Fotor
Fotor is an AI-powered photo, video, and design platform serving 800M+ global users with editing, generation, and an enterprise Vibe Marketing tool, operated by Everimaging on a freemium subscription model.
- Company typePrivate
- Founded2009
- HeadquartersChengdu, China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Fotor does
Fotor is the flagship AI visual creation product of Hong Kong-headquartered Everimaging, founded in 2009 and operating as a multi-platform photo and video editing suite spanning web (fotor.com), iOS, Android, Windows, and Mac, plus a developer API/SDK. The platform combines deep-learning-based restoration and enhancement (AI Image Enhancer, ReShot, Background Remover) with generative AI across image, video, and presentation modalities, integrating third-party models such as Sora 2, Midjourney v7, Kling, Veo, FLUX, Seedream, and Seedance, alongside proprietary research validated at NeurIPS 2025 (Spotlight), CVPR 2025, and ICLR 2026. As of 2026, Fotor claims 800M+ global users and over 3 million daily visual creations. The product portfolio has expanded from individual editing tools into agentic AI capabilities — including the AI Agent 'Sisi' (speech/text-driven editing launched August 2025 in London) and the AI Vibe Marketing Platform for Performance (May 2026), which applies embedded brand aesthetics across product, advertising, and social outputs.
Fotor's revenue model is anchored on a freemium funnel: a free Basic tier with watermarked exports funnels users into monthly Pro and Pro+ subscriptions, with AI feature consumption metered through a credits system that rolls over up to five months. Complementary revenue streams include one-time AI headshot packages for individuals and teams, and a nascent developer API/SDK business targeting embedded integrations. Pricing tiers are not publicly disclosed beyond feature differentials (Pro offers 10 concurrent generations, 1,000 AI Agent chats, 2GB cloud; Pro+ adds 30 concurrent generations, 2,000 AI Agent chats, 100GB cloud, batch editing, and multi-brand kits). Customer segmentation is hybrid: individual creators and consumers (primary volume), professional and amateur photographers, marketing teams and agencies, and e-commerce/retail businesses using the Vibe Marketing Platform for on-brand visual content at scale.
The company reported approximately $3.5M in revenue for 2025 with a team of around 32 people, and has raised approximately $10.6M in disclosed funding (a 2012 round led by Lenovo and a 2017 round led by GF Securities). Operational footprint spans Hong Kong (corporate headquarters), Los Angeles (US presence), and London (UK launch activities), with founder and CEO Tony Duan leading the organization.
Fotor firmographics
Firmographics- Name
- Fotor
- Legal name
- Everimaging
- Website
- https://fotor.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fotor is an AI-powered photo, video, and design platform serving 800M+ global users with editing, generation, and an enterprise Vibe Marketing tool, operated by Everimaging on a freemium subscription model.
- Ownership category
- akta.pro rank
Fotor industry classification
Industry- Product category
- AI Photo Editing Software
- NAICS
- Commercial Photography (541922), Postproduction Services and Other Motion Picture and Video Industries (51219), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
- akta.pro secondary industries
- Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM), 3D/CGI Animation Production (MPADACAB)
Keywords
Where Fotor is headquartered
LocationHeadquarters
- HQ city
- Chengdu
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Fotor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription (Fotor Pro & Pro+): Monthly and annual subscription tiers providing access to premium AI models, increased credits, advanced editing tools, and cloud storage. Pro tier offers 10 concurrent generations, 1,000 AI Agent chats, and 2GB cloud storage. Pro+ adds 30 concurrent generations, 2,000 AI Agent chats, and 100GB cloud storage.
- Credits System: AI features powered by a credits system where unused credits roll over monthly up to 5 months of accumulation. Credits are consumed based on AI model usage and generation complexity.
- Freemium (Fotor Basic): Free tier providing limited free credits, basic editing tools, and watermarked exports. Serves as a customer acquisition funnel for premium upsells.
- AI Headshot Packages: One-time purchase AI headshot packages for individual and team use, with no subscription required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever tier with limited features |
| Subscription | Monthly | Premium subscription with enhanced AI and editing |
| Subscription | Monthly | Highest tier with maximum AI capabilities |
| One time/ perpetual license | Pay-as-you-go | One-time purchase AI headshots for individuals |
| One time/ perpetual license | Pay-as-you-go | One-time purchase AI headshots for teams |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Fotor product offering
Product offeringCore offering
Fotor is a multi-platform AI-powered photo editing and visual content creation suite offering AI image enhancement, background/object removal, generative AI image and video creation, avatar and headshot generation, design tools (posters, logos, collages), and the enterprise AI Vibe Marketing Platform for on-brand visual workflows. It serves over 800 million users globally via web, iOS, Android, Windows, and Mac clients, with a freemium model, Pro/Pro+ subscriptions, usage-based credits, and one-time purchases.
Product overview
Fotor is a comprehensive AI-powered creative platform providing photo editing, image generation, video creation, and marketing automation tools. The flagship AI Photo Editor (free online photo editor) forms the core product, offering AI Image Enhancer, Background Remover, AI Object Remover, and various creative transformations. Built on the parent company Everimaging's AI research published at NeurIPS 2025 (Spotlight) and CVPR 2025, the platform integrates multiple AI models (GPT Image, Kling, Seedream, Wan, Qwen, FLUX, Midjourney v7, Sora, Seedance, Veo) for image and video generation. Key products include AI Image Generator (text-to-image), AI Video Generator (text-to-video, image-to-video), AI Avatar/Headshot Generators, AI Presentation Maker, and the enterprise AI Vibe Marketing Platform. The platform supports over 800 million global users with over 3 million visual creations generated daily. Additional tools include Photo Retouching, AI Clothes Changer, AI Hairstyle Changer, Circle Crop, Collage Maker, Image Combiner, and AI Image Extender. Available via free Basic tier and paid Pro/Pro+ subscription plans, with offerings spanning web, desktop, and mobile platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Fotor AI Agent: AI-powered assistant enabling photo and video editing through speech or text
- ReShot
- AI Vibe Marketing Platform
Products and services
- AI Photo Editor Free online AI-powered photo editor using deep learning to correct blur, noise, exposure, and other photographic issues with one click. Targets beginners and professional creators across portrait, landscape, and e-commerce photography.
- Background Remover
Quantifiable outcome
- 3 million visual creations generated daily
- +2 more outcomes
Companies that use Fotor
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Fotor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Fotor partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fotor competitors and assessment
Company assessmentDirect peers
- Canva: Canva is a leading online visual design and photo editing platform offering freemium design, AI image generation, and brand kits for consumers and businesses — directly comparable to Fotor's web-based design and AI image generator suite.
- Picsart: Picsart is a freemium photo and video editing platform with AI tools, mobile-first distribution, and a large creator community. It is one of the closest direct competitors to Fotor across AI editing, background removal, and AI image generation.
- Pixlr: Pixlr is a web-based photo editor with AI-powered tools (background removal, generative fill, image generation) aimed at consumers and SMBs. It is a like-for-like online photo editing competitor to Fotor.
- Photopea: Photopea is a free, browser-based image editor positioned as a Photoshop alternative with AI features. It competes with Fotor on the same web-based, free-tier, general-purpose editing audience.
- Cutout.pro: Cutout.pro offers AI-powered background removal, image enhancement, and generative AI tools for individuals and developers via web and API — overlapping directly with Fotor's Background Remover, AI Image Enhancer, and API offering.
- Snapseed: Snapseed (by Google) is a free mobile photo editor with professional-grade editing tools. It competes with Fotor on the mobile consumer photo editing use case, though without Fotor's generative AI features.
Broad incumbents
- Adobe (Photoshop & Adobe Express): Adobe is the dominant incumbent in professional photo editing (Photoshop) and the consumer/light editing segment (Adobe Express, Firefly). It competes head-on with Fotor's AI Image Enhancer, Background Remover, and generative AI features, and bundles editing into a much larger creative cloud ecosystem.
- Microsoft Designer: Microsoft Designer is a free AI-powered design and image generation tool bundled into Microsoft 365. It competes with Fotor for SMB and consumer design and AI image generation, and benefits from Microsoft's distribution.
Emerging players
- Remove.bg: Remove.bg (by Canva) is a specialized AI background removal tool with API access. It overlaps with a core subset of Fotor's background remover and developer/API use cases.
- VSCO: VSCO is a photo and video editing app popular with creators for its filters, presets, and aesthetic editing. It competes with Fotor for the creator and individual consumer editing segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fotor social profiles
Digital presenceFotor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fotor leadership team
Management profileNumber of profiles
Profiles1 record
Fotor funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fotor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fotor
What does Fotor do?
Fotor is a multi-platform AI-powered photo editing and visual content creation suite offering AI image enhancement, background/object removal, generative AI image and video creation, avatar and headshot generation, design tools (posters, logos, collages), and the enterprise AI Vibe Marketing Platform for on-brand visual workflows. It serves over 800 million users globally via web, iOS, Android, Windows, and Mac clients, with a freemium model, Pro/Pro+ subscriptions, usage-based credits, and one-time purchases.
Is Fotor a public or private company?
Fotor is a private company. It is classified as corporate owned and is currently operating.
When was Fotor founded?
Fotor was founded in 2009. It employs 11 to 50 people.
Where is Fotor based?
Fotor is headquartered in Chengdu, China, in the Asia region.
How does Fotor make money?
Four revenue lines are on record. Subscription (Fotor Pro & Pro+) is the primary driver. The others are credits System, freemium (Fotor Basic) and AI Headshot Packages.
Who are Fotor's main competitors?
Direct peers on record are Canva, Picsart, Pixlr, Photopea, Cutout.pro and Snapseed. Broad incumbents are Adobe (Photoshop & Adobe Express) and Microsoft Designer. Emerging players are Remove.bg and VSCO.
Does Fotor have an API?
Yes. Fotor offers an API for developers. The platform has a developer portal (developers.fotor.com) and SDK service page. Fotor has also published joint research on PMDformer (long-term time series forecasting) and Web-CogKnowledge (multimodal reasoning for web agents), with plans to integrate the latter into its Fotor Agent product for Universal Computer Control across web, desktop, and mobile platforms. Developer documentation is at developers.fotor.com.
What industry is Fotor in?
Fotor's product category is AI Photo Editing Software. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production, with a secondary code of BPAFAGAM, Experiential Content Capture & Event Media Production (Photo/Video/Social). Its NAICS code is 541922 and its SIC code is 7330.