Maj Invest Equity

What Maj Invest Equity does

Maj Invest Equity is the private equity arm of Maj Invest, a privately held Danish investment management group founded in May 2005 and owned entirely by its management and employees under a co-ownership model. The firm administers approximately EUR 580 million in assets under management and has invested in more than 35 companies since inception, currently holding 11 portfolio companies across Danish SME buyouts. Maj Invest Equity operates multiple fund strategies — Danish Private Equity (unlisted Danish SMEs), Maj Invest Minorities (global minority stakes in structural growth sectors sourced through a co-investor network), Financial Inclusion (microfinance investments across Africa, Asia, and Latin America with 12 portfolio companies as of end-2023), and Energy Transition I (established 2023) — alongside the broader group's listed-asset advisory (Fondsmæglerselskabet Maj Invest A/S), private banking through Maj Invest Bank's Maj World platform, and socioeconomic consulting via wholly-owned Kraka Economics A/S (acquired 2024).

The group's revenue model is built on asset-management economics: management fees on committed/invested capital across its fund vehicles (Danish, Luxembourg, US LP, US CIT), advisory fees for institutional and private-banking clients, and carried interest on successful exits such as Vega Salmon (DKK 1.3 billion revenue salmon processor, sold to Coast Seafood in January 2023) and Sticks'n'Sushi (sold to McWin in January 2024). The firm distributes via direct institutional relationships in Denmark and internationally, retail channels through Investeringsforeningen Maj Invest and Maj Invest Bank, and a digital advisory platform. It has no public pricing disclosures and no technology/API surface, operating as a relationship-driven financial-services firm rather than a software company.

Recent strategic posture is one of measured expansion: a sixth PE fund (MIE 6 Triple Bottom Line K/S) achieved first closing in 2025 with rapid deployment into GladTeknik (electronics repair) and Krebs A/S (energy systems); thematic ETF funds in AI & Semiconductor and Defence & Cybersecurity launched in 2024; a €40 million co-investment in Subra A/S (superconductors) closed in April 2026 alongside Novo Holdings and SPRIND; and geographic footprint extends across Denmark, the UK, Peru, India, the USA (SEC-registered since 2017), and Canada. Maj Invest Equity is co-located within Maj Invest Holding A/S at Gammeltorv 18, Copenhagen, and remains under the leadership of CEO Jeppe Christiansen.

Name

Maj Invest Equity

Legal name

Maj Invest Holding A/S

Website

http://majinvest.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Maj Invest Equity is the private equity arm of Danish investment manager Maj Invest, administering ~EUR 580M across Danish SMEs, global minority stakes, microfinance, and energy-transition funds for institutional and HNW clients.

Ownership category

akta.pro rank

Product category

Private Equity & Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Other Financial Vehicles (525990), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure) (FSAAALAG)

akta.pro secondary industries

Alternative Investments for Private Wealth (Hedge Funds, PE/VC Access, Private Credit) (FSAAABAI), Private Equity Fundraising Placement (FSAEALAB), Institutional Separate Accounts & SMAs (Mandates) (FSAAAGAL), Micro-PE / Lower Middle Market ETA Funds (FSANALAG), Institutional Capital Introduction (LP/Family Office/Endowment Matching) (FSAEALAI)

Keywords

• Private equity management
• Asset management advisory
• Wealth management services
• Financial inclusion investing
• Sustainable investment funds

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Private Equity Management Fees and Carried Interest: Maj Invest Equity generates revenue through management fees charged to private equity fund investors and carried interest (performance fees) from successful exits and investments.
2. Asset Management Advisory Fees: Maj Invest Asset Management provides advisory services on securities portfolios and listed equities and bonds for institutional customers, generating advisory fees.
3. Wealth Management Advisory: The Formueforvaltning department provides advisory services to private customers, companies and foundations.
4. Kraka Economics Consulting: Socioeconomic consulting firm owned by Maj Invest, providing economic analyses for public debate and decision-making.

Distribution channels3 records

Marketing channels4 records

Core offering

Maj Invest Equity is the private equity arm of the Maj Invest Group, providing investment management and advisory services across multiple private equity fund strategies. The firm invests in unlisted Danish SMEs through its Danish Private Equity funds, takes minority stakes in global structural growth sectors via Maj Invest Minorities, deploys capital into microfinance and financial inclusion in emerging markets, and supports energy transition initiatives through dedicated sustainability funds. Services are delivered through specialized fund vehicles and a co-investor network targeting institutional and professional investors in Denmark and internationally.

Product overview

Maj Invest Equity is an investment management and advisory firm, not a technology product company. The firm operates as a private equity and asset management platform offering multiple fund products and investment strategies. The core offering consists of Maj Invest Asset Management (advisory on listed securities) and Maj Invest Equity (advisory on private equity funds). These are delivered through specialized sub-brands including Danish Private Equity (domestic unlisted investments), Maj Invest Minorities (global minority stake investments), Financial Inclusion (emerging market microfinance), and Energy Transition (sustainability-focused private equity). Client-facing fund products include Maj Invest Bank for private banking, Investeringsforeningen Maj Invest for Danish fund investors, and Maj Invest Funds for international investors. The firm does not offer a software product or technology platform with integrations, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Maj World: Digital investment platform for private customers offered through Maj Invest Bank
• Big Picture
• Maj Invest Måned
• Ugeskrift for investorer
• Special Edition

Products and services

• Maj Invest Asset Management Investment advisory services for institutional clients on securities portfolios, focusing on listed equities and bonds in Denmark and internationally. Includes ESG integration across all four ESG approaches (exclusions, integration, thematic, impact).
• Danish Private Equity (Dansk Private Equity) Long-term equity investments in small and medium-sized Danish companies with clear growth potential. Multiple fund vintages operated since 2005, with the most recent (Maj Invest Equity 6 / MIE 6 Triple Bottom Line) achieving first closing in 2025.
• Maj Invest Minorities (Global Private Equity) Minority investments in structural growth sectors globally, leveraging a unique network of co-investors to access exclusive proprietary transactions. Targets institutional investors seeking differentiated global PE exposure.
• Financial Inclusion Funds Investment advisory for private equity funds focused on microfinance and financial inclusion across Africa, Asia, and Latin America. Funds held 12 portfolio companies at end of 2023, addressing underserved populations' access to basic financial services.
• Maj Invest Energy Transition Private equity fund investing in companies developing technological innovation for the green transition and energy transition initiatives. Targeted at institutional investors seeking climate-aligned private equity exposure.
• Maj Invest Bank (Maj World) Banking and investment advisory services for private customers in Denmark, delivered through the Maj World digital platform. Tiered offering: digital advisory for customers with wealth over DKK 200,000 and personal advisory for those with wealth over DKK 1.5 million.
• Investeringsforeningen Maj Invest Danish investment association offering fund products including dedicated Green Bonds department (launched 2020) and Net Zero 2050 department (launched 2022), alongside mainstream equity and bond funds for Danish investors.
• Maj Invest Funds (Luxembourg) International Luxembourg-domiciled investment fund products, including thematic ETF funds in AI & Semiconductor and Defence & Cybersecurity, distributed to professional investors across Europe.
• Formueforvaltning (Wealth Management) Tailored wealth management services focused on optimising clients' financial situation through strategic investment advisory and portfolio management, available to private customers, companies, and foundations.

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kraka EconomicscoreOthersKraka Economics is a socioeconomic analysis company that is owned by Maj Invest. The company's purpose is to inform public debate and qualify decisions with economic analyses. Acquired by Maj Invest in 2024.

Scale indicators7 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• CataCap: Danish mid-market PE investor focused on operational value creation in Nordic SMEs. Comparable to Maj Invest on strategy, geography, and target company profile.
• IK Partners: Pan-European mid-market private equity firm (formerly IK Investment Partners). Closely comparable to Maj Invest Equity on mid-market Nordic/European SME investing and fund-of-funds structure across multiple strategies.
• Nordic Capital: Swedish private equity firm managing multiple mid-to-large-cap Nordic buyout and healthcare funds. Directly comparable to Maj Invest as a Nordic-headquartered multi-strategy PE platform serving institutional LPs across the region.
• Polaris Private Equity: Danish mid-market PE firm with a long-standing track record investing in unlisted Danish SMEs. Directly comparable to Maj Invest's core Danish Private Equity franchise on target deal size, sector focus, and LP base.
• EQT Partners: Sweden-headquartered global private equity and infrastructure investor with broad sector coverage. Comparable to Maj Invest as a Nordic-rooted multi-strategy PE/asset manager, though materially larger in AUM and geographic reach.
• Axcel: Danish private equity firm investing in mid-market Nordic SMEs. The most direct domestic peer to Maj Invest's Danish Private Equity strategy, with overlapping target companies, LPs, and exit channels in Denmark.

Emerging players

• Triodos Investment Management: European impact and sustainable investment manager with financial inclusion and emerging markets funds. Comparable to Maj Invest's Financial Inclusion franchise on thematic mandate and emerging-market microfinance exposure.
• BlueOrchard Finance: Swiss impact investment manager focused on financial inclusion and emerging-market credit. Closely comparable to Maj Invest Financial Inclusion Fund II/III on mandate, geography (Asia/LatAm/Africa), and end-investor base.

Broad incumbents

• BlackRock: Global asset manager offering institutional separate accounts, mutual funds, ETFs, and alternatives. Broadly comparable to Maj Invest Asset Management's institutional listed-securities advisory business, though at vastly greater scale.
• AP Møller Holding: Danish holding and investment company owning significant equity stakes across Danish industry. Adjacent incumbent that competes for talent, LP capital, and co-investment opportunities in the Nordic mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maj-invest

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments30 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maj Invest Equity