Rutgers University

What Rutgers University does

Rutgers University, founded in 1766 as Queen's College and operating today as The State University of New Jersey, is a public research university serving more than 71,000 students across three campuses (New Brunswick, Newark, and Camden) plus Rutgers Health. The institution delivers undergraduate, graduate, doctoral, and professional degree programs across 150+ majors, generating revenue primarily through tuition and fees, federal and state research grants, technology licensing, and auxiliary services including athletics and event hosting.

The university operates 300+ research centers and institutes producing innovations spanning AI/ML, battery technology, advanced materials, biotech, cybersecurity, and environmental sciences. Notable commercial outputs include PONS ultrasound imaging software (validated by Mayo Clinic on 62,912 scans with 64% accuracy improvement), reticulated current collector battery technology licensed to Soteria Battery Innovation Group, self-deconstructing plastics, neuromorphic computing hardware, and a 60+ year turfgrass breeding program supplying 35-40% of global grass seed production and 10 of 16 FIFA World Cup stadiums.

Rutgers pursues a multi-channel go-to-market spanning traditional admissions, online continuing education, conference hosting (e.g., NJ FoodTech 2026), technology licensing, and high-profile event hosting including serving as base camp for the Senegal national soccer team during World Cup 2026. Strategic priorities include expanding research commercialization, launching new graduate programs (MS in Financial Technology Analytics, Digital Asset Management Certificate), and addressing a $516 million athletics department deficit accumulated since joining the Big Ten Conference in 2014.

Name

Rutgers University

Legal name

Rutgers, The State University of New Jersey

Website

https://rutgers.edu

Company type

Private

Founded year

1766

Operating status

Operating

Headcount range

11–50 employees

Short description

Rutgers University is New Jersey's flagship public research university serving 71,000+ students across three campuses and Rutgers Health, with 300+ research centers producing innovations in AI, battery technology, biotech, and turfgrass sciences.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

akta.pro primary industry

Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)

akta.pro secondary industry

Technology Transfer & Innovation-Driven Research Universities (High Commercialization) (EDAHABAH)

Keywords

• Higher education services
• Public research university
• Doctoral degree programs
• Professional degree programs
• Continuing education programs

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Fees: Primary revenue from undergraduate and graduate tuition, fees, and related educational services across three campuses and Rutgers Health.
2. Research Grants and Contracts: Federal, state, and private research funding through grants and contracts supporting 300+ research centers and institutes statewide.
3. Technology Licensing: Licensing revenue from technology transfer including battery technology, software, and other innovations developed at the university.
4. Conference and Event Hosting: Revenue from hosting conferences such as NJ FoodTech 2026 and World Cup-related activities at Rutgers Food Innovation Center.
5. Athletics Department: Revenue from Big Ten conference distributions, ticket sales, media rights, and donor contributions to athletics programs. Athletics has incurred significant deficits exceeding $500 million since joining Big Ten in 2014.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Rutgers University is the State University of New Jersey, a public research institution offering undergraduate, graduate, and professional degree programs across three New Jersey campuses (New Brunswick, Newark, Camden) plus Rutgers Health. It supports 71,000+ students, 150+ undergraduate majors, 300+ research centers, and licenses technologies developed through faculty research to industry partners.

Product overview

Rutgers University operates as a comprehensive public research university with three main campuses (New Brunswick, Newark, Camden) and Rutgers Health. The institution offers undergraduate and graduate degree programs across multiple schools and colleges, including specialized programs in business, engineering, law, and health sciences. Rutgers conducts extensive research across 300+ research centers and institutes, generating technology innovations including PONS ultrasound imaging software, VitalID biometric authentication, battery technology, and advanced materials science. The university provides student support services including financial aid, scholarships, and the Canvas learning management system. Rutgers also licenses technologies to industry partners and collaborates with companies for research and development.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs

Quantifiable outcome

• 89,400 undergraduate applications received for 2024-2025 academic year, demonstrating strong demand
• +5 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability17 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Soteria Battery Innovation GroupcoreTechnology or Integration · 25 June 2026Soteria Battery Innovation Group licensed Rutgers University's reticulated current collector technology developed by Professor Glenn Amatucci. The technology features a polymer-based current collector with automatic thermal shutdown for lithium-ion batteries. Soteria added this to their Battery Safety IP Exchange, making it available to manufacturers through a collaborative licensing framework for improved battery safety in consumer electronics, electric vehicles, and avionics applications.
• Ocean Power TechnologiesminorStrategic or Co-development Partner · 24 June 2026Ocean Power Technologies successfully deployed and commissioned a PowerBuoy system off the coast of New Jersey for Rutgers University, replacing a legacy seabed cable-based ocean monitoring system. The deployment is part of the company's focus on converting awarded projects into operational systems and revenue generation.
• LSU EngineeringminorStrategic or Co-development Partner · 4 June 2026LSU Engineering researchers are leading a $1.8 million collaborative project with Rutgers University to develop a virtual reality platform for automated ADHD behavioral therapy. The project has entered clinical trial phase with 252 participants, with Rutgers contributing expertise in behavioral health technology development.
• Virtuix Holdings Inc.coreStrategic or Co-development Partner · 20 May 2026Rutgers University deployed Virtuix's Omni One omni-directional treadmill platform at WINLAB for research focused on AI-assisted neurodivergent therapy and immersive behavioral analytics, including autism therapy applications for children. The collaboration explores how immersive virtual environments combined with full-body movement and adaptive AI interaction may enhance engagement and therapeutic outcomes beyond traditional approaches.
• Canto (Digital Asset Management)minorGTM or Marketing Partner · 20 April 2026Canto, an AI-powered digital asset management company headquartered in Atlanta, partnered with Rutgers University's School of Communication and Information to support its Digital Asset Management Bronze Certificate Program. The partnership provides scholarships, course discounts, and industry thought leadership access for participants in the fully online professional education program covering governance, metadata, workflows, and DAM implementation.
• Mayo CliniccoreStrategic or Co-development Partner · 16 April 2026Mayo Clinic conducted a validation study on PONS software, a Rutgers startup technology using physics-guided AI to enhance ultrasound imaging. The study on 62,912 breast ultrasound scans demonstrated 64% improvement in diagnostic accuracy. PONS is advancing an NIH-funded SBIR Phase I study for early-stage liver disease detection.
• TekStreamminorStrategic or Co-development Partner · 12 March 2026TekStream partnered with Rutgers along with Auburn, University of Alabama, and Kennesaw State to launch student-powered security operations centers (SOCs). The co-managed SOC model provides students hands-on cybersecurity experience using cloud-native infrastructure, AI, and advanced security analytics while helping universities strengthen digital resilience.
• I-PulseminorStrategic or Co-development Partner · 11 March 2026I-Pulse is collaborating with Rutgers University along with UC Davis and Cornell to validate iTerra, a non-chemical weed control technology using high pulsed power technology combined with AI-driven detection. Large parcel testing expected to begin Q2 2026, with Rutgers providing agricultural research validation for the technology targeting individual weeds with electrical pulses.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• University of Michigan: Flagship public research university and fellow Big Ten member. Comparable on scale (~47,000 students), research intensity ($1.7B+ R&D), and multi-school structure with top-ranked graduate and professional programs.
• Penn State University: Land-grant public research university and Big Ten peer with multi-campus system, large undergraduate enrollment, and major research enterprise. Similar technology commercialization and continuing-education revenue mix.
• University of Wisconsin-Madison: Big Ten public research university with comparable graduate/professional scope, large research portfolio, and state-university governance model analogous to Rutgers.
• Ohio State University: Largest Big Ten university by enrollment with comparable research expenditure scale, multi-campus footprint, large medical center, and similar athletics-financial dynamics.
• University of Maryland, College Park: Public flagship research university and Big Ten peer in the Mid-Atlantic with comparable enrollment size, federal research funding profile, and proximity to Washington for government relations.
• University of Virginia: State flagship public research university often benchmarked alongside Rutgers for Northeast state-university comparisons, with similar graduate/professional depth and selective admissions.
• University of North Carolina at Chapel Hill: Public flagship research university with comparable medical/health sciences presence, graduate and professional schools, and donor/alumni engagement profile.
• Indiana University: Big Ten public research university with multi-campus system and large online/continuing education operations, directly comparable on technology licensing and continuing education monetization.
• University of Illinois Urbana-Champaign: Public research university with comparable engineering emphasis, technology transfer track record, and Big Ten membership. Often cited as a benchmark for public R1 commercialization output.
• Michigan State University: Land-grant Big Ten peer with comparable scale, multi-campus presence, large health sciences division (Rutgers Health parallels MSU Health Care), and similar research and athletics economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RutgersU
• YouTubeyoutube.com/user/Rutgers
• Facebookfacebook.com/RutgersU
• LinkedInlinkedin.com/company/rutgersu
• Instagraminstagram.com/rutgersu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds15 records

Investors10 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rutgers University