Alteryx

What Alteryx does

Alteryx is an AI-native analytics platform provider, founded in 2010 and headquartered in Irvine, California, serving more than 8,000 enterprise customers across 90+ countries and more than a dozen industries, with named deployments at organizations including Bank of America, McLaren Racing, Siemens Energy, Coca-Cola, 7-Eleven, BT, Nielsen, Crowe, Baird, Phillips 66, and Fender. The platform targets a horizontal set of use cases — financial reporting, regulatory compliance, supply chain optimization, sales and marketing analytics, and HR/IT operations — through a single integrated stack rather than verticalized point solutions.

The core product, Alteryx One, is a unified AI-native analytics platform that combines data preparation, predictive analytics, workflow orchestration, and governed AI assistants in one system. Differentiated components include Alteryx Copilot (a natural-language workflow builder integrated with enterprise-approved large language models), Agent Studio (for packaging trusted datasets and business logic into reusable agents), the Alteryx One MCP Server (connecting those workflows via Model Context Protocol to AI agents and enterprise applications such as Slack, Microsoft Teams, Claude, and OpenAI), and Live Query (in-warehouse execution on Snowflake, Databricks, and BigQuery that eliminates data movement and egress cost). AutoML, Auto Insights, and geospatial enrichment extend the platform into forecasting and explainable analytics, while data lineage integrations with Collibra and Atlan provide enterprise governance. Compliance posture includes SOC 2 Type 2, ISO 27001, GDPR support, HIPAA, and FedRAMP Moderate availability.

Revenue is generated primarily through annual and multi-year subscription licenses for Alteryx One (seat-based and enterprise-wide deployments), supplemented by professional services for implementation and training and supported by a multi-channel go-to-market model. Direct enterprise field sales handle large strategic accounts, inside sales and a 30-day self-serve free trial address the mid-market, AWS and Google Cloud Marketplace listings serve cloud-first procurement, and master reseller partnerships (notably Savex Technologies with its 8,500-reseller footprint in India) drive regional expansion. Following the $4.4 billion take-private by Clearlake Capital Group and Insight Partners in March 2024, the company disclosed surpassing $1 billion in annual recurring revenue in March 2026 and has accelerated AI-led product investment, with Copilot, Agent Studio, MCP Server, and AI Insights Agent entering general availability across late 2025 and 2026.

Name

Alteryx

Legal name

Alteryx, Inc.

Website

https://alteryx.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alteryx is a privately held AI-native analytics platform vendor that unifies data preparation, predictive analytics, workflow automation, and governed AI assistants in the Alteryx One platform for more than 8,000 enterprise customers across 90+ countries.

Ownership category

akta.pro rank

Product category

Data Analytics Platform

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• Data analytics platform
• AI workflow automation
• Data preparation software
• Predictive analytics solutions
• Enterprise analytics platform

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing: Annual and multi-year subscription licenses for the Alteryx One platform. Customers pay recurring fees based on seat count or enterprise-wide deployment agreements.
2. Professional Services: Implementation, training, and consulting services to support enterprise deployments and customer success.
3. Financing Arrangements: Post-private equity acquisition, the company has arranged financing packages. In 2025, a $2.4 billion credit facility was established to refinance existing debt obligations following the Clearlake/Insight Partners acquisition.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Alteryx provides Alteryx One, an AI-native unified analytics platform that combines data preparation, analytics, predictive modeling, and AI workflow automation in a single governed environment. The platform is sold primarily through annual and multi-year subscription licenses (seat-based or enterprise-wide), with professional services for implementation and training. It supports cloud, on-premises, and hybrid deployment and integrates natively with major cloud data warehouses (Snowflake, Databricks, BigQuery, AWS).

Product overview

Alteryx offers Alteryx One, a unified AI-native analytics platform that combines data preparation, analysis, predictive analytics, and workflow automation in a single system. The platform operates on a core-plus-modules architecture, with Alteryx One as the central unified platform augmented by specialized modules including Alteryx Copilot (AI assistant for natural language workflow building), Agent Studio (for creating reusable AI agents), and the Alteryx One MCP Server (for connecting workflows to AI agents and enterprise apps). Additional modules include Live Query (for in-database analytics without data movement), Auto Insights (for AI-generated business explanations), Magic Reports (AI-powered reporting), Alteryx Academy (learning platform), and the Alteryx Marketplace (for extended capabilities). The platform integrates natively with major cloud data warehouses including Snowflake, Databricks, AWS, Google Cloud, SAP, Salesforce, Oracle, and Microsoft, while governance features connect with Collibra and Atlan for data lineage tracking. The company was acquired by Clearlake Capital Group and Insight Partners in March 2024 for $4.4 billion and has reached over $1 billion in annual recurring revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Alteryx One: AI-native unified platform that unifies data, analytics, and AI workflows
• Alteryx Copilot
• Alteryx Academy
• Alteryx SparkED

Products and services

• Alteryx One Unified AI-native analytics platform that combines data preparation, analysis, predictive analytics, and automated insights in one governed system. Supports cloud, on-premises, and hybrid deployment for enterprise customers.
• Auto Insights

Quantifiable outcome

• 99.94% reduction in test development time (from 1,700 hours to 1 hour) for Bank of America
• +8 more outcomes

Named customers12 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability11 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core, flagship, major and regional.

• SnowflakecoreTechnology or Integration · 1 June 2026Deepened partnership positioning Alteryx as enabling organizations to operationalize governed, AI-driven workflows on Snowflake's AI Data Cloud. Alteryx recognized as leader in Snowflake's Modern Marketing Data Stack report. Live Query for Snowflake also available.
• Google CloudcoreTechnology or Integration · 1 January 2026Expanded partnership includes Live Query for BigQuery generally available, and Alteryx One: Google Edition through Google Cloud Marketplace. Enables joint customers to build and run workflows directly in BigQuery without data movement. Targeting organizations standardizing on Google Cloud's data warehouse.
• McLaren RacingflagshipGTM or Marketing Partner · 1 January 2026Founding partner for McLaren's Hypercar debut in the 2027 FIA World Endurance Championship. Builds on existing relationships with McLaren's Formula 1 programme. Partnership spans data analytics category, enabling McLaren to use Alteryx for race performance and car design analytics.
• CollibramajorTechnology or Integration · 1 December 2025Data lineage integration partnership enabling enterprises to maintain transparency and control over AI-powered analytics workflows. Provides lineage tracking and business context across supported workflows.
• AtlanmajorTechnology or Integration · 1 December 2025Data lineage partnership alongside Collibra providing governance capabilities and lineage tracking for enterprise analytics workflows, simplifying compliance with local and international regulations.
• Savex TechnologiesregionalChannel Partner/ Reseller/ Distributor · 1 December 2025Master reseller partnership to accelerate analytics and AI adoption in India. Savex is one of India's largest IT distributors with a network of 8,500 resellers. Also investing in local talent development with education programs and demo facilities in 20 cities.
• DatabrickscoreTechnology or IntegrationLakehouse integration enabling customers to transform Databricks Lakehouse into an AI data analytics powerhouse. Supports in-place analytics on Databricks platform.
• AWSmajorTechnology or IntegrationIntegration partnership enabling Alteryx availability through AWS Marketplace. Customers can deploy on AWS infrastructure with marketplace listing.
• SalesforcemajorTechnology or IntegrationIntegration partnership providing connectivity to Salesforce CRM data. One of six major platform integrations supporting the Alteryx ecosystem.
• SAPmajorTechnology or IntegrationIntegration partnership connecting to SAP enterprise applications. One of six major platform integrations supporting the Alteryx ecosystem.
• MicrosoftmajorTechnology or IntegrationIntegration partnership with Microsoft enterprise applications. Microsoft integrations include Teams for workflow deployment. One of six major platform integrations supporting the Alteryx ecosystem.
• OraclemajorTechnology or IntegrationIntegration partnership connecting Alteryx to Oracle enterprise applications. One of six major platform integrations supporting the Alteryx ecosystem.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Qlik: Qlik provides an end-to-end analytics and data integration platform with associative engine and AI-assisted analytics. Qlik targets the same enterprise self-service analytics buyer as Alteryx and is a credible substitute across visualization, data prep, and augmented analytics use cases.
• MicroStrategy: MicroStrategy provides an enterprise analytics and BI platform with embedded AI (Auto) capabilities. It is a long-standing competitor in enterprise analytics and dashboards and now bundles a generative AI BI experience competitive with Alteryx Copilot.
• Domo: Domo is a cloud-native business intelligence and data visualization platform with workflow automation features. It targets similar mid-market and enterprise analytics customers and competes directly with Alteryx on self-service dashboards, AI-driven insights, and data preparation automation.
• Tableau (Salesforce): Tableau is Salesforce's flagship visual analytics and BI platform — historically Alteryx's deepest integration and most adjacent use case for self-service analytics and dashboarding. They are commonly deployed together (Alteryx for prep, Tableau for visualization), making them both partners and substitutes as their respective vendors expand upstream/downstream.
• Informatica (Salesforce): Informatica is an enterprise data integration and data management platform recently acquired by Salesforce. It is a direct competitor in data preparation, data quality, and metadata — overlapping with Alteryx's AI-ready data and governance capabilities, particularly for large regulated enterprises.
• Microsoft Power BI: Power BI is Microsoft's end-to-end BI and analytics platform bundled into the Microsoft ecosystem (Fabric, Azure, Teams). Competes head-to-head with Alteryx One for enterprise self-service analytics budgets, with the advantage of being embedded inside Microsoft 365 / Azure enterprise agreements.

Broad incumbents

• Databricks: Databricks' Lakehouse Platform — with Mosaic AI, Genie, and Lakehouse Apps — provides a converging data, analytics, and AI offering that overlaps with Alteryx One. Alteryx maintains a core integration with Databricks but Databricks' expanding native functionality puts it on a collision course with Alteryx's analytics workflow layer.
• Snowflake: Snowflake is a leading cloud data platform whose AI Data Cloud and Cortex AI capabilities increasingly encroach on Alteryx's logic- and analytics-layer territory. While Alteryx is a deep Snowflake partner (Live Query for Snowflake), Snowflake's marketplace and AI apps represent both co-sell opportunity and substitution risk.
• Palantir Technologies: Palantir's Foundry and AIP platforms offer enterprise-scale data integration, analytics, and AI orchestration. While serving larger and more sophisticated customers than Alteryx's mid-market, Palantir's push into AI agents (AIP) and embedded LLM workflows positions it as an emerging substitute for parts of Alteryx One.

Emerging players

• ThoughtSpot: ThoughtSpot is an AI-native analytics platform with a search- and natural-language-driven interface and embedded AI Analyst. It competes with Alteryx Copilot in the AI-driven analytics category and increasingly overlaps on data preparation and cloud warehouse-native analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/alteryx
• YouTubeyoutube.com/user/alteryx
• Facebookfacebook.com/alteryx
• LinkedInlinkedin.com/company/alteryx

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alteryx