What Houston Texans does

The Houston Texans are a privately-held professional American football franchise in the National Football League (NFL), founded in 2002 as the league's 32nd expansion team. Owned by the McNair family with Cal McNair serving as Chair/CEO, the team plays home games at NRG Stadium in Houston, Texas and serves NFL fans, corporate sponsors, and Houston-area nonprofits. The franchise generates revenue across four primary streams: (1) broadcasting rights distributed through NFL's collective media deals with CBS, FOX, NBC, ESPN/ABC, and Amazon Prime Video; (2) gate receipts from single-game tickets, season ticket memberships, and premium suites and luxury boxes at NRG Stadium; (3) merchandise sales through the official Texans Team Shop and licensing partners; and (4) corporate sponsorships with partners including ConocoPhillips, Coca-Cola Southwest Beverages, and Ashley.

The Texans operate a consumer-facing digital product portfolio anchored by houstontexans.com, which functions as the team's primary hub for news, ticketing, merchandise, podcasts, and video. Core products include the Texans All-Access podcast series, Texans TV video content, a dedicated mobile application for iOS and Android, themed game-day experiences (Battle Red, Kids Day, Space City, International Day), and the Texans Premium Hospitality program. The franchise distributes its content through multi-platform channels including Facebook, Instagram, YouTube, TikTok, X, email newsletters, and national broadcast partners. Community engagement is operationalized through the Inspire Change Grant Fund, launched in 2021 in partnership with ConocoPhillips, Coca-Cola Southwest Beverages, and Ashley, which has distributed $1.2 million to 15 local Houston nonprofits focused on social justice, racial equity, education, mental health, and youth support.

Name

Houston Texans

Legal name

Houston Texans

Website

https://HoustonTexans.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Houston Texans are a privately-held NFL franchise owned by the McNair family that plays home games at NRG Stadium in Houston, generating revenue from broadcasting rights, tickets, merchandise, and corporate sponsorships while serving NFL fans, enterprise partners, and local nonprofits.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcasting Rights: NFL broadcasting rights from major networks (CBS, FOX, NBC, ESPN/ABC, Amazon) provide substantial revenue shared among all 32 teams through league revenue sharing.
2. Game Tickets and Stadium Revenue: Revenue from single-game tickets, season ticket memberships, and premium seating (suites, luxury boxes) at NRG Stadium, including the Texans Premium hospitality offerings.
3. Merchandise and Licensed Products: Sales of team merchandise including jerseys, apparel, memorabilia, and licensed products through the official Texans Team Shop and retail partners.
4. Corporate Sponsorships: Partnerships with corporate sponsors including ConocoPhillips, Coca-Cola Southwest Beverages, and Ashley for marketing rights, brand visibility, and community initiatives.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

The Houston Texans are a privately-held NFL professional football franchise that operates a professional football team competing in the National Football League. The franchise sells game tickets (season and individual), premium suites and hospitality packages, official team merchandise, broadcast and streaming game content, and corporate sponsorship packages. Operations are centered on home games played at NRG Stadium in Houston, Texas.

Product overview

Houston Texans operates as an NFL football franchise with a digital product portfolio centered around its official website as the primary hub. The team offers game tickets (season and individual), official merchandise through the team shop, original video content via Texans TV, the Texans All-Access podcast series, and a mobile app. The 2026 season celebrates the franchise's 25th anniversary with themed game events. All products are consumer-facing fan engagement offerings with no enterprise or developer-focused products such as APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets and Single-Game Tickets Season ticket memberships with various tiers and benefits, plus single-game tickets purchased through Ticketmaster and the NFL Ticket Exchange for fans attending home games at NRG Stadium.
• Premium Suites and Texans Premium Hospitality Premium hospitality products including single-game suites, full-season luxury boxes, and Texans Premium membership with enhanced game-day experiences, exclusive access, and hospitality benefits.
• Houston Texans Team Shop (Official Merchandise) Official online and stadium retail store selling jerseys, apparel, accessories, and collectibles branded with Houston Texans logos and player likenesses.
• Texans All-Access Podcast Original podcast series featuring player interviews, draft analysis, roster breakdowns, coaching insights, and team news distributed via Spotify and Apple Podcasts.
• Texans TV Video Content Video content platform featuring press conferences, player interviews, game highlights, minicamp media availability sessions, draft coverage, and official team announcements.
• Houston Texans Mobile App Official team mobile application for iOS and Android devices providing game updates, news, schedules, and exclusive fan content.
• Inspire Change Grant Fund (Corporate Partnership Program) Corporate-sponsored grant program providing funding to local Houston nonprofits and educational programs focused on social justice, racial equity, homelessness, education, mental health, and youth support.
• Corporate Sponsorship Packages Corporate partnership offerings including marketing rights, brand visibility at stadium events, community initiative co-sponsorships, and hospitality experiences for enterprise clients such as ConocoPhillips, Coca-Cola Southwest Beverages, and Ashley.

Quantifiable outcome

• 12 wins in 2025 season - most since 2012
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ConocoPhillipscoreStrategic or Co-development Partner · 19 December 2023ConocoPhillips is a key corporate partner in the Houston Texans' Inspire Change Grant Fund initiative. Together with Coca-Cola Southwest Beverages and Ashley, they awarded $400,000 through the Inspire Change Grant Fund to 15 local nonprofits focused on social justice and racial equity efforts in Houston. The initiative, launched in 2021, has provided $1.2 million to date.
• Coca-Cola Southwest BeveragescoreStrategic or Co-development Partner · 19 December 2023Coca-Cola Southwest Beverages partnered with the Houston Texans and ConocoPhillips in the Inspire Change Grant Fund, contributing $400,000 to support 15 local nonprofits addressing homelessness, education, mental health, and youth support. The partnership represents a community-focused initiative supporting social justice and racial equity in Houston.
• AshleycoreStrategic or Co-development Partner · 19 December 2023Ashley joined the Houston Texans, ConocoPhillips, and Coca-Cola Southwest Beverages in the Inspire Change Grant Fund partnership, providing $400,000 to local nonprofits and educational programs focused on social justice and racial equity. The initiative supports diverse community projects with grants ranging from $10,000 to $50,000.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dallas Cowboys: Fellow NFC/AFL NFL franchise based in Texas with comparable revenue mix (broadcasting rights, tickets, sponsorships, merchandise), large market, and premium hospitality offerings. Functions as a primary state-level rival.
• Indianapolis Colts: AFC South division rival with shared scheduling, revenue-sharing structure, and comparable business model (NFL team operations, ticket revenue, sponsorships). Direct competitive comparable for in-division performance.
• Jacksonville Jaguars: AFC South division rival with the same league revenue-sharing and operational model as the Texans. Comparable in mid-tier NFL franchise structure and revenue mix.
• Tennessee Titans: AFC South division rival with parallel NFL business model — broadcasting rights, ticket sales, sponsorships — operating in a similar mid-size market to Houston.
• Baltimore Ravens: AFC franchise with elite defensive identity, comparable team-building approach (defense-first), and similar fan-engagement revenue streams from tickets, premium seating, and merchandise.
• Kansas City Chiefs: AFC franchise with similar recent on-field success and comparable revenue profile from a young QB, elite defense, and strong brand. Useful comparable for championship-window economics.
• San Francisco 49ers: NFL franchise with elite defense and large-market revenue profile. Connected to the Texans through DeMeco Ryans' prior tenure as 49ers defensive coordinator — a relevant comparable for coaching influence.
• Buffalo Bills: Mid-market AFC franchise with a young star QB and renewed competitiveness, providing a useful comparable for revenue scaling under recent on-field success.
• Green Bay Packers: NFL franchise with publicly disclosed financial operations (community-owned) that serves as a useful industry comparable for franchise revenue mix, ticket pricing, and brand engagement strategies.
• Pittsburgh Steelers: Historic AFC North franchise with strong defensive identity and loyal fan base — comparable to the Texans in NFL business model, premium seating demand, and merchandise revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/houstontexans
• YouTubeyoutube.com/channel/UCa_FcpOBe8G6VAR18RYS-aA
• Facebookfacebook.com/houstontexans
• Instagraminstagram.com/HoustonTexans
• TikToktiktok.com/@houstontexans?lang=en
• LinkedInlinkedin.com/company/houston-texans

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houston Texans