Ekho Dealer

What Ekho Dealer does

Ekho Dealer is an AI-powered vehicle commerce platform that enables dealerships, dealer groups, OEMs, and marketplaces to sell vehicles online end-to-end — from lead response through financing, titling, registration, and tax remittance — across all 50 US states. The company is positioned as a 'Shopify for dealerships,' addressing the fragmented vendor stack (5–7 separate tools) that dealers typically piece together, and is currently strongest in the powersports vertical with named customers including Triumph Cleveland, Evinmotors, Massimo Motor Sports, Maeving, Stark Future, LiveWire, Zero Motorcycles, Ducati New York, Moto Morini, and Freedom Family Auto Group.

The platform is organized around three core products — Sales Agent (an AI Business Development Center that engages every lead across chat, SMS, and email 24/7), Transaction Engine (a checkout layer covering financing, KYC, fraud detection, F&I aftermarket products, tax calculation, and titling/registration), and Website (AI-native dealership sites optimized for SEO and AI-search visibility). These are composed from 17 modular building blocks, allowing dealers to adopt products individually (Sales Agent live in 1–2 days, Website in 48 hours, Transaction Engine in 5–7 business days) before expanding. Underlying AI capabilities include autonomous conversational agents, NLP-driven buyer qualification, computer-vision ID and selfie verification, ML-based fraud anomaly detection from behavioral signals, and AI listing enrichment.

Ekho operates a hybrid go-to-market: a product-led/self-serve motion with a free AI website audit and demo funnel for individual dealers, inside sales for mid-market dealer groups, and an enterprise field-sales motion for OEMs and large dealer networks (multi-year contracts deployed across manufacturer dealer footprints). Revenue is generated through a modular pricing model combining flat monthly per-rooftop subscriptions with usage-based per-transaction fees on certain modules. The company raised $17.3 million in total funding, including a $15M Series A in July 2025 led by Activant Capital with participation from J.P. Morgan Payments, Winnebago Industries, and Y Combinator, and is headquartered in New York with 11–50 employees.

Name

Ekho Dealer

Legal name

Ekho, Inc.

Website

https://ekho.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Ekho Dealer is an AI-powered vehicle commerce platform that enables dealerships, dealer groups, and OEMs to sell vehicles end-to-end online — covering lead response, financing, tax, titling, and registration — across all 50 US states, with deepest traction in the powersports vertical.

Ownership category

akta.pro rank

Product category

Automotive Dealer Software

NAICS

Wholesale Trade Agents and Brokers (42512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

akta.pro secondary industry

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)

Keywords

• Vehicle commerce platform
• Dealer sales software
• AI sales agent
• Automotive transaction processing
• Dealership e-commerce software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription - Flat Monthly per Rooftop: Modular pricing with some products charged as flat monthly fee per rooftop/location. Dealers can start with one product and expand within 90 days.
2. Usage-Based - Per Sale: Some products are usage-based charged per transaction/sale. Combines with flat monthly fees for hybrid pricing model.
3. Modular/Add-on Products: Additional products available as add-ons including Website, additional Sales Agent capabilities, and advanced Transaction Engine features.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ekho provides an AI-powered vehicle commerce platform for dealerships, dealer groups, OEMs, and marketplaces. Its modular offering centers on three products: an AI Sales Agent that qualifies and books leads 24/7 across chat, SMS, and email; a Transaction Engine that handles online checkout including financing, KYC, fraud detection, tax calculation, titling, registration, and 50-state compliance; and AI-native dealership websites optimized for SEO and conversion.

Product overview

Ekho is a modular vehicle commerce platform — described as the 'Shopify for dealerships' — comprising three core products: Sales Agent (AI-powered lead response and qualification across chat, SMS, and email), Transaction Engine (complete online checkout with financing, KYC/fraud, tax, titling, registration, F&I, and compliance), and Website (AI-native dealership websites). These three products share data when combined and are built from a common set of 17 building-block modules including AI Chat, AI SMS, AI Email, AI Listing Enrichment, Configurator, Checkout, Preorder, Embedded Financing Engine, Financing Prequal, F&I Aftermarket Engine, Tax Engine, Titling & Registration Engine, Compliance, Fraud Prevention, Trade-In Valuation, SEO & GEO Monitor, and AI Website Builder. The platform operates in all 50 US states.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Agent AI-powered Business Development Center that responds to every lead instantly across chat, SMS, and email, qualifying buyers, answering inventory questions, booking appointments, and enabling 24/7 sales coverage for dealerships.
• Transaction Engine Complete online checkout layer for vehicle sales covering financing, KYC, fraud prevention, tax calculation and remittance, titling and registration, F&I aftermarket products, and 50-state compliance, available as standalone or hybrid subscription.
• Website AI-native dealership website builder optimized for speed, mobile performance, SEO, and AI search visibility, with chat-based AI editor, OEM promo integration, pre-qualification widgets, and intelligent inventory merchandising.

Quantifiable outcome

• 40% of buyers are purchasing that vehicle type for the first time
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Moto MoriniflagshipStrategic or Co-development Partner · 29 April 2026Italian motorcycle manufacturer deploying AI Sales Agent across US website and dealer network. Featured in Dealernews, Powersports Business, and Motorcycle & Powersports News coverage.
• Massimo MotorsflagshipStrategic or Co-development Partner · 29 April 2024Formal OEM program deploying AI Sales Agent across Massimo Motors dealer network. Includes branded program page, dealer enablement, and co-marketing.
• Lightspeed DMScoreTechnology or IntegrationPre-built integration with Lightspeed DMS for dealer management system connectivity; inventory sync and automated data flow
• HubSpotcoreTechnology or IntegrationPre-built CRM integration with HubSpot for lead management and customer relationship tracking
• StripecoreTechnology or IntegrationPayment processing through Stripe with PCI DSS compliance; also handles digital asset/cryptocurrency payment processing
• Freedom Road FinancialcoreTechnology or IntegrationLender integration for financing applications and loan processing
• Motorcycle Industry CouncilminorOthersIndustry association partner; listed among backed associations
• NPDA (National Powersports Dealers Association)minorOthersIndustry association partner; listed among backed associations
• Low Speed Vehicle Dealer AssociationminorOthersIndustry association partner; listed among backed associations

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roadster: Roadster is an end-to-end online car-buying platform for automotive dealers, providing digital retailing, financing, trade-in, and home-delivery workflows. It is the closest direct competitor to Ekho's Transaction Engine in the automotive vertical.
• AutoFi: AutoFi provides an online vehicle-purchase, financing, and F&I platform for automotive dealers, including credit application, deal structuring, and e-contracting. It overlaps directly with Ekho's Embedded Financing Engine and Checkout modules.

Broad incumbents

• DealerSocket (Reynolds and Reynolds): DealerSocket, now part of Reynolds and Reynolds, is a leading dealer-management-system and CRM vendor for automotive and powersports dealers. It is a broad incumbent whose product breadth overlaps with several of Ekho's modules (CRM, website, desking).
• CDK Global: CDK Global is one of the largest providers of dealer-management software, websites, and digital retailing tools for automotive dealers. Its scale and existing dealer relationships make it a key incumbent Ekho must displace in the auto vertical.
• Cox Automotive (Dealertrack, Dealer.com, vAuto): Cox Automotive owns a portfolio of dealer technology brands covering DMS, digital retailing, inventory, and marketing. It is the dominant incumbent in US auto-dealer software and a credible competitor to Ekho's end-to-end commerce stack.
• CarsCommerce (Cars.com, Dealer Inspire, AccuTrade): CarsCommerce combines marketplace (Cars.com) with dealer websites (Dealer Inspire) and trade-in (AccuTrade), creating a comparable commerce + marketing + trade-in stack for automotive dealers.

Emerging players

• Mavi.io: Mavi is an emerging online retailing platform for automotive dealers, with overlap in checkout, financing, and home delivery workflows. It is comparable to Ekho in being a focused, end-to-end online sales challenger.

Others

• Roadster Powersports / Speed Commerce (Ducati/RV adjacent): Speed Commerce and similar e-commerce platform providers serve powersports and recreational-vehicle brands with website and checkout tooling. They are ecosystem peers to Ekho in the powersports commerce stack.
• Bumper: Bumper is a UK-based embedded finance provider for automotive dealers, offering point-of-sale financing integrated into dealer checkout flows. It is a comparable embedded-finance peer to Ekho's Embedded Financing Engine and Klarna integration.
• PayBright / Affirm Auto: Affirm and similar BNPL/embedded finance players offer dealer-integrated financing at checkout. They are partial peers to Ekho's Financing Prequal and Embedded Financing Engine and could partner or compete depending on go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ekho-dealer

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekho Dealer