L&P Cosmetic

Name

L&P Cosmetic

Legal name

L&P Cosmetic

Website

https://mediheal.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cosmeceutical Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• K-beauty skincare
• Cosmeceutical products
• Derma skincare brand
• Face sheet masks
• Skincare toner pads

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through mediheal.com, selling sheet masks, toner pads, eye patches, serums, and cleansers at various price points ranging from $7 to $47
2. Brand Licensing & Investment: L&P Cosmetic, the company behind Mediheal brand, has made strategic investments in other beauty brands like Hubbleoom, generating returns through equity appreciation and brand partnerships
3. Wholesale & Distribution: Distribution through retail partners including Boots and duty-free shops, selling products in multi-pack formats at wholesale prices

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

L&P Cosmetic develops, manufactures, and sells the Mediheal K-beauty derma skincare brand, offering sheet masks, toner pads, eye patches, ampoules/serums, cleansers, and hydrocolloid spot patches across 119 products. The company sells direct-to-consumer via mediheal.com and through Amazon, Boots, and duty-free retail channels in approximately 30 countries. Its core offering combines proprietary delivery technologies (liposome, collagen spicule, PT Cell vegan sheets) with dermatologist-developed formulations targeting hydration, brightening, anti-aging, acne, and pore concerns at price points from $7 to $47+.

Product overview

Mediheal is a K-beauty derma skincare brand developed by L&P Cosmetic, positioned as 'The Simplified Derma' offering professional-grade skincare solutions. The brand's core product portfolio centers on pre-soaked pad formats (toner pads and sheet masks) as its flagship offerings, supplemented by ampoules/serums, eye patches, cleansers, and spot treatment patches. Key product families include: Madecassoside (centella-based blemish/soothing line), Collagen (firming/lifting line), Tea Tree (balancing/oil control), PDRN (regenerative anti-aging), Vitamide (multi-vitamin brightening), and Spicule (microneedle-inspired pore care systems). The brand differentiates through delivery technologies including liposome systems, bio-cellulose sheets, hydrogel patches, and collagen spicules. Products are sold through mediheal.com e-commerce platform with global distribution to approximately 30 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Hubbleoom: Vegan and clean beauty brand in which L&P Cosmetic made an initial investment

Products and services

• Mediheal Toner Pads Pre-soaked cotton pads for toning, exfoliating, and treatment application across multiple variants targeting calming, exfoliating, firming/hydrating, brightening, anti-aging, and hydrating concerns; for general consumer skincare users.
• Mediheal Sheet Masks Sheet masks delivering targeted skincare benefits including blemish repair, moisture barrier reinforcement, intensive firming, lifting/tone, radiance recovery, and oil balancing; for general consumer skincare users.
• Mediheal Eye Patches Hydrogel patches for the delicate eye area targeting hydration, firming, brightening, and anti-wrinkle concerns; for general consumer skincare users.
• Mediheal Ampoules and Serums

Quantifiable outcome

• Redness soothing improved by 133.88% and skin temperature reduced by 7.25% (Madecassoside mask clinical results)
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Direct peers

• Cosrx: Cosrx is a Korean skincare brand best known for snail mucin and chemical exfoliant bestsellers. It is the closest direct peer to Mediheal — both are digitally-native K-beauty derma brands with strong US/EU e-commerce footprints and similar ingredient-led positioning.
• Dr. Jart+: Dr. Jart+ is an Estée Lauder-owned K-beauty derma-cosmetics brand. Its derma positioning, sheet mask heritage, and global Sephora-led retail distribution make it the most directly comparable peer to Mediheal's clinical-derma home-care proposition.
• Purito: Purito is another Korean indie derma-skincare brand with strong ingredient-led marketing and a growing US Amazon presence. It is a near-overlap direct competitor to Mediheal in K-beauty derma-channel positioning and e-commerce-led global distribution.

Broad incumbents

• Innisfree: Innisfree is Amorepacific's flagship K-beauty brand with global retail scale. It overlaps with Mediheal in K-beauty positioning and channel distribution but operates across a much broader SKU portfolio and has substantially greater scale and retail shelf presence.
• Laneige: Laneige is Amorepacific's premium K-beauty hydration-focused line (famous for Water Sleeping Mask). It is comparable to Mediheal in derma-adjacent, ingredient-led positioning and global K-beauty export reach, but with a higher price tier and stronger brand-equity moat.
• La Roche-Posay: La Roche-Posay is the L'Oréal-owned dermocosmetics leader sold in pharmacies globally. Mediheal's dermatologically-tested, ingredient-led positioning competes for the same consumer need state (effective, science-backed home skincare) but with a K-beauty lens rather than European pharmacy heritage.
• Bioderma: Bioderma is a NAOS-owned French dermo-cosmetic brand sold widely in pharmacies. Its micellar water franchise and barrier-repair line (similar to Mediheal's Ceramide and Madecassoside lines) places it as a comparable European dermocosmetics incumbent.
• SkinCeuticals: SkinCeuticals is L'Oréal's clinical skincare line with strong dermatologist endorsement. Its science-led, anti-aging-led, active-ingredient positioning is comparable to Mediheal's PDRN, retinol, and vitamin C hero products targeted at the same advanced-home-skincare consumer.

Emerging players

• Drunk Elephant: Drunk Elephant is a US-based ingredient-led skincare brand (acquired by Shiseido). It overlaps with Mediheal in mixer/biocompatible, ingredient-forward, clinically-tested positioning targeting a similar derma-curious consumer in the US market.
• Anua: Anua is a Korean skincare brand heavily focused on heartleaf (similar soothing/barrier category to Mediheal's Madecassoside and Tea Tree lines) that has rapidly grown on Amazon US. It is an emerging K-beauty competitor with overlapping customer targeting and channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_D8GKHYrlKlNqK3HI2plcQ/featured
• Instagraminstagram.com/mediheal_global
• TikToktiktok.com/@mediheal_official
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L&P Cosmetic