What Picsart does

Picsart is a privately held, US-domiciled (PicsArt, Inc.) AI-powered creative platform founded in 2011-2012 by Armenian entrepreneurs and headquartered in Hallandale, Florida with primary engineering operations in Yerevan, Armenia and additional offices in New York, Miami, Madrid, Berlin, Bucharest, and London. The company reports more than 130 million monthly active users, 2.5 billion+ lifetime mobile downloads, and over one billion creative edits performed per month across iOS, Android, web, and Microsoft Store. Its core product is a unified creative platform that consolidates photo and video editing, AI image and video generation, design templates, and brand-asset workflows behind a single interface supporting 50+ languages. The platform distinguishes itself by aggregating 130+ frontier AI models from 25+ providers (including Flux, Sora, Kling, Veo, GPT Image, ElevenLabs, Runway, Recraft, and Ideogram) into a unified credit system accessible through the consumer app, an AI Playground hub, a GenAI CLI, a Model Context Protocol server, an OpenAI Codex plugin, and SDKs/APIs.

The business model is freemium subscription plus usage-based credit consumption. Free tier users access basic editing and limited AI generations; Pro is priced at $10.50/month (billed annually) and Ultra at $24.50-$52.50/month with 1,500-10,000 AI credits, brand kits, team seats, 2,000 API service credits, and 300 GB of cloud storage; an Enterprise tier offers custom pricing, white-label options, SDK embedding, dedicated account management, and volume discounts. Additional revenue streams include API/CLI usage, developer credits, AI-generation add-on credits, and a creator-monetization program called Earn with Picsart that pays creators based on engagement metrics. Picsart serves individual creators, small businesses, marketers, creative teams, developers and AI-agent builders, and large enterprises (4,000+ companies), with strategic distribution partnerships including Deutsche Telekom's Magenta AI, Zazzle for print-on-demand, Alibaba Cloud for AI video competitions, and Monotype for typography. The company is SOC 2 Type 2 certified, valued at $1B+ following a $130M SoftBank-led Series C in August 2021, and continues to expand via acquisitions (EFEKT in 2020, DeepCraft in December 2021) and a steady cadence of AI product launches through 2025-2026.

Name

Picsart

Legal name

PicsArt, Inc.

Website

https://picsart.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Picsart is a US-headquartered, Armenia-built AI creative platform serving 130M+ monthly active creators, small businesses, marketers, and developers with photo/video editing, 130+ integrated AI models, developer APIs, and enterprise white-label solutions on a freemium subscription model.

Ownership category

akta.pro rank

Product category

Creative Design Software

NAICS

Photographic Services (54192), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• AI photo editing
• AI video generation
• Creative design platform
• Generative AI tools
• Content creation software

Headquarters

HQ city

Hallandale

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue (Freemium Model): Picsart operates a freemium model with free basic access and paid subscription tiers (Pro at $10.50/month, Ultra at $24.50-52.50/month) providing enhanced AI generation credits, premium features, increased storage, and team collaboration tools. Monthly subscription credits do not roll over but purchased add-on credits remain valid until used.
2. AI Generation Credits: Generative AI tools consume credits based on model type and output complexity. Credits can be purchased as add-ons or through the Ultra plan upgrade, with the AI Playground offering pay-per-generation credits. Credits consumed for failed generations are automatically rolled back within 24-48 hours.
3. Enterprise Licensing: Custom enterprise contracts with volume-based credit discounts, on-demand top-ups, flexible billing terms, white-label options, API access, and dedicated account management. Enterprise pricing is quote-based and tailored to organization size and requirements.
4. Developer/API Access: Revenue from CLI usage, MCP server integration, and API services (2,000 API service credits included in Ultra plan, with additional credits available for purchase). Developer tools target AI agents, CI/CD pipelines, and programmatic content generation workflows.
5. Creator Monetization (Earn with Picsart): Picsart enables creators to earn revenue through branded campaign content and AI-generated social media content sharing, with earnings calculated based on engagement metrics. This positions Picsart to capture value from the creator economy while incentivizing platform engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Picsart is a photo and video editing platform and creative community that provides AI-powered tools for image generation, video creation, design, and brand asset production. The company offers a freemium consumer app with editing tools, templates, and effects, alongside enterprise solutions including APIs, SDKs, and a generative AI development platform. It serves more than 130 million monthly active users worldwide with tools spanning individual content creation to enterprise-grade creative workflows.

Product overview

Picsart is a unified AI-powered creative platform comprising a core design application plus multiple integrated sub-products, modules, and APIs. The core platform (Picsart) provides photo/video editing and AI generation for 130M+ monthly users. Key sub-products include AI Playground (155+ AI model hub), Picsart Flow (workflow automation with AI Copilot), AI Agent Marketplace (autonomous creative agents), Aura (chat-to-visuals), Persona/Storyline (influencer tools), and GenAI CLI/MCP (developer APIs). The platform uses a freemium model with Pro ($10.50/mo), Ultra ($31.66/mo), and Enterprise tiers. Picsart targets creators, small businesses, marketers, teams, and developers with solutions spanning image/video editing, AI generation, enterprise APIs, and programmatic CLI tools.

Differentiator

Problem solved

Functional benefit

Brands

• AI Agents: Specialized AI agents for creative and operational workflows including Flair, Resize Pro, Remix, and Swap
• AI Playground
• AI Copilot
• Earn with Picsart
• Persona
• Storyline
• Aura
• Picsart for Codex
• GenAI CLI
• GenAI MCP
• Picsart Flows
• Picsart Assistant
• Ignite

Products and services

• Picsart
• AI Playground

Quantifiable outcome

• Replaces 3-5 vendor stacks with single subscription, saving over $3,300 annually vs. separate tools
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability12 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor, flagship and core.

• AI9 (Startup Campus)minorStrategic or Co-development Partner · 18 June 2026Picsart founders are backing AI9, Armenia's first international startup campus opening in Yerevan in September 2026. The campus spans 3,000 square meters with capacity for 750 residents and has raised $4 million in funding. The initiative aims to create a physical hub for Armenia's growing startup ecosystem.
• Alibaba CloudflagshipStrategic or Co-development Partner · 27 May 2026Picsart and Alibaba Cloud launched a global AI video competition called 'Happy Horse Awards,' inviting creators to produce original AI-generated short films using the Happy Horse model within Picsart's creative tools. Grand prize offers either travel to HumanX Amsterdam or $5,000 cash, with submissions due June 14, 2026.
• RecraftflagshipTechnology or Integration · 25 March 2026Picsart announced an exclusive partnership with Recraft, making it the first exclusive AI model partner. The partnership grants Picsart's 130+ million creators first access to Recraft V4 Exploration Mode, featuring native vector generation (SVG), superior typography, and an Exploration Mode that generates eight visual directions from simple input.
• ZazzlecoreStrategic or Co-development Partner · 18 December 2025Picsart partnered with Zazzle to create a print-on-demand integration allowing users to transform digital content into physical products. The solution supports the creator-to-commerce economy, particularly targeting Gen Z demographic, with a new mini app for seamless design-to-product creation.
• Black Forest LabscoreTechnology or Integration · 2 December 2025Black Forest Labs, which reached $3.25B valuation in December 2025, counts Picsart among its enterprise customers. Picsart integrates Black Forest Labs' Flux models as part of its 130+ AI model portfolio.
• Deutsche TelekomcoreStrategic or Co-development Partner · 3 March 2025Picsart partnered with Deutsche Telekom to bring its innovative creative tools to Magenta AI, Deutsche Telekom's AI platform. This strategic partnership integrates Picsart's creative capabilities into Deutsche Telekom's telecommunications ecosystem, expanding Picsart's enterprise reach in the European market.
• MonotypecoreTechnology or Integration · 15 October 2024Picsart partnered with Monotype to bring 2,000 curated fonts to over 150 million creators worldwide. The partnership expanded Picsart's typography offerings and was noted as suggesting Picsart's ambitions to compete directly with Adobe and Canva in the creative tools space.
• DeepCraftcoreTechnology or Integration · 2 December 2021Picsart acquired Armenia-based AI R&D company DeepCraft for a seven-figure sum (cash and stock) to enhance its video technology capabilities. This acquisition added DeepCraft's AI expertise to support growth in video creation, particularly on Picsart's platform. It was Picsart's second acquisition in the video space following the purchase of EFEKT.
• EFEKTcoreTechnology or Integration · 2 December 2021Picsart acquired video company EFEKT as its first acquisition in the video space. The EFEKT acquisition preceded the DeepCraft acquisition, establishing Picsart's investment in video editing capabilities.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Canva: Canva is a leading freemium design platform for individuals, SMBs, and teams — directly competing with Picsart's core creative tools across photo/video editing, templates, and AI generation. Both target creators and small businesses with subscription-based design tools.
• Lightricks: Lightricks makes mobile-first creative apps (Facetune, Videoleap) and is mentioned in Picsart's integrations as a model partner. Directly comparable as a mobile creative tools company targeting similar creators and SMB segments with similar subscription GTM.
• VSCO: VSCO is a photo and video editing app popular with creators and Gen Z, with subscription-based premium filters and editing tools. Directly comparable as a mobile-first, creator-focused photo/video editing platform with a paid subscription model.

Broad incumbents

• Adobe: Adobe is the dominant creative software incumbent with Photoshop, Premiere, Express, and Firefly. Adobe bundles enterprise-grade creative tools with proprietary generative AI, posing the most direct and well-capitalized competitive threat to Picsart across both consumer and enterprise segments.
• Figma: Figma is a collaborative design platform targeting product designers and creative teams. Comparable as a creative SaaS platform serving designers and teams, though Figma is more focused on UI/product design vs. Picsart's photo/video editing emphasis.
• Shutterstock: Shutterstock combines a stock content library with AI image generation tools. Comparable to Picsart's content library (300M+ assets, Getty video clips) and AI image generation capabilities, though Shutterstock is more enterprise/B2B oriented.
• Getty Images: Getty Images provides stock photography and video with proprietary generative AI (Generative AI by Getty). Picsart's integration of Getty video clips and shared B2B content + AI generation positioning makes Getty a relevant incumbent peer.

Emerging players

• Photoroom: Photoroom focuses on AI-powered photo editing for e-commerce sellers and small businesses. Overlaps significantly with Picsart's background removal, product photo enhancement, and Shopify-integrated Flair agent — comparable in target segment and AI-first creative tooling.
• Lensa AI: Lensa AI (from Prisma Labs) provides AI-powered photo editing and avatar generation for consumers. Directly comparable as an AI-first photo editing app targeting creators and consumers with viral AI features like avatars.
• Runway: Runway is a generative AI video platform used by creators and professionals. Picsart integrates Runway's models (Gen 4.5), making it both a partner and a competitor in AI video generation for creators and enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.com/picsart
• Xx.com/PicsartStudio
• Facebookfacebook.com/picsart
• LinkedInlinkedin.com/company/3007630

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picsart