Gradescope
Gradescope is an AI-assisted grading platform that helps instructors grade paper-based, digital, code, and bubble-sheet assessments across 2,600+ universities and 140,000+ instructors. It offers freemium individual access and paid institutional licenses under Turnitin.
- Company typePrivate
- Founded2012
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gradescope does
Gradescope is an AI-assisted assessment grading platform that enables instructors to administer and grade paper-based, digital, code, and bubble-sheet assignments at scale. Its core technology combines computer vision for handwritten submissions, AI-powered answer grouping that clusters similar student responses, an automated code autograder with similarity/plagiarism detection, and dynamic rubrics with retroactive updates. The platform also provides question-level and rubric-level analytics, LMS integration (Canvas, Blackboard, Moodle), SSO, and a mobile app for student submissions. Gradescope is offered through a freemium Basic plan for individual instructors and a paid Institutional license for universities, with quote-based annual subscription pricing. Following its 2018 acquisition by Turnitin, Gradescope operates as a subsidiary brand serving more than 2,600 universities, 140,000+ instructors, and 3.2M+ students worldwide, and has graded over 700M questions. Its go-to-market blends product-led growth (free trials, advocate program, institutional trial) with enterprise field sales for institutional deals, supported by content marketing, SEO, and educational conference presence. The company is privately held under Turnitin, LLC, with no independent public reporting on revenue or funding.
Gradescope firmographics
Firmographics- Name
- Gradescope
- Legal name
- Turnitin, LLC
- Website
- https://gradescope.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gradescope is an AI-assisted grading platform that helps instructors grade paper-based, digital, code, and bubble-sheet assessments across 2,600+ universities and 140,000+ instructors. It offers freemium individual access and paid institutional licenses under Turnitin.
- Ownership category
- akta.pro rank
Gradescope industry classification
Industry- Product category
- Educational Assessment Software
- NAICS
- Other Schools and Instruction (6116)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Automated Scoring, Grading & Feedback (AI/ML) Systems (EDAFADAE)
- akta.pro secondary industries
- Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL), Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)
Keywords
Where Gradescope is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gradescope business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Institutional License Subscription: Paid institutional license for universities and schools that provides access to all features including AI-assisted grading, collaborative grading, LMS integration, SSO, and administrator dashboard. Priced as annual subscription based on institution size.
- Basic Plan (Freemium): Free tier for individual instructors providing core grading features including dynamic rubrics, question-by-question grading, basic assignment types, statistics, regrade requests, and data export. Serves as user acquisition channel for institutional upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier with core grading features for individual instructors |
| Subscription | Annual | Full-featured institutional license with advanced capabilities and admin tools |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Gradescope product offering
Product offeringCore offering
Gradescope enables instructors to administer and grade paper-based, digital, code, and bubble-sheet assignments online through a cloud-based platform. AI-assisted features such as automatic answer grouping, dynamic rubrics with retroactive updates, and AI-powered roster matching reduce grading effort and improve consistency. The platform is offered as a free Basic plan for individual instructors and as a paid Institutional license with collaborative grading, LMS integration, SSO, and administrator dashboard capabilities.
Product overview
Gradescope is a unified AI-assisted grading platform that helps instructors administer and grade assessments efficiently. The core product supports multiple assignment types: paper-based exams and homework (via PDF upload and scanning), programming assignments (with autograder and code similarity detection), bubble sheets for multiple-choice exams, and online assignments. Key AI-powered features include automatic answer grouping that clusters similar student responses, AI-powered roster matching for automatic submission-to-student association, and detailed analytics for per-question and rubric-level insights. The platform is offered through a free Basic plan and paid Institutional license with advanced features like collaborative grading, SSO, and LMS integration. Gradescope was acquired by Turnitin in 2018.
Differentiator
Problem solved
Functional benefit
Products and services
- Gradescope AI-assisted online grading platform that enables instructors to administer and grade assessments including paper-based exams/homework, programming assignments, bubble sheets, and online assignments. Includes dynamic rubrics, AI-powered answer grouping, AI-powered roster matching, per-question/per-rubric analytics, and integration with LMS systems and SSO for institutional deployments.
- Gradescope Code Autograder Automated code evaluation system that runs test cases against student programming submissions, provides immediate scoring and feedback, supports all programming languages, and generates code similarity reports to flag potential plagiarism.
- Gradescope Bubble Sheets Multiple-choice exam grading solution using optical mark recognition (OMR) to automatically grade scanned bubble sheet answer sheets against predefined answer keys, with support for up to five answer key versions and automatic separation by test version.
- Gradescope Mobile App Mobile application allowing students to conveniently upload handwritten work (PDFs/photos) directly and instructors to review grades and feedback on mobile devices, while protecting privacy by keeping work within the platform.
Quantifiable outcome
- 70% of grading assistants experienced 30% or greater workload reduction
- +2 more outcomes
Companies that use Gradescope
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Gradescope technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature7 records
Gradescope partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TurnitincoreGradescope was acquired by Turnitin in 2018, a leading provider of academic integrity and writing assessment solutions. As part of Turnitin, Gradescope has continued to improve and support its product while benefiting from Turnitin's resources, security certifications (SOC 2, Cyber Essentials), and institutional relationships. Gradescope operates under the Turnitin brand while maintaining its focus on assessment grading.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Gradescope competitors and assessment
Company assessmentEmerging players
- Kritik: Peer assessment and feedback platform for higher education that integrates with LMS systems. Partial overlap in assessment workflows, particularly around rubric-based evaluation and structured student feedback loops.
- Top Hat: Classroom engagement and assessment platform with interactive homework, quizzes, and analytics for higher ed. Comparable in the formative assessment and learning analytics category, though with a stronger in-class engagement focus than paper grading.
Direct peers
- Respondus: Provides online assessment and lockdown browser tools for LMS environments (Canvas, Blackboard, Moodle). Overlaps with Gradescope in test creation, auto-grading, and academic integrity features, particularly for multiple-choice and online quizzes.
- ExamSoft: Assessment platform focused on secure, high-stakes exams in higher education and professional certification. Comparable in the assessment-and-analytics category, with overlap in scoring, rubrics, and institutional reporting workflows.
- ClassMarker: Online testing and quiz platform used by educators and businesses, with auto-grading, analytics, and secure exam delivery. Comparable in online assessment functionality, though typically positioned for lighter-weight use cases than Gradescope's paper-based grading focus.
- Crowdmark: Direct competitor in online grading of paper-based and digital assignments for higher education. Crowdmark (acquired by D2L) targets the same instructor workflow — collaborative grading, rubric-based feedback, and analytics — making it the closest product analog to Gradescope.
Others
- Turnitin: Parent company of Gradescope and provider of academic integrity and writing assessment solutions. Comparable as an adjacent assessment technology sold to the same institutional buyers, and the distribution and compliance backbone for Gradescope's enterprise sales motion.
Broad incumbents
- D2L Brightspace: LMS platform with built-in assessment, quiz, and rubric capabilities. Now owns Crowdmark, making it both an indirect competitor through LMS-native tools and a parent of a direct grading competitor.
- Canvas (Instructure): Leading higher-ed LMS with native quiz, rubric, and SpeedGrader assessment features. Competes indirectly as universities may opt to use Canvas's bundled tools rather than paying for a dedicated Gradescope institutional license.
- Blackboard: Established higher-ed LMS with native assessment workflows including question pools, rubrics, and grading. Represents a bundled alternative that can displace Gradescope at institutions already paying for Blackboard enterprise licenses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gradescope social profiles
Digital presenceGradescope compliance and trust
Trust signalCompliance6 records
Gradescope financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gradescope leadership team
Management profileNumber of profiles
Gradescope funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gradescope M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gradescope
What does Gradescope do?
Gradescope enables instructors to administer and grade paper-based, digital, code, and bubble-sheet assignments online through a cloud-based platform. AI-assisted features such as automatic answer grouping, dynamic rubrics with retroactive updates, and AI-powered roster matching reduce grading effort and improve consistency. The platform is offered as a free Basic plan for individual instructors and as a paid Institutional license with collaborative grading, LMS integration, SSO, and administrator dashboard capabilities.
Is Gradescope a public or private company?
Gradescope is a private company. It is classified as corporate owned and is currently operating.
When was Gradescope founded?
Gradescope was founded in 2012. It employs 1 to 10 people.
Where is Gradescope based?
Gradescope is headquartered in Berkeley, United States, in the North America region.
How does Gradescope make money?
Two revenue lines are on record. Institutional License Subscription is the primary driver. The others are basic Plan (Freemium).
Who are Gradescope's main competitors?
Emerging players on record are Kritik and Top Hat. Direct peers are Respondus, ExamSoft, ClassMarker and Crowdmark. Turnitin is listed as an others. Broad incumbents are D2L Brightspace, Canvas (Instructure) and Blackboard.
Does Gradescope have an API?
No public API is recorded for Gradescope.
What industry is Gradescope in?
Gradescope's product category is Educational Assessment Software. Its primary akta.pro industry code is EDAFADAE, Automated Scoring, Grading & Feedback (AI/ML) Systems, with a secondary code of EDAFADAL, Portfolio, Performance & Rubric-Based Assessment Platforms. Its NAICS code is 6116 and its SIC code is 7372.