Jacksonville Jaguars

What Jacksonville Jaguars does

The Jacksonville Jaguars are a professional American football franchise competing in the NFL's American Football Conference (AFC) South division. Founded in 1995 as an NFL expansion team, the franchise is privately held by Shahid Khan (who acquired it from Wayne Weaver in 2012) and is headquartered at EverBank Stadium in Jacksonville, Florida, with an additional practice and operations facility at the Miller Electric Center. The team is currently executing a $1.4 billion 'Stadium of the Future' renovation of EverBank Stadium, with temporary relocation of some 2027 home games to Orlando during construction, targeting a 2028 reopening.

The franchise generates revenue across five primary streams: ticket sales (single-game via Ticketmaster, season-ticket memberships, group tickets, and premium seating); NFL-shared media rights and local radio partnerships with 1010XL, ACTION NEWS JAX, WEJZ, and GATOR COUNTRY; corporate sponsorships and naming rights (EverBank, Miller Electric as flagship, plus ~10 official partners including Florida Blue, Publix, UF Health, Coke Florida, Daily's, Dream Finders Homes, Farah & Farah, FIS, and Gallagher); merchandise sales through shop.jaguars.com and physical retail; and stadium events and concerts at EverBank Stadium and Daily's Place. The business operates on a direct-to-consumer go-to-market, reaching fans through the official website, iOS and Android mobile apps, email/SMS, podcasts (Jags A.M., Happy Hour, Huddle Up, The O-Zone), and social media (Facebook, Instagram, YouTube, TikTok, X), with an international layer through the Jaguars UK initiative, Jaguars Academy UK, and NFL International Series games in London.

Under head coach Liam Coen (hired 2024), the team executed a dramatic on-field turnaround from 4-13 in 2024 to 13-4 and the AFC South Division Championship in 2025, followed by a playoff appearance. The front office has supplemented the on-field improvement with targeted roster extensions (Brenton Strange, Travon Walker), a notable defensive-line trade (Maason Smith for Ruke Orhorhoro, April 2026), and ongoing international expansion. Travis Hunter's $12.8M in NFLPA licensing income (second in the league) signals a high-leverage personal-brand commercial asset. Customer segments are distributed across individual fans, season-ticket members and premium buyers, corporate sponsors, broadcast partners, and an international audience anchored in the UK.

Name

Jacksonville Jaguars

Legal name

Jacksonville Jaguars

Website

https://jaguars.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

The Jacksonville Jaguars are a privately held NFL franchise (AFC South) owned by Shahid Khan, generating revenue from tickets, media rights, sponsorships, merchandise, and stadium events while undergoing a $1.4 billion stadium renovation and pursuing international expansion.

Ownership category

akta.pro rank

Product category

Professional Sports (NFL Football Franchise)

NAICS

Spectator Sports (71121), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

American Football Leagues (MPAKAAAB)

akta.pro secondary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football franchise
• Live sports entertainment
• Team merchandise retail
• Corporate sponsorship packages
• Premium stadium seating

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single game tickets, season tickets, group tickets, and premium seating (suites, club seats) sold directly to fans through Ticketmaster and team-owned channels
2. Media Rights: Revenue from NFL broadcast deals, national TV appearances, and local radio partnerships including 1010XL, ACTION NEWS JAX, WEJZ, and GATOR COUNTRY
3. Sponsorships and Naming Rights: Corporate partnerships with naming rights holders (EverBank Stadium, Miller Electric Center), official partners (Coke Florida, Daily's, Dream Finders Homes, Farah & Farah, FIS, Florida Blue, Gallagher, Miller Electric, Publix, UF Health), and media partners
4. Merchandise Sales: Sale of team merchandise including jerseys, apparel, headwear, and branded items through the official Jaguars store and shop.jaguars.com e-commerce platform
5. Stadium Events and Concerts: Revenue from non-football events at EverBank Stadium including concerts and special events managed through daily's place and everbankstadium.com/events

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Jacksonville Jaguars operate as a professional NFL football franchise competing in the AFC South division. The team sells single game and season tickets, premium seating, official team merchandise, and corporate sponsorship packages. Revenue is generated through gate receipts, broadcasting and media rights, sponsorships, merchandise sales, and stadium events hosted at EverBank Stadium in Jacksonville, Florida.

Product overview

Jacksonville Jaguars operates as a professional NFL football franchise offering a portfolio of fan engagement products and services. The core offering is the football team competing in the AFC South division. Supporting products include the official jaguars.com digital platform providing news, video content, and e-commerce; the Jaguars mobile application for iOS and Android; the Jaguars Podcast Network featuring multiple shows; THE ROAR cheerleading squad; and international programs including Jaguars Academy UK. The team owns and operates EverBank Stadium (undergoing 'Stadium of the Future' renovation) and the Miller Electric Center practice facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Game Tickets Individual game admission tickets sold to fans through Ticketmaster and the official Jaguars website, with prices varying by opponent and seat location. Available for all home games at EverBank Stadium.
• Season Ticket Memberships Annual subscription offering full-season access to all home games with exclusive member benefits such as priority access to open practices, exclusive merchandise, and special events.
• Premium Seating (Suites and Club Seats) Suite rentals and club seat access with enhanced amenities, sold as annual subscriptions targeting corporate buyers and premium fans.
• Group Tickets Discounted ticket packages for groups of 10 or more, available for individual games and offered to corporate outings, youth groups, and fan organizations.
• Official Team Merchandise Team-branded merchandise including jerseys, apparel, headwear, and accessories sold through the official online store (shop.jaguars.com), physical retail at EverBank Stadium, and select local retail partnerships, with international shipping available.
• Corporate Sponsorships and Naming Rights Multi-year corporate partnership agreements including naming rights (EverBank Stadium, Miller Electric Center), official partner designations with brands such as Coke Florida, Publix, and Florida Blue, suite rentals, and advertising opportunities across team media channels.
• Stadium Events and Concerts Non-football events hosted at EverBank Stadium and Daily's Place, including concerts and special events managed through the stadium events program.

Quantifiable outcome

• 2025 season: 13-4 record, AFC South Division Champions, playoff appearance
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor, flagship and core.

• Carolina PanthersminorStrategic or Co-development Partner · 25 June 2026Joint practice partner for 2026 preseason. Teams will hold joint practices on Aug. 19 ahead of preseason game at EverBank Stadium on Aug. 21.
• Tampa Bay BuccaneersminorStrategic or Co-development Partner · 14 June 2026Joint practice partner for 2026 preseason. Teams will hold joint practices on Aug. 25 ahead of preseason matchup.
• EverBankflagshipGTM or Marketing PartnerNaming rights sponsor for EverBank Stadium, the Jaguars' home venue. EverBank provides banking services and brand visibility through stadium naming rights and associated marketing activations.
• Miller ElectricflagshipGTM or Marketing PartnerNaming rights sponsor for Miller Electric Center, the team's state-of-the-art practice facility. Miller Electric is a Jacksonville-based electrical services company providing significant local support.
• Coke FloridacoreGTM or Marketing PartnerOfficial beverage partner providing beverages and refreshment services at stadium events.
• Daily'scoreGTM or Marketing PartnerOfficial partner with concessions and hospitality services, operating within EverBank Stadium.
• Dream Finders HomescoreGTM or Marketing PartnerJacksonville-based homebuilder and official partner with community engagement initiatives.
• Farah & FarahcoreGTM or Marketing PartnerLocal personal injury law firm and official partner with marketing visibility at stadium events.
• FIScoreTechnology or IntegrationFinancial technology company providing payment processing and financial technology services for ticketing and stadium operations.
• Florida BluecoreGTM or Marketing PartnerOfficial health insurance partner providing healthcare coverage information and community wellness initiatives.
• GallaghercoreGTM or Marketing PartnerInsurance and risk management firm providing sponsorship and partnership services.
• PublixcoreGTM or Marketing PartnerSoutheastern grocery chain with concessions presence and community engagement in Jacksonville.
• UF HealthcoreGTM or Marketing PartnerAcademic health system providing medical services and community health initiatives.
• TicketmasterflagshipChannel Partner/ Reseller/ DistributorOfficial ticketing platform for single game tickets, season tickets, and premium seating. Integrated into team website for seamless fan purchasing experience.
• 1010XL (Radio)coreGTM or Marketing PartnerFlagship radio partner for game broadcasts and team coverage in Jacksonville market.
• New Orleans SaintsminorStrategic or Co-development PartnerJoint practice partner for 2026 preseason. Teams will hold joint practices on Aug. 12-13 in Metairie, Louisiana, followed by preseason game on Aug. 15 in New Orleans.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tennessee Titans: AFC South division rival operating in a comparable mid-sized U.S. market with similar revenue mix (tickets, sponsorships, media rights). Most directly comparable peer given identical divisional scheduling, shared broadcast contracts, and similar competitive context.
• Indianapolis Colts: AFC South division rival with comparable market size, shared divisional economics, and overlapping corporate partner ecosystem. Direct head-to-head competition for sponsors, regional media dollars, and playoff positioning.
• Houston Texans: AFC South division rival in a larger Texas market. Comparable NFL franchise economics, shared divisional scheduling, and competing for regional sponsorships and broadcast ratings across the South.
• Tampa Bay Buccaneers: In-state Florida NFL peer with similar mid-sized market dynamics. Comparable revenue model structure (ticket sales, sponsorships, merchandise) and direct competition for Florida-based corporate sponsors and regional media spend.
• Miami Dolphins: Florida NFL peer with international engagement parallels (Dolphins have historic UK presence). Comparable hard rock stadium economics and similar pursuit of Florida consumer dollars and corporate sponsorships.
• Carolina Panthers: Co-1995 NFL expansion franchise with similar market profile, comparable team scale, and similar growth trajectory. Direct preseason practice partner in 2026, sharing coaching and operational approaches.
• New Orleans Saints: 2026 preseason joint-practice partner with comparable small-to-mid market profile and similar reliance on tourism-driven ticket revenue. Useful comp for stadium event programming and regional sponsorship strategies.
• Buffalo Bills: Mid-market NFL franchise with strong fan loyalty and recent on-field competitiveness despite smaller market. Comparable model for stadium-driven event economics (Highmark Stadium renovations parallel EverBank plans).
• Cincinnati Bengals: Mid-market NFL franchise with comparable revenue scale and similar focus on quarterback-led competitive strategy. Direct comp for sponsorships, regional broadcast value, and merchandise economics outside the largest U.S. markets.
• Minnesota Vikings: Mid-market NFL franchise with comparable stadium economics (U.S. Bank Stadium parallels EverBank modernization). Useful comp for stadium revenue uplift analysis following recent venue investment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Jaguars
• YouTubeyoutube.com/channel/UCsGacW6z0GedR-Wv45SBRZg
• Facebookfacebook.com/jacksonvillejaguars
• Instagraminstagram.com/jaguars
• TikToktiktok.com/@jaguars?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacksonville Jaguars