Backd
Backd is a U.S. fintech that provides working-capital financing (term loans and lines of credit) and B2B payment solutions (net terms, BNPL, embedded finance) to small and medium-sized businesses, originating loans through partner FinWise Bank.
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Backd does
Backd (legal entity Austin Business Finance, LLC) is a U.S. fintech operating since 2018 from Austin, Texas, that delivers working-capital and B2B payment products to small and medium-sized businesses. The company originates Business Term Loans ($50K–$250K, up to 24 months) and Business Lines of Credit ($50K–$1M, revolving) through a regulated partnership with FinWise Bank (a Utah-chartered, Member FDIC institution), layering on BackdPay — a suite of B2B Net Terms (Net 15/30/45/60/90), B2B BNPL (up to 24 months), and white-label B2B Embedded Finance that allows merchants to inject capital offers directly into their checkout flows. Backd reports cumulative originations of $1B+ to more than 10,000 SMBs and over 100,000 facilitated B2B payment transactions.
The platform is built around a proprietary credit model and analytics stack that evaluates "hundreds of proprietary data points" — historical advance performance, company revenue, and the business owner's personal financial history — to produce a creditworthiness and affordability score in minutes. Supporting systems include an ACH collections engine, automated financial analysis workflows, a CRM integrated into loan servicing, and a self-serve online application that delivers decisions within 24 hours via a soft credit pull that does not impact the applicant's FICO score.
Backd makes money through a mix of net interest margin / origination economics on its lending products, recurring and pay-as-you-go fees on the line of credit, transaction fees on BackdPay BNPL and Net Terms flows, and licensing/royalty economics on its embedded finance offering. The company operates a sales-led GTM with an online self-serve application, augmented by an ISO partner program and an affiliate network of accountants, brokers, and consultants. With 51–100 employees and roughly $87M in disclosed equity funding across four rounds from 2018 through April 2022 (including a $35M round in February 2021 and a $25M round in April 2022), Backd is a sub-scale SMB lender that has used capital to expand from a single lending product into a multi-product B2B capital and payments platform, but has shown no disclosed funding activity since April 2022.
Backd firmographics
Firmographics- Name
- Backd
- Legal name
- Austin Business Finance, LLC d/b/a Backd
- Website
- https://backd.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Backd is a U.S. fintech that provides working-capital financing (term loans and lines of credit) and B2B payment solutions (net terms, BNPL, embedded finance) to small and medium-sized businesses, originating loans through partner FinWise Bank.
- Ownership category
- akta.pro rank
Backd industry classification
Industry- Product category
- Small Business Lending
- NAICS
- Sales Financing (52222), Sales Financing (522220)
- SIC
- Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- B2B BNPL (Invoice Split/Net Terms for SMB Procurement) (FSAKACAJ)
- akta.pro secondary industries
- Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD), B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC), BNPL for High-Ticket / Longer-Term Installments (FSAKACAN)
Keywords
Where Backd is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Backd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Business Term Loans: Fixed-term funding from $50K to $250K with terms up to 24 months. Repaid through automatic daily, weekly, or semi-monthly payments. Originated by FinWise Bank.
- Business Line of Credit: Revolving credit from $50K to $1M with flexible terms. Draw funds anytime with automatic repayments over 6 or 12 months.
- B2B Net Terms: BackdPay enables merchants to offer Net 15/30/45/60/90 terms to buyers, facilitating B2B payment flexibility.
- B2B BNPL: Buy Now, Pay Later financing for B2B purchases with payment options up to 24 months.
- B2B Embedded Finance: White-label capital infusion solution allowing business customers to access funding through merchant webpages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Business Term Loan: $50K - $250K |
| Subscription | Pay-as-you-go | Business Line of Credit: $50K - $1M |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Backd product offering
Product offeringCore offering
Backd provides working capital financing to U.S. small and medium-sized businesses through fixed-term Business Term Loans ($50K-$250K, up to 24 months) and a revolving Business Line of Credit ($50K-$1M), with loans originated by partner FinWise Bank and serviced via Backd's online platform. It also operates Backd Payments, a B2B payment suite that lets merchants offer buyers Net 15/30/45/60/90 terms, BNPL financing up to 24 months, and embedded capital infusion at checkout.
Product overview
Backd is a financial technology company offering two integrated product suites: Backd Capital provides small business financing through a Business Line of Credit (revolving credit from $50K-$1M) and a Business Term Loan (fixed-term funding from $50K-$250K with terms up to 24 months). Backd Payments enables B2B merchants to offer flexible payment options to their buyers, including B2B Net Terms (Net 15/30/45/60/90), B2B BNPL (financing up to 24 months), and B2B Embedded Finance (direct capital infusion through merchant checkout). Together, these products help small businesses access funding while enabling merchants to provide flexible payment options to their customers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $1B+ in financial backing approved to small businesses
- +2 more outcomes
Companies that use Backd
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Backd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Backd partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Backd competitors and assessment
Company assessmentDirect peers
- BlueVine: BlueVine provides SMB working capital through lines of credit and invoice factoring, directly competing with Backd's term loan and line of credit products for similar SMB borrowers seeking fast funding decisions.
- OnDeck: OnDeck originates short-term term loans and lines of credit to SMBs with rapid online decisioning, overlapping almost exactly with Backd Capital's product set and target customer profile.
- Fundbox: Fundbox offers SMB working capital and B2B payment solutions including Net Terms, directly comparable to Backd's combined Capital and Payments suite for SMB and B2B merchant use cases.
- Resolve: Resolve provides B2B Net Terms and trade credit financing to SMBs and their buyers, directly comparable to BackdPay's Net Terms and BNPL products for B2B transactions.
Broad incumbents
- Kabbage (now American Express): Kabbage, acquired by American Express, provides SMB lines of credit and cash flow insights; now embedded within AmEx's broader SMB ecosystem, it competes for the same working capital borrowers as Backd.
- Stripe Capital: Stripe Capital offers SMB financing to businesses using Stripe payments, similar in concept to Backd's embedded finance offering and competitive for SMB borrowers who process payments digitally.
- Square Capital (Block): Square Capital offers SMB loans and cash advances to Square's merchant base, representing a broader incumbent with SMB lending distribution through payments rails that competes with Backd for SMB funding mindshare.
Emerging players
- Pipe: Pipe provides revenue-based financing and embedded B2B payment tools for SaaS and SMBs, an emerging peer with partial overlap in Backd's SMB working capital and embedded finance proposition.
- Canopy: Canopy offers an embedded finance platform enabling software platforms to offer SMB financing products, closely comparable to Backd's embedded finance white-label capability for merchants.
- Forage: Forage provides embedded payment processing and B2B disbursement infrastructure with working capital features, an emerging peer in the B2B embedded finance category where BackdPay also operates.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Backd social profiles
Digital presenceBackd compliance and trust
Trust signalCompliance1 record
Backd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Backd leadership team
Management profileNumber of profiles
Profiles1 record
Backd funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Backd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Backd
What does Backd do?
Backd provides working capital financing to U.S. small and medium-sized businesses through fixed-term Business Term Loans ($50K-$250K, up to 24 months) and a revolving Business Line of Credit ($50K-$1M), with loans originated by partner FinWise Bank and serviced via Backd's online platform. It also operates Backd Payments, a B2B payment suite that lets merchants offer buyers Net 15/30/45/60/90 terms, BNPL financing up to 24 months, and embedded capital infusion at checkout.
Is Backd a public or private company?
Backd is a private company. It is classified as venture growth investor backed and is currently operating.
When was Backd founded?
Backd was founded in 2018. It employs 11 to 50 people.
Where is Backd based?
Backd is headquartered in Austin, United States, in the North America region.
How does Backd make money?
Five revenue lines are on record. Business Term Loans are the primary driver. The others are business Line of Credit, B2B Net Terms, B2B BNPL and B2B Embedded Finance.
Who are Backd's main competitors?
Direct peers on record are BlueVine, OnDeck, Fundbox and Resolve. Broad incumbents are Kabbage (now American Express), Stripe Capital and Square Capital (Block). Emerging players are Pipe, Canopy and Forage.
Does Backd have an API?
No public API is recorded for Backd.
What industry is Backd in?
Backd's product category is Small Business Lending. Its primary akta.pro industry code is FSAKACAJ, B2B BNPL (Invoice Split/Net Terms for SMB Procurement), with a secondary code of FSAKAGAD, Merchant Cash Advance (MCA) & Revenue-Based Financing. Its NAICS code is 52222 and its SIC code is 6153.