Totalplay

What Totalplay does

Totalplay (legal name Total Play Telecomunicaciones, S.A.P.I. de C.V.) is a Mexican fiber-to-the-home (FTTH) telecommunications operator and subsidiary of Grupo Salinas, providing residential and enterprise internet, pay-TV, and digital telephony services over an exclusive 100% fiber-optic network. Founded in 2010 and headquartered in Mexico City, the company serves approximately 5.55 million residential subscribers across a footprint of 19.5 million homes passed, with symmetric speeds ranging from 100 Mbps to 10,000 Mbps — certified by Ookla Speedtest and NPerf as the fastest fixed network in Mexico.

The core product portfolio centers on Internet Totalplay (symmetric fiber broadband), Totalplay TV (IP-based pay-TV with 4K HDR, Dolby Atmos, and integrated streaming apps), Teléfono Totalplay (digital landline), and a portfolio of add-on services including Totalplay Surround (Bang & Olufsen-designed Dolby Atmos speakers), WiFi Pro (mesh extenders), Club Totalplay WiFi (public hotspots), Hogar Seguro (home security monitoring), Totalplay Donde Sea/TP Go (multiscreen streaming), Addressable TV (targeted advertising), and Préstamo Totalplay (financial services). The decodificador integrates Amazon Alexa and aggregates more than 15 streaming platforms (Netflix, Disney+, HBO Max, Amazon Prime, Paramount+, ViX, Apple TV+, Spotify, Deezer, etc.) as billable add-ons.

Totalplay monetizes through monthly recurring subscriptions across bundled triple-play and double-play packages priced from Ps.390 to Ps.3,079 MXN, equipment rentals, streaming-app commissions billed on customer statements, and dedicated-link enterprise contracts. Distribution combines direct-to-consumer digital channels (totalplay.com.mx, Mi Totalplay portal, App Totalplay, WhatsApp), phone sales (800-330-1111), field-sales executives, and Grupo Salinas-affiliated retail and banking channels (Banco Azteca, Grupo Elektra). FY2025 revenue reached Ps.45,550 million with a 43% Q1 2026 EBITDA margin, while net losses narrowed materially from Ps.7,500M in 2024 to Ps.1,327M in Q1 2026.

Name

Totalplay

Legal name

Total Play Telecomunicaciones, S.A.P.I. de C.V.

Website

https://totalplay.com.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Totalplay is a Mexican fiber-to-the-home telecom operator and Grupo Salinas subsidiary, delivering symmetric gigabit internet (up to 10,000 Mbps), 4K pay-TV, telephony, and home services to 5.55 million residential subscribers across 19.5 million homes passed.

Ownership category

akta.pro rank

Product category

Fiber Broadband Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841), Computer Communications Equipment (3576), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA), Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes) (MPABAGAI)

Keywords

• Fiber optic internet
• Pay television service
• Digital telephony
• Triple play bundles
• Streaming aggregation

Headquarters

HQ city

Durango

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Residential Internet Subscription: Monthly recurring subscription fees for fiber optic internet service at various speed tiers (100 Mbps to 10,000 Mbps symmetric), representing the core revenue driver with 5.55 million total subscribers and 115,020 net additions in Q1 2026.
2. Totalplay TV (Video and Audio Restricted): Subscription fees for pay-TV service offering 4K content, integrated streaming apps (Netflix, Amazon Prime, HBO Max, Disney+), on-demand movies, and the new Totalplay TV with Dolby Atmos sound. Additional TV units available at extra monthly cost.
3. Digital Telephony: Fixed-line telephony service bundled with triple-play packages or available separately, including domestic and international calling with included minutes per plan.
4. Streaming App Partnerships (Third-party Subscriptions): Revenue from billing third-party streaming services (Netflix, Amazon Prime, HBO Max, Disney+, Paramount+, Star+, ViX, Apple TV) on behalf of content providers, taking a commission on monthly subscription charges. Customers can add streaming services to their Totalplay bill.
5. Additional TV Units and Equipment: Revenue from additional TV decoder units (Nuevo Totalplay TV) at $261 pesos monthly, Totalplay Surround speakers, WiFi Pro extenders, and Hogar Seguro home security kits offered as add-on services.
6. Business and Enterprise Services: Dedicated internet services, dedicated links, and custom telecommunications solutions for business customers, with separate pricing and service level agreements. Enterprise revenue declined 11% in 2025 while residential grew 5%.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Totalplay delivers residential and business telecommunications over its proprietary 100% fiber-to-the-home network in Mexico. Its core products are Internet Totalplay (symmetric fiber broadband from 100 Mbps to 10,000 Mbps), Totalplay TV (4K HDR pay television with integrated streaming apps and Alexa), and Teléfono Totalplay (digital telephony), sold primarily as triple-play bundles. Add-on services include Totalplay Surround speakers, WiFi Pro extenders, Club Totalplay WiFi public hotspots, and Hogar Seguro home security monitoring.

Product overview

Totalplay is a Mexican telecommunications company operating a fiber-optic network that delivers internet, television, and digital phone services primarily to residential customers, with separate offerings for business and enterprise segments. The core product portfolio centers on Internet Totalplay (symmetrical fiber broadband from 100 Mbps to 10,000 Mbps), Totalplay TV (IP-based pay TV with 4K HDR, integrated streaming apps, and Alexa voice control), and Teléfono Totalplay (digital landline with domestic and international calling). Add-on services include Totalplay Surround (premium Dolby Atmos speakers co-designed with Bang & Olufsen), WiFi Pro and WiFi Extender (home network coverage solutions), Club Totalplay WiFi (public hotspot access), On Demand (transactional video rentals), Hogar Seguro (home security monitoring with cameras and alarm), Totalplay Donde Sea and TP Go (multiscreen and mobile TV streaming), Addressable TV (targeted advertising), Préstamo Totalplay (financial services), TPremia (loyalty program), and Totalplay Restaurantes (restaurant-specific solutions). The company also aggregates major streaming platforms including Netflix, Amazon Prime Video, Disney+, Paramount+, Apple TV, Star+, ViX Premium, Universal+, Blim TV, YouTube, Spotify, Amazon Music, Deezer, NBA League Pass, Noggin, and Picardía Nacional through its TV decodificador with Alexa voice control integration.

Differentiator

Problem solved

Functional benefit

Brands

• Totalplay TV: 4K HDR television service with Wi-Fi 6, Alexa integrated, and Dolby Atmos audio designed by Bang & Olufsen.
• Totalplay Surround
• Club Totalplay WiFi
• WiFi Pro
• Hogar Seguro
• Préstamo Totalplay

Products and services

• Internet Totalplay Residential fiber-optic broadband service delivered over Totalplay's 100% FTTH network, offering symmetric speeds from 100 Mbps to 10,000 Mbps with equal upload and download. Targeted at Mexican households seeking the fastest home internet in Mexico.
• Totalplay TV IP-based pay television service offering live channels, on-demand content, 4K HDR video, integrated streaming applications (Netflix, Amazon Prime, HBO Max, Disney+, Paramount+, Apple TV+, ViX, Universal+, etc.), and Alexa voice control via a proprietary decoder. Delivered over Totalplay's fiber infrastructure for residential subscribers.
• Teléfono Totalplay Digital landline telephony service bundled with Internet and TV triple-play packages or available standalone, including domestic and international calling with included minutes to fixed lines, mobile phones, and US/Canada numbers depending on plan tier.
• Totalplay Surround Premium home theater audio system featuring speakers co-designed with Bang & Olufsen, delivering Dolby Atmos 5.1 surround sound and Bluetooth 5.0 connectivity. Available as a monthly add-on subscription for Totalplay TV subscribers, or bundled with 5,000/10,000 Mbps launch plans.
• WiFi Pro WiFi range extension device that amplifies the wireless internet signal 8-10 meters through walls, providing whole-home connectivity without physical connection to the modem. Offered as a monthly add-on to residential fiber plans.
• Club Totalplay WiFi Public WiFi hotspot access service that allows Totalplay subscribers to automatically connect at hundreds of locations across Mexico at their contracted speed at no additional cost, and to share their home network with visitors without affecting their own bandwidth.
• Hogar Seguro Home security monitoring service featuring indoor/outdoor cameras, motion sensors, door/window sensors, remote keychain with panic button, and a central alarm unit with cellular backup. Cameras transmit video over Totalplay internet to a 24/7 Central de Reacción monitoring station and a mobile app. Available to Totalplay customers in Mexico City and State of Mexico from 500 Mbps plans upward.
• Totalplay Empresarial Business segment telecommunications service offering internet, TV, and phone solutions for Mexican enterprise and corporate customers with dedicated support and service-level agreements. Sold through a separate enterprise portal (totalplayempresarial.com.mx).
• Servicio de Enlaces Dedicados Dedicated internet access service providing exclusive bandwidth connectivity between customer locations, designed for business customers requiring guaranteed capacity and SLA-backed enterprise connectivity.

Quantifiable outcome

• 115,020 net subscriber additions in Q1 2026 bringing total to 5,554,374 subscribers
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• Banco AztecacoreGTM or Marketing Partner · 3 June 2026Exclusive banking partnership for Totalplay customers who are Banco Azteca cardholders. Pre-invited customers receive speed bonuses (+20 Mbps), streaming promotions, and monthly discounts when setting up recurring payments on Banco Azteca debit/credit cards. Multiple promotions: 'Disfruta +Streaming', 'Disfruta +Megas', and 'Disfruta +' with varying benefits.
• NetflixcoreGTM or Marketing Partner · 1 January 2026Netflix content partnership where Totalplay bundles Netflix Standard with ads in various TV+Internet and Internet-only plans. Additional Netflix tiers (Premium, Standard without ads) available as add-ons billed through Totalplay. Totalplay acts as commission agent, billing Netflix subscriptions on customer statements. Activation occurs through Totalplay app or Mi Totalplay portal.
• Amazon Prime (Video and Music)coreGTM or Marketing Partner · 1 January 2026Amazon Prime bundled with qualifying plans including Prime Video streaming, Prime Music (2 million songs), and e-commerce shipping benefits. Available as included benefit or add-on subscription billed through Totalplay. Includes 30-day free trial for add-on subscriptions.
• HBO MaxcoreGTM or Marketing Partner · 1 January 2026HBO Max streaming included in select plans with promotional pricing ($149/month for 6 months after 1 free month). Totalplay bills HBO Max on behalf of Warner Bros Discovery as commission agent. Both Basic with ads and Standard (8 channels) tiers available.
• Disney+coreGTM or Marketing Partner · 1 January 2026Disney+ streaming available as add-on to Totalplay plans, billed through customer statements. WDC Mexico provides the streaming service while Totalplay handles billing and customer acquisition.
• Apple TV+minorGTM or Marketing Partner · 1 January 2026Apple TV+ streaming available as promotional add-on through Totalplay billing. New customers receive 3-12 months free depending on plan tier; regular price $139/month. Customer activates through Apple platforms.
• Hogar SegurominorStrategic or Co-development Partner · 1 January 2026Smart home security partnership where Hogar Seguro provides monitoring services including cameras, sensors, and alarm systems integrated with Totalplay internet. Available to Totalplay customers in Mexico City and State of Mexico from 500 Mbps plans upward. Hogar Seguro provides 24/7 reaction center monitoring.
• Star+ (Star Plus)minorGTM or Marketing Partner · 1 January 2026Star+ streaming available as add-on to Totalplay plans, bundled with Disney+ as Combo+ package. Billed through Totalplay statements. WDC Mexico provides content while Totalplay handles billing.
• Paramount+minorGTM or Marketing Partner · 1 January 2026Paramount+ streaming available as add-on subscription billed through Totalplay. Available for Sagemcom decoder models M365 and M362.
• Universal+minorGTM or Marketing Partner · 1 January 2026Universal+ streaming service available as add-on with 5 linear channels and app access. Price $149/month. New customers receive 1 month free on qualifying plans.
• ViX PremiumminorGTM or Marketing Partner · 1 January 2026ViX Premium (TelevisaUnivision) streaming available as add-on with 2 months free promotion for new subscribers. Billed through Totalplay statements. Price at regular rate after promotional period.
• Grupo SalinasflagshipOthers · 1 January 2026Totalplay is a subsidiary of Grupo Salinas, one of Mexico's largest business conglomerates. Grupo Salinas includes Grupo Elektra, TV Azteca, and other retail/financial services. The conglomerate provides brand backing, retail distribution through Grupo Elektra stores, and cross-promotional opportunities across its portfolio companies.
• Ookla (Speedtest)minorOthers · 1 January 2026Ookla Speedtest certification recognizing Totalplay as the fastest fixed internet provider in Mexico based on Q2-Q3 2024 speed test data analysis. Totalplay markets itself as 'El internet más premiado de México' (the most awarded internet in Mexico) using this certification.
• NPerfminorOthers · 1 January 2026NPerf certification confirming Totalplay network performance leadership in Mexico, displayed alongside Ookla award on website and marketing materials.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Izzi Telecom: Izzi is the cable/broadband arm of Grupo Televisa and one of Totalplay's closest direct competitors in Mexican residential fiber and pay-TV. Both offer triple-play bundles (internet + TV + phone) targeting Mexican households, competing head-to-head on speed, content, and price.
• Megacable: Megacable is one of Mexico's largest cable operators providing broadband, pay-TV and telephony to residential and business customers. It competes directly with Totalplay in mid- and high-speed internet tiers across overlapping Mexican geographies.
• Dish México: Dish México is a major satellite and pay-TV provider in Mexico competing with Totalplay's Totalplay TV offering. While technology differs (satellite vs. IPTV), both target value-conscious Mexican households seeking pay-TV plus broadband bundles.
• Axtel (Axtel Networks / Alestra): Axtel is a Mexican telecom operator providing fiber internet, telephony, and enterprise connectivity solutions. It competes with Totalplay's Totalplay Empresarial segment in dedicated enterprise links and business-grade fiber services.

Broad incumbents

• Telmex (América Móvil): Telmex is the dominant incumbent fixed-line and broadband operator in Mexico, owned by América Móvil. It competes with Totalplay across residential broadband, pay-TV (via its Infinitum and platform services) and enterprise connectivity, with much greater scale and a mobile bundle.
• AT&T México: AT&T México provides mobile and fixed wireless broadband services in Mexico, competing with Totalplay for high-value residential and enterprise connectivity. As a global telecom incumbent, it competes primarily through converged mobile-broadband bundles Totalplay cannot fully replicate.
• Movistar México (Telefónica): Movistar México offers mobile, fixed broadband and pay-TV services and competes with Totalplay in residential connectivity, particularly in converged offerings. As part of global Telefónica, it brings incumbent scale but has been rationalizing its Mexican footprint.
• América Móvil: América Móvil is the parent of Telmex and the largest telecom operator in Latin America. As Totalplay's principal incumbent competitor in Mexico, it dwarfs Totalplay in scale and offers converged mobile-broadband-pay-TV bundles that Totalplay cannot directly match.

Regional players

• Liberty Latin America: Liberty Latin America operates Cable & Wireless and VTR/CostaNet-style cable and fiber networks across the Caribbean and Latin America. While not in Mexico, it is a comparable regional fiber-and-pay-TV operator with similar bundled broadband + TV + telephony product strategy.
• VTR (VTR Globalcom): VTR is a major Chilean cable and broadband operator offering fiber/coaxial internet, pay-TV and telephony — comparable to Totalplay's product mix but operating exclusively in Chile. Useful as a regional Latin American comp for fiber-cable triple-play economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/totalplaymx
• YouTubeyoutube.com/totalplaymx
• Facebookfacebook.com/totalplay
• Instagraminstagram.com/totalplaymx
• TikToktiktok.com/@totalplaymx?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/totalplay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totalplay