Behalf
Behalf is a New York-based fintech founded in 2011 that provides an In-Purchase Financing platform enabling SMB business buyers to access credit at the point of B2B sale while merchants receive immediate payment, monetizing the spread on extended net terms.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Behalf firmographics
Firmographics- Name
- Behalf
- Legal name
- Behalf, Inc.
- Website
- https://behalf.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Behalf is a New York-based fintech founded in 2011 that provides an In-Purchase Financing platform enabling SMB business buyers to access credit at the point of B2B sale while merchants receive immediate payment, monetizing the spread on extended net terms.
- Ownership category
- akta.pro rank
Behalf industry classification
Industry- Product category
- B2B Financing
- NAICS
- Sales Financing (52222), Sales Financing (522220)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)
- akta.pro secondary industries
- B2B Trade Credit at POS (SME Installment/Invoice-at-Checkout) (FSAKAFAO), B2B BNPL (Invoice Split/Net Terms for SMB Procurement) (FSAKACAJ)
Keywords
Where Behalf is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Behalf business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Behalf product offering
Product offeringCore offering
Behalf operates a digital In-Purchase Financing platform that enables B2B merchants to offer credit to SMB buyers at the point of sale. Buyers access credit and pay over time, while merchants receive immediate full payment from Behalf.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Purchase Financing A B2B financing solution that enables merchants and SMB customers to access credit at the point of purchase, allowing buyers to pay over time while merchants receive immediate full payment.
Companies that use Behalf
Customer profileSegments2 records
Ideal customer profiles2 records
Behalf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behalf partnerships and signals
Strategic signalScale indicators2 records
Behalf competitors and assessment
Company assessmentBroad incumbents
- Ramp: Ramp offers corporate cards and finance automation to SMBs and mid-market. While its core product is corporate cards, its expanding credit and payments suite competes broadly with Behalf's SMB finance positioning.
- PayPal Working Capital: PayPal Working Capital extends short-term financing to SMB merchants based on PayPal sales history. It is a broad incumbent alternative for SMB buyers seeking point-of-purchase-style financing.
- Brex: Brex provides corporate cards, spend management, and embedded financial products to businesses. It serves as a broad incumbent in SMB credit and B2B payments, with overlapping customer profiles.
- OnDeck: OnDeck (now part of Enova) is an established SMB online lender providing term loans and lines of credit. It represents a broader incumbent in SMB working-capital financing overlapping with Behalf's customer base.
Direct peers
- Resolve: Resolve provides B2B net-terms financing and BNPL for SMB procurement, directly overlapping with Behalf's In-Purchase Financing model for B2B merchants.
- Fundbox: Fundbox provides B2B invoice and working-capital financing to SMBs via embedded credit products. It is a direct competitor in the B2B trade credit and short-term financing space served by Behalf.
- BlueVine: BlueVine offers SMB working-capital solutions including lines of credit and invoice factoring. It directly competes with Behalf in extending short-term capital to small businesses.
Others
- Sezzle: Sezzle is a BNPL provider primarily in B2C, but its infrastructure and underwriting approach to installment credit at checkout is thematically related to Behalf's BNPL-style B2B product.
Emerging players
- Pipe: Pipe enables businesses to convert recurring revenue into upfront capital. It targets SaaS and subscription-based SMBs with revenue-based financing — adjacent to Behalf's trade credit offering.
- Capchase: Capchase offers revenue-based financing to B2B SaaS companies. While its product is more specialized (recurring revenue), it competes in the broader B2B embedded finance category.
Market position
Customer concentration
Behalf social profiles
Digital presenceBehalf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behalf leadership team
Management profileNumber of profiles
Profiles9 records
Behalf funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behalf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behalf
What does Behalf do?
Behalf operates a digital In-Purchase Financing platform that enables B2B merchants to offer credit to SMB buyers at the point of sale. Buyers access credit and pay over time, while merchants receive immediate full payment from Behalf.
Is Behalf a public or private company?
Behalf is a private company. It is classified as venture growth investor backed and is currently operating.
When was Behalf founded?
Behalf was founded in 2011. It employs 51 to 100 people.
Where is Behalf based?
Behalf is headquartered in New York, United States, in the North America region.
Who are Behalf's main competitors?
Broad incumbents on record are Ramp, PayPal Working Capital, Brex and OnDeck. Direct peers are Resolve, Fundbox and BlueVine. Sezzle is listed as an others. Emerging players are Pipe and Capchase.
Does Behalf have an API?
No public API is recorded for Behalf.
What industry is Behalf in?
Behalf's product category is B2B Financing. Its primary akta.pro industry code is FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout), with a secondary code of FSAKAFAO, B2B Trade Credit at POS (SME Installment/Invoice-at-Checkout). Its NAICS code is 52222 and its SIC code is 6172.