Matroid
Matroid is a Palo Alto-based enterprise computer vision software company founded in 2016 that provides a no-code platform enabling manufacturing, aerospace, automotive, metals, electronics, and airport operators to build and deploy custom AI visual inspection detectors without programming.
- Company typePrivate
- Founded2016
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Matroid does
Matroid is a Palo Alto-based enterprise computer vision platform company founded in 2016 by Reza Zadeh. Its core product is a no-code software platform that enables domain experts without programming skills to create, train, and deploy custom computer vision detectors for industrial visual inspection, safety compliance monitoring, and operational analytics. The platform comprises a Studio for visual detector creation with annotation tools (bounding boxes, polygons, brush), a deployment module for live stream monitoring with real-time alerts, a pre-made detector gallery, an AI-native video management system, and a REST API with Python, Ruby, and Node.js SDKs. The system is camera-agnostic, supporting deployment in cloud, on-premises, or edge environments, and integrates standard video protocols (RTSP, RTMP, HLS, MJPEG, MPEG-DASH). Underlying the platform, Matroid incorporates Vision Foundation Models (DINOv2, SAM), Vision Transformers, CLIP, ALIGN, and multimodal LLMs alongside custom-trained detectors.
Matroid operates a B2B enterprise software business model, monetizing through annual subscription licenses (cloud, on-premises, or edge) and professional services tied to its four-step onboarding process (Discovery → Training → Proof of Concept → Production deployment). All pricing is quote-based and negotiated. Its go-to-market combines direct enterprise field sales — with dedicated Enterprise Account Executives and an Enterprise Manufacturing Sales Director — alongside channel partnerships including KDDI Europe as a regional reseller for European manufacturing clients and AIQ as a flagship strategic co-development partner for the energy sector. Marquee customers span automotive (Mercedes-Benz, Jost International, Toyota, VW, Bosch, Stanley Black & Decker), aerospace (Boeing, Textron, Blue Origin), metals (Nucor, Hydro), electronics (Jabil, Intel, Husqvarna), airports (Heathrow, ADR, TSA), and logistics (SCM, Greif, Weyerhaeuser), with Amazon, Google, and DHS also appearing on the customer logo roster.
The company is venture-backed, having raised approximately $33.5M across a 2017 seed (NEA, $3.5M), 2017 Series A (Intel Capital and NEA, $10M), and 2020 Series B (Energize Capital led with Intel Capital and NEA, $20M). Strategic investors include IQT (In-Q-Tel). The company has been recognized through consecutive Terra Carta awards (2025, 2026) under the Sustainable Markets Initiative. Headcount is reported at 51-100 employees, with active hiring across deep learning, product engineering, and enterprise sales roles, including a dedicated Enterprise Manufacturing Sales Director position.
Matroid firmographics
Firmographics- Name
- Matroid
- Legal name
- Matroid, Inc.
- Website
- https://matroid.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Matroid is a Palo Alto-based enterprise computer vision software company founded in 2016 that provides a no-code platform enabling manufacturing, aerospace, automotive, metals, electronics, and airport operators to build and deploy custom AI visual inspection detectors without programming.
- Ownership category
- akta.pro rank
Matroid industry classification
Industry- Product category
- Computer Vision Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
- akta.pro secondary industries
- Low-Code/No-Code Application Platforms (HDAEAKAA), Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI), Edge Compute Platforms (Serverless Edge, Edge Functions) (HDABAGAB)
Keywords
Where Matroid is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Matroid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Platform Subscription (SaaS): Cloud-hosted computer vision platform with subscription pricing. Deployment options include cloud, on-premises, or edge. Revenue is recurring as customers pay for ongoing platform access, detector creation, monitoring, and stream management.
- On-Premises/Edge Deployment: On-premises and edge deployment options where customers run Matroid's software on their own infrastructure, likely with separate licensing or subscription arrangements for enterprise customers requiring data privacy.
- Professional Services / Implementation: Onboarding process includes discovery, technology training, proof of concept, and production deployment supported by Matroid's solutions team, implying professional services revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription — pricing not publicly disclosed |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Matroid product offering
Product offeringCore offering
Matroid provides an enterprise no-code computer vision platform that lets non-programmers create, train, test, and deploy custom object and defect detectors using a Studio interface, then run them against live or archived video and image streams via cloud, on-premises, or edge deployments. The platform includes pre-made detectors, a similarity search index, video summarization, real-time alerting, an AI-native Video Management System, and a REST API, and is sold to industrial and government customers for manufacturing quality control, safety compliance, and operational monitoring.
Product overview
Matroid offers an enterprise no-code computer vision platform consisting of a core platform (Matroid) with integrated modules: Studio for custom detector creation, Detector Deployment for live stream monitoring and video analytics, Pre-Made Detectors for pre-built models, an AI-native Video Management System, and a REST API with Python/Ruby/Node.js SDKs. The platform is camera-agnostic and deployable in cloud, on-premises, or edge environments, supporting manufacturing quality control, safety compliance monitoring, aerospace inspection, automotive assembly verification, and airport turnaround optimization across industries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Defect detection accuracy improved from 60-70% (human operators) to over 98% with Matroid in steel slab inspection
- +5 more outcomes
Companies that use Matroid
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles3 records
Matroid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature10 records
Matroid partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- AIQflagshipAIQ, the Abu Dhabi-based AI champion developing innovative solutions for the energy sector, and Matroid entered a Strategic Collaboration Agreement to build the world's largest CVAI (Computer Vision AI) cluster. The collaboration focuses on deploying AI-driven visual inspection solutions across a growing range of energy sector use cases, allowing for rapid deployment and customization. This is Matroid's most prominent announced strategic partnership.
- KDDI EuropecoreKDDI Europe, a systems integrator and distributor, enables Matroid to rapidly deploy computer vision solutions to manufacturing clients across Europe. KDDI Europe actively resells and implements Matroid's platform to European enterprises.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Matroid competitors and assessment
Company assessmentDirect peers
- Landing AI: Founded by Andrew Ng, Landing AI offers LandingLens, an enterprise no-code/low-code computer vision platform for manufacturing visual inspection — directly comparable to Matroid's Studio in target customer (manufacturing QC), ease-of-use positioning, and deep-learning foundation.
- Roboflow: Provides a no-code/low-code computer vision platform for training, deploying, and managing CV models with strong developer community positioning. Comparable in no-code studio, model deployment, and developer API surface to Matroid, though Roboflow skews more horizontal/dev-tool while Matroid is enterprise-vertical.
- Clarifai: Enterprise AI platform offering pre-built and custom computer vision models, vector search, and workflow automation. Comparable to Matroid in offering no-code model creation, similarity search, and edge/cloud deployment — overlapping directly in surveillance, manufacturing, and government use cases.
- Instrumental: Specializes in AI-driven defect detection for electronics and discrete-parts manufacturing. Direct overlap with Matroid's electronics manufacturing vertical, with similar value proposition (find defects early, reduce RMA costs) and comparable enterprise customer footprint.
- Elementary: Provides AI-powered visual inspection for manufacturers, with focus on quality and traceability. Direct competitor in manufacturing inspection, targeting similar end customers with a no-code deployment model — strong comparable on go-to-market and customer base.
- Neurala: AI vision platform for manufacturing quality inspection with edge deployment focus. Comparable to Matroid in edge-first CV for factory inspection, overlapping in customer profile (industrial manufacturers) and deployment model.
Broad incumbents
- Cognex Corporation: Long-established leader in machine vision for factory automation. While primarily hardware-centric (smart cameras, vision sensors), its AI-based image analysis software (e.g., Edge Learning) competes directly with Matroid in manufacturing inspection — though at much greater scale and with a hardware-bundled model.
- Keyence Corporation: Global leader in industrial automation and machine vision systems with extensive hardware (vision sensors, cameras, barcode readers) and integrated software. Overlaps with Matroid in factory inspection but dominates via bundled hardware-software sales.
- Amazon Lookout for Vision: AWS-managed computer vision service for detecting defects in manufacturing using ML on images. Direct overlap with Matroid's defect detection use cases, but bundled into the AWS ecosystem with the pricing power and ecosystem reach of a hyperscaler.
- Azure AI Vision: Microsoft's cloud-based computer vision offering for image classification, object detection, and custom vision training. Comparable to Matroid in core CV capabilities (custom training, deployment) but competes as part of a broader enterprise cloud bundle rather than a standalone platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Matroid social profiles
Digital presenceMatroid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matroid leadership team
Management profileNumber of profiles
Profiles7 records
Matroid funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matroid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matroid
What does Matroid do?
Matroid provides an enterprise no-code computer vision platform that lets non-programmers create, train, test, and deploy custom object and defect detectors using a Studio interface, then run them against live or archived video and image streams via cloud, on-premises, or edge deployments. The platform includes pre-made detectors, a similarity search index, video summarization, real-time alerting, an AI-native Video Management System, and a REST API, and is sold to industrial and government customers for manufacturing quality control, safety compliance, and operational monitoring.
Is Matroid a public or private company?
Matroid is a private company. It is classified as venture growth investor backed and is currently operating.
When was Matroid founded?
Matroid was founded in 2016. It employs 51 to 100 people.
Where is Matroid based?
Matroid is headquartered in Palo Alto, United States, in the North America region.
How does Matroid make money?
Three revenue lines are on record. Software Platform Subscription (SaaS) is the primary driver. The others are on-Premises/Edge Deployment and professional Services / Implementation.
Who are Matroid's main competitors?
Direct peers on record are Landing AI, Roboflow, Clarifai, Instrumental, Elementary and Neurala. Broad incumbents are Cognex Corporation, Keyence Corporation, Amazon Lookout for Vision and Azure AI Vision.
Does Matroid have an API?
Yes. Matroid provides a REST API enabling programmatic creation, testing, and deployment of computer vision detectors. The API supports: classifying images (from URL or local file), monitoring live video streams with detectors, creating detectors from COCO format datasets, and searching collections for similar images via S3 bucket queries. Available via REST with authentication via account credentials or bearer tokens. SDK clients available in Python, Ruby, and Node.js. API base endpoint: https://app.matroid.com/api/v1/ Developer documentation is at www.matroid.com/api.
What industry is Matroid in?
Matroid's product category is Computer Vision Software. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video), with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 51821 and its SIC code is 7372.