What hai does

Hai (legally GetHai, Inc.) is a US-based consumer smart-home company that designs and sells a water-powered smart showerhead and related bathroom ecosystem products. Founded around 2020 and headquartered in California, the company built its flagship product around a proprietary hydro-turbine micro-generator that converts water flow into electrical energy, powering onboard Bluetooth and smart features without batteries or external wiring. The showerhead pairs with a companion iOS and Android app that tracks water and energy consumption, enables LED temperature and usage-limit alerts, and supports over-the-air software updates; an optional Hai Fuse attachment dispenses aromatherapeutic infusion tablets (Repair, Relax, Energy Boost) into the shower stream.

The company generates revenue primarily through one-time hardware sales of the $199 showerhead (offered in WaterSense-certified 1.8 GPM and standard 2.5 GPM variants across six color options), with secondary recurring streams from $24 consumable infusion tablets and a subscription membership tier featuring a 12-month commitment and auto-renewal. Go-to-market is hybrid: direct-to-consumer e-commerce through gethai.com, Amazon marketplace listings, and retail partnerships with Home Depot, Best Buy, and Build.com. The company also maintains earned-media positioning through coverage in Vogue, TechCrunch, Hunker, Upworthy, and TheQE, and runs a content-marketing blog ("The Source") plus active social channels on Instagram, TikTok, Twitter, and Facebook. Hai has raised $6 million in seed funding (November 2021, led by Trousdale Ventures with participation from Amity Supply, Animal Capital, A-Rod Corp, LocalGlobe, The Najafi Companies, and Dreamers VC) and is led by co-founder and CEO Leah Borgeson Stigile. EPA WaterSense certification on the 1.8 GPM model provides regulatory positioning in water-restricted US states.

Name

hai

Legal name

GetHai, Inc.

Website

https://gethai.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hai (GetHai, Inc.) is a US consumer smart-home company that sells a $199 water-powered smart showerhead with Bluetooth app tracking, aromatherapy infusion add-ons, and subscription memberships through DTC, Amazon, Home Depot, Best Buy, and Build.com.

Ownership category

akta.pro rank

Product category

Smart Home Bathroom Fixtures

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Showerhead Water Filters (CRAJAJAG)

Keywords

• Smart showerhead
• Water-powered technology
• Shower aromatherapy
• Water conservation products
• Smart home bathroom

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Smart Showerhead Hardware Sales: One-time purchase of the smart showerhead at $199. Available in two flow rates: WaterSense 1.8 GPM and standard 2.5 GPM. Multiple color options (Citron, Persimmon, Rose Quartz, Surf, Moon, Charcoal). Includes 1-year warranty.
2. App Membership/Subscription: Free app membership included with purchase. The company offers subscription services for select products with auto-renewal. Terms include 12-month commitment periods with month-to-month continuation after. Early termination fees apply.
3. Infusion Tablets (Consumables): Aromatherapeutic infusion tablets for use with the Hai Fuse add-on. Available in Repair, Relax, and Energy Boost formulas at $24 each. Three-bag bundle available. Infusions are naturally scented with essential oils.
4. Seed Funding Investment: Hai raised $6 million in seed funding led by Trousdale Ventures to launch the eco-friendly smart showerhead system.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hai designs, manufactures, and sells a smart showerhead whose integrated hydro-turbine generates electricity from water flow to power onboard Bluetooth and smart features, paired with a companion mobile app that tracks water and energy consumption. The company also sells an optional Hai Fuse aromatherapy attachment and a line of consumable infusion tablets (Repair, Relax, Energy Boost), individually or as a Trio Bundle, targeting residential consumers. Distribution is omnichannel through its own website, Amazon, Home Depot, Best Buy, and Build.com.

Product overview

Hai offers a smart shower ecosystem centered on a water-powered smart showerhead that generates its own energy via hydro-turbine technology. The core product (Hai Smart Showerhead) connects via Bluetooth to a companion mobile app for water/energy tracking. The product line includes the Hai Fuse attachment for dispensing aromatherapeutic infusions, with three formulations (Repair, Relax, and Energy Boost) sold individually or as a Trio Bundle. All infusions are natural, vegan, and cruelty-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Hai Smart Showerhead Handheld smart showerhead with an embedded hydro-turbine that generates power from water flow to run onboard Bluetooth, customizable RGB LED temperature/goal alerts, and an adjustable spray pattern from high-pressure stream to fine mist. Pairs with the hai companion app for water and energy tracking. Sold in 1.8 GPM WaterSense-certified and 2.5 GPM variants across six color options (Citron, Persimmon, Rose Quartz, Surf, Moon, Charcoal) at $199 with a 1-year warranty. Targeted at U.S. residential consumers.
• Hai Fuse Attachment device that installs between the Hai showerhead and the shower arm to hold and dispense hai aromatherapeutic infusion tablets into the shower stream. Compatible with any handheld showerhead and installed using an Allen wrench. Targeted at hai customers who want an aromatherapy shower experience.
• Repair Infusion Aromatherapeutic shower tablet formulated with natural ingredients including French lavender, warm sandalwood and vitamin B12, designed for evening use to support skin repair and relaxation. Used with the Hai Fuse attachment. Sold individually at $24 per tablet; paraben-free, synthetic-fragrance-free, vegan, and cruelty-free.
• Relax Infusion Aromatherapeutic shower tablet formulated with French lavender, warm sandalwood, and vitamin B12 for evening wind-down use with the Hai Fuse. Sold at $24 per tablet; natural, paraben-free, synthetic-fragrance-free, vegan, and cruelty-free.
• Energy Boost Infusion Aromatherapeutic shower tablet designed for morning use to boost energy, formulated with natural ingredients that are paraben-free, synthetics-free, hypoallergenic, vegan, and cruelty-free. Used with the Hai Fuse attachment and sold at $24 per tablet.
• Infusions Trio Bundle Bundle containing all three hai infusion variants (Repair, Relax, and Energy Boost) for a complete aromatherapeutic shower experience with the Hai Fuse. Marketed as a discovery/trial package.

Quantifiable outcome

• Users save 30% more water compared to traditional showerheads
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Clean the World FoundationcoreStrategic or Co-development Partner · 22 March 2023Hai announced a partnership with Clean the World Foundation on World Water Day 2023. Clean the World Foundation is described as 'leading a global hygiene revolution.' The partnership was announced as part of Hai's sustainability and social impact mission, aligning with the company's goal to bring the world's smartest, most sustainable shower to every home.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nebia (by Moen): Nebia, now owned by Moen, makes atomizing smart shower systems focused on water savings. It is the closest direct competitor to Hai — both target eco-conscious consumers with premium, water-efficient showerheads backed by tech-forward branding.
• Hydrao: Hydrao makes connected showerheads that monitor water usage via LED color-coding and a smartphone app — a feature set almost identical to Hai's LED + app + water-savings positioning. Comparable in functionality and direct-to-consumer GTM.
• Speakman: Speakman makes premium handheld and fixed showerheads (e.g., Signature, Neo) sold through Home Depot and Amazon. It competes with Hai for the same premium-spray-mode, design-led consumer with high SKU overlap in retail channels.
• WaterHawk: WaterHawk is a smart showerhead featuring LED water-use indicators and battery-free turbine power — the closest analog to Hai's hydro-turbine plus LED concept. Comparable niche positioning and direct-to-consumer GTM.

Broad incumbents

• Moen: Moen is a dominant U.S. plumbing fixture brand with broad retail and builder distribution. Its acquisition of Nebia places it directly against Hai in the connected showerhead category while leveraging scale, R&D, and channel access Hai lacks.
• Kohler: Kohler is a global kitchen and bath incumbent with a growing smart-bath portfolio (Kohler H2Wise, connected showers, voice-activated fixtures). Its brand, dealer network, and integration with smart-home platforms make it a structural incumbent Hai competes against in the premium connected shower category.
• Delta Faucet: Delta Faucet is a leading U.S. fixtures brand in retail (Home Depot, Lowe's) with WaterSense-certified showerheads. It is a broad incumbent Hai competes with for shelf placement, eco-positioning, and spec-in into new construction.
• American Standard: American Standard is a top-tier U.S. plumbing brand with WaterSense-certified showerheads and a strong retail footprint. It is an incumbent peer competing with Hai on WaterSense compliance, low-flow certifications, and big-box retail presence.
• Grohe (LIXIL): Grohe, owned by LIXIL, is a major European shower brand with WaterSense variants and premium connected products in the U.S. Comparable as a global incumbent entering the smart/water-saving showerhead category Hai operates in.

Emerging players

• Wildsmith Home (Instinct by Trousdale Ventures portfolio): Wildsmith Home is a premium home/wellness brand associated with the same investor network (Trousdale Ventures) backing Hai. Comparable emerging DTC premium-home-goods peer with overlapping distribution and lifestyle-brand GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Get_hai
• Facebookfacebook.com/gogethai
• Instagraminstagram.com/get_hai
• TikToktiktok.com/@get_hai
• LinkedInlinkedin.com/company/gethai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hai