Qubit
Qubit provides AI-powered personalization, search, and product discovery for enterprise ecommerce. Following acquisition by Coveo Solutions Inc. (TSX:CSO), it operates as a personalization-focused brand within the publicly-traded parent's AI-Relevance Platform, serving retailers like LVMH and CALA.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Qubit does
Qubit, founded in 2010 and headquartered in London, provides AI-powered personalization, search, and product discovery software for enterprise ecommerce. Its core technology stack combines machine learning, behavioral AI, semantic search, and real-time personalization to deliver 1:1 product recommendations, intelligent search, social proofing, product badging, and A/B testing. Since its acquisition by Coveo Solutions Inc. (TSX:CSO) in 2026, Qubit operates as a personalization-focused brand and product line within the parent's broader Coveo AI-Relevance Platform, which extends the original ecommerce capabilities to service, website, and workplace search and recommendations.
The business runs an enterprise SaaS model with quote-based custom pricing, annual billing, and a hybrid go-to-market combining direct enterprise sales with a self-serve free trial for evaluation. Distribution includes field sales, a partner ecosystem, and an integration marketplace spanning Salesforce, SAP, Shopify, AWS, Adobe, Sitecore, ServiceNow, Zendesk, Optimizely, and ChatGPT Enterprise. The customer base skews to retail and ecommerce (named deployments include LVMH and CALA), with the wider Coveo portfolio extending reach into healthcare, financial services, high tech, manufacturing, and telecommunications.
Qubit's disclosed customer-outcome metrics include a 15% increase in Revenue per Visit and a 3% average uplift in conversion rate from social proofing. Product investment has continued post-integration, with recent platform launches including Generative AI (2024), Conversational Search (2024), Passage Retrieval API (2025), and Agentic AI & Retrieval (2026). The platform has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Search and Product Discovery under the Coveo brand.
Qubit firmographics
Firmographics- Name
- Qubit
- Legal name
- Qubit (operates as brand of Coveo Solutions Inc.)
- Website
- https://qubit.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Qubit provides AI-powered personalization, search, and product discovery for enterprise ecommerce. Following acquisition by Coveo Solutions Inc. (TSX:CSO), it operates as a personalization-focused brand within the publicly-traded parent's AI-Relevance Platform, serving retailers like LVMH and CALA.
- Ownership category
- akta.pro rank
Where Qubit is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Qubit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based access to the AI-Relevance Platform providing personalization, search, and recommendation capabilities on a per-use or tiered basis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS with custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Qubit product offering
Product offeringCore offering
Qubit provides an AI-powered ecommerce personalization and product discovery platform that combines intelligent search, AI-driven recommendations, and 1:1 personalization to help online retailers improve conversion rates, average order value, and revenue per visit. The platform also includes a no-code Merchandising Hub, generative and agentic AI capabilities, and developer APIs, and is now operated as a brand within Coveo Solutions Inc.
Product overview
Qubit, now part of Coveo, offers a comprehensive AI-powered ecommerce personalization and search platform combining Qubit's innovation with Coveo's AI expertise. The core offering is the Coveo AI-Relevance Platform, which unifies Intelligent Search, AI Recommendations, and 1:1 Personalization capabilities. The platform includes specialized ecommerce solutions (Conversational Product Discovery, Product Badging, Social Proofing), AI capabilities (Generative AI, Agentic AI & Retrieval), and developer tools (Passage Retrieval API, Coveo MCP Server). The Coveo Merchandising Hub provides no-code control for merchandisers to manage product rankings and experiments. The architecture supports B2C Commerce, B2B Commerce, Service & Support, Website Search, and Workplace solutions across industries including Retail, Healthcare, Financial Services, High Tech, Manufacturing, and Telecommunications.
Differentiator
Problem solved
Functional benefit
Products and services
- Coveo AI-Relevance Platform Core AI-powered platform powering enterprise search, recommendations, and personalization across ecommerce and service digital touchpoints for B2C and B2B commerce, service & support, website search, and workplace use cases.
- 1:1 Personalization AI-driven personalization engine that creates dynamic, customized customer journeys for each shopper using real-time and historical customer data to increase loyalty and repeat purchases for ecommerce retailers.
- AI Recommendations Machine learning-powered product recommendation system delivering highly relevant, personalized product suggestions for both new and returning shoppers to boost average order value for ecommerce merchants.
- Intelligent Search AI-powered semantic search platform that understands user intent and context beyond keyword matching, delivering highly relevant search results across enterprise content and product catalogs.
- Generative AI / Generative Answering AI content generation platform providing Generative Answering capabilities that synthesize intelligent responses from enterprise knowledge bases, enabling conversational search experiences.
- Agentic AI & Retrieval Autonomous AI system enabling intelligent agents to retrieve, synthesize, and act on information from enterprise knowledge bases with minimal human intervention.
- Conversational Search Natural language search capability allowing users to interact with search systems through dialogue and conversational queries for improved information discovery.
- Conversational Product Discovery AI-powered conversational commerce solution enabling natural language-based product exploration and discovery in ecommerce environments.
- Coveo Merchandising Hub No-code merchandising interface enabling business users to configure boost, bury, and pin rules for product rankings without developer support, with AI-driven product ranking capabilities.
- Passage Retrieval API Developer API enabling granular passage-level search results, allowing applications to retrieve specific text segments from indexed content for enhanced answer accuracy.
- Coveo MCP Server Model Context Protocol server enabling AI assistants and agents to access Coveo search and retrieval capabilities, facilitating integration with AI-native applications.
Quantifiable outcome
- 15% increase in Revenue per Visit
- +1 more outcomes
Companies that use Qubit
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Qubit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature6 records
Qubit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CoveocoreQubit was acquired by and joined Coveo to advance ecommerce innovation. The combination brings Qubit's personalization innovation together with Coveo's AI expertise to deliver next-generation ecommerce personalization tools.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Qubit competitors and assessment
Company assessmentDirect peers
- Kibo Commerce (Monetate): Direct competitor offering personalization (via Monetate) alongside commerce platform capabilities. Overlaps with Qubit in ecommerce merchandising, A/B testing, and personalization targeting enterprise retailers.
- Nosto: Direct competitor focused on AI-powered ecommerce personalization and product recommendations. Targets the same B2C ecommerce use case — 1:1 personalization on product detail pages, cart, and category pages — that Qubit serves.
- Bloomreach: Direct competitor offering ecommerce personalization, search, and merchandising on a unified commerce experience platform. Overlaps with Qubit across personalization, recommendations, and site search for retail and B2B ecommerce.
- Algolia: Direct competitor in AI-powered site search and product discovery. Overlaps with Qubit's Intelligent Search and Conversational Product Discovery capabilities, particularly for ecommerce catalog and discovery use cases.
- Certilana (formerly RichRelevance): Direct competitor in ecommerce personalization and recommendations, re-launched after the RichRelevance era. Competes with Qubit on enterprise-grade personalization across retail and consumer brands.
- Optimizely: Direct competitor in ecommerce personalization and experimentation, also a Coveo integration partner. Competes with Qubit on personalization, A/B testing, and merchandising rules across mid-market and enterprise ecommerce deployments.
- Dynamic Yield (Mastercard): Direct competitor in ecommerce personalization and 1:1 product recommendations; acquired by Mastercard in 2022. Competes head-to-head with Qubit in personalization, A/B testing, and product-discovery capabilities for retail and ecommerce customers.
Emerging players
- Constructor.io: Emerging AI-first ecommerce search and personalization platform with growing enterprise traction. Competes in the same AI-discovery niche as Qubit/Coveo's Intelligent Search and Recommendations, often positioned as a modern AI replacement.
Broad incumbents
- Adobe Experience Cloud (Sensei / Target): Broad incumbent providing native personalization, recommendations, and product discovery within Adobe Commerce and Adobe Experience Cloud. Competes with Qubit as a fully bundled alternative for ecommerce and experience-led personalization.
- Salesforce Commerce Cloud (Einstein): Broad incumbent in commerce with native AI personalization, search, and agentic capabilities (Einstein, Agentforce). Embeds competing personalization features natively into a wider CRM/commerce portfolio that Qubit integrates with rather than competes against for many customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Qubit social profiles
Digital presenceQubit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qubit leadership team
Management profileNumber of profiles
Profiles8 records
Qubit funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qubit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qubit
What does Qubit do?
Qubit provides an AI-powered ecommerce personalization and product discovery platform that combines intelligent search, AI-driven recommendations, and 1:1 personalization to help online retailers improve conversion rates, average order value, and revenue per visit. The platform also includes a no-code Merchandising Hub, generative and agentic AI capabilities, and developer APIs, and is now operated as a brand within Coveo Solutions Inc.
Is Qubit a public or private company?
Qubit is a private company. It is classified as corporate owned and is currently acquired.
When was Qubit founded?
Qubit was founded in 2010. It employs 251 to 500 people.
Where is Qubit based?
Qubit is headquartered in London, United Kingdom, in the Europe region.
How does Qubit make money?
One revenue line is on record: saaS Subscription.
Who are Qubit's main competitors?
Direct peers on record are Kibo Commerce (Monetate), Nosto, Bloomreach, Algolia, Certilana (formerly RichRelevance), Optimizely and Dynamic Yield (Mastercard). Constructor.io is listed as an emerging player. Broad incumbents are Adobe Experience Cloud (Sensei / Target) and Salesforce Commerce Cloud (Einstein).
Does Qubit have an API?
Yes. Coveo provides a comprehensive API platform enabling developers to build and integrate search, recommendations, and AI-powered relevance capabilities. The platform offers REST APIs, JavaScript UI Framework, and machine learning models accessible through the Coveo Cloud Platform. Developers can access documentation at docs.coveo.com and utilize the MCP (Model Context Protocol) server for enhanced integration capabilities. Developer documentation is at docs.coveo.com.