Crowdmark
- Company typePrivate
- Founded2012
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Crowdmark firmographics
Firmographics- Name
- Crowdmark
- Legal name
- Crowdmark, Inc.
- Website
- https://crowdmark.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Crowdmark industry classification
Industry- Product category
- Education Assessment Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)
- akta.pro secondary industries
- Formative & Benchmark Assessment Content (K–12) (EDAGADAH), Open Assessments & Question Banks (OER-aligned) (EDAGAJAD)
Keywords
Where Crowdmark is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Crowdmark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-Based SaaS: Crowdmark operates as a subscription-based SaaS platform for educational institutions. Usage involves credit card payments for fees, with subscription charges applicable to various service tiers. The platform integrates directly with LMS systems and charges institutions for access to grading and assessment tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Institutional Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Crowdmark product offering
Product offeringCore offering
Crowdmark is a cloud-based grading and assessment platform that helps educators grade both online and paper-based assessments. It uses AI-powered features such as OCR-based matching of student booklets and automatic grading of up to 200 multiple choice questions, integrated natively with major LMS systems (Canvas, Brightspace, Blackboard, Moodle). The platform supports QR-coded and non-QR coded booklets, rich feedback with Markdown/LaTeX, and accessibility accommodations.
Product overview
Crowdmark is a unified grading and assessment platform that supports both online (Assigned) and paper-based (Administered) assessments. The core product consists of the Crowdmark Platform with two primary booklet workflows: QR-coded Crowdmark Booklets (individually generated with unique QR codes per student) and Non-QR coded Crowdmark Booklets (single photocopiable format), plus the Ready to Grade workflow for pre-existing assessments. AI-powered features include automated matching using OCR technology and auto-grading for multiple choice bubble sheets (up to 200 questions). The platform integrates natively with major Learning Management Systems (Canvas, Brightspace, Blackboard, Moodle) and offers accessibility features including keyboard navigation, screen reader support, and WCAG 2.1 Level AA compliance. An Exam Matcher mobile app enables on-site student-to-booklet matching, while the Crowdmark Community provides a professional network for instructor collaboration.
Differentiator
Problem solved
Functional benefit
Products and services
- Crowdmark Platform The leading grading and assessment platform that enables educators to grade online and paper-based assessments. Leverages AI to enable educators to grade 3X faster while providing personalized feedback for students. Designed for Higher Ed institutions and K-12 schools.
- Crowdmark Community Professional community platform exclusive to users working from the Instructor interface. Features spaces organized into collections including Announcements, Ask a question, and Request a feature. Uses single sign-on with Crowdmark credentials.
- Exam Matcher App Mobile application enabling matching of students to booklets while taking attendance at the beginning of exams using QR-coded Crowdmark booklets.
Quantifiable outcome
- Educators can grade 3X faster
- +1 more outcomes
Companies that use Crowdmark
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Crowdmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature5 records
Crowdmark partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CanvascoreFully integrated with Canvas LMS, allowing seamless assessment synchronization and gradebook export directly into Canvas.
- BrightspacecoreFully integrated with Brightspace LMS, enabling assessment and grade synchronization for institutions using the D2L platform.
- BlackboardcoreFully integrated with Blackboard LMS, providing seamless workflow between Blackboard and Crowdmark's grading platform.
- MoodlecoreFully integrated with Moodle LMS, enabling institutions to synchronize assessments and export grades back to Moodle.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Crowdmark competitors and assessment
Company assessmentDirect peers
- Gradescope: AI-assisted grading platform owned by Turnitin that enables rubric-based grading of paper-based and online assessments. Direct competitor to Crowdmark in the instructor grading workflow, targeting the same Higher Ed segment.
- ExamSoft: Assessment and analytics platform widely used in higher education and professional certification for high-stakes exams. Comparable to Crowdmark in targeting secure, rubric-driven assessment workflows with detailed feedback.
Broad incumbents
- Turnitin: Major academic integrity and assessment platform that owns Gradescope. Competes with Crowdmark at the broader assessment and feedback layer, with deeper institutional penetration and substantially more capital.
- Instructure (Canvas): Maker of Canvas LMS, one of Crowdmark's core integration partners. Competes indirectly by bundling native grading and assessment workflows inside the LMS itself, and has the scale to add AI grading features natively.
- D2L (Brightspace): Maker of the Brightspace LMS, a core Crowdmark integration partner. Indirect competitor offering native assessment tools within its LMS and a potential acquirer of assessment workflow companies.
- Anthology (Blackboard): Owner of the Blackboard LMS, a key Crowdmark integration partner. Competes by bundling assessment and analytics within the LMS suite and serves many of the same Higher Ed institutions.
- Moodle: Open-source LMS with a large global installed base and one of Crowdmark's four core integration partners. Indirectly competes by providing native quiz and assignment tools within the LMS environment.
Emerging players
- Inspera: Digital assessment platform serving Higher Ed institutions in Europe and globally. Comparable to Crowdmark in providing paper-and-digital exam workflows with strong LMS interoperability.
- Socrative: Formative assessment and quizzing tool used by K–12 and Higher Ed instructors for in-class engagement. Comparable to Crowdmark in targeting instructor workflows around assessment and feedback.
- Honorlock: Online proctoring and remote assessment integrity provider used by Higher Ed institutions. Comparable to Crowdmark in serving the same institutional buyers around the broader assessment workflow, particularly for remote exams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Crowdmark social profiles
Digital presenceCrowdmark compliance and trust
Trust signalCompliance1 record
Crowdmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crowdmark leadership team
Management profileNumber of profiles
Profiles3 records
Crowdmark funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crowdmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crowdmark
What does Crowdmark do?
Crowdmark is a cloud-based grading and assessment platform that helps educators grade both online and paper-based assessments. It uses AI-powered features such as OCR-based matching of student booklets and automatic grading of up to 200 multiple choice questions, integrated natively with major LMS systems (Canvas, Brightspace, Blackboard, Moodle). The platform supports QR-coded and non-QR coded booklets, rich feedback with Markdown/LaTeX, and accessibility accommodations.
Is Crowdmark a public or private company?
Crowdmark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crowdmark founded?
Crowdmark was founded in 2012. It employs 1 to 10 people.
Where is Crowdmark based?
Crowdmark is headquartered in Toronto, Canada, in the North America region.
How does Crowdmark make money?
One revenue line is on record: subscription-Based SaaS.
Who are Crowdmark's main competitors?
Direct peers on record are Gradescope and ExamSoft. Broad incumbents are Turnitin, Instructure (Canvas), D2L (Brightspace), Anthology (Blackboard) and Moodle. Emerging players are Inspera, Socrative and Honorlock.
Does Crowdmark have an API?
Yes. Crowdmark offers an API that allows users to extract deeper insights from assessment data. The API enables integration with learning management systems and provides programmatic access to grading and assessment data for analytics purposes.
What industry is Crowdmark in?
Crowdmark's product category is Education Assessment Software. Its primary akta.pro industry code is EDAFAGAB, Live Polling, Quizzing & Formative Assessment Engagement Tools, with a secondary code of EDAGADAH, Formative & Benchmark Assessment Content (K–12). Its NAICS code is 611710 and its SIC code is 7370.