What Nosto does

Nosto is an AI-powered Commerce Experience Platform (CXP) founded in 2011 and headquartered in Helsinki, Finland. The platform unifies personalization, search, merchandising, content, UGC, and analytics into a single end-to-end offering powered by its proprietary experience.AI engine, which combines a real-time Data Engine, four AI competencies (Predictive, Semantic, Visual, Generative), Business Intelligence, and Dynamic Targeting. The company serves 1,500-2,500+ global brands across enterprise and mid-market ecommerce segments, with a customer base that includes Marc Jacobs, Kylie Cosmetics, Muji, Volcom, Dermalogica, Diane von Furstenberg, Douglas, and JOTT, spanning fashion, beauty, retail, and accessories verticals. Nosto maintains 100+ native integrations across major commerce platforms (Shopify, Salesforce Commerce Cloud, Adobe Commerce, BigCommerce, Shopware) and was designated Preferred Personalization Provider for Shopify Plus in 2025.

The technology stack includes computer vision (Visual AI), NLP and vector search (Semantic AI), predictive ML on behavioral and transactional data (Predictive AI), and integration with OpenAI's ChatGPT for Generative AI features, all wrapped in a Huginn agentic AI layer introduced in 2026 that orchestrates autonomous sub-agents. Nosto's strategic acquisitions of Stackla (June 2021, UGC), SearchNode (January 2022, ecommerce search), and Findologic (December 2022, DACH product discovery) materially extended capabilities and geographic reach, particularly into Germany, Austria, and Switzerland. The company operates a B2B SaaS subscription model with custom pricing tied to site traffic, feature usage, and business requirements, billed annually, and distributes through direct enterprise field sales, a self-serve Shopify App Store listing, and a three-tier partner ecosystem (agency, technology, implementation). Recent capital activity includes $16 million from Mandatum Asset Management in February 2023 and over €7 million from Nordic Secondary Fund in May 2024, supporting continued product expansion in agentic AI and omnichannel commerce.

Name

Nosto

Legal name

Nosto

Website

https://nosto.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Nosto is a Helsinki-based AI-powered Commerce Experience Platform that unifies personalization, search, merchandising, content, and UGC for 1,500+ global ecommerce brands across enterprise and mid-market segments, distributing via direct sales, Shopify, and a partner ecosystem.

Ownership category

akta.pro rank

Product category

Ecommerce Personalization Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• AI ecommerce personalization
• Commerce experience platform
• Product recommendation engine
• Site search optimization
• Category merchandising tools

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Nosto operates as a SaaS platform with a flexible pricing model tailored to each brand's needs, size, and growth stage. Pricing typically depends on site traffic, feature usage, and business requirements. Brands can start with core features and scale over time as their ecommerce strategy evolves.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Nosto provides an AI-powered Commerce Experience Platform (CXP) that enables ecommerce brands to deliver personalized shopping experiences across search, merchandising, recommendations, content, and email. Built on its proprietary experience.AI engine combining Predictive, Semantic, Visual, and Generative AI, the platform ingests real-time behavioral, product, and content data to automate personalization, merchandising, and A/B testing for enterprise and mid-market online retailers.

Product overview

Nosto is an AI-powered Commerce Experience Platform (CXP) that combines multiple capabilities into one unified platform. The core platform is powered by experience.AI, which encompasses four key components: the Real-Time Data Engine (for data collection and processing), Artificial Intelligence (covering Predictive AI, Semantic AI, Visual AI, and Generative AI), Business Intelligence (including Business Analytics, Product Intelligence, Audience Insights, and UGC Monitoring), and Dynamic Targeting (with Audience Builder, Campaign Testing/A/B Testing, Global Merchandising Rules, and Adaptive Scheduling). The Product Experience Cloud offers Personalized Search, Category Merchandising, Product Recommendations, Post-Purchase Upsell (Shopify), Dynamic Bundles, and Personalized Emails. The Content Experience Cloud provides A/B Testing & Optimization, Content Personalization, Behavioral Pop-Ups, and Shoppable UGC. Nosto also features Huginn AI as an agentic AI layer that coordinates autonomous AI agents. The company has acquired Stackla (2021, visual UGC), SearchNode (2022, search technology), and Findologic (2022, product discovery).

Differentiator

Problem solved

Functional benefit

Products and services

• Commerce Experience Platform (CXP) End-to-end AI-powered onsite platform that actions customer, product, and content data to increase online revenue through commerce experience management across the shopper journey.
• Nosto experience.AI AI engine that unifies commerce data and powers personalization, search, recommendations, and merchandising across the platform.
• Personalized Search AI-driven onsite search that delivers personalized, intent-aware results with merchandising rules and faceting.
• Category Merchandising Controls product sorting on category pages using attributes, performance, and personalization rules with built-in A/B testing.
• Product Recommendations Real-time predictive product recommendations including 1:1, cross-sell, visually similar, replenishment, and geotargeted trending suggestions.
• Post-Purchase Upsell AI-powered post-checkout product offers for Shopify merchants with one-click upsell and segment targeting.
• Dynamic Bundles Shop-the-look and outfitting bundles powered by AI to surface complementary products and fallback options as inventory changes.
• Personalized Emails Email personalization integrated with ESPs to deliver triggered and personalized marketing emails with embedded product recommendations.
• Content Experience Cloud Cloud suite of content personalization capabilities including A/B testing, content personalization, behavioral pop-ups, and shoppable UGC.
• Huginn AI Agentic AI layer coordinating autonomous AI agents for AI Bundles, Search, Merchandising, and A/B Testing with MCP connectivity.
• Full Site A/B Testing & Optimization A/B/n, split, and multivariate testing across Nosto campaigns with automatic winner distribution upon statistical significance.

Quantifiable outcome

• 9% of online revenue generated through AI-powered personalization (Marc Jacobs)
• +12 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability10 records

Feature10 records

Partnerships

One partnership is on record.

• TouchtechcoreStrategic or Co-development Partner · 5 March 2026Touchtech, the Swedish SaaS platform behind the InStore platform for physical retail, partnered with Nosto to bring online personalization intelligence into in-store touchscreen experiences. The collaboration merges Nosto's real-time behavioral and transactional data processing with Touchtech's in-store touchscreen solutions to enable unified commerce experiences across online and physical channels. The partnership helps enterprise retailers using platforms like Shopify POS consolidate omnichannel operations.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Algolia: Algolia is a leading AI search and discovery API platform used by thousands of ecommerce brands. It directly competes with Nosto on personalized site search, product discovery, and merchandising — overlapping most directly with Nosto's Personalized Search and Category Merchandising modules.
• Bloomreach: Bloomreach is a Commerce Experience Platform offering personalization, search, merchandising, and content. It competes head-on with Nosto's full CXP offering and serves a similar enterprise ecommerce customer base, including a Loomi AI layer comparable to Nosto's experience.AI.
• Klevu: Klevu is an AI-powered site search and product discovery platform for ecommerce. It directly competes with Nosto's Personalized Search and recommendations capabilities, targeting a similar Shopify and mid-market/enterprise ecommerce merchant base.
• Constructor: Constructor provides AI-powered product search and discovery for ecommerce. It directly competes with Nosto on personalized search, recommendations, and merchandising, using a similar AI-first approach to result ranking.
• Searchspring: Searchspring provides site search, merchandising, and personalization for ecommerce brands. It is a direct peer to Nosto in the Personalized Search and Category Merchandising categories, particularly for Shopify and mid-market merchants.
• Findify: Findify offers AI-powered site search, personalization, and product recommendations for Shopify and ecommerce. It is a direct peer to Nosto's Personalized Search and Product Recommendations products, serving a similar mid-market customer base.

Broad incumbents

• Coveo: Coveo is a public enterprise AI search and relevance platform. While broader than ecommerce (serving support, workplace, and site search), it overlaps with Nosto in product discovery and personalization for retail/commerce clients.
• Dynamic Yield: Dynamic Yield (a Mastercard company) is a personalization platform serving ecommerce and beyond. It overlaps with Nosto on personalization, A/B testing, and recommendations for enterprise commerce brands.
• Algonomy: Algonomy (formerly RichRelevance + Manthan) is a personalization, merchandising, and customer data platform focused on retail and ecommerce. It is comparable to Nosto as a broader commerce personalization suite.
• Kibo (Monetate/Certona): Kibo's Monetate and Certona units provide personalization, recommendations, and A/B testing for ecommerce. They compete with Nosto's personalization, A/B testing, and recommendations modules within the same enterprise retail market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NostoSolutions
• Facebookfacebook.com/NostoSolutions
• LinkedInlinkedin.com/company/nosto
• Instagraminstagram.com/nostosolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nosto