
- 101–250 employees
- Short description
- Virtuix (NASDAQ: VTIX) manufactures the Omni omni-directional treadmill platform that enables 360-degree physical movement in VR for consumer gaming, commercial venues, healthcare/therapy research, and U.S. military training via its Virtual Terrain Walk (VTW) system.
- Ownership category
- akta.pro rank
Virtuix industry classification
Industry- Product category
- Virtual Reality Hardware
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer Systems Design Services (541512)
- SIC
- Computer Peripheral Equipment, Nec (3577), Services-Computer Programming Services (7371)
- akta.pro primary industry
- VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD)
- akta.pro secondary industry
- VR/AR Gaming Platforms (BPAMAKAG)
Keywords
Where Virtuix is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Virtuix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Omni One Consumer Hardware Sales: One-time hardware sales of Omni One ($2,595 USD), Omni One Core ($2,600), and Omni One Complete ($3,500) VR treadmill systems direct to consumers via virtuix.com and the Meta Store, plus seasonal promotions (e.g., $750 Summer Sale).
- Omni Online Subscription Membership: Recurring monthly or annual Omni Online Membership fees granting access to online multiplayer gameplay, leaderboard features, and Member Services; supports prepaid periods, free trials, and auto-renewal at non-promotional rates.
- Omni Arena Commercial Venue Licensing: Multiplayer commercial VR attraction licensing (Omni Arena for Business), turnkey VR offering for arcades, family entertainment centers, and venue operators to drive foot traffic and recurring venue revenue.
- Omni One Enterprise B2B Hardware & Defense Contracts: Enterprise license sales and defense/government contracts for Omni One Enterprise, Virtual Terrain Walk (VTW), and Forward Arming and Refueling Point (FARP) simulators, including AFWERX SBIR Phase I award (with Phase II typically exceeding $1M), USMC TECOM lead integrator agreement, and Navy CRADA at Naval Postgraduate School.
- International Hardware Expansion (Canada, Europe): Direct sales and channel-partner sales (via Unbound XR) of Omni One and Omni One Core into Canada and Europe (Germany, UK, France), targeting growing demand for connected fitness and immersive gaming.
- Healthcare & Therapeutic Applications: Hardware placements and research collaborations with universities and clinical institutions (Rutgers WINLAB, Florida Gulf Coast University) for physical therapy, neurological rehabilitation, autism therapy, and clinical simulation applications.
- Virtuix-Branded Financing Program: Third-party financing for consumer Omni One purchases processed by Virtuix financing partners, providing installment payment options at checkout.
- 3D Reality Capture Services: Service-based capture and conversion of real-world spaces into VR environments for enterprise, defense, and consumer applications using Virtuix's AI Gaussian splatting technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Omni One for Quest - Quest-compatible plug-and-play system with limited-time launch games bundle |
| Unit Pricing | Pay-as-you-go | Omni One Core - Built for PC VR (no headset included) |
| Unit Pricing | Pay-as-you-go | Omni One Complete - Custom Pico 4 Enterprise headset bundle |
| Subscription | Monthly | Omni Online Membership - Recurring subscription for online features |
| Other | Monthly | Virtuix Financing - Installment financing for Omni One purchases |
Go-to-market motion6 records
Distribution channels8 records
Marketing channels10 records
Virtuix product offering
Product offeringCore offering
Virtuix develops and sells the Omni, a proprietary omni-directional treadmill platform that lets users walk, run, crouch, strafe, and jump 360 degrees in place inside VR environments. The company sells the system under multiple configurations — Omni One for consumers, Omni One for Quest for Meta Quest users, Omni One Core for PC VR, Omni Arena for commercial venues, and Virtual Terrain Walk (VTW) for military training — augmented by the Omni Online subscription and Omni Connect PC software.
Product overview
Virtuix offers a single unified omni-directional treadmill hardware platform — the Omni — sold under a tiered, platform-plus-modules architecture that spans consumer, commercial (location-based entertainment and enterprise), and defense end markets. At the consumer tier, the core Omni One system is offered in three hardware variants (Omni One for Quest for Meta Quest 2/3 owners, Omni One Core for PC VR via the Omni Connect software client, and a custom-headset Complete configuration) plus the Omni Online subscription for online multiplayer and content. At the commercial tier, Virtuix sells Omni Arena (turnkey four-player location-based VR attractions) and Omni One Enterprise and Omni One Education licenses for B2B training and classroom use. At the defense tier, Virtuix offers the AI-enabled Virtual Terrain Walk (VTW) platform, which combines its treadmill hardware with AI-driven Gaussian splatting terrain reconstruction (powered by its 3D Reality Capture capability) for military mission planning and multi-user infantry training. All tiers share the underlying low-friction treadmill base, vest, footwear, foot trackers, and VR head-mounted display, with accessories available as consumables/replacement parts.
Differentiator
Problem solved
Functional benefit
Brands
- Omni One: Consumer and enterprise full-body VR treadmill system for home use, including Omni One, Omni One for Quest (Meta Quest compatible), and Omni One Core (built for PC VR).
- Omni Arena
- Virtual Terrain Walk (VTW)
- Omni Online
- Omni Connect
Products and services
- Omni One Virtuix's flagship omni-directional treadmill that lets users walk, run, crouch, strafe, and jump 360 degrees in place inside VR environments. The system pairs a low-friction treadmill base with a vest, footwear, foot trackers, and a VR headset to deliver full-body locomotion for consumer gaming, fitness, and immersive entertainment. Priced at $2,595-$3,500 depending on configuration.
- Omni One for Quest A plug-and-play variant of the Omni One treadmill engineered to pair with Meta Quest 2 and Meta Quest 3 headsets, carrying Meta's "Made for Meta" certification and sold through the Meta Store. Enables Quest users to physically walk, run, crouch, strafe, and jump 360 degrees inside Meta Quest games and fitness apps.
- Omni One Core
Quantifiable outcome
- Up to 700 calories burned per hour during Omni One workouts
- +5 more outcomes
Companies that use Virtuix
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Virtuix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
Virtuix partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- New to The StreetcoreFeatured Virtuix Holdings as a primary interview subject on Episode 753 broadcast on Bloomberg Television across the U.S., MENA, and Latin America. New to The Street reaches over 4.74M YouTube subscribers and has grown to 5.6M combined subscribers across its channels.
- Rutgers University (WINLAB)coreDeployed Omni One at Rutgers WINLAB for research on AI-assisted neurodivergent therapy and immersive behavioral analytics, including autism therapy for children. Collaboration explores how immersive virtual environments combined with full-body movement and adaptive AI interaction may enhance therapeutic outcomes.
- KBR (USMC TECOM Strategic Partner)flagshipKBR serves as Virtuix's strategic partner for the U.S. Marine Corps Training and Education Command (TECOM), through which Virtuix was selected as lead integrator for a multi-user virtual infantry training system featuring four Omni One treadmills for a four-Marine fire team. Delivery expected in Q4 2026; if operational assessment succeeds, the system could be expanded across Marine Corps training centers nationwide.
- Vigilante (Defense Sim Pro)coreIntegrated Omni One into Vigilante's Defense Sim Pro platform to deliver a Forward Arming and Refueling Point (FARP) training simulator for evaluation by the U.S. Marine Corps TECOM. Combines Virtuix's omni-directional treadmill with Vigilante's simulator to enable full-body movement during mission-critical FARP training scenarios.
- Florida Gulf Coast University (Marieb College of Health & Human Services)coreDelivered Omni One omni-directional treadmill system for evaluation in physical therapy, occupational therapy, neurological rehabilitation, fall prevention, and clinical simulation applications. Marks Virtuix's initial healthcare/therapy deployment.
- University of Central FloridaminorConducted a robotics control demonstration in collaboration with UCF, exploring integration of Omni One for autonomous/robotic control applications.
- U.S. Naval Postgraduate School (NPS)flagshipSigned a Cooperative Research and Development Agreement (CRADA) in March 2026 to deploy Omni One at NPS's Modeling, Virtual Environments, and Simulation Institute for evaluation of omni-directional navigation technology for military training and simulation. First formal research collaboration with the U.S. Navy.
- Meta Platforms (Made for Meta Program)flagshipVirtuix joined Meta's 'Made for Meta' certification program in February 2026, enabling Omni One for Quest to integrate with Meta Quest 2 and Quest 3 headsets and feature in the Meta Store. Launched June 2026 with limited-time games bundle, $2,595 USD price point, and availability across the U.S., Europe (€2,995) and UK (£2,795). Mutual integration: Virtuix gains access to millions of Quest users while Meta adds a full-body VR movement peripheral to its hardware ecosystem.
- Unbound XRflagshipLocal European distribution partnership enabling Virtuix's Omni One rollout into Germany, UK, and France following February 2026 launch. Leverages Unbound XR's regional reach to target the European market projected to reach $30.4B by 2032.
Scale indicators15 records
Recent moves11 records
Virtuix competitors and assessment
Company assessmentDirect peers
- Infinadeck: Direct competitor in omni-directional VR treadmills. Infinadeck develops mechanical and later active omnidirectional treadmill platforms for VR locomotion, competing head-to-head with Virtuix's Omni hardware in both consumer and enterprise applications.
- KatVR (KAT Walk): Direct competitor in omni-directional VR treadmill hardware. KatVR's KAT Walk and KAT Walk Mini offer similar low-friction treadmill locomotion for VR, competing with the Omni One across consumer gaming and commercial LBE venues.
- Cyberith: Direct competitor in omni-directional VR treadmill hardware. Cyberith's Virtualizer is a comparable low-friction treadmill platform used for VR training, simulation, and gaming, serving both enterprise and consumer segments.
Emerging players
- Virtuix Omni Arena (internal LBE) and other LBE VR operators: While Virtuix's own Omni Arena is a product, location-based VR competitors such as Sandbox VR, Zero Latency, and Two Bit Circus offer full-body multiplayer VR experiences in commercial venues that compete for the same end-customer entertainment spend.
- Strivr: Strivr provides immersive VR training for enterprise and sports performance. While not a treadmill maker, it competes for the same enterprise VR training budget as Virtuix's Omni One Enterprise and Virtual Terrain Walk offerings, particularly in workforce and skills training.
Broad incumbents
- Meta (Quest platform): Meta is both a strategic Made-for-Meta distribution partner and the dominant VR platform provider whose Quest 2/Quest 3 headsets form the ecosystem into which Omni One plugs. Competes indirectly by controlling the headset, software platform, and content store that Virtuix depends on.
- Bohemia Interactive Simulations (BISim): Established defense simulation software provider (VBS) used by the U.S. military and allies for virtual training. Competes with Virtuix's Virtual Terrain Walk platform for defense training and mission rehearsal budget, though BISim is software-only versus Virtuix's hardware-plus-AI offering.
- CAE: Global leader in aviation and defense simulation and training, with hardware simulators and training services used by militaries worldwide. A broad incumbent whose mission rehearsal and ground training systems compete with the addressable market for Virtuix's Virtual Terrain Walk platform.
- Microsoft (IVAS / HoloLens): Microsoft's HoloLens / Integrated Visual Augmentation System (IVAS) is a key U.S. Army augmented reality program for soldier training and situational awareness. While AR rather than omni-directional treadmill-based, it competes for the same U.S. military immersive training budget as Virtuix's defense offerings.
Others
- HTC Vive: HTC Vive is both a panel-mate partner at the 2026 Immersive Technology Summit and a VR hardware platform provider. Vive's enterprise VR ecosystem and PC VR headsets overlap with Omni One Core and Omni One Enterprise deployments, making HTC a complementary ecosystem partner with overlapping enterprise end-customer relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Virtuix social profiles
Digital presenceVirtuix compliance and trust
Trust signalCompliance3 records
Virtuix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtuix leadership team
Management profileNumber of profiles
Profiles1 record
Virtuix funding detail
Funding detailFunding overview
Funding rounds17 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtuix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtuix
What does Virtuix do?
Virtuix develops and sells the Omni, a proprietary omni-directional treadmill platform that lets users walk, run, crouch, strafe, and jump 360 degrees in place inside VR environments. The company sells the system under multiple configurations — Omni One for consumers, Omni One for Quest for Meta Quest users, Omni One Core for PC VR, Omni Arena for commercial venues, and Virtual Terrain Walk (VTW) for military training — augmented by the Omni Online subscription and Omni Connect PC software.
Is Virtuix a public or private company?
Virtuix is a public company. It is classified as public and is currently ipo.
When was Virtuix founded?
Virtuix was founded in 2013. It employs 101 to 250 people.
Where is Virtuix based?
Virtuix is headquartered in Austin, United States, in the North America region.
How does Virtuix make money?
Eight revenue lines are on record. Omni One Consumer Hardware Sales are the primary driver. The others are omni Online Subscription Membership, omni Arena Commercial Venue Licensing, omni One Enterprise B2B Hardware & Defense Contracts, international Hardware Expansion (Canada, Europe), healthcare & Therapeutic Applications, virtuix-Branded Financing Program and 3D Reality Capture Services.
Who are Virtuix's main competitors?
Direct peers on record are Infinadeck, KatVR (KAT Walk) and Cyberith. Emerging players are Virtuix Omni Arena (internal LBE) and other LBE VR operators and Strivr. Broad incumbents are Meta (Quest platform), Bohemia Interactive Simulations (BISim), CAE and Microsoft (IVAS / HoloLens). HTC Vive is listed as an others.
Does Virtuix have an API?
Yes. Virtuix operates a Developer Portal that allows content developers to submit, publish, and manage content available in the Omni One Store. The company also makes User Profile data (such as username, leaderboard info, rewards progress, saved game info, achievements, multiplayer matchmaking, location, friends list, date of birth, and in-game items) available to content development partners through an API. A separate Omni One SDK EULA governs SDK use for developers building compatible software and content. API access is partner/developer-facing rather than a public open API.
What industry is Virtuix in?
Virtuix's product category is Virtual Reality Hardware. Its primary akta.pro industry code is HDACANAD, VR/AR Gaming Hardware (Headsets & Controllers), with a secondary code of BPAMAKAG, VR/AR Gaming Platforms. Its NAICS code is 334118 and its SIC code is 3577.